...Amway is the largest multinational direct selling company . It is started in 1979 by Jay van andel and Rich devos. Amway operates 97 countries like India, China , Malaysia and etc . They have 150 products and in four categories. They used multilevel marketing strategy to deal in beauty , health care and home care product . The business was creating by huge chain of 3 million sales people globally . It is vast product portfolio that contains more than 450 products with 89 million members worldwide. In 1995 Amway was established in India. Their main office in Delhi and over period of 15 years .it was able to open 152 offices along with 64 warehouses with 500 employees . Its sales turnover showed increment of 7% in year 2012 leading to Rs. 2288 crore making it ahead of its competitors. Amway products which are 15 % cheaper than competitors and which are sell by door to door and advertising all over India. Mission • Provide best business opportunities • To deliver best quality products like home care, personal care, cosmetics and wellness in semi urban and urban area. Vision • Helping people to achive their goal by offerning better brand and opportunities for the future. PRODUCTS Amway has 140 quality products in four categories which are environment friendly and makes strong foundation for its success. • Personal Care • Home Care • Nutrition and wellness • Cosmetics Sales and Marketing Plan: The basic idea...
Words: 963 - Pages: 4
...COUNTRY’S NO 1 DIRECT SELLING COMPANY * Amway India is the country’s leading direct selling FMCG-company which manufactures and sells world-class consumer products. All its products are covered by a 100 per cent Money Back Guarantee. If not completely satisfied with the product, the consumer can return it for a 100% refund. * There is no joining fee for the Amway business – any adult can enrol as an Amway distributor, without any payment PROMOTING FREE ENTERPRISE AND SELF-EMPLOYMENT * Amway distributors follow a Code of Ethics and Rules of Conduct consistent with the World Federation of Direct Selling Associations (WFDSA), which defines the goals, principles and responsibilities in building and operating an Amway business. * Amway India is a member of the Indian Direct Selling Association (IDSA). The IDSA is an industry regulatory body, with several reputed international and Indian Direct Selling companies as members PRODUCTS AND SERVICES More than 450 unique, high-quality products carry the Amway name in the areas of nutrition, wellness, beauty and home. In addition, Amway distributors in selected markets sell additional brand-name goods through local merchandise catalogues, plus a variety of services and educational products. All products are backed by a customer satisfaction guarantee. Amway Values: We do what is right, not just "whatever works." Product Offerings One of the biggest strength of Amway is the unparalleled quality of its World...
Words: 378 - Pages: 2
...AMWAY About the Company Amway India, a wholly owned subsidiary of Amway Corporation, was established in August 1995 after approval by India's Foreign Investment Promotion Board (FIPB). Amway India commenced commercial operations on May 5, 1998 [1] and is now the largest Direct Selling FMCG Company. The Company is headquartered at the National Capital Region of India - New Delhi. Amway India has 400 full time employees and has generated indirect employment for 1,650 persons at all the contract manufacturer locations. Marketing Mix of Amway Product: Amway India offers about 105 products. Their product line is divided into categories, which is personal, nutrition, home and cosmetics. All their products are manufactured in India. Place: Amway promotes itself as a 100 percent direct marketing company eliminating the channels of distribution as well as retailers. Unlike other FMCG products, their products are not available in any of the retail stores. Amway uses the concept of multi level marketing to sell their products. They appoint independent owners from whom the products can be purchased. They further create a chain of networks to sell their products. Amway in recent times has also started their own website where most of their products can be online without being a member. Price: Amway spicing is such that it’s targeted both to the middle class as well as upper class. Normally their products are perceived be expensive but they do have a certain products...
Words: 1646 - Pages: 7
...a service. You can target consumers or businesses. You may choose a product or service offered by your employer or your own business, or one from another organization. Ultimately, to maximize your learning experience, choose a product or service brand that you have an interest in. Make sure there is information available about the industry and target market of the brand that you have selected. Think about why this brand needs an IMC Campaign—or why the existing campaign needs to be changed—what problem are you solving? Your name: BACHU LAXMI KIRTI Identify and describe the selected brand: Well,I have identified the most popular network marketing gaint,’AMWAY’. Which is an American company using multi-level marketing techniques to sell a variety of products, primarily in the health, beauty, and home care markets. Amway was founded in 1959 by JAY VAN ANDEL and RICHARD DEVOS.Based in Ada,Michigan, the company and family of companies under Alticor reported sales of USD$11.3 billion for the year ending on December 31, 2012—the seventh consecutive year of growth for the company. Its product lines include home care products,personal care...
