...for the Prevention of Cruelty to Animals (ASPCA) was founded and has served as a helpful hand in stopping cruelty to animals. The ASPCA was the “first humane society to be established in North America and is still one of the largest in the world.” The ASPCA outlines its goals in their mission, which is “to provide effective means for the prevention of cruelty to animals throughout the United States.” This non-profit organization is dedicated to ensuring that the safety and well-being of countless animals is never comprised. Non-profit organizations rely a great deal on contributions, such as financial donations from outside sources, to achieve their goals. The ASPCA organization utilizes their websites homepage and emotionally riveting commercials to encourage their audience by using numerous rhetorical devices, especially the rhetorical appeal pathos, in order to evoke to emotions within the audience. The ASPCA’s website layout, their content and...
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...Tori Williams ENGL 102 September 9, 2013 Opoku-Agyemang Animal Cruelty Advertisement Analysis The American Society for the Prevention of Cruelty to Animals (ASPCA) has an effective strategy of promoting an end to animal cruelty by using heart-breaking visuals and persuasive rhetorical appeals and therefore is a more convincing advertisement than any other. The Vegan Outreach advertisement, which is a smaller organization than the ASPCA, also promotes the well-being of animals, but does not quite compare to the ASPCA’s advertisements. The ASPCA advertisements are more effective than the Vegan Outreach’s because they apply the ethos and pathos tactics more adequately. The ethos tactic is demonstrated by using a well-known famous artist named Sara McLaughlin. Although she is most famous for her music, she is also known for her extreme love for animals. Her passion for animals aids trust and promotes more affection within the audience. Not only does it create a bond between her and the listeners, but it also catches their eye. Her fame is an attention grabber because it inspires people to want to be like her. The ASPCA advertisement is also highly effective because it employs the pathos appeal of empathy by providing heart-touching visuals of abused animals. The visuals of the suffering pets are so intense that it produces a lingering feeling of sorrow and sadness that almost torments one’s thoughts and conscience throughout the day. The graphics are meant to stick in the...
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...Rochell Standish Commercial Analysis (FD) rstandish@ugf.edu Word Count: 1042 words ADVERTISING PERSUASION I viewed an American Society for the Prevention of Cruelty to Animals (ASPCA) commercial which features Sara McLachlan and her song “In the Arms of an Angel”. The commercial urged viewers to donate $18.00 per month to help save the lives of animals and to provide medical care, food, and love to abused, neglected animals. If the viewer were to sign up in the next thirty minutes he or she would receive a photo of an animal, an ASPCA bracelet, and an ASPCA tee-shirt. The commercial opens with music and video of various animals and descriptions of their previous living conditions before their life at ASPCA. The target demographic for the commercial I viewed is middle-class, animal loving females. Sara McLachlan is a famous singer whose mainstream audience is females. She is also an outspoken animal activist, which would make her more relatable to average everyday people who also fight for the rights of animals. The middle-class are targeted because the ASPCA is asking the viewer to agree to a long term financial commitment by donating $18.00 per month, which isn’t a substantial obligation but could create a financial burden to a struggling low income family. The first tactic the commercial employs is emotional audio-visual props to convince viewers to make a contribution to help suffering animals. While video footage transitions from a dog so...
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...People buying pets from pet shops abetted inhuman puppy mills In the recent years, more people are buying pets than ever and this has become a trend. The main reason for this are because of the increasing awareness of the advantages of pet ownership and the disposable income per capital (Pet Care Industry Analysis, 2015). The demand for pets, especially cats and dogs, is expected to continue to rise through 2018 and probably beyond (10). However, when more people are buying pets from pet shops, it would directly abetted and supported the puppy mills industry. Puppy mills and pet shops are mostly for profited, and their way of producing animals are cruel and inhuman. In order to protect animal rights and break this merciless cycle, the best solutions are to adopt from shelters or rescue organizations (19) rather buying from pet shops and never abandon pets. Puppy mill, also known as puppy farm, is a commercial animal breeding organization or kennel that breed puppies in large amounts (18). They aim to make profit through reproducing and selling the animals to pet shops. “Puppy mill dogs are viewed as a crop to their breeders, are bred as a means of profit, and are seen as a commodity, no different than soybeans or metal widgets.”(3) Most of them are illegal and inhuman. In order to minimize the cost and maximize the profit, most of the puppy mills have extremely poor environment and facilities for reproducing dogs. Dogs may suffer from different affliction such as lack of...
