...Marketing Plan Section Part II Objectives and Issues Herbalife’s statement of marketing is “Herbalife: Nutrition for a better life.” (“Herbalife nutrition…”) This statement is short and relevant. It defines the company’s formula 1 shake objective and it describes the value of their product. Herbalife’s mission is to change people’s lives by providing the best business opportunity in direct selling and the best nutrition and weight-management products in the world. (www.herbalife.com) Issues that could hinder this statement are related to the costumer’s misuse of the product. If one uses formula 1 shake, yet continues to have bad eating habits and a bad lifestyle, then he or she will not fully benefit from formula 1’s shake nutrition. Marketing Strategy Recommendations: Positioning Strategy Herbalife offers exclusive, high-demand products that have helped millions of people in more than 76 countries. Herbalife is dedicated to developing formula 1 shake innovative, effective product under the guidance of their Scientific Leadership, including Nobel* Laureate in Medicine Dr. Lou Ignarro, and with groundbreaking research at the Mark Hughes Cellular and Molecular Nutrition Laboratory at UCLA†. (www.herbelife.com) Another positioning strategy is the wide flavor availability for different tastes and the option of purchasing the formula 1 not only in canisters, but also in individual “to go” packages. In addition to providing such nutritious shake mix, the company has a website...
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...Founded in 1980 by Mark Hughes, Herbalife International based in Los Angeles, California “is the third largest direct-selling, multilevel marketing company in the world” (Ferrell, Thorne, & Ferrell, 2016, p. 456). From a humble beginning of selling product from the trunk of Hughes’ car, Herbalife achieved $2 million dollars in sales in just two years. In 1986 the company went public on the NASDAQ stock exchange. After the untimely death of Hughes in 2000, J.H. Whitney & Company acquired Herbalife then took the company private for a few years before going public in 2004 on the New York Stock Exchange (NYSE). There are 6200 Herbalife employees and millions of independent contractors across the globe. From a business ethics standard, Herbalife...
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...Homework 1: Part 1: H Partners and Six Flags Case Study. Following questions are based on the case study. 1. Briefly describe the reasons for Six Flag’s deteriorating performance. Do you believe the core business is sound? (Note-I am not looking for a very long answer. The reasons for bankruptcy will play a big role in your decision to invest or not invest in a company. For instance: a business cycle downturn vs new research that shows company’s products are harmful for people (think asbestos)) Due to the volatile state of Six Flags between 2003 and 2009, one could conclude that Six Flag’s business model was not financially sound. In looking at comparable firms such as Disney or Universal Studios, the amusement parks are not their only component in their business model. In addition to being poorly diversified, Six Flags sold tickets at steep discounts and heavy promotions, which drove the average ticket price to $21.10 in 2008. Unlike their competitors, the parks are marketed to consumers within 100 miles of the park. Firms like Disney and Universal have both domestic and international tourists, the majority of which come from more than 100 miles away. This leaves Six Flags with limited same-park growth because they are limited to the population within driving distance to the park. Furthermore, an unfortunate sequence of events hit the company in 2009. The outbreak of the H1N1 (swine flu virus) caused the Mexico City park to shut down and negatively impacted...
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...morning. I am here to inform you the next report about nutrition on people in nowadays. We are going to mention recently surveys made by Herbalife International of America where state how people from the XXI century are taking care of their bodies. Then, how nutrition can affect your life and how you can improve it with Herbalife natural products. Starting consuming nutritional products is necessary to have a good life away from diseases and the products from Herbalife are the solution. Let’s start with the next statement “The most Americans don’t get enough vitamins and nutrients” according to recently surveys made by scientist from Herbalife International of America. The surveys stressed the lack of vitamins and nutrients people have stopped eating and instead of it, they started eating junky food like for example McDonald, or BurgerKing. In my personal experience when I was thirteen I had problems with my overweight and high blood pressure. It was mainly because my family just did not know about the risk of fast food, neither did I. It was a dream to being eating all that tasty but at the same time fatty food. Until, the doctor told me to stop eating it and to start a balance diet full on vitamins and nutrients. I was fighting against it for the next three years after the doctor told me to do that, so my mother find this company Herbalife International of America and we decided to give it a try. We’ve discussed about the how junk food can easily change your life. Now, we are...