Words: 2360 - Pages: 10
...MISTINE: DIRECT SELLING IN THE THAI COSMETICS MARKET 1. What are the major SWOT considerations in Mistine’s attempt to continue its growth and dominance in the Thai market? Strengths – All of their products in their 5 categories are thoroughly tested by the FDA. Full refunds are offered if customers are unsatisfied. Strong sales even during the global recession through directed buying. They have a fantastic recruiting system of employment of both men and women. Weakness – AVON has a major presence in 1st world countries like the United States where Mistine doesn’t have near the presence. America is usually the gauge in success on the world state. It directs most of its direct sales toward one type of culture. Opportunities – Mistine can expands its business further outwards toward more European markets and the western markets which it has a lot of ground to make up for versus AVON. Threats – Competition coming from Avon, Giffarine, and Amway. 2. How can Better Way stay on top in Thailand while it looks to expand internationally? Better Way can continue to focus on their exports, seeing as they did such an excellent job getting exports to other countries during the economic downturn to cash strapped people around the world. Their advertising slogan of “Mistine is here!” Will continue to work in new markets because it’s a similar idea of what IKEA does in new markets. It portrays a product that you m ay have always wanted but never had the chance to get before until now...
Words: 438 - Pages: 2
...people worldwide. Herbalife reported net sales of US$4.072 billion in 2012, an 18% increase over 2011, and net income of $477.19 million, a 16% increase over 2011. Incorporated in the Cayman Islands, its corporate headquarters is in Los Angeles, California, United States. The company distributes its products in 91 countries (as of November 2013) through a network of approximately 3.2 million independent distributors, some of who earn profit on product sales and additional commission from a multi-level marketing (MLM) compensation structure. HISTORY OF HERBALIFE® In 1980, Mark Hughes founded Herbalife, selling products out of the boot of his car. His stated goal was to change the nutritional habits of the world. His first product was a protein shake designed to help people manage their weight. He structured his company using a direct-selling, multi-level marketing model which attracted thousands of distributors (Herbalife Independent Distributors) who sold its products door-to-door or through word-of-mouth, without relying on commercial distribution in retail stores. The company's slogan, "Lose Weight Now, Ask Me How," became a marketing theme for distributors, featuring...
Words: 2258 - Pages: 10
...CUTCO CASE The tactic of direct selling is one that isn’t a popular approach in sales, unless you’re part of the small division that thrives on it. Direct selling is face-to-face selling from a fixed business location and therefore, a form a nonstore retailing. There is less public awareness of most direct selling firms as they do not advertise as much as major retailers. Almost all direct sellers are independent contractors and according to a survey of district sellers conducted for the District Selling Association in 1997, a substantial amount of workers worked because they either likes and/or used the product or service themselves or because they enjoyed the social aspect of direct selling. The majority of direct selling firms are small, privately owned firms created and operated by entrepreneurs, many of whom often want a low public profile. The most popular form of one-to-one direct selling is network or multilevel marketing and is used by about 95% of all independent contractors. Direct sellers in this multilevel program are not only rewarded for the sales they personally make but the sales from the people they recruit make. In 1949, the first CUTCO cutlery was produced by ALCAS Cutlery Corporation making this the 63rd year CUTCO Corporation has been in operation. After a period of aggressive growth and a series of reorganizations and acquisitions, ALCAS Cutlery Corporation changed its name to ALCAS Corporation in 1990 and morphed into a family consisting of six interrelated...
Words: 749 - Pages: 3
...“The Effects of Direct Selling Strategy to the Marketing Success of Marikina Shoe Exchange in Marikina City” Chapter 1 The Problem and It’s Background A. Introduction Direct selling has been making the greatest impact on the marketing aspect today. Direct selling is the oldest channel of distribution. It exists since ages; fulfilling consumer’s basic need for trade and the ability to communicate with the goods they exchange. From the seller's point of view, the major attraction of direct selling is offering an equal and flexible income opportunity to men and women, across all ages, levels of experience and social origins. The direct selling industry offers high level standards of consumer protection while enhancing entrepreneurship for direct sellers. Markets, in their fundamental stages, were meeting places for customers and direct sellers. Frequently, the seller used the market as one of his stopping points before continuing his village-to-village journey dealing. Direct selling offered opportunities for many who had previously run into barriers because of age, education and gender. The growth of the industry allowed many to become successful where no opportunity has existed before. Today, at the beginning of the 21st century, the customer still benefits from a personal and convenient way of purchasing products. The internet has become an important element of direct selling essentially giving each direct seller a worldwide customer base. Direct sellers have been empowered...
