Introduction The advertising campaign that Budweiser runs is one of the strongest in the world. In the past 30 years Anheuser- Bush has taken a steady fall, consumers saying they have become tired here in America. In January of this year Coors Light surpassed Budweiser to become the #2 selling beer in the U.S. This was a huge hit for Budweiser, a brand that up to date has always #1. One main reason that Budweiser has slowly declined is change in consumer taste, but the biggest reason being they are slacking on their marketing side. Budweiser has tried to be everything from fratty to refined to sporty to hipster. Budweiser hit its prime in the 1950s when Anheuser-Busch had big names on their side such as Frank Sinatra, as well as sponsoring …show more content…
Now they are trying to bounce back from a 3 decade long loss of sales and popularity, they believe marketing is the only way to do so.
History of Anheuser-Bush Marketing/ Advertising The main way that Anheuser-Bush has brought success to their company in the last 150 years is their skills and experience in marketing/ advertising. They have a special connection between the product and the consumer that seems to really work. Though Anheuser- Bush has changed quite a bit in the last century and a half.
In the beginning years of Anheuser- Bush, 1852 – 1900s. They were among the best in breaking technology in brewing, along with them mastering the art of brewing Adolphus Busch mastered the art of advertising and promoting his products. In the beginning years, all Anheuser- Bush’s drinks were promoted by salesman that traveled the country, those men were called “beer drummers”. They also advertised by hanging signs in the local taverns with their products on them. The first big boost in sales for Anheuser- Bush were the Budweiser Girl and “Custer’s Last Fight.” In the 1880s, Adolphus Busch was the first man with a multiple year same theme advertisement and it was the Budweiser …show more content…
As we know the great innovator Adolphus had to stay in business. He did so by having over 25 new products which included soft drinks, ice-cream and special trucks. Anheuser-Busch continued to make Budweiser but with no Alcoholic content. They kept the same flavor and brewed the same just alcohol free. Upon the revocation of the Prohibition of alcohol in 1933, Anheuser-Busch printed advertisements, like “Something More Than Beer is Back,” stating they were bringing it back bigger and better. They brought back new jobs, industry and good hospitality. It never seemed to ease on Anheuser- Bush because we had the depression in the early 30’s. Being the master marketer that Anheuser- Bush is they would put out campaigns such as in 1936’s “Every Sip Helps Somebody.” Regaining sale like before the prohibition was a hard fought battle all the way. During Prohibition, consumers had become more accustomed to the taste of bootleg alcohol. The “Five Day Test” or “Budweiser Test” was a campaign designed to get consumers back to an American lager. The five day test asked consumers to drink only Budweiser for 5 days and when they returned to the bootleg beer they would realize the taste of Budweiser is better. This was introduced in 1935 and the campaign did so well that different variations of it lasted into the