...the man shown in the ad and be just as strong to carry all that weight on their backs and take off as fast as an airplane ‘400% faster’ * For people whose interest have been caught, the information of the ingredients with ‘The ultimate combination of arginine, creatine and glutamine, xpand will flood your body with energy for an all-out assault’, the word ultimate makes people feel ultimate if they take this product while exercising (is what company wants people to think) * ‘A single scoop of xpand generates heart pounding, blood pumping intensity’, makes the product sound just as good as a steroid but it is legal to consume * “UP TO 400% FASTER THAN THE COMPETITORS” – draws attention to what product can do for the audience and tries make them think they are getting a better edge on the competition * Dumb bell weights shown on the wings of the plane to exaggerate the strength of the man with the plane attached to him from taking the product * * Flames and smoke is also indicating the energy ‘xpanded’ from the product ‘XPAND’ by Dymatize. * Action is created when the advertisement asks you to ‘IGNITE YOUR POTENTIAL WITH XPAND’ and appeals to the fantasy of the audience’s mind that they will be like the man shown in the ad and be just as strong to carry all that weight on their backs and take off as fast as an airplane ‘400% faster’ * For people whose interest have been caught, the information of the ingredients with ‘The ultimate combination...
Words: 3554 - Pages: 15
...(1948) for drive rods for soundings and sampling and recommended methods for static and dynamics soundings by Europeans groups and subcommittee (1968).• The rods consist of 16mm diameter High Yield Steel each of length approximately 120cm. Then the rods are connected to each other by 25mm outer diameter couplings.Coupling = provide the lateral supports to the rods to prevent buckling during driving the rods.• Driving is performed with a small hammer of 5kg and falling vertically though a fixed height of 30cm along a guide a rod.• The total numbers of blows required for the pointer to penetrate a distance of 30cm is recorded and used as a measure of the consistency of cohesive soil and the packing of granular soil. 5. AIMS 6. For every in-situ or laboratory test that had been carried out must have an aim or an objective. The objectives of the JKR/Machintosh Probe Test are: 7. Collecting a disturbed soil sample forgrain size analysis and soil classification.Determine the sub-surface stratigraphyand identify materials present.Evaluate soil density and in-situ stresscondition.Estimate geotechnical parameters. 8. ADVANTAGES• Light and easy user.• Does not need skill worker.• Economical.• Provides a disturbed soil sample for moisture content determination.• Faster and cheaper tools 9. DISADVANTAGES• Contribute to human error. -wrong counting• Low impact energy. -only can penetrated in shallow soil (limited depth)• Unable to...
Words: 490 - Pages: 2
...Neglect and Abandonment: Les 400 Coups Les 400 Coups, is a 1959 French film directed by François Truffaut is highly impactful first-person narrative. The protagonist Antoine Doniel (Jean-Pierre Léaud), is a young Parisian boy who struggles with life. The theme rejection is supported in the film, Les 400 Coups through demonstrations of abandonment, neglect and unhappiness, conveyed through robust cinematography. Abandonment is dramatically demonstrated in the opening sequence. Anotine Doniel, is first introduced to us in the classroom setting. The camera zooms in on him drawing on a pinup poster. Immediately Anotine gets in trouble and is segregated from everyone by being directed behind a large black board. He is being denounced from the...
Words: 1111 - Pages: 5
...MINERAL WATER 44-2 TABLE OF CONTENTS PAGE I. II. III. SUMMARY PRODUCT DESCRIPTION & APPLICATION MARKET STUDY AND PLANT CAPACITY A. MARKET STUDY B. PLANT CAPACITY & PRODUCTION PROGRAMME IV. RAW MATERIALS AND INPUTS A. RAW MATERIALS B. UTILITIES V. TECHNOLOGY & ENGINEERING A. TECHNOLOGY B. ENGINEERING VI. MANPOWER & TRAINING REQUIREMENT A. MANPOWER REQUIREMENT B. TRAINING REQUIREMENT VII. FINANCIAL ANLYSIS A. TOTAL INITIAL INVESTMENT COST B. PRODUCTION COST C. FINANCIAL EVALUATION D. ECONOMIC BENEFITS 44-3 44-3 44-3 44-3 44-5 44-6 44-6 44-7 44-8 44-8 44-9 44-11 44-11 44-12 44-13 44-13 44-14 44-14 44-15 44-3 I. SUMMARY This profile envisages the establishment of a plant for the production of Mineral Water with a capacity of 14.4 million liters per annum. The present demand for the proposed product is estimated at 32 million liters per annum. The demand is expected to reach at 108 million liters by the year 2010. The plant will create employment opportunities for 54 persons. The total investment requirement is estimated at Birr 16.4 million, out of which Birr 1.8 million is required for plant and machinery. The project is financially viable with an internal rate of return (IRR) of 13.46% and a net present value (NPV) of Birr 6.1 million, discounted at 8.5 %. II. PRODUCT DESCRIPTION AND APPLICATION The simple definition of water is that it is the liquid that descents from the cloud as rain, forms streams, lakes and seas, issues from the ground in form of springs and is...
