...ASD For several years I have been an assistant coach for a special needs soccer team program in AYSO. I start my junior year in high school and only agreed because my best friend Lauren’s mom started the program and needed more helpers; meaning we had to participate. The children within the program vary in disorders with the majority of the kids diagnosed with either Down Syndrome or Autism Spectrum Disorder. Seven years later, I am still assistant coaching and more than ever I want to learn more about the disorder. After learning that “as many as 1 in 110 people have autism, which is more common in guys than in girls” (Teenshealth) I wanted to learn a little bit more about the disorder that is becoming so common in today’s society. Autism has many different characteristics which helps identify the disorder but unfortunately where the disorder is from is still unknown. However, with constant research and with the information that is known treatments are being introduced to those who are diagnosed with Autism. According to the National Institute of Neurological Disorders and Stroke “Autism Spectrum disorder (ASD) is a range of complex neurodevelopment disorders, characterized by social impairments, communication difficulties, and restricted, repetitive, and stereotyped patterns of behavior. Autistic disorder, sometimes called autism or classical ASD, is the most severe form of ASD, while other conditions along the spectrum include a milder form known as Asperger...
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...design, production, forecasting, ordering, manufacturing, transportation, sales, and distribution. Nike’s ability to effectively manage and maintain our because the product design and innovation forms the backbone of the company. Nike success 1. The key reasons for the success of Nike are associated with its global brand promotion. Due to its extensive advertising campaigns the Nike’s brand is known in almost every household worldwide. 2. Nike (now, called the unofficial sponsor!) has generated the most buzz online in the lead up to the World Cup. Much greater than Adidas, it’s arch-rival and official sponsor. Coca Cola, Sony, Visa and other FIFA partners are lagging far behind. 3. Nike shoes and other accessories have also become the favorite fashion products for teenagers. 4. Nike is known around the world for being one of the iconic brands. It was recently ranked as the world’s 31st most valuable brand in terms of its brand value – USD10.8 billion – by the annual Business Week’s global top 100 brand survey New from Nike the Slingshot...
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...Examples of Social Consciousness/Corporate Social Responsibility 12 Responsible Wealth Creation 14 Engagement and Plan Alignment & Corporate Culture 15 Wild Card 16 Internal Analysis 17 External Analysis 20 SWOT Analysis 24 Recommendation 27 Bibliography 33 Appendix 37 Team Member Roles 46 Detailed Timeline It all started in 1995 when Kevin Plank, the special teams captain on the University of Maryland football team, noticed that the cotton T-shirts he and his teammates wore underneath their pads were always soaked and filled with sweat (Under Armour, 2012). “There has to be something better,” he believed (Under Armour, 2012). That statement soon launched the performance apparel industry (Under Armour, 2012). That statement also became Under Armour’s generic strategy, which was to develop a better product than there was in the market. While Plank was perfecting his t-shirt after he graduated, he needed funds to launch his apparel line, so he maxed out his credit cards to the tune of $40,000 and set up a company in his grandmother’s basement in Washington, DC (Under Armour, 2012). In 1996, Kevin Plank founded Under Armour (Funding Universe). One year later, he made his first team sale to Georgia Tech, after which other major Division I teams followed in droves, along with 26 NFL teams (Under Armour, 2012). Under Armour released several apparel lines with each one having been designed for a specific purpose (Funding Universe). ColdGear was for harsh winter weather...
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...EXECUTIVE SUMMARY NIKE INC. In an effort to become one of the world’s leading designers, marketers, and distributors of athletic footwear, apparel, equipment, and accessories, Nike Inc. started with two visionary men who transformed themselves into one of the top selling brands in the athletic shoe industry. Through taking chances and understanding customers needs, Nike Inc. has established a large market position and strong brand equity. Nike Inc. understood early in its history that aligning its products with top athletes like Tiger Woods, Lance Armstrong and Michael Jordan, would propel the Nike brand to the very top. Nike also fostered endorsements with both individuals and associations like the NFL. Nike also takes into consideration the impact of giving back, having a positive Corporate Social Responsibility and being environmentally conscious. At the same time Nike experienced setbacks due to their dependence on third party manufacturers and having limited control. Nike Better World CSR Campaign targets smaller waste output (carbon footprint) and paying closer attention to the way their products are being manufactured (labor force) helping Nike to get back in good standing with consumers. Because, the market for sporting goods is intensely competitive, it is important for Nike to realize that it is not just the young “hip” generation that is going to keep them on top. The older “Baby Boomers” can help them to succeed too; this generation is known for...
