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Apple Company Analysis

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Apple Inc.
Analysis Business Strategy
The objective of this essay is to analyse the strategy of Apple Inc. By comparing their strategy to their vision, policy, goals and objectives we will get a better understanding ( Warnock Davies, 2000) of Apple’s choice of strategy.
Mission:
"Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings."
Vision:
"Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them."

The strategy of Apple Inc. is in line with their mission and vision. As they want to bring the best user experience to its customers through its innovative hardware, software, peripherals, and services. To realize this they make use of their unique ability to design and develop its own operating systems, hardware, application software, and services. Apple Inc. strives to make its customers masters of the products they have bought by enabling smooth customer interaction . They believes that continual investment in research and development and in marketing and advertising is critical to sales of innovative products and technologies. By this strategy of continual investment they try to continuously move forward and expand its platform for delivery of third-party content and applications. The Company’s strategy also includes expanding its distribution network to effectively reach more customers and provide them with a high-quality sales and post-sales support experience.
Apple is confronted by aggressive competition in all areas of its business. They are aware of that, but Apple’s strategy is to focus on its own strength and anticipate on opportunities. This is a good strategy, because they have strong market position but they should keep

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