Words: 3671 - Pages: 15
...44. MINERAL WATER 44-2 TABLE OF CONTENTS PAGE I. II. III. SUMMARY PRODUCT DESCRIPTION & APPLICATION MARKET STUDY AND PLANT CAPACITY A. MARKET STUDY B. PLANT CAPACITY & PRODUCTION PROGRAMME IV. RAW MATERIALS AND INPUTS A. RAW MATERIALS B. UTILITIES V. TECHNOLOGY & ENGINEERING A. TECHNOLOGY B. ENGINEERING VI. MANPOWER & TRAINING REQUIREMENT A. MANPOWER REQUIREMENT B. TRAINING REQUIREMENT VII. FINANCIAL ANLYSIS A. TOTAL INITIAL INVESTMENT COST B. PRODUCTION COST C. FINANCIAL EVALUATION D. ECONOMIC BENEFITS 44-3 44-3 44-3 44-3 44-5 44-6 44-6 44-7 44-8 44-8 44-9 44-11 44-11 44-12 44-13 44-13 44-14 44-14 44-15 44-3 I. SUMMARY This profile envisages the establishment of a plant for the production of Mineral Water with a capacity of 14.4 million liters per annum. The present demand for the proposed product is estimated at 32 million liters per annum. The demand is expected to reach at 108 million liters by the year 2010. The plant will create employment opportunities for 54 persons. The total investment requirement is estimated at Birr 16.4 million, out of which Birr 1.8 million is required for plant and machinery. The project is financially viable with an internal rate of return (IRR) of 13.46% and a net present value (NPV) of Birr 6.1 million, discounted at 8.5 %. II. PRODUCT DESCRIPTION AND APPLICATION The simple definition of water is that it is the liquid that descents from the cloud as rain, forms streams, lakes and seas, issues from the ground in form of springs and...
Words: 3672 - Pages: 15
...and to identify the strength of soil to carry load from the building. In the process of investigating soil by using probe mackintosh, our group has chosen Lala land which is located in the Universiti Teknologi Mara (UITM), Seri Iskandar,Perak to practice soil investigation work by using mackintosh probe. The selection of location is to facilitate the work done. Besides that, we have also given the task to prepare a report relating to the assignment received which we have to identify the condition of the soil at this location and should be recorded for the purpose of determining the strength of the soil. 2.0 OBJECTIVE The main objective of probe mackintosh works is to: * Collecting a disturbed soil sample for grain-size analysis and soil classification * Determine sub-surface stratigraphy and identity materials...
Words: 2076 - Pages: 9
...QANT620 --- A3 project: The choosing of investment portfolio Ting Ting Mei This project basically is talking about the investment of the stock portfolio, that mostly focus on investing of the different stocks from different company in different sector, analyzing how much percentage that we expected to invest in each stock under the expected return that we want to gain. This portfolio project covers four companies from four different sectors, which have their own advantages. The main goal of this portfolio project is focusing on the stable return of the portfolio, and the reason for choosing these companies. The four companies that I choose for this project are Toyota Motor Corporation (-TM-), The Coca-Cola Company (KO), Bank of American Corporation (BAC), and Marriott International, Inc. (MAR). The reason that I choose The Coca-Cola Company (KO) and Marriott International, Inc. (MAR) is these two companies have a stable historical price movement. Stable return of the portfolio is the first goal for all the investors, which can gain a stable profit. The Coca-Cola Company (NASDAQ: KO) The Coca-Cola Company is one of the largest corporations in the non-alcoholic beverage industry. Coca-Cola has a market cap of $186 billion and focuses exclusively on beverages. Coca-Cola has been a publicly traded company since 1920. One share of stock purchased in 1919 for $40, with all dividends reinvested, would be worth $9.8 million in 2012, a 10.7% annual increase, adjusted for...