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...Merissa Acuna Aretha Matt English 102 5 November 2014 Animals and the Exemption of Their Rights Almost every American grew up eating some kind of meat or wearing some type of fur, leather, or wool, we grow up going to zoos and circuses, and some people even have pets like birds and rabbits at home in cages. We unknowingly exploit animals in every way possible. The impact that our actions have on these animals is never taken into consideration. Due to animals serving us humans several different purposes, the animal is forgotten. The idea of whether animals should have rights is at a peak in controversy. Animal rights activist believe animals have legal and moral rights the same way humans do. On the other hand there are several corporations...
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...Visual Argument Analysis Essay Effective Advertisement Effective advertisement immediately appeals to a viewer, stimulates one’s interest, persuades the targeted group to buy a product or service, or give support to a certain cause. We live in a fast paced world where everybody seems to be in a rush, therefore, the advertisers have to follow the “3 seconds to impact” rule (MAD). This means that they have “approximately 3 seconds to accomplish [their] marketing objectives”: to catch the viewer’s attention, convey a message, and provoke reactions or actions (MAD). The People for the Ethical Treatment of Animals’ (PETA) anti-fur advertisement that I have chosen for this assignment meets all the above-mentioned criteria of an effective advertisement (McCartney). This particular print advertisement by PETA portrays Sophie Ellis-Bextor, an English singer, songwriter, model and occasional DJ, holding the skinned lifeless body of a fox. There are three main components in this commercial: a pitch black background, an attractive female celebrity, and a skinless animal. Metaphorically, the color black represents death, and it immediately determines the dark nature of the advertisement. Sophie Ellis-Bextor is wearing a black cocktail dress, her black cherry hair matches perfectly, and her red lipstick stands out on her pale, fair skin. As she strikes a glamorous pose by placing her right hand on her hip, the viewer can see that she is holding the skinned fox in her left hand. The bloody...
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...nonprofit ad agency in the U.S called Serve Marketing. Serve Marketing partnered with Wisconsin Humane Society, Milwaukee County District Attorney’s Office, Milwaukee Police Department and Milwaukee Area Domestic Animal Control Commission to combat domestic violence. Serve Marketing kicked off their powerful public service campaign using social media, billboards, television ads and radio ads. The billboard ads from this public service campaign shows images of pets that have been abused along with young children next to the pets with chilling headlines. The PSAs from the TV and radio ads also reinforce the fact that viewers have the power to stop both animal and domestic abuse with just one phone call. The idea behind the campaign is to encourage more people to report animal abuse as soon as they suspect it as it could help individuals who might be suffering from domestic abuse. The effort is based on research that has been done by the Association of Prosecuting Attorneys (APA). The APA has found that 76% of individuals who are involved in animal abuse also abuse a member of their family. Since animal abuse is generally considered as an easier act to report than domestic abuse, if the campaign can succeed at convincing more people to dial 911 when they suspect an animal abuse case, there will be a higher chance for the law enforcement to uncover other possible forms of abuse such as domestic abuse. The reason why the campaign was launched was due to the spike in domestic...
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...they often get treated like a member of the family. Unfortunately, not all pets arrive at a family’s house under the same circumstances. Many families decide that they want to purchase their pet via a breeder because they feel like they want a purebred dog, as opposed to the dogs that are sitting in shelters for months to even years at a time. Society needs to adjust, as purebred animals will still have a high chance at being bought, but shelter animals have a chance to spend a large chunk of their lives living in hopes that someone will come by and adopt them. Society has long preferred the purchasing of purebred dogs over shelter dogs and for various reasons. The first reason is the predictability of the physical traits in a purebred dog. By breeding two of the same dogs together, it uses a very similar set of genes which means that the traits that are common amongst the parents are going to be common amongst the offspring that they give birth too. A second reason is that people will buy their purebred dogs for the intent to run the dogs through dog shows. Purebred animals are the only kind of animals allowed in dog shows, so therefore by adopting a non-purebred dog; it eliminates all possibility of entering into dog shows. A third reason is that some temperamental traits are predictable in the offspring of purebred dogs. If the parents have similar temperamental behaviors (ex. biting, skittishness), there is a statistically higher outcome that the offspring will possess similar...
