...Key learning principles q Charlotte Beers The case examines Charlotte Beers actions on assuming leadership of Ogilvy & Mather Worlwide, the sixth largest advertising agency in the world, during a period of rapid industry change and organizational crisis. q Charlotte Beers Case Objectives The case examines leadership and managing organizational change. Specifically it focuses on: q Charlotte Beers Problems facing the leader Ogilvy & Mather is in a leadership vacuum, desperate for someone to provide a new vision for the futuure the complex process of formulating a vision or new direction the need for communication to align employees to the new direction the need to align structures and systems to the new direction Situation confronting the leader Industry challenges q shift in expenditure away from mass media to targeted marketing channels q declining media expenditures q many firms inefficient in their internal operations Charlotte Beers q globalization fosters growth opportunities for those agencies which have developed international presence q as clients expand internationally, they expect great coordination across regions Personal challenges q fourth executive in 4 years q first outsider q first woman q no experience with international or multiple offices q needs to build credibility quickly as key Charlotte Beers Challenges at Ogilvy and Mather q success bred a strong arrogant culture q managers internally focussed q stifling initiative and innovation q slow to adapt...
Words: 805 - Pages: 4
...Key learning principles q Charlotte Beers The case examines Charlotte Beers actions on assuming leadership of Ogilvy & Mather Worlwide, the sixth largest advertising agency in the world, during a period of rapid industry change and organizational crisis. q Charlotte Beers Case Objectives The case examines leadership and managing organizational change. Specifically it focuses on: q Charlotte Beers Problems facing the leader Ogilvy & Mather is in a leadership vacuum, desperate for someone to provide a new vision for the futuure the complex process of formulating a vision or new direction the need for communication to align employees to the new direction the need to align structures and systems to the new direction Situation confronting the leader Industry challenges q shift in expenditure away from mass media to targeted marketing channels q declining media expenditures q many firms inefficient in their internal operations Charlotte Beers q globalization fosters growth opportunities for those agencies which have developed international presence q as clients expand internationally, they expect great coordination across regions Personal challenges q fourth executive in 4 years q first outsider q first woman q no experience with international or multiple offices q needs to build credibility quickly as key Charlotte Beers Challenges at Ogilvy and Mather q success bred a strong arrogant culture q managers internally focussed q stifling initiative and innovation q slow to adapt...
Words: 805 - Pages: 4
...ESTORE AT SHELL CANADA LIMITED Questions for discussion Analyze the case state facts of the case, identify issues, look at alternative solutions and recommend a solution or a set of solutions. Give rationale for solutions. Some issues you may want to consider: How to proceed with eSTore in order to align this initiative with business objectives? How to cost effectively address the needs of the agricultural segment using information technology as increasingly become price sensitive? How to cost effectively address (using information technology) the growing “transactor” class of customer that is dominating many segments of Shell’s fuels and lubricants division. 1. Why do you think Shell Canada is experiencing low use of its eStore? 2. Shell determined that simply measuring the number of accounts created or the number of log-ins was an inadequate measure of success of the system. How would you assess the success or failure of this system? What data would you draw upon? 3. What are some of the unique challenges faced by large organizations when embarking on innovative technology – based projects? What did Shell do to address these challenges? What else could Shell have done? 4. What differences are evidenced in the case between the development and deployment of customer facing applications versus employee facing applications? How did the type of application affect the use of eStore? 5. In the context of the experience at...
Words: 264 - Pages: 2
...COTTON MATHER AND BENJAMIN FRANKLIN: WORKS COMPARISON 2011 Outline: A) Introduction: general overview. B) Comparison of selected works. C) Conclusion. Foreword: This essay aims to compare plot, point of view, and theme of two authors in their respective works: Cotton Mather, “The Wonders of the Invisible World”, “The Trial of Martha Carrier”, and Benjamin Franklin, “Information to Those Who Would Remove to America”, “Remarks Concerning the Savages of North America”. Thesis: Cotton Mather and Benjamin Franklin are bright representatives of colonial literature. Their views can usefully be compared and contrasted. American writing began with the work of English adventurers and colonists in the New World chiefly for the benefit of readers in the mother country. From the beginning, however, the literature of New England was also directed to the edification and instruction of the colonists themselves, intended to direct them in the ways of the godly. Cotton Mather emerged as the dominant intellect of New England during the last decade of the Seventeenth and the beginning of the Eighteenth centuries. The approach of the American Revolution and the achievement of the actual independence of the United States was a time of intellectual activity as well as social and economic change. The variously gifted Benjamin Franklin forwarded American literature not only through his own writing but also by founding and promoting...