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...AMWAY About the Company Amway India, a wholly owned subsidiary of Amway Corporation, was established in August 1995 after approval by India's Foreign Investment Promotion Board (FIPB). Amway India commenced commercial operations on May 5, 1998 [1] and is now the largest Direct Selling FMCG Company. The Company is headquartered at the National Capital Region of India - New Delhi. Amway India has 400 full time employees and has generated indirect employment for 1,650 persons at all the contract manufacturer locations. Marketing Mix of Amway Product: Amway India offers about 105 products. Their product line is divided into categories, which is personal, nutrition, home and cosmetics. All their products are manufactured in India. Place: Amway promotes itself as a 100 percent direct marketing company eliminating the channels of distribution as well as retailers. Unlike other FMCG products, their products are not available in any of the retail stores. Amway uses the concept of multi level marketing to sell their products. They appoint independent owners from whom the products can be purchased. They further create a chain of networks to sell their products. Amway in recent times has also started their own website where most of their products can be online without being a member. Price: Amway spicing is such that it’s targeted both to the middle class as well as upper class. Normally their products are perceived be expensive but they do have a certain products...
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...really excited when I heard that the book was going to be a movie. I even read the book a second time when I finished watching the blockbuster. I’ve always wanted to write something and turn it into a movie. I’m studying for an Associates in Radio- Television- Film. I’m graduating in 4 years in 2017. I’ve always loved movies and writing ideas down for videos. The best video I did was a skit about The Great Gatsby for my English class in junior year. When my mom found out I wanted to become a filmmaker, she took me to the Apple store to buy my first laptop to edit and help with college. In the future I’m going to take some Film courses in college and try to make something fun and meaningful in the future. I do have a small job in Herbalife. Herbalife is a company about helping people lose...
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...Article Review #4: - Trends in Non-store Retailing Companies in the Non-store Retailing business sell retail products through methods other than a physical store front. This type of retail includes online auctions, catalog/mail order retailers, temporary stands, door-to-door sales, flea markets and in-home parties. Telephone solicitation (telemarketing) and TV infomercials are also included in this industry. Non store retailing is patronized to time conscious consumers and consumers who can't easily go to stores or compulsive buyers the 21st century shopper. Most if not all non-store retailers offer consumers the convenience of buying 24/7 and with delivery at location and time of their choice. Over the last several years, non-store sales are out growing sales in retail stores. Network Marketing In layman's terms, in the normal marketing system, the manufacturer supplies the products through the middlemen such as brokers, wholesalers and retailers. These middlemen add their establishment costs and their own margin of profit or commission on the price. This increases the price by approximately 45 per cent. The consumer therefore gets the product at atleast a 45 per cent markup from the manufacturer's price. In network marketing, these middle men are eliminated. A person is invited to join and become a member (also called Consultant) of the network marketing company. This person in turn invites many more people to join under him to form a group. These group members, in...
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...INTRODUCTION Sprinkles is a cupcake business based in Singapore that provides the best quality cupcakes you will ever taste. The mission of the business is to let you bite into one of our moist, divine cupcakes with sumptuous frosting & delicious toppings, such that one would think of Sprinkles when they think of cupcakes. Sprinkles create memorable cupcakes for special events in life. The business will provide catering service for events such as wedding, baby showers, graduation, birthday parties and more. Customers are able to customise decorations on the cupcakes to make it truly unique. Sprinkles will be situated at central region of Singapore as there is a huge volume of human traffic flow. Besides purchasing from the store, customers are able to order cupcakes through our online website, www.sprinkles.com.sg 2. Planning Porter’s Five Competitive Forces: 1) Rivalry Among Existing Firms This refers to the number of competitors, rate of industry growth, price competition. The number of competitors available in the market would be fairly low. This is due to the fact that the cupcake business is a relatively new concept in Singapore. The rate of industry growth would affect the business positively, as the cupcake industry is growing rapidly and has lots of potential. New product introduction would be done monthly to attract current and new customers. This would be a good way to assess and create new cupcake flavours to cater to the market. The factors...