Words: 968 - Pages: 4
...FIJI Water and Corporate Social Responsibility Prepared by Subject: FIJI Water and Corporate Social Responsibility Table of Contents * Introduction History of FIJI Water * Strengths -FIJI Water as trendy -FIJI Water as untouched * Weaknesses -Environmental issues -Taxation issues and relationship with the Fijian government -Criticism * Conclusion and recommendation -Sustainable development Introduction FIJI Water was originally founded as “Nature’s Best” in 1993 by David Gilmore who’s idea was to provide exotic natural water from an artesian aquifer of Yaqara Valley of Viti Levu, Fiji to local as well as international markets. Bottled water has been growing exponentially as concerns about the quality of tap water and health issues of carbonated drinks have been increasing. The pure artesian water that FIJI Water provides has attracted consumers successfully. Bottled water production and sales to the U.S. began in 1997. FIJI Water has been growing rapidly in the bottled water market as its production went from 10 million in 1998 to 25 million in 2000, and production grew about 60% a year. The company was even awarded the prestigious Secretary of State’s 2004 Award for Corporate Excellence. The company gained competitive advantages over its competitors by successful branding and marketing, as it has created an image of its product as healthy, high-end, and trendy. However, FIJI Water has faced numerous challenges as well as heavy...
Words: 1746 - Pages: 7
...An artistic movement whose influence on film has been as profound and enduring as that of surrealism or cubism on painting, the French New Wave (or Le Nouvelle Vague) made its first splashes as a movement shot through with youthful exuberance and a brisk reinvigoration of the filmmaking process. Most agree that the French New Wave was at its peak between 1958 and 1964, but it continued to ripple on afterwards, with many of the tendencies and styles introduced by the movement still in practice today… French New Wave The New Wave (French: La Nouvelle Vague) was a blanket term coined by critics for a group of French filmmakers of the late 1950s and 1960s, influenced by Italian Neorealism and classical Hollywood cinema. Although never a formally organized movement, the New Wave filmmakers were linked by their self-conscious rejection of classical cinematic form and their spirit of youthful iconoclasm. "New Wave" is an example of European art cinema. Many also engaged in their work with the social and political upheavals of the era, making their radical experiments with editing, visual style and narrative part of a general break with the conservative paradigm. Using portable equipment and requiring little or no set up time, the New Wave way of filmmaking presented a documentary type style. The films exhibited direct sounds on film stock that required less light. Filming techniques included fragmented, discontinuous editing, and long takes. The combination of objective realism...
Words: 10418 - Pages: 42
...Successful Failure Micheal Stout 4 February, 2015 By and large, the inability to collect, report, process, disseminate, and act upon intelligence gathered by our military forces has been the cause of numerous failures in military operations. Operation Ivory Coast, a daring raid on the prisoner of war (POW) camp Son Tay during the Vietnamese war, was one such operation. Considered by many as a stunning tactical success, this mission was a failure from an intelligence standpoint, and the ultimate goal of the operation, to rescue the POW’s held at Son Tay, was unsuccessful. Operation Ivory Coast Background and Planning In the spring of 1970, intelligence gathered from the United States Air Force through analysis of aerial imagery confirmed the presence of fifty five American POW’s, a handful of which were in a condition requiring urgent rescue, located at a compound near Son Tay, 23 miles west of Hanoi. Planning was finalized in August of 1970 to conduct a raid to rescue the POW’s. It would be a joint effort between Air Force search and rescue teams and Army Special Forces. Col Arthur “Bull” Simons was given command of the ground forces. With just over a hundred service members for the ground force, a mock site was built at Eglin Air Force Base, and the joint force conducted roughly 170 training missions in preparation for the operation. Air Force pilots flew over one thousand hours at different locations in the southeastearn United States, practicing the dissimilar aircraft...
Words: 1458 - Pages: 6
...Energy Solution Faces Economic Obstacles By STANLEY REED Published: November 28, 2012 LONDON — Until last month, the Don Valley Power Project in northeast England looked like a winner. In July it topped a shortlist for a share of as much as €1.5 billion in E.U. funding for innovative low-carbon electricity schemes. But then came a blow. When the British government published its own selection of potential recipients of a slice of £1 billion, or $1.6 billion, in funding in a national competition for carbon capture and storage projects Oct. 30, Don Valley was left off. That means it is not eligible for a share of the E.U. money — equivalent to $2 billion — either. The government is not commenting on why Don Valley lost out, but a key reason appears to be its hefty £5 billion capital cost. Don Valley looked well conceived. The plant would burn coal — normally a huge polluter — but 90 percent of the carbon dioxide would be removed and piped 250 miles, or 400 kilometers, to the North Sea. There the company would inject the gas into two oil fields to assist recovery of oil, helping to offset the expense. But the program cannot go ahead without the support of the British government, the project’s sponsor, 2CO Energy said. Carbon capture and storage could be a boon for the gas and power industry because — if plants could be built economically — it offers a way to use fossil fuels like coal and gas to generate electricity for decades while also meeting greenhouse gas targets...