Words: 754 - Pages: 4
...Organisational Behaviour Assignment Case Study Analysis: Charlotte Beers 1 Assessment Form |Section One To be completed by the student |Please tick as appropriate | | | | |Name (s) Patrick Stelzer | | | |MBA FT |□ MIB |□ Undergraduate |□ | | |...............................................| | | | | | | | | |............... | | | | | | | | | |12 Parsons Green Lane | | | |MBA PT |x□ MSc |□ Diploma |□ Certificate |□ | |...............................................| | | | | | | | | |................ | | | | | | | | | |London, SW6 4HS | | | | |Specialization................| | | ...
Words: 844 - Pages: 4
...The Norton Anthology American Literature Vol.A 330-333 “The Trial of Martha Carrier” is an English Biography that took place at the Court of Oyer and Terminer, and was held by Adjournment at Salem on August 2, 1692 of a woman named Martha Carrier who was indicted for the bewitching of certain persons. Before the trial of this prisoner first begins, a few of her children confesses that they were witches too because their mother made them so. From the confessions of these children, there was enough evidence to proceed upon this trial. Martha Carriers reasons for bewitching was because the devil made a promise to her that she would become the Queen of Hebrews. These certain persons that Martha Carrier bewitched had testified against her during the trial because she pleaded “not guilty” to her indictment. There were six people total named Benjamin and Sarah Abbot, Allin Toothaker, John Rogger, Samuel Preston, and Phebe Chandler. They each shared their experiences of suffering pain that Carrier had caused including her children as well. The first testimony began with Benjamin and Sarah Abbot where they explained how angry Martha was, and what her anger had caused. Martha had told Benjamin that she would “hold his nose as close to the grindstone as ever it was held since his name was Abbot” (Norton 330). Benjamin later started swelling in his foot, and was being extremely tormented. Sarah Abbot had testified about her husband’s cattle strangely dying of no natural causes. Allin...
Words: 569 - Pages: 3
...Charlotte Beers at Ogilvy & Mather Worldwide (A) By Matteo Conta FEMBA 9B Charlotte Beers at Ogilvy & Mather Worldwide (A) Document purpose: suggestions to increase acceptance of Ogilvy & Mather’s new Vison on employees below senior executive management. Problem definition December 1993: Charlotte Beers assesses the progresses made by the company after she became CEO: she realizes that clients love the Brand Stewardship concept, but most employees, below executive levels, have not embraced the newly created Vison. The problem I will focus in this document is the following: the majority of employees did not embrace the new Vison. I will analyze why this is a key problem, why it is happening and I will propose steps to accomplish more acceptance. Analysis Brief Background Major events have shaped the history of the company in the recent years: first the hostile takeover, 1989, then the loss of key accounts and credibility in the business. Many key senior employees have left in the 2 years following the takeover. The company Vison has been: “just keep doing the same thing, just better”, but the world around has been changing. The marketing business has clearly become more global in nature, with "mergers to form mega-agencies and the concept of transporting brands around the world", and customers are demanding for “more service at lower costs”. Re-creation Technically the type of organizational change Beers has to face as new...
Words: 1220 - Pages: 5
...Part 1: The attitude towards the Native Americans through the authors: Mary Rowlandson, John Smith and Cotton Mather. First off there is Mary Rowlandson, her experiences were experienced were nothing but unpleasant “I considered their horrible addictedness to lying, and that there is not one of them that makes the least con- science of speaking of truth” (Perkins,83). She was at her lowest and was praying for salvation from the English army, “About this time I began to think that all my hopes of Restoration would come to nothing. I thought of the English Army, and hoped for their coming, and being taken by them”(Perkins, 83). Mary had seen the Natives in a very vulnerable level compared to that of the other authors who were ether in a situation of power or instance of the same position of strength. Mary is going to have a negative attitude because of her village being attacked and her being taken hostage. Cotton Mather had a lot of the same views as the Indians with strong religious followings. “Mather himself has been viewed as a pedantic egotist, a reactionary, and a bigoted witch-hunter; yet it seems only just to remember also that he was fighting a losing battle for the survival of an ideal”(Perkins,109). Then there is the most compare able of the three to todays age and that is John Smith looked at them unlike the other to and that was more as equals. Part II: The best way to de Crevecoeur's writings are what are country was founded on and how far our country has come...