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...PROYECTO: CENTROS DEPORTIVOS COMO NUEVO CANAL DE DISTRIBUCIÓN DE LOS SUPLEMENTOS NUTRICIONALES DE HERBALIFE FACULTAD DE CIENCIAS ECONÓMICAS Y ADMINISTRATIVAS DEPARTAMENTO DE ADMINISTRACIÓN ÁREA DE MERCADEO Y NEGOCIOS INTERNACIONALES 13 DE NOVIEMBRE DE 2012 BOGOTÁ, D.C TABLA DE CONTENIDO Contenido 1. INTRODUCCIÓN 3 2. RESUMEN EJECUTIVO ...……………………………………………………………………………………… 4 3. OBJETIVOS 5 3.1 Objetivo General 5 3.2 Objetivos Específicos 5 4. METODOLOGÍA 6 5. CUERPO DEL TRABAJO 8 5.1 Resultados………………………………………………………………………………………………………… 8 5.2 Cuadro de preguntas ………………..………….…………………………………………………………. 20 5.3. Análisis de los resultados…………………………………………………………………………………. 23 6. LIMITACIONES DEL ESTUDIO 25 7. CONCLUSIONES Y RECOMENDACIONES DE LA INVESTIGACIÓN 26 8. ANEXOS 28 8.1 Formato del cuestionario………………………………………………………………………………….. 28 1. INTRODUCCIÓN La presente investigación trata con una muestra pequeña (40 personas), dar una aproximación a la respuesta al interrogante que se trabajará de manera exhaustiva durante todo el cuerpo del trabajo, y es el comportamiento que tienen las personas frente a su nutrición y practicas físicas en la ciudad de Bogotá en Colombia, para así poder determinar que tan viable es la posibilidad de llevar a cabo el proyecto expuesto en esta investigación de la introducción de puntos de distribución de suplementos nutricionales marca Herbalife ubicados en centros deportivos como gimnasios y canchas múltiples. El trabajo en general contiene...
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...Running head: THE HEALTH FOOD SUPPLEMENT INDUSTRY The Health Food Supplement Industry Jack Welch Management Institute Managerial Economics 515 August 3, 2014 Abstract The health food supplement industry has grown substantially in the last four years. Since 2010, the economic growth in the US has caused consumers to become more heath conscious. These consumers are willing and happy to spend over $90 per trip to their vendor to buy vitamins, mineral and supplements. These highly valued customers have created a $28.4 billion in profits in 2012. This market segments is primarily adults and are purchased primarily by women. Many vendors such as Advocare, Plexus, Beachbody and Herbalife, have all seen an increase in their profits during this health movement. The Health Food Supplement Industry The health food supplement industry has grown substantially in the last four years. In 2011, the US market was the leading country four purchasing nutrients and supplements in the world (Wood 2011). In 2010, the nutrition and dietary supplements market reached $28.4 billion, which was a $3 billion increase over 2009. It was reported that the growth was due to the ending of the recession, the increase of employment levels and an increase in chronic diseases. This industry receives a seven percent annual gain, which is approximately $2 billion increase in sales every year (Buckley 2012). The vitamins, minerals, and supplements segment has generated substantial...
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...Fabienne Pierre Assignment # 12 Course : HUN 1201 Nutrition 11/21/2011 The Summary of Nutricards I) The HCG Diet The HCG ( human chorionic gonadotropin) is a hormone produced during pregnancy. The HCG ‘s is taking sublingually or as an injections. The dieters are allowed to eat only 500 to 800 calories a day to gain the best result. The supporters of the HCG’s diet advertised this help the person loses enormous weight around the waist,buttocks, and stomachs area. Researchers stated the calories amount recommendation a day is one thousand , so the dieters is insufficient for many essential nutrients.Also , they can not conclude the hormone does help with weight loss , and the weight loss is from such a deficient calories diet.The side effects of the HCG diets are headache, fatigue, and irritibilatity. I am against the HCG diet because the dieters are most likely to retrieve the weight without the hormones of HCG. (MayoClinic) II) The benefit of eating okra Okra contains vitamin A and C which are good sources for iron and calcium. It also has starch , thiamine and riboflavin. Once okras are digested , they feed the bacteria , so they help moisten the GI tract(Pyroenergen).The fiber find in Okra helps to stabilize blood sugar by controlling the rate which sugar is absorbed in the intestinal tract.The proteins and oil retain from okra has serve as a great source of protein.The best way to keep the nutrients and the enzymes of Okra is to cook it on low...
