...ROCKET FUEL: “QUANTIFIED SELF” DIGITAL TOOLS A CPG MARKETING OPPORTUNITY Q4 2014 OVE RVI E W Quantified Self (QS) is an emerging area of technology that allows consumers to use a variety of digital tools to collect data and learn about their behaviors and habits of everyday life. The increasing number QS digital tools available today includes smartwatches, wearable fitness trackers, apps, and websites. As consumers continue to integrate these new QS digital tools into their lives, the data collected by these tools presents new opportunities for CPG marketers to learn more about consumers’ behavior and better reach their target audiences. To better understand this new technology trend and assess its impact on the future of digital media for CPG marketers, Rocket Fuel conducted a custom primary research study among consumers in the U.S. to: • Understand consumers’ interest in using health and fitness QS tools • Gauge current usage of health and fitness QS tools • Understand the impact of health and fitness QS tools on consumer behavior • Evaluate consumers’ openness to sharing their QS data with CPG advertisers STUDY DETAILS This survey was conducted online using a trusted third-party research vendor and fielded from December 3 – 10, 2014, among 1,262 total respondents who live in the U.S., use a computer regularly, and either currently use a Quantified Self tool to track their health and fitness or who are interested in using a Quantified Self tool to track their health...
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...Data 2013.10.01 | Major Media Communication | Subject Understanding Digital Media | Student no 2010017713 | Professor Soochul Kim | Name Eunkang Kim | Double-side of a vast amount of information in accordance with development of technology is treated in this article. Even now, a lot of digital information beyond imagination is being accumulated all over the world. Not only the amount of information is increasing, but the production rate of one is also getting speedy. This explosion of information has some reasons. The main reason is technology development. It can actualize things which were impossible in the past. The digital technology changes a lot of information into digitization. Also, many people utilize them with the powerful mean digital device. Men communicating by information contributed to increase the amount of information. Humans who escaped from illiteracy and economic hardship have generated many kinds of information, which are utilized in several fields such as politics, economy, law, culture, science, and so on. The production rate of information is faster than the speed of technology development. Though the digital devices handling the information are getting various, storage space is not enough to store the increased information. Sea is not calm, but it has that big waves. Likewise, lots of information comes to our life. It is important to judge what information is reliable. Moreover, we should be careful about...
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...means of engaging. The digital revolution in brand marketing is generally approached as an issue of platforms, but it is much more. Technology doesn’t just give people a new way of doing things; it gives people a new way of thinking. The biggest impact of technology is the change it creates in people’s perceptions. Certainly, technology expands access, speed and productivity, but technology has much more far-reaching effects. The digital revolution is changing how people conceptualize the possibilities available to them in their lives. Absent digital technologies, it would never occur to someone that marketers could be engaged in dialogue, much less dialogue at the point of contact. People used to take it for granted that there was no tête-à-tête with ads. You could watch them, but you couldn’t change them or talk back to them. People no longer believe that. Even if they don’t interact with ads, they recognize that ads no longer enjoy an exclusive position on the dais. But the presumption of dialogue created by digital technologies goes beyond the technologies themselves. Once the door has been opened in one area, people want to see it opened everywhere else as well. People now want the same freedom of engagement in every aspect of their lives. Every point of contact carries the same expectations. People now want it at retail, in customer service, for promotions, with media content, and so forth. People have learned a new capacity from digital technologies and they want...
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...There are too many distractions for classroom use Paragraph 4 1. Counter Arguments: a. Those who are in favor of Tablets may argue that students can learn more material than using textbooks b. They also said tablets have infinite technological features that can be used for more effective teaching method. 2. Rebuttals: c. It has been proved that students who read from textbook will comprehend more than those who read from digital devices. d. Study shows that Tablet shifts focus of learning from teacher to Technology III. CONCLUSION Concluding Sentence: At last, even though many people may put their believe in the advances of technology, they should admit that the little-bit-old-fashioned-style of learning is more effective than using tablet A Tablet is Still Not a Book We all know that now we are living in a live surrounded with such technologies in every aspect of our life from the biggest to smallest things. Big thanks to technologies for making our daily life become so much easier than it was. Don’t you realize that our future is now in front of our eyes? Like cars that can...
