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Ap Psychology Case Study Essay

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1. A case study focuses on one or more person and when scientists put all their attention to a small group they can get tremendous feedback for those cases. There is no other research method where so much information can be collected. This allows a deep understanding of the people being studied. Although being so beneficial it also has weaknesses. This approach is only used when people are interesting to scientists because they have a rare characteristic. That means the people that are the focus of the study are not like other people. Since scientists want to explain all behavior focusing on a special group of people make it hard to generalize the observations to a larger group. Generalizing is the ability to apply findings of a certain project to a large portion of society.
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Naturalistic observation is observing behavior in natural context or setting. People might change their behavior they are being observed that is called reactivity. A person will react one way if they don’t know they are being watched and another way if they don’t. The key to this observation is to be unobtrusive and inconspicuous as possible. If people know they are being watched they are less likely to behave naturally. This type of research isn’t just for humans. It is used to observe a lot of animals in their own environment. Scientists use this to study social hierarchies with animals. This type of observation does have its downfall. They are hard to set up and control. It costs time money and some luck. There’s also structural observation where people are observed while doing a specific task. Lastly there’s observer bias where observers are mainly involved in the research and mess with the data to fit their

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