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...Defining Marketing paper Marketing is a tool that proactive businesses use when targeting a market for a product, advertising the product, determining the competition, and achieving customer satisfaction. Included in this paper are definitions of marketing, and a personal definition. In addition, the importance of marketing in organizational success and world examples of organizations and their marketing practices are discussed. Definitions of marketing Marketing is a concept that is always growing and changing, and definitions of marketing seem to be written each day. Marketing is defined by a diverse collection of methods and definitions, based upon the businesses media platform and the audience that it reaches. Many marketers have different definitions of marketing. Marketers base their definitions on their business practices and what they do differently. One definition of marketing comes from the American Marketing Association (AMA). The AMA defines marketing as “the activities of processing and creating the communication, dispatching, and offering customer exchanges that benefit the partners, customers and society at large” (Cohen, 2011). A short and to the point definition comes from Jay Baer president of Convince and Convert, marketing is “the conveying of messages and actions causing messages and actions” (Cohen, 2011). Another definition of marketing and one this individual affirms is “the creation of satisfying and beneficial relationships between consumer and...
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...For The ‘SOUNDer’ BODY SHOP Marketing Analysis and Recommendations for The Body Shop Group 5 - MAMA(MArketing MAster) 2010130259 Jiwoong Jeong / 2011170647 Jongwon Kim 2012170862 Aimanashari / 2013240015 Yujin Kang 2014952092 Gyiera Park 1. Introduction – Why We Selected The Body Shop 1.1. selection criteria - well-constructed brand identity & our interest In selecting our target company, we focused on finding one that has succeeded in building its distinctive brand image. Since a well-positioned brand gains the upper hands, companies try to differentiate itself and make customers acknowledge its benefits and feel emotionally involved. In this context, we think that the Body Shop has well constructed its brand identity. While competition has been deepening in cosmetic industry and most cosmetic brands are still implicitly conducting animal-testing, the Body Shop has sincerely kept its mission of ethical management and attracted customers. Second, we found that we are all interested in cosmetic brands because we ourselves are consumers of cosmetic companies and purchase their products regularly. Based on these conditions, our group chose 'The Body Shop', which has successfully established its originality with its unique characteristics. 1.2. The Body Shop and Its Missions Driven by the desire to nourish her two daughters with natural products, Anita Roddick established The Body Shop in 1976 in Brighton, England. Since then, the company has expanded...
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...chickens (Gallus gallus domesticus), or broilers, are a gallinaceous domesticated fowl, bred and raised specifically for meatproduction.[1] They are a hybrid of the egg-laying chicken, both being a subspecies of the red junglefowl (Gallus gallus). Typical broilers have white feathers and yellowish skin. Most commercial broilers reach slaughter-weight at between five to seven weeks of age, although slower growing breeds reach slaughter-weight at approximately 14 weeks of age. Because the meat broilers are this young at slaughter, their behaviour and physiology are that of an immature bird. Due to artificial selection for rapid early growth and the husbandry used to sustain this, broilers are susceptible to several welfare concerns, particularly skeletal malformation and dysfunction, skin and eye lesions, and congestive heart conditions. The breeding stock (broiler-breeders) grow to maturity and beyond but also have welfare issues related to frustration of a high feeding motivation and beak trimming. Broilers are usually grown as mixed-sex flocks in large sheds under intensive conditions, but some breeds can be grown as free-range flocks. Chickens are one of the most common and widespread domestic animals, and with a population of 19 billion in 2011,[2] there are more chickens in the world than any other species of bird. Contents [hide] * 1 Origins and domestication * 2 Modern breeding * 3 General biology * 3.1 Behaviour * 3.2 Physiology * 3.3...