Words: 354 - Pages: 2
...Mr.DeLaVergne Music App. October 26, 2015 Biography The boy nobody gave a chance, born in Kansas Missouri, Eminem became a hip hop sensation. “Marshall Bruce Mathers lll was born on the 17th of October in the year of 1973.” (Eminem.net/biography/ Editors 2015) “Marshall better known as Eminem, wasn’t the type of guy you would think of as a rap sensation. As a young boy he was a poor kid and a child of a mother who was barely there for him. His mother constantly worked to support the family. It wasn’t until he hung out with his uncle Ronnie Polkingham introduced him to rap. Pretty soon he started rapping for a hobby and fell in love with the art form.” (Eminem.net/biography/ Editors 2015) He had a very rough childhood gorwing up but he managed...
Words: 1054 - Pages: 5
...Admiring Eminem Marshall Mathers, better known as Eminem, has had many achievements in his life, but life wasn't always good. Growing up in a poor trailer park in Warren Mich. He failed out of ninth grade, which led to him dropping out of high school. He tried to go back but couldn't do it, he just wanted to rap and to be a star one day. Over the years he freestyle in some local clubs and participated in some competitions. It wasn't until 1997 that he was recognized, he won the Wake Up Show Freestyle Performer of the Year from L.A. Djs Sway and Tech and earned second place in Rap Sheet magazine's "Rap Olympics," an annual freestyle rap competition. Then in 1998 he released The Slim Shady LP, his first known record. "Slim Shady is the evil side of me, the sarcastic foul-mouthed side of me," Eminem says during an interview with the Source. In 2000 he released his second cd, The Marshall Mathers LP. Eminem has been known as one of the most provocative, controversial rappers in contemporary pop music. A lot of people think he can get away with this because he is the first "legitimate" white rapper. "I'm white in a music started by black people. I'm not ignorant to the culture and I'm not trying to take anything away from the culture," he said in his defense. "But no one has a choice where they grew up or what color they are. If you're a kid or a ghetto kid you have no control over your circumstance. The only control you have is to get out of your situation...
Words: 590 - Pages: 3
...Marshal Mathers, also known as Eminem, has been creating a stir in the music industry over the past few years. Many people feel affended and intimidated with him while he uses his freedom of speech and expresses himself. His rapping and hip hop lyrics are raw, explicic and very offending to many different types of people. There are many reasons for the type of music Eminem makes. There are many reasons why his music is the way it is. Eminem, A.K.A. Slim Shady, made his debut in 1998. Many people do not understand where Slim Shady comes from. As a child, he had no father, his mother was an alcoholic and a drug addict. Also Eminem moved back and forth from Kansas city to urban Detroit. While growing up, he was picked on and beaten by people all the time. He would get jumped and beat by his mother. All of these instances lead to the type of music he makes today. To add to all of this, his closest relative and best friend, comitted suicide when Slim was in his adolcence. The song I selected is off of Eminems most recent album, The Marshal Mathers LP, and it is titled “The Real Slim Shady”. I chose this song for many reasons. This song mocks the mainstream artists and songs of the time. He makes a pop song which becomes mainstream, in order to show everyone how easy it is to make pop music. Also, his lyrics rhyme and make sense and i think it is amazing how his signing and music just flows perfectly. Eminem has explicic lyrics which help to press the issue at hand...
Words: 483 - Pages: 2
...By Brian Hiatt October 23, 2013 12:00 PM ET "Right now, I'm probably working harder than I've ever worked in my life," says a sleep-deprived Eminem, gulping diet Red Bull in his suburban Detroit studio. He's well past deadline ("They keep telling me a different day," he says) on his new album, The Marshall Mathers LP 2 – out November 5th – and the final mixes still aren't quite done. "Aside from around the time of The Eminem Show, when I was also doing the 8 Mile movie and soundtrack and score and shit like that. This is probably the equivalent of that, but all focused on the record." Eminem on the Road Back From Hell A lot of fans – including Eminem himself, most days – consider 2000's original The Marshall Mathers LP his best. So making an album worthy of the name meant recording, and then discarding, dozens of extra songs. "Calling it The Marshall Mathers LP 2, obviously I knew that there might be certain expectations," he says. "I wouldn't want to call it that just for the sake of calling it that. I had to make sure that I had the right songs – and just when you think you got it, you listen and you're like, 'Fuck, man! I feel like it needs this or that,' to paint the whole picture." Some tracks, including the Rick Rubin-produced, Beastie-esque single "Berzerk," draw on old-school hip-hop. Eminem was already headed that way when his manager, Paul Rosenberg, hooked him up with Rubin. "Getting with him was like, 'Holy shit!'" says Eminem. "As many genres of music...