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...The Future of Printed Books in the Digital Age Students Name University Affiliation The Future of Printed Books in the Digital Age Books are cultural tools, which have undergone considerable changes since their inception. In the early times, books took the form of stones and clay tables, which, due to technology, evolved to the modernly printed book. Despite changes, the objective of books remained the same, which is, storing and preserving information. The storage and preservation of information have made it possible over the years to gain substantial knowledge. Therefore, the printed book will forever remain the most useful invention in learning (Bruccoli, 2007). On the other hand, professionals from libraries and publishing groups have commented that, the future usage of the printed books is on the decline taking into account the swiftly evolving technologies. The fear arises because digitalization has made it possible to provide printed books in electronic forms known as e-books, which has made it easier to access information. The threat is significant considering the wide usage e-books as the primary electronic contents in learning (Buzzeto-More, Nicole, & Elaboid, 2007). The question on the future of printed books in the digital age has induced mixed reactions. While some scholars feel that printed books will survive the digital age, others have commented that digitalization will cause the “death” of printed books. Scholars in opposition...
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...Integration paper 3 technological divide among poor and rich Beth BUrnett Integration paper 3 technological divide among poor and rich Beth BUrnett 2016 2016 As Digital Natives, who were born into the technological world, we should be striving to find a way to at least make the basic modern day technologies available to those who need it most. Imagine waking up every day and not being able to reach over and check your phone for missed messages, or even being able to turn on your light to see what you are doing. We don’t think about how fortunate we are to have those “luxuries”. For 3 billion people, this is reality, no phones, no internet, no communication. When you wake up the first thing you do is check your phone, believe it or not 4.4 Billion people still do not have access to Modern day technology. As a Digital Native, I believe this needs to change, not because they are missing out, but because it can be a matter of life or death. Despite the rapid spread of technology, only 1.16 Billion people have a working phone line. That means 6.14 Billion people do not have a way to call for help. For example if the people of Haiti did not have cell phones when they were hit by the massive earthquake, they would not have gotten the help they needed as quickly as they did. Many people have heard about the Ebola virus that swept across Africa and the sub- Saharan dessert areas, because many of the villages that were severely affected by the disease did not have active phone...
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...English 151 31 March 2011 Digital Technology What is Digital Technology? Digital technologies are tools which utilize a discrete method to convey information, such as letters or numbers. Its alternative is analog which utilizes a continuous method to convey information “soyouwanna.com”. According to the 3rd edition of understanding technology pg.2, “Digital technologies permeate our daily lives”. High-definition televisions (HDTV’s) display amazingly clear and colorful images of sports events, reality TV shows, and other popular programs. Electronic coffeemakers, digital alarm clocks, and cell phones quicken and simplify daily routines. Automobile manufacturers use computerized robots to build cars and trucks. Those are just some examples of digital technology, but how does it affect our daily lives? Growing up in a Samoan cultural community, there were not that many technologies around. I mean, back then there was no electric stove. Men and women would prepare food in the umu “An umu is the traditional method used by Samoan’s for cooking food. A fire is built and stones placed on it. When the fire is down to the embers green bananas, breadfruit, taro, fish, and lu’au are placed on the stones. When everything to be cooked has been placed on the umu, it is covered with banana fronds and left to cook “samoasention”. It was really hard and difficult back then. Now technology has provided us with electric stove for baking and cooking. It has made life a lot easier then it was before...
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...Authorship and Digital Media With the widespread adoption of personal computers, especially those connected to broadband Internet, the media landscape has changed drastically. All media-related industries, from newspaper to television to music and more, are experiencing this shift and are desperately attempting to react to the changing media landscape that has placed much of the control on the consumers rather than the producers of these media forms. Two digital media forms experiencing particularly interesting shifts of power are video games and digital music. Consumers of digital media forms such as video games and digital music files have complicated the traditional notion of authorship through their use of digital media technologies, which allows them to use digital media as an instrument of expression. Before delving into the intricacies surrounding this new form of authorship present in digital media it is first important to discuss the notion of authorship prior to the emergence of this digitally induced phenomenon. In non-digital mediums such as books, radio, and television, authorship exists as an individual endeavor, as authorship is only granted to the original author(s) of the media. As a consumer of this non-digital media the only point of contention as it relates to authorial expression is limited is the debate over authorial intent or narrative interpretation in these non-interactive cultural forms. Books, television, and radio are more or less consumed passively...