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...Part IV Katie Schulz Mrs. Polski Modern Problems May 2, 2013 Introduction~ Animal experimentation began in the early 3rd and 4th centuries BCE with the Greeks performing the first experiments on living animals. Ever since these early periods there has been a search to answer the question of whether animal testing is ethical. This question is proposed due to the suffering of animals during medical experimentation. Veterinarian, Peter M. Henrickson, found this to be the case in his experience during a veterinary class. The research began on Rodney a shepherd mix. “The first thing we did was neuter him, a seemingly benign project, except it took us an hour to complete the usual 20-minute procedure, and an anesthetic overdose kept him out for 36 hours. Afterward, he recovered his strength quickly and felt good” (Henrickson, Par. 4). They then proceeded to do an abdominal exploratory, opening his abdomen and then closing him again. “This was the first major surgery for any of us, and, with inadequate supervision, we did not close him properly. By the next morning, his incision had opened and he was sitting on his small intestine. Hastily, we sewed him up again, and he survived. But it was a week or more before he could resume walks he had come to eagerly anticipate” (Henrickson, Par. 6). After Rodney’s slow recovery they once again put him under anesthesia. “We broke his leg and repaired it with a steel pin. After this, Rodney seemed in almost constant pain, his temperature...
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...Credibility and Validity of Sources: We learned that it is important to evaluate the credibility of the source and make a judgement on its relevance to our topic/argument. Credibility can be validated based off on the background of the author, impartiality, style and tone of article and currency. For instance for an argument on animal rights as described in…, the argument can be presented in different ways depending on the specialization of the author. A phychologist, philosopher or economist might present the argument in different style. Also, the author’s personal interest to the subject might affect the an author’s opinion or treatment to the subject. For instance, an author who is vegetarian is likely to argue against using animals for food and may present argument in a way that’s less than impartial. The publication Alongwith the author’s background, it is also important to validate the author’s personal interest associated to the subject ; We also learned that a special interest or preference might affect an author’s opinion or treatment to subject. In the simplest terms, a declared vegetarian is likely to argue against using animals for food and may present those arguments in a way that’s less than impartial. The writing style and tone is another way to form credibility and validity of sources of information. You should determine whether the tone is professional or not. If it is indeed professional and the tone is for the targeted audience then more than...
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...newspaper articles, “Trade ties with Indonesia poor: exporter” (Perry, 2013) and “What does an arms trade treaty means to us in Australia?” (Mallinson, 2013). In addition to identifying the implications, an analysis of each article deals with the relations to the international business concepts such as ethical social responsibility and the relevance to “the Friedman Doctrine” (Friedman, 1970) and political economy in country attractiveness to conducting business activities. The Australian firm, Elder, the exporter of Australian cattle has endure implications towards the Australian government, resulting in poor international trading with international firms. Through “Trade ties with Indonesia poor: exporter” (Perry, 2013), it describes “trade relations with Indonesia are poor”(Perry, 2013) specifically the agriculture cattle industry and criticises the “policymakers”(Perry, 2013) classified as the Australia government. In 2011, a public outrage occurred when “horrific footage from Indonesian abattoirs that uses Australia cattle has revealed abuse of the animals” (Worthington, 2011). Following the event, the Australian government introduced Exporter Supply Chain Assurance System (ESCAS) in 2011, “as live exporter found their industry accused of not doing enough to stop animal cruelty” (Perry, 2013). This system ensure all firms handling livestock must “be issued with an approval by the Department of Agriculture, Fisheries and Forestry” (DAFF, 2011) before exporting. Many have...
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...“A reputation once broken may possibly be repaired, but the world will always keep their eyes on the spot where the crack was.” -Joseph Hall I. Background Analysis There are as many brands in the world as there are stars in the sky. They’re innumerable. However, no matter how many they are, there are those stars that shine the most. This is also the case for the brands in the world. Only a few are able to stand in the international arena. Some try to venture into the world market. However, those brand either don’t last long or they’re devoured by the competition. It is never easy to go international. The world’s top brands were started by normal people with extraordinary determination. And if you don’t have the kind of determination they do, then it’s best for you not to be too adventurous. A few of the brands that dominate the world are Nike, American Express, Samsung, Coca- Cola, Apple, Marlboro, Louis Vuitton, Toyota, Mcdonald’s, and many more. These brands didn’t become what they are overnight. As some would say, “Rome wasn’t built in a day.” They had to overcome hardships beyond whatever you and I can fathom but that didn’t stop them. For John Pemberton who concocted the formula we now call “Coke”, the 9 bottle per day he sold didn’t stop him from continuing his business. Today they sell 1.6 billion servings every day. Samsung started as a grocery store when Lee Byung-chul opened Samsung Sanghoe in 1938. The business grew and became successful and...
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