Words: 400 - Pages: 2
...Eminem “My words are like a dagger with a jagged edge...”- “Criminal”, from “The Marshall Mathers LP” An average rap artist wouldn’t be able to grace the covers of VIBE, Rolling Stone, Entertainment Weekly, and Spin while on a national tour months before their major debut album is released. An average rapper couldn’t say that he’s collaborated with Dr. Dre, Elton John, and Dido, all in the same year. Then again, Marshall Mathers III, better known as Eminem isn’t your average rapper. No other artist has ever been the center of such heated and conflicting debates. He’s hailed as brilliant by some critics and deemed as indecent and disgusting by others. But the controversy isn’t as simple as that. This is an artist and a man who is as complex as he is talented. “...no labels wanted to sign me, almost gave up... until I met Dre, the only one to look past, gave me a chance, and I lit a fire up under his ass...”- “White America” Eminem was born in Kansas City, Missouri. During his early years Marshall Mathers and his mother moved between Kansas and Michigan until the age of twelve when they settled in east Detroit. During these years there would be much turbulence to get through. Tragedies including the suicide of his beloved cousin Ronnie and being abandoned by his father threw his world into what could’ve been an irrevocable downward spiral. They would prove to be haunting to the tortured youth. Without stability finding friends and staying out of trouble became...
Words: 1425 - Pages: 6
...Whether Aereo’s Transmissions to Individual Subscribers is “Public”? Strategic Issues and Problems According to the case, Hearst is appealing that its competitor Aereo poses a threat to over-the-air broadcast services by using contrived technology to free-ride on WCVB’s substantial investment in its copyrighted programming. At the first of glance, the argument appears to be somewhat convincing, but further reflection reveals that Hearst’s appealing is not consolidating as it stands. There is no solid evidence that can proof the current strategy of Aereo using is unlawfully distributing its signal. Evaluation and Analysis The essence of the conflict between Aereo and Hearst is whether Aereo infringes copyright by publicly performing television shows without a license. Hearst sued that Aereo retransmits performances of copyrighted programs to members of the public through internet and mobile device streaming which infringes Hearst’s copyrighted programming. Consequently, Hearst will be deprived of existing and potential revenue streams from advertising and authorized retransmissions. On the other hand, Aereo argued that its streams are not “public” performance, because Aereo captures the content from the airwaves through thousands of tiny antennas in local warehouse. In addition, Aereo doesn’t transmit anything but it is instead their subscribers who are doing it. Therefore the transmissions are not public performances and so do not infringe Hearst’s copyrights. Alternatives ...
Words: 441 - Pages: 2
...Ana Bolena – Anne Boleyn 1501(1507)-1536 Queen of England 1533-1536 Mother of Elizabeth I Information about the early years of Anne Boleyn is almost non-existence; her birth has been dated from 1501 to 1507. Although information about her parents is abundant. Her father, Sir Thomas Boleyn, was named Sir in 1503. He was fluent with the languages, which allowed him to travel through Europe under the King’s orders and be part of important meetings. He was one of the bodyguards that took the Archduchess Margaret to Scotland, and he participated in various meetings with Charles V. Her mother, Isabel Howard, came from a family of Dukes, although the title had been taken away in 1485, it was given back in 1514. At age 12, Anne was sent to the court of the Archduchess Margaret to be a fille d’honneur. Here she learned French and how to be part of the court. The Archduchess wrote a letter to Sir Thomas telling him what a wonderful daughter he had, and how graceful she was of having her in her court. In 1514, Anne went to France to be part of the court of the Queen Mary, the sister of the King of England. But Queen Mary soon returned to England and Anne stayed in France being part of the new Queen’s Court (Queen Claudia). In France she was educated as a French girl, she learned and love their poetry, music, clothes; she was considered one of them. In 1521 Anne returned to England, because she was getting married. While her marriage was arranged, she became part of Queen...
Words: 937 - Pages: 4