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...or samples. The result is called digital representation. Strictly speaking, digitizing means simply capturing an analog signal in digital form. For a document the term means to trace the document image or capture the "corners" where the lines end or change direction. The term digitization is often used when diverse forms of information, such as text, sound, image or voice, are converted into a single binary code. Computers predate to the Digital Age. Prior to the 1950s, computers were analog, using vacuum tubes. Later, vacuum tubes were used in conjunction with diodes. Like the digital computers that came later, analog computers used binary logic, but instead of being directly controlled by a program consisting of 1s and 0s, the state of the vacuum tube was changed by a change in voltage. The voltage change was analogous to a 1 (power on) versus a 0 (power off). In 1956, MIT built the TX0, the first general-purpose, programmable computer to use transistors. Digitization occurs in two parts: Discretization and Quantization. Discretization is the reading of an analog signal A, and, at regular time intervals (or frequency), sampling the value of the signal at the point. Each such reading is called a sample and may be considered to have infinite precision at this stage. Quantization is when the samples are rounded to a fixed set of numbers (such as integers). Data Communications There are many different ways in which analog converts to digital. For example, signals are continuous...
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...Evolution of Mass Media Evolution of Mass Media Communication is the creation of symbols used systematically to express knowledge and value. This information is in the form of Morse code, various languages, movies, art, and computer codes or mass media. There have been great developments in mass media over the last century. These are the advancement of the print, electronic, and digital eras, which now comprise our modern day media. These three eras have influenced American culture and its business, while introducing groundbreaking forms of mass communication (Campbell, 2015, p. 6). The Print Era Before the creation of the printing press, the production and reproduction of books and other reading materials, was by hand, making the item scarce and high priced. Considered a luxury due to its price, reading material was mostly owned by the privileged. In the early 1900’s newspapers, magazines, books, and word of mouth were the main source for obtaining the news or any informative piece of informative material. During the Civil War, people relied on newspapers for information. The emergence of the printing press allowed for many people to have access to printed materials at an affordable price. It also merged the three elements for mass-market innovation. First, the use of machine duplication substituted the tiresome technique in which clerk’s hand-copied scripts. Second, the quick and simple reproduction of the identical book could occur in vast quantities...
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...| Analog and Digital Comparison | NTC/362 Fundamentals in Networking | EDWARD BROWN | Jose Giralt | 3/18/2013 | | A signal is simply the transmission of data from one place to another place. In our day to day life we deal with various signals constantly like signals from music, power lines, telephones, and cellular devices. Analog and digital are two kinds of signals which are used for the transmission of information from source to destination. Usually the information to be transmitted from one place to another is either audio or video. This information signal is then transformed into those signals which can be transmitted via different channels. For the analog format, the data is transformed into electrical pulses with varying amplitude while for the digital format; the data is transformed into binary format representing two amplitudes. We have various such equipment like analog or digital phones, fax machines, modems, clocks, watches etc. Analog technology is the older one and has been used for decades. It is cheap too but the problem with analog signals is that there is a limitation on the size of the data that can be transmitted at any given point of time. With the advent of digital technology many improvements and new techniques have been introduced. Now days almost every appliance or equipment is based on digital technology. In this, the transmitter translate the data into binary form and the receiver re assemble and produces the...