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...Marketing Audit of Nike Nike is an incorporated company that primarily carries footwear products. The Company designs, develops and markets athletic footwear, apparel, equipment and accessory products. Former CEO and Pres. Philip Knight co-founded Blue Ribbon Sports with Mr. Bill Bowerman in 1962 which officially became Nike in 1978. At first, Nike was known to distribute inexpensive, superior-quality Japanese athletic shoes to American consumers to break Germany’s domination of the domestic industry. Today, Nike Inc. manufactures and distributes athletic shoes to a global market and some 40% of sales come from athletic apparel, sports equipment, and subsidiary ventures. Nike maintains traditional and non-traditional distribution channels in more than 110 countries with primary market regions in United States, Europe, Asia Pacific, and the Americas (not including the United States). Nike has some over 20,000 retailers worldwide including Nike factory stores, Nike stores, NikeTowns, Cole Haan stores, and internet-based Web sites sell Nike’s sports and leisure products. Nike is leading the sales in the athletic footwear industry with a 33% global market share. Nike Inc. achieved their current status by promoting “quality production, innovative products, and aggressive marketing” in their products. As a result, for the fiscal year end 1999, Nike’s 20,700 employees generated almost $8.8 billion in revenue worldwide. ENVIRONMENTAL ASPECTS ECONOMICS Have changes in the...
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... Table of Content Executive Summary ………………………… 1. Introduction ………………………………………………………………… 2. Situation Analysis 2.1. Macro Environment Analysis 2.2. South African Sports footwear /casual Industry Competitive Analysis ………… 2.2.1. Industry Analysis 2.2.1.1 Market Size 2.2.1.2. Market Growth 2.2.2. Industry Competitive Analysis 2.2.2.1. Competitive Forces Analysis …………………………… 2.2.2.2. Driving forces Analysis ……………………………… 2.2.3. Market Position 2.2.4. Industry Key Success Factors 2.3. New Balance South Africa company analysis 2.3.1. Performance Evaluation… 2.3.2. Resource Strength and Weakness. 2.4. Market Opportunities and Threats 3. SWOT analysis ………………………………… 3.1. Discussion and Conclusion-…………………………………………… 3.2. Strategic Actions…………………………………………… 4. Price and Cost Competitiveness of New Balance South Africa 5. Strategic Issues 6. Conclusion and Recommendation …………………………………………… 7. Implementation Plan References Annex Executive Summary Introduction 2. Situation Analysis...
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...of Nike INC using appropriate analytical tools, highlighting its thresholds and unique resources and core competences (C) Evaluate the strategic fit of Nike INC using the analysis gather highlighting its strength and weakness. Company’s Profile. Nike INC is a sport Equipment company, It was founded on the 25th of February 1964 by Bill Bowerman as at then it was known as Blue Ribbon Sports. Its named was official changed on the 30th May 1978 to Nike INC. It is said that Bill Bowerman developed his interest in starting up a business while in Stanford. He believed his business would grow because as at then most Sport Shoes companies spent a fortune on labour by cost by manufacturing their Athletic Sports Footwear in countries like the USA were labour cost were high. He was convinced that by out sourcing production to Japan where labour is cheaper, Blue Ribbon prices would be cheaper than its contributor and thus it break into the Athletic Foot Ware industry and this was the beginning of the company which later became Nike INC. Nice INC logo is an image associated with its distinctive "swoosh" logo was created by Carolyn Davidson while he was a student of graphic design student. Initially the word Nice INC was attached to the Logo, but when the company became successful the logo was adapted to reflect how successful the company was becoming. By carefully nurturing its brand and logo with the slogan "Just do it" Nice...
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...this plan We still need to do. These figures represent the key prospects available for public Wi-Fi Service in Brazil. These targets are attainable through a proactive approach and by partnering with the 2014 Brazil Soccer World Cup organizing comity. The following business plan has been created on the basis of extensive market research which showed that there will be an massive demand for public internet services. With Brazil’s mountainous topography and dense popupated landscape it is almost impossible to cover large areas with GSM masts. Therefore it is economically viable to rollout smaller areas with local Wi-Fi access. Consumers demand high speed internet connectivity which technologies like 802.11 b and n will give them. There are multiple other benefits going with Wi-Fi rather than GSM. One such benefit is that the consumer can experience speed greater than 50mb/s without having to own a 4G LTE device. Wi-Fi is much cheaper to roleout than the latest 4G LTE GSM service. The plan highlight that this service will be launched and fully operational ready for 2014 for the FIFA Soccer World Cup in Brazil. All ticket holders will get a free 10mb voucher which one could redeemed from any Wi-Fi Access point, at which point they can choose to become a subscriber to the ongoing paid service. The target market...
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...Strategic Management O’Neill’s Sports Teresa Mc Guire; L00063943 Samuel Greene; L00092056 Rachael Colhoun; L00086911 Table of Contents No. | Index | Page Number | 1 | Table of Contents | 1 | 2 | Executive Summary | 2 | 3 | Introduction to Company | 3 | 4 | Michael Porter’s 5 Forces Analysis | 4 | 5 | P.E.S.T Analysis | 7 | 6 | VRIN Strategic Capabilities | 9 | 7 | The Value Chain | 12 | 8 | Critical Evaluation Of Strategy | 16 | 9 | Recommendations | 18 | 10 | Bibliography | 20 | 11 | Appendices | 21 | | | | Executive Summary Having received the brief for this C A our team arranged an initial meeting to discuss a number of ideas and issues. We had to choose which organisation to focus on, what was to be done individually and as a team and how and when to meet, correlate and progress. We all agreed that our focus was to be on the LYIT. We were attending the institute and had a handle on the culture, had access to information and knowledgeable people. Quite soon afterwards we ran into some problems when we started conducting internal (Value Chain & VRIN) and external (5 Forces & P.E.S.T) analysis. The nature of the business of the institute was in complete contrast to that of any organisation we had studied previously in that it was operating in the Public sector, was primarily focussed on the provision of services and not on profit maximisation and had no tangible end-product for sale. We couldn’t agree...
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...Successful Sports Properties The Economic Reality of Professional Sports Team Financial Statements Controlling Player Costs National Football League National Basketball Association Major League Baseball National Hockey League European Soccer’s Path to Financial Health: UEFA’s Financial Fair Play Creative Accounting Roster Depreciation Allowance Franchise Appreciation Summary The Financial Status of Professional Sports Growth of Professional Sports Major Leagues The 1990s and early 2000s was a period of substantial growth for professional sports at all levels. The number of teams in the Big 4 major leagues grew from 103 franchises in 1989 to 122 franchises by 2001. During that time, the National Hockey League (NHL) added eight expansion teams, Major League Baseball (MLB) added four, the National Football League (NFL) added three, and the National Basketball Association (NBA) added five teams. In addition, several new leagues were launched in the 1990s with aspirations of becoming prominent national properties, most notably Major League Soccer (MLS) and the Women's National Basketball Association (WNBA). By 2001, each of the Big 4 leagues had reached a saturation point, having established franchises in nearly every market capable of sustaining a major sports property. A few markets remain available for certain leagues. For example, Los Angeles has not had an NFL team since the Rams abandoned LA for a new stadium in St. Louis in 1995. While the...
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...Table of Content Executive Summary Please find the report that you requested. Within in contains an insight into our company, our location and our successes to date. We incorporate information about the service we provide and what our target audience is. Introduction | This paragraph will include an insight into the company, its name, location, its history, and its success till date. | Product/Service | As is self-explanatory, this paragraph will expand on the product that the business sells or the services that it provides. | Target Audience | This paragraph (supplemented by data) will give a logical explanation of who the target group is and why they have been chosen. | Competitive Edge | Here is where you can explain how siding with your business can give the reader of your business plan an edge over the rest of the competition by citing specific facts that keeps you ahead of the pack. | Aim | The goals and objectives of the business need to be specifically cited in the summary. It is important that you mention what the long term objective of the company is and that too in specific number of years. | Management | This paragraph will mention the names of the managing body of the company. If the company is a corporation, then this would include the name of the President, Vice Presidents, and the key shareholders of the company. | Finances | This paragraph will include the sales projections for the year and the sales of the past years (if applicable). Also...
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...Strategic Management MODULE NAME : Strategic Management CARDIFF ROLL NO. : st 20076710 CARDIFF ROLL NO. : st 20076710 BATCH : CMBA’4 BATCH : CMBA’4 ROLL NO. : 1423 ROLL NO. : 1423 STUDENT NAME : DIVYESH KUMAR STUDENT NAME : DIVYESH KUMAR N I K E N I K E Table of Contents Chapter 1…………………………………………………………………...….3 Introduction…….………………………………………………………………...4 Nike’s Journey…….……………………………………………………………...5 Financial Overview…….…………………………………………..……………...6 Chapter 2…………………………………………………………………...….7 Internal & External Environment Analysis…………..……………………………….8 SWOT Analysis………………………………………………………….…….….9 Challenges faced by Nike………………………………………………………….11 Strategic Implemented for Rectification………………………………………….….13 Chapter 3…………………………………………………………………..….16 Leadership Hierarchy……………………………………………………..…...….17 Chapter 4…………………………………………………………….…….….21 Nike Core Competencies…………………………………………………..………22 Value Chain Analysis……………………………………………….…………….24 Chapter 5………………………………………………………………….…..26 Cooperate Governance……………………………………………………………27 BIBLIOGRAPHY……………………………..………………………….….30 C C hapter hapter 1 1 Introduction “Everything you need is already inside. Just do it” * Bill Bowerman (Fabrega, n.d.) “NIKE”, one of the most synonymous names with the sporting world, was initially established as Blue Ribbon Shoes in 1964. The brand was started by Bill Bowerman and Phil Knight at the University of Oregon; where the former was the latter’s track and field...