Words: 8269 - Pages: 34
...* Key Points: * The performance and availability market is currently small but growing * As of now the focus of Precise has been very niche and was catering to products which used to manage performance for Oracle database applications * Industry Background: * Firms IT requirements were based on the kind of data processing they want, legacy systems in place, finances available and the personal preference of the management * Key things involved in an overall systems: * Web/network * Application * Database * Physical storage * Till now, HW and SW things were bought separately * Other players in the market: * Leading database management company: Oracle (revenue $10 billion) * Leading storage company: EMC ($8.9 billion) * 95% of the time PC was used to access the systems * There were different parties involved in the purchase decisions and as such the thinking was IT guys for SW, DBA’s for database and network admin for networks * For applications, BU and IT will together make the purchase decision. While BU were predominantly concerned about the funcationaliy of the application, IT will worry about how much cost it takes maintain the whole thing, are the vendors trustworthy and all that * SW Performance: * All applications were thoroughly tested before deployment * For applications using...
Words: 1775 - Pages: 8
...1. A. What are Dell’s FSAs? B. What are the macro-level requiremets for the direct sales model to be successful? C. What are the major advantages of the direct model, compared with the traditional channel strategy? A. Dell’s biggest FSAs are related to the “three golden dell rules”: Firstly ‘never sell indirect’, which is related to the direct sell model of Dell. This system is unique in the Computer Business and gives Dell an advantage on the market. The customer can get a customized computer, which is assembled related to the customers’ needs and order. Secondly ‘disdain inventory’, which is about the little amount of inventory in Dell and a good relationship to its high quality suppliers. Through the “assemble-to-order” system at Dell, they don’t need large inventory and can sell their products cheaper than their competitors. The third FSA is ‘always listen to the customer’. Because of the system, in which is no distributor in-between Dell and the customer, Dell has directly contact with their customers, which creates a better relationship. Through this Dell gets a better understanding of the customers’ needs.B. Most of the customers of Dell (Individuals and Companies) are experienced in the Computer business, so they often know exactly what they need and want. Those customers don’t need guidance, in form from face-to-face communication, for example in an electronic retailer. In addition to that it’s important for Dell to have suppliers, who are trustworthy and reliable...
Words: 398 - Pages: 2
...layoffs and closes some manufacturing. This is also involved in the decision to withdraw from the Japanese market in order to focus on China in 2010. In the same year, Avon invested in Shanghai in its R&D facilities, develop new products to better meet the needs of consumers in Asia.（Janice Teal, 2010）Avon is confident in the Chinese market; it believes that only re-select full direct selling model then will turn deficits to profit on sale performance in China. Why Avon is failing in China? As the first of the five largest direct selling companies in the world, Avon was the inventor of the global direct sales model and entered China in 1990. It is the first large-scale foreign direct selling companies there. In order to adapted and opened Chinese Market. From 1998, it had to change the market model under the legal restriction in China. They begin to take the traditional retail model. Avon is selling its products in stores until 2006 when it got a license for direct sales from the government. Since 2006, Avon switch sales model from retail model to a hybrid system of retails and direct selling model in China. But it results Avon in a serious decline in the number of stores and sales in 2010. The company also reported that the amount of revenue fell by 31% compared with 2001. （AVON PRODUCTS INC, 2011）Therefore the company turned to focus on a...
Words: 686 - Pages: 3
...Article Rebuttal January Prather BCOM/275 Business Communications & Critical Thinking January 13, 2013 Francis Demasi I am writing about an article I read called “Scam of the Month- Visalus Sciences.” Visalus Sciences is a health and wellness direct selling company that was founded in 2005. Visalus sells supplements, shakes, and other drinks all designed to help people lose weight, get in shape, fight aging, support immune system, boost metabolism, manage appetite, increase energy and overall get healthier. In the article the writer states that Visalus Sciences is a scam. The writer claims it is a get rich quick scheme. The writer attempts to argue his case by saying that Visalus products are not sold in stores such as GNC so the products are unknown and questionable. He states that distributors in Visalus are required to sell the products and only make commission off of every sale past $200. He claims that if distributors have no buyers, they would have to start buying extra products for themselves or to resell not earning any money. This instead, he says makes the company Visalus money and not the distributors. He also claims that distributors have to rip people off to have success in Visalus and will never make any real money. He states and I quote, “Unfortunately, Visalus preys on the unfortunate and uneducated with false hope.” I do not agree with this article because I am very familiar with Visalus. I have used their products and have a few friends who...
Words: 643 - Pages: 3
...1. What is unfair dismissal? Under the Unfair Dismissals Acts 1977 to 2007 circumstances in which unfair dismissal can occur are where: * Your employer terminates your contract of employment, with or without notice or * You terminate your contract of employment, with or without notice, due to the conduct of your employer. This is known as constructive dismissal. If you are dismissed from your employment, you may, under certain conditions, bring a claim for unfair dismissal against your employer. The unfair dismissals legislation does not actually protect you from dismissal; rather it provides a system of appeal whereby you can question the fairness of your dismissal after it has occurred. You will have to show that you qualify to bring a claim under the legislation - see 'Rules' below. If you do this and your employer accepts that there was a dismissal, it will be for your employer to show that there were fair grounds for the dismissal. Apart from a case involving constructive dismissal, a dismissal is presumed to be unfair unless your employer can show substantial grounds to justify it. Under the legislation you may ask your employer for a written statement of the reasons for your dismissal. Your employer should provide this within 14 days of your request. If you are found to have been unfairly dismissed you may be placed back in your job or, more commonly, you may receive compensation for the loss of earnings caused by the dismissal. Unfair dismissals A dismissal...
Words: 1216 - Pages: 5
...Marketing Channels Avon: introduction Avon is the world’s largest direct seller and a leading beauty company. It has more than $11 billion in annual revenue. Its product line includes beauty, fashion and home products. Before 1998, the company sold its products via direct selling. However in 1998, the Chinese government ordered a ban on all direct-selling schemes out of fear for social unrest and instability. Therefore, Avon needed another business model and switched to retail selling by setting up counters at department stores and opening its own boutiques. Since the demand for cosmetic products surged in China, the Chinese market became the largest driver of Avon’s growth in China. SWOT analysis Strengths: * direct-selling model is deeply ingrained in Avon’s corporate culture and Avon was an early member of the Direct Selling Association which is a trade association devoted to helping direct-sales companies * incentives to its agents in addition to commissions: management skills training and commissions based on sales made by all agents recruited under a representative * Sales Leadership Programme: strong incentives for sales representatives to expand their downline * Low fixed investment: Avon is very flexible and is able to make profits very quickly * Agreement with a government-owned company where Avon has 60% ownership. * Avon sources raw materials for manufacturing its products from local, Chinese suppliers ...
Words: 331 - Pages: 2
...The company’s mission is to be the premier global direct seller of innovative and premium products. Tupperware is a member of the Direct Selling Association (DSA) and pledges to abide by the codes of standards and procedures as a condition of admission and continuing membership in the DSA as it relies very heavily on direct selling model. It is the seventh largest direct selling company in the world. The company’s direct sales in the U.S. account for approximately $30 billion and its worldwide sales account for approximately $100 billion. Tupperware Brands Corp. Core Products Tupperware: Tupperware’s principle product line consists of design-centric preparation, storage and serving solutions for the kitchen and home. It also has an established line of kitchen cookware and tools, children’s educational toys, microwave products and gifts. The company has expanded over the years with products such as Modular Mates, FridgeSmart, One Touch canisters, the Rock ‘N Serve microwave line, OvenWorks and silicon baking forms for microwave or oven use, Open House, Elegant and Outdoor Dining serving lines, the Chef Series knives and cookware, Flat Out, Stuffables, CheeseSmart and BreadSmartstorage containers, and Quick Chef and Lil’ Chopper Prep Essentials, Ultra Pro ovenware plus many specialized products for the kitchen and home. About two-thirds of sales are under the Tupperware brand, and include design-centric preparation, storage and serving solutions for the kitchen and home...
Words: 1012 - Pages: 5