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...this case.....................2 1.2How were the resolved by the new digital systems?.......2 2.Before migrating to the fully digital system..........................3 2.1The information systems.................. .............................3 2.2Business process............................................................3 3.After migrating to the fully digital system...........................4 3.1 Information Systems.....................................................4 3.2 IT infrastructure ............................................................4 4.The benefits that Income reap from the new system............4 5.How well is Income prepared for the future?.......................5 1. The problems 1The problems faced by Income in this case: Processes were vary tedious and paper based. Despite periodic investments to upgrade the HP 3000 mainframe that hosted the core insurance applications as well as the accounting and management information systems, it still frequently broke down. The COBOL programs that were developed in the early 1980s and maintained by Income’s in-hose IT team, also broke multiple times, halted the systems and caused temporary interruptions. Transactions processing for policy underwriting was still a batch process and information was not available to agents and advisors in real time. 1.2 How were the resolved by the new digital systems? Income switched to the Java based eBao...
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...display a single letter of the alphabet. The data is then sent over radio frequency cycle to its destination where it is then decoded. Human cells respond to stimuli and generate waveforms that consist of a continuous line of pulses separated by periods of silence. The Cellonics technology uses these pulse signals and apply them to the communications INTRODUCTION Nonlinear Dynamical Systems (NDS) are the mathematical formulations required to simulate the cell responses. It uses portable devices, and provide these devices with faster, better data for longer periods of time. It consumes very little power. PRINCIPLE OF CELLONICS TECHNOLOGY Cellonics - Electronic cells. It has the ability to encode, transmit and decode digital information over a variety of physical channels. Wired and wireless communications are possible. Measured ß-cell Response Leech & Nociceptor The Cellonics technology is a fundamental modulation and demodulation technique. The Cellonics receivers generate pulses from the received analog signal and performs demodulation based on pulse counting and related algorithms. The study of biological cell behavior is only an inspiration to the invention of Cellonics circuits. The Cellonics technology is not...
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...The Impact of the Digital Revolution on Consumer Behavior Kaplan University MT459: Consumer Behavior Professor Richard Caldarola October 22, 2012 I. THE ADVANCEMENT AND DEVELOPMENT OF DIGITAL REVOLUTION. A. Types of digital technology that is used by consumers all over the world. B. Other forms of digital technology that is expected to be utilized by consumers that involves linking to the internet. II. THE NEW MARKETING CHOICES THAT THE DIGITAL REVOLUTION USE THAT CHANGES CONSUMER BEHAVIOR A. Ways that the digital revolution has changed the consumer behavior as a result of marketing choices. B. The different roles that consumers have in marketing that impact their behavior. III. HOW THE DIGITAL REVOLUTION HAS CHANGED THE STRATEGIES IN WHICH CONSUMERS SEARCH FOR AND PURCHASE PRODUCTS. A. The process that consumers used in purchasing a vehicle in the past. B. How the internet is now utilized to assist consumers in the process of purchasing a vehicle. C. The effectiveness that digital experiences have on consumers and how they are influenced and impacted. IV. HOW THE DIGITAL REVOLUTION HAS CHANGED THE CONSUMERS SHOPPING EXPERIENCES. A. There are many digital tools that consumers use that can assist them in shopping. B. The percentage of sales is increasing dramatically and is expected to increase with the assistance of digital tools. C. Surveys of Home Accents proves that there is an increase in engaging...
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...1. Abstract This paper provide an overview perservation and conversation in archive. Preservation and conservation are two related concepts that are used interchangeably by people outside the archives. Digital preservation builds on a base level of disaster recovery, extending the scope of concern into the distant future. Digital preservation goes beyond addressing problems with restoring data to its current state to creating processes and infrastructure capable of carrying data forward hundreds of years, assuming that any formats, media, and equipment in place today will be obsolete and unsupported. It is usually impposible to identify the current owners of the copyright in archival materials. Other than that, any material or records that are sent and received by an individual or government agency. Fluctuations are more damaging than high temperature and humidity. The material is exposed to light can damage the archive materials. The electronic security devices such as the CCTV camera, electronics gates system, fire protection devices should be provided by the relevant authorities. To control safe storage and provide for future rendering of the digital documents, extra functionality was needed. Archiving policies and the required sets of metadata and file types to be archived are difficult to generalize because individual archives have different historical and cultural backgrounds, which means the requirements for the archiving system are quite different. ...
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