1. Inside the store, the displays that are in the front of the store seem to attract the most attention. This is probably due to the fact that this is the first thing the customer sees when they enter the store. These displays are usually larger and more decorative compared to other displays in the store. For example, one display had products arranged in a large pyramid shape which made it stand out and attracted a lot of customers. Customers generally spent most of their time buying “every-day” groceries such as meat, vegetables, dairy, bread etc. These sections were usually placed around the perimeter of the store. Customers do not spend a lot of time examining the packaging of each product. They would usually pick up a product and examine it for a very short period of time before putting it back on the shelf or deciding to purchase it. Packaging plays a major role in whether the customer decides to purchase the product or not since it is one of the few ways the customer can judge a product. The packaging must first be able to attract the customer’s attention and also concisely summarize the benefits of the product so they can be seen at a glance. I noticed that they do not spend a lot of time examining the product closely, but rather take quick glances which means they do not look at every part of the packaging with great detail. I also noticed that customers tend to buy products that are closer to them. They would be more likely to purchase products that are easier to reach compared to products that are placed either too low or too high.
2. Products are usually grouped by which category they belong in. For example, cookies would be grouped with other snacks such as crackers, popcorn, and granola bars. After observing the product displays, it is clear that some brands are market leaders due to the fact that they take up a much larger portion of the aisle