Words: 1145 - Pages: 5
...2.1. EXECUTIVE SUMMARY Asian Textile is one of the leading export and import oriented Textile in Bangladesh. The philosophy of never standing still, slowing down, never stop thinking & never compromise with quality made. Asian Textile is the most progressive & dynamic business leader in the country. Asian Textile believes in using advanced technology with the changing world. Motivation & diversification is the major strength. It all started in 1996 with the establishment of a textile industry. Asian Textile first ventured in the textile sector with the establishment of the first unit of the Asian Textiles Mills Ltd. Project is about BD Tk.650 Million. Its target market was export oriented garments industry. Asian Textile Mills Ltd is one of the 100% cotton .T.C., P.C. fabrics. The products of the Industrial unit’s are being sold to local and foreign market. The prime item of local market are synthetic fabrics i.e. T.C.,P.C, shirting and suiting fabrics and 100% cotton fabrics of various construction are for International market. Since last 14 years the group is exporting their products through export oriented Garments Industry with good reputation. Also one of the leading supplier of deferent type of fabrics to the various Governmental/Non Governmental Organization such as Bangladesh Army, Bangladesh Navy, Bangladesh Air force, Bangladesh Police, Asian Textile constructed its state of the art manufacturing facility at Narayanganj...
Words: 9398 - Pages: 38
...PART A - Understanding the wind resource Q1 - Weather and climate [8 marks] a In less than 100 words, explain the difference between how climate and weather influence thewind regime of a given location.[4 marks] Climate is the long-term description of variations of temperature and wind while weather is the short-term description. Climate is classified as the average and typical range of different variables, while weather is the state of atmosphere for day to day. Climate is what you expect, weather is what your get. A designer use climate data to design the capacity of wind farm, actually weather determines the actual power output in a given period. b Consider Fig. 1. This figure is produced by taking a long timeseries of wind speed data fora given location and analysing it to determine what timescales (or frequencies) areassociatedwith the most prominent variations in wind speed. The x-axis measures period (or frequency)and the y-axis measures \Spectral Density", which in this context just means how prominenta given timescale/frequency is in producing variations in wind speed. In 100 words or less explain the shape of the graph. In 50 words or less, explain theimplicationsfor a wind farm operator.[4 marks] The spectrum – frequency diagram measures the variations of wind speed. The peak of the wave indicates a significant change in wind speed over the corresponding time period. The four peaks mean: seasonal wind speed change in a year, wind speed change in few days (4)...
Words: 3839 - Pages: 16
...Hertz Ipo Case Analysis Executive Summary Hertz group had initiated an IPO in July 2006 when Carlyle group, together with Clayton, Dubilier &Rice, and Merril Lynch Global Private equity , three prominent firms had filed to take the firm public. However this action has come just seven months after the three had combined to purchase Hertz from Ford Motor Company for Approx. $15 million. Berg, MD of Vandelay Capital Management debated whether to invest in this IPO.The LBO sponsors had borrowed an additional $1 billion on top of the buyout financing to pay themselves a special dividend in June 2006 , being the biggest reason why the IPO generated widespread criticism along with the speed with which the IPO was conducted . In the face of this criticism, the demand for the Hertz IPO weakened, and the offer price was reduced from the initial file price range of $16-$18 to just $15. Berg must assess whether at $15 per share, Hertz offers an attractive investment for this fund. After detailed analysis on the sponsors' returns on their investment and the attractiveness of the $15 offer price to public shareholders, along with the circumstances surrounding the IPO, it was concluded and advised not to invest. Reasons behind the IPO One of the obvious reasons behind the IPO was Hertz’s strong brand equity that gave it strong pricing power since it was ranked as the top worldwide general use car rental brand and one of the largest rental companies in the U.S and Canadian markets...
Words: 1734 - Pages: 7
...1. Describe the different approaches to waging war of Grant and McClellan, utilizing Grant's campaign in the West and McClellan's maneuvers in Virginia. During the American Civil War, leadership within the Union’s army was constantly an issue. Within the Union, various generals were found at times to be at odds with the political leaders in Washington. This was especially evident in the relationship between General George McClellan and President Lincoln. This tension was the result of McClellan’s approach to waging war. By examining the differing approaches to waging war of U.S. Grant and George B. McClellan one can gain a better appreciation for the decision making that was necessary by leaders like Lincoln, in selecting military generals who could effectively wage war to defeat the Confederacy. By all accounts, George B. McClellan had the makings of a great general. Graduating second in his class at West Point in 1842, he served under General Winfield Scott in the Mexican War. (McPherson, 1988, p. 4) He also served with distinction early in the war by assuring that Kentucky and the region that would become West Virginia, remained out of Confederate control. (McPherson, 1988, pp. 299-301) After the Union loss at the First Battle of Bull Run, McClellan was named commander of the Army of the Potomac, and by November 1861, he was the General-in-Chief of all Federal forces. (McPherson, 1988, pp. 348-350) McClellan’s approach to waging war was one of the cautious tactician...
Words: 1437 - Pages: 6