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...Table of Contents 1. Memo to Sales Manager……………………………………………………..3 2. Buyer Information………………………………………………………………4 2.1 Buyer Profile……………………………………………………………..4 2.2 Decision-Making………………………………………………………..4 2.3 Macro Environment and Trends……………………………………..5 2.4 SWOT Analysis……………………………………………………………6 3. Selling Company Information………………………………………………..7 3.1 Company Profile………………………………………………………..7 3.2 Reputation & Image……………………………………………………8 3.3 SWOT Analysis……………………………………………………………8 3.4 Current Trends……………………………………………………………9 4. Competitive Analysis…………………………………………………………...10 5. Needs Analysis…………………………………………………………………...11 5.1 Buying Motives…………………………………………………………...11 5.2 Prioritizing Needs………………………………………………………...11 6. Value Proposition………………………………………………………………..12 6.1 Features & Benefits……………………………………………………..12 6.2 Value Proposition Statement………………………………………….13 7. Sales Call Objective…………………………………………………………….13 8. Proposal……………………………………………………………………………14 8.1 Proposed Solution………………………………………………………..14 8.2 Pricing………………………………………………………………………14 9. Sales Dialogue…………………………………………………………………….15 9.1 Agenda……………………………………………………………………..15 10. Follow-up Action…………………………………………………………………..16 11. References………………………………………………………………………….17 1. Memo to Sales Manager Date: November 21, 2015 To: Rob Gronkowski From: Jaskiran Kaur Binepal, Michael Fitch, Jaspreet Kaur, Gurbir Singh Subject: Upcoming Sales Call at SportChek This week, we are planning to have...
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...the upcoming launch of AF. This will include the user (game) experience enhancement, technology implementation and e-mk strategy. How to play? Rearrange a row of scrambled letters to the target phrase. Flip a chain of letter to have them in the right order. AF has 4 game modes: Classic Mode, UTP, GTP and Speed Flip. Personal Implication Viorela – as a community manager, involvement in game experience development and e-marketing. Expectations The theory that a game needs to have a good game experience for its first time gameplay means that the users are interested and focused in so called the “first 5 minutes”. Our motivation is a contribution to a successful launch for AF on 2 different digital platforms: Fb/iOS. We want to bring solutions to AF game experience problem and launching strategy. Also to correctly cross-work on both fields, requires a vast amount of research and a clear idea of the final goal: to have a good product that will be marketed in the best strategy possible. Problem Formulation Based on the statement of Mads Ehrhardt (the Media Director of CopenhagenConcept) and on our observation and tests, AF is a game that needs to be raised to a higher commercial standard. Therefore: HOW TO MAKE AF COMMERCIALLY SUCCESSFUL BY IMPROVING ITS GAME EXPERIENCE AND E-MK STRATEGY? Delimitations * Focus on the game experience and how it should be integrated into a digital communication strategy * Not change the original game...
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...MC401 CROSS CULTURAL MANAGEMENT GROUP PROJECT EVALUATION, 1st SEMESTER 2011 - 12 Tutorial group : i Country studied : Czech Republic Group members : 1. Martin Aurélie 2. Camille Pennel 3. Quentin Ohl 4. Lucas Gautier 5. Adrien Champas Faculty tutor : Lily Ming LI Mark : _______ ( Like all marks, subject to validation by an exam board ) Due Date : 7 nov. 2011, 5PM Received on time ? yes / no Content (80%) Mark ______ 1. Cultural analysis and examples- integration of cultural theories- depth of knowledge and understanding- use of quality example- originality 2. Implications, recommendations - Coherent structure & arguments - Relevant & specific recommendations - Business orientation, appropriate for Expatriate | Comments | Style (20%) Mark ______ 1. Quality of writing 2. Layout and lengh 3. Correct referencing | | Other Comments | ESC RENNES SCHOOL OF BUSINESS – PGE2 INTRODUCTION Czech Republic needs to be viewed as a transitional economy which is in the process of moving from a state-controlled, centrally planned economy to one which is embracing a more Anglo-style capitalist model. Although it could be strongly argued that the Czech Republic has moved faster and more successfully in this direction than some of its neighbors, this does not mean that the transition is complete. In the study of the behavior of the Czech in business...
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