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...Value | Mid point (x) | Frequency (f) | Cumulative frequency | f(x) | |x - | | f(|x - |) | |x - |2 | f(|x - |)2 | 0 – 2 | | 32 | | | | | | | 2 – 4 | | 28 | | | | | | | 4 – 6 | | 9 | | | | | | | 6 – 8 | | 16 | | | | | | | 8 – 10 | | 15 | | | | | | | | | ∑f = | | ∑f (x) = | ∑|x-| = | ∑f(|x-|) = | ∑(x-)² = | ∑ f(|x-|)² = | Banking Academy of Vietnam Set A Business Decision Making Name / Student Number__________________________________________ Class __________________ Date _____________________________ 1. With the given set of Frequencies about customer perception on the price of product R, calculate the 10 methods of dispersion and prepare a bar graph. a. Range b. Arithmetic mean = = ------------ = c. Mean deviation = = ----------------- = d. Median Me = = -------------- = Belong to group ____________ Median = XMe(min) + hMe = ______________________ e. Mode: belongs to group __________ Apply the formula: Mo=XMo (min) + hMo Mode = f. Variance = = ------------- = g. Standard deviation = = h. Coefficient of variation = Standard Deviation / Mean = Express as a percentage = i. Quartiles Lower quartile: Q1= = _________ item So Q1 is in the range ___________ There are 100/4= _____ items below Q1 Applying the formula: Q1 = X Me(min)+ h Me Q1= Q2 = Me = Q3= = _________ item. So Q3 is in the range ___________ There...
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...Herbalife Inc, business is globally growing rapidly and management has been tasked with performing different leadership self-assessment’s to determine what position within the organization compliments my personality, talents and abilities to in order to be a asset to the company in helping them achieve their strategic goals. My weakness, strengths and different theories will be discussed in detail on what characteristics determine great leaders, and how it relates to my leadership style. After reviewing my leadership abilities a conclusion will be made on which position within the organization is a better fit for and the company. Ethics and My leadership Style Based on the results of the assessment tool called Ethical Choices in the Work Place, the majority of my scores landed in the blended category section for equity and obligation. I am almost always concerned about the emotional health of the employees I manage. Another leadership assessment I took revealed that I work well with people and task completions are some of my strong traits. The assessment confirmed that I can multi-task and complete projects on time, while at the same time still able to focus and successfully lead the individuals on my team. After taking into account on both assessments, I recognize that my leadership method is mainly geared towards task completions for the company. Although, it also determined my drive and dedication as an hard working employee; with a balanced leadership style...
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...researching bariatric surgery and actually qualified for it in 2000 but decided not to follow through. She has been recently watching videos and gathering information from Facebook about the bariatric procedure and the requirements post surgery. She lost 100 pounds between the years of 2014 and 2015 with regain.Her significant weight gain began after the birth of her first child. Ms. Earl triggers to eat are: to reward herself, for entertainment and an activity, when she sees food that is desirable she eats it and also during periods of overwhelm. She has attempted counting calories, Dr. prescribed diet and diet pills, weight watchers diet, Atkins diet, liquid fasts, low carbohydrate diet, low-fat diet, exercise and Herbalife. The most successful for her has been Herbalife and exercise losing 100 pounds with a one-year maintenance. Her problem foods are sweets, starchy carbohydrates, and eating in large quantities. Test results: Mrs. Earl's performance on the verbal skills of the Wasey places her acting 91 percentile and an upper limits of the high average range of intellect. Her responses on the overheating questionnaire indicated she presented an accurate and consistent description of her eating behaviors. She has a tendency to engage in an safe dieting practices for example, yo-yo dieting. She also tends to eat after hunger satisfied. Her cravings are moderate and she has a tendency to eat for emotional reasons. Ms Earl tends to rationalize her eating behavior but her motivation...
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...BUS 330 Prof Williams Yi (Rebecca) Gao Paper Clip Exercise Log Trade #: 1 Item traded for: Photo Frame Estimated value of item traded for: $15 Picture of item traded for: Date of trade: 03/28/2014 Name of person you traded with: Samantha Chen Your relationship with the person: Friend Comments about the trade: Since I knew Samantha from freshman year, I have seen this frame with no picture inside sitting on her shelf with dust for two years. Apparently, she doesn’t want to throw it away, but she is also not using it. So, I thought it might not be hard to trade my paper clip for this frame which became my target point. Another reason I targeted this frame was that I wanted to start big so that I could trade for more valuable items with less number of trades. I didn’t reveal my purpose when I started talking to her; rather, I told her that I liked the frame and got her to talk a lot about it. Through our conversation, I confirmed my assumption that this frame is a thing of little value or interest for her but she just doesn’t want to throw it away. Then I told her my purpose and she agreed to trade with me. One thing that really helped me was information about the frame and how she was thinking. Trade #: 2 Item traded for: Yankee Candle Set with Glass Holders Estimated value of item traded for: $20 Picture of item traded for: Date of trade: 03/28/2014 Name of person you traded with: Yujun Yan Your relationship with the person: Friend ...
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