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Animal Metaphors

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important elements appearing larger than less important elements. This difference in sizing makes a statement about what is more important, and what is less important (Peters, 2014).
The benefits that graphics offer, as opposed to text-only material, is that visual material grabs a person’s attention, and is encoded into memory quickly (Peters, 2014). Attention is also tied to emotional experiences; thus, a visual stimulus can evoke an emotional response that a text-only stimulus cannot. On example of such a response is in the use of animal metaphors in speech and the images and feelings that they evoke. According to Rouhi & Mahand (2011), the use of animal metaphors can be highly expressive of the speaker’s cultural perspective. That is to

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