Reirene C. Bonto
13-0039
BA 190 Final Exam

ANSWERS TO QUESTIONS:

1.) There are four strategic lenses which could aid managers in approaching strategic problems faced by the organization. These strategic lenses are strategy as a design, strategy as experience, strategy as ideas, and strategy as discourse.

In viewing strategy as a design, it sees strategy as a logical process which weighs the pros and cons of the decisions to be made. Strategic design takes into account the capabilities and restraints of the company and analyzes it to come up with the best decision. One organization whose strategy lens is design is Apple. Apple, as a highly-innovative company, needs to weight and analyze the current standing of the company and the current market conditions before making decisions on their products.

Another strategy lens is strategy as experience. In this view, strategic decisions are based on past strategy outcomes. Since the approach relies on past experiences, there is little to change in the way to manage the organization. Ready-made solutions are implemented to solve problems. Innovation only occurs if the problem the organization is facing was not included in the past. One common example of this lens are restaurants. In restaurants, managers were trained to follow a certain protocol when addressing customer complaints. These protocols were based on past experiences by the previous managers of the restaurant.

2.) The culture of organization consists of four aspects: values, beliefs, behaviors, and assumptions. The values of an organization is its basic identity which is stated by its mission and vision. The company’s beliefs are more specific and are found in forms of company philosophy or policies. A company’s behavior is the routine on how the company does its day to day operations and activities. Lastly, a company’s assumptions is the