...Apple Inc Strategic Recommendations for the Future Apple Inc is a globally respected business organisation and is an acknowledged pioneer in its areas of operations in the technology sector. Primarily a manufacturer and marketer of personal computers and peripherals, software and networking solutions, the company’s product line includes the Macintosh range of desktop and notebook PCs, the Mac OS X operating system, the IPod digital music player, the ITunes music store, the IPhone, the IPad tablet, the X Serve G5 servers and X Serve storage products (Apple Computer Inc, 2011, p 1). The company sells its products through its chain of retail stores, third party wholesalers and online channels. The company’s main markets are in the Americas, Europe, the Middle East, Japan and South East Asia. It also has a growing presence in China and India (Apple Computer Inc, 2011, p 2). Apple’s vision statement is elaborated as “man is the creator of change in this world. As such he should be above systems and structures and not subordinate to them”. The company’s mission statement is as under: “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings”. (Masi, 2009, p 2) 2. External Analysis 2.1. Environmental Analysis Apple Inc is one of the largest of global corporations in terms of market capitalisation and has important products...
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...Problem Statement: In the past, Apple has been the leader in innovation and has made a high quality product. The drastic changes in the computer industry have caused Apple to reevaluate their strategy. As a result, Apple is attempting to maintain differentiation through innovation while struggling to be cost competitive. While Apple’s revenue has increased over the past three years, profitability has declined and market share has remained stagnant. External Analysis: Porters Five Force analysis: 1. Threat of New Entrants: Hardware: The threat of new entrants is low. With start up costs ranging between $5-10 million, it creates a steep barrier for entry. This upfront cost would take a company years to see a return on the investment. Existing companies have capitalized on the distribution channels and created strong brand awareness. Companies similar to Apple have differentiated themselves to consumers, a barrier that is hard for new entrants to overcome. 2. Bargaining Power of Suppliers: Hardware: Low as Apple has a strong vertical integration. Suppliers must be competitive to ensure they can retain the business from the large computer manufacturing companies. The only area that has a limited supply base is the computer processing chips. Suppliers must adjust pricing and quality to ensure their products appeal more attractive. As a result, competition is high leaving them in a low supplier power position. Apple has reduced their suppliers bargaining power...
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...development of a unified content analytical system and the promotion of cross-national comparisons are recommended. As for media consumption, the provision of privately funded data for the scientific community, the promotion of cross-national comparisons and the linkage of programs and audience data are recommended. Choosing “Apple” as a topic to focus on is a good choice because it relates to its brand’s product launch, research sources, figures and percentage, market shares and target audience. Apple has a strong brand loyalty, which results in returning customers. The consumers purchasing Apple products prefer the same brand in every product category available. Moreover, the cost of gaining new customers is a lot more expensive than keeping an existing one. Also, the number of consumers switching from other brands to Apple is increasing as it can be seen that the market share of Apple is increasing steadily. The position of innovative and technologically advanced products which are simple to use and brief product range catch the attention of consumers as it does not confuse the customers between its own product lines. OPERATIONAL DEFINITIONS I. Analysis of Apple INC. A: STRENGTHS 1. Financially Capable The company is among the top players in the IT industry, particularly in the...
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...deals originate out of specific strategic corporate requirements. In reality, the advisors (both legal & financial) and middlemen also play a significant role in the original activity. Acquirers / targets may focus on competitors for a potential acquisition/sell off. Buying competitor implies horizontal integration. There are lot of risks (financial as well as operational) involved and challenges in mergers and acquisitions face by company which is acquiring and target companies as which are listed below:- ➢ Synergies sometimes do not generate real cash flows as expected. ➢ Financial Risk arises from the amount of debt (taken to acquire other corporation) in a company’s capital structure. Impact of changing debt on valuation • Increase in debt increases value through increase in interest tax yield ➢ Interest Tax shield gain is partially offset by increase in cost of equity ➢ There are complex processes involved in mergers and acquisition .It is difficult to compare betas measured against different indices due to differences in composition of index. ➢ Changing financial leverage affects the systematic risk that shareholder’s face. ➢ Risks when the acquirer and the Acquirer-Target merging entities are in two different countries For the corporation that has acquired another company, merged with another company, or been acquired by another company, evaluate the strategy that led to the merger or acquisition to determine whether or not this merger or acquisition was a wise...
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...Innovation Strategy Paper Innovation Strategy Paper Not many companies, if any, are known for more innovation than Apple Inc. The products and software produced by Apple Inc. always seem to be years beyond the reach of other companies. Apple Inc. and its wholly-owned subsidiaries (collectively “Apple” or the “Company”) designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications (Apple, 2011, pg. 1). Apple Inc. (Apple) produces such items and services as the “iPhone®, iPad®, Mac®, iPod®, Apple TV®, a portfolio of consumer and professional software applications, the iOS and Mac OS®X operating systems, iCloud®, and a variety of accessory, service and support offerings” (Apple, 2011). Apple’s innovation strategy is described below and is evaluated along with the risks involved with the strategy. Apple’s financials and business plan are also described below. Innovation Strategy Innovative companies can thrive even in a tough economy. Apple Inc. has seen hard times and good times. Apple has survived as a company because of a renewed commitment to innovation. This commitment to innovation spearheaded by Steve Jobs has caused other companies to analyze how Apple does so well. First, it is important to note that Apple has not been always successful. Today...
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...014101 Unit 6 Business Decision Making Project Report Table of Contents Information Processing Tools 3 Strategic, tactical and operational information 3 Examples of strategic, tactical and operational information relevant to a Banking sector 3 MIS and its relevance in an organization 4 Project plan for an activity and determine the critical path 5 Financial tools for decision making 5 Project Planning Steps 5 Bibliography 6 Information Processing Tools Strategic, tactical and operational information Strategic planning refers to the process through which an organization defines its strategy, allocate its resource and lead the direction that the company will follow to achieve its goals. Strategic Planning is the formal planning for the future and help the company to define: what we do? For whom we do it? How do we successes? Tactical Planning refers to the process of taking the strategic plan and divided into specific activities, short term actions and plans to achieve the planned objectives. Operational Planning refers to the action plan for the day-to-day functioning of an organization. It defines the short term methods to achieve the strategic objectives set while strategic planning is done. In other words, operation planning allows the company to determine how to do it. Examples of strategic, tactical and operational information relevant to a Banking sector Currently, organizations are in the race for enhancing their capability in order to survive...
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...Companies are experiencing the most difficult economic environment that they are forced to adapt to changes to stay afloat such as budget cuts, layoffs, and reduce production, to name a few. However, none of these has happened with Apple Inc. This company continues to defy economic gravity. In fact, at the end of 2009, Apple posted a net income of $8,235 million an increase of 34% higher compared to 2008 result and this was due to the released of iPhone 4. Its net income even went soaring in 2010 with a $14,013 million; a record increase of 70% compared to 2009. The huge increase was attributable to the release of the first version of the iPad. (MSN Money Central, 2011) In order for Apple to retain its position as the number one in the technology industry, it has to retain its competitive advantages which are as follows: marketing and the ability to keep on introducing new products, services and technologies to consumers that sells. The abilities to effectively stimulate customer demand for upgrades on existing products and services. There are several tactics and strategies Apple has adapted in order to gain momentum especially during this economic downturn that has worked well with them. 1. Provide customers with products that have a superior ease of use, adaptability to system integration and unique design. To make this happen, the company uses its distinct capability to design and create its operating system, its own hardware, and application software. (Apple.com...
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...Findings 4 Finding Number 1 4 Finding Number 2 5 Finding Number 3 5 Recommendations 5 Conclusion 6 References 7 Executive Summary The company has recently decided to expand its product line to include a product that is a deviation from our traditional offerings. The expansion presents two potential outcomes. Outcome one has a potential for profit, incremental growth, and additional market share for the company. Outcome two has a potential for financial loss, reputation or brand damage and reduced market share. We have analyzed our current assets, liabilities, revenues, operational expenses, and credit history in order to make realistic and informed decisions about the expansion. In addition, a clear understanding of the company’s current capabilities in regards to financing, marketing and production had to be ascertained in order to develop and recommend a course of action. The research and analysis that was conducted was showing a clear need for the new product line in the desired market and the financial portion of the analysis showed that the potential gains of venturing into the new product line outweigh the risk to the company’s finances and brand. The recommendation to proceed will be cautious but aggressive and in two phases. Phase one will involve small-scale implementation of all needed infrastructure for the new product line into the company’s current facilities and launch the product into a test market with prime factors. If the results from the...
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...Apple SWOT Analysis Purpose of SWOT analysis The main purpose of the SWOT analysis is to identify the most significant factors that affect a company and its market both internally and externally (Hooley, G. 2004). This analysis provides Apple with quick, executive keys by looking at strength and weaknesses alongside opportunities and threats. It’s designed to help the company’s strategy formulation. The company will be able look at which strengths should be developed and best deployed, which weakness will be the most vulnerable to market change and competitor action and which relevant future strategy for building new strengths will be most profitable in the market. Strengths Apple is a company, which manufactures a variety of products including computers, operational software, mobile phones, portable digital music and related accessories. The brand is well known for high quality products, which help differentiate them from competitors. The company owns one of the top brand names in technology worldwide with 54% of their profits coming from foreign markets (Apple Annual Report, 2006). As highlighted by Everett M. Rogers, customers are always interested in trying the latest and up to date pieces of technology. By understanding customers and knowing how to fulfil their wants, Apple’s products are created with a unique design with hi-tech capabilities, attracting the attention of their target audience. As a result, market share is continually increasing. The company...
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...what approaches to recruiting might be best suited for Apple’s talent acquisition. The Approach that Apple applies to acquisitions staff is innovative. Not all companies have the opportunity to buy other companies to ensure the acquisition of qualified personnel and also have the ability to hire all employees no matter where they work or how much is the salary. This method of "if I want it, I have it", it can only be applied by a company with great economic resources and human resources with a solid structure that attracts employees with excellent skills. Apple has shown this to the forefront of technology and apply that technology to find talent, not only looking for people who want a log file of talent, but organizes job fairs, web sites preparing to list jobs and choose resumes of potential employees, but also hire people quickly, Apple is capable of buying companies to ensure the right people. The Human Resources department of Apple applies all the steps in the process of human resource planning, but in a way to match the technology, using all the technological tools available on the Internet and using innovative methods that are effective. Describe the recruiter traits and behaviors that would lead to the most successful recruiting campaign for Apple. The information presented on the case study shows that Apple has been doing a job of recruiting new talent. Apple is a company at the forefront and very innovative, as acquired talents quickly by buying whole companies...
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...“An Apple a Day, Keeps Supply Chain Robust Another Day!” In their article, “Apples Supply-Chain Secret? Hoard Lasers,” Adam Satariano and Peter Burrows introduce us to several key attainments that Apple has been able to incorporate into their structure. Along with design and “buy or make” scenarios, Apple’s innovative and successful Supply Chain Management and Operational Divisions have leapt well above those of other companies. Satariano and Burrows also share with their audience the “front-runner” position that Apple took 4 years ago in Supply Chain Management. Coupled with partnering for innovation and the virtually unlimited capital that Apple has at their fingertips, gaining supplier respect and loyalty, they have them at their disposal. Meaning, with the exuberant and vast numbers of volume procured from these suppliers, Apple stands at the front of the line when it comes to product needed from any supplier. Their article begins with the design factor and “making the impossible, possible.” Utilizing its Supply Chain Management team, coupled with manufacturing and materials experts, Apple was confronted with what they deemed a critical design and manufacturing dilemma. Going on the old adage, “two heads are better than one,” they realized that this philosophy can be applied when attempting to resolve and provide innovation to their design barrier. Adding the new feature to MacBook’s, Trackpads, and their wireless keyboards initially proved to be a challenge. Posed with...
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...SWOT Analysis of Apple, Inc. Name Institution Affiliation SWOT Analysis of Apple, Inc. Company Overview: Apple Inc. Apple Inc. was co-founded by Steve Jobs and Steve Wozniak on April 1, 1976 (Johnson, 2012). Originally, the duo sought to develop a simple micro-computer board that could be offered to small and businesses. However, since its conception, Apple exhibited unprecedented growth in the ICT industry with its initial products, including Apple I, Apple II and Macintosh becoming the first commercially successful personal computers that assisted Apple to develop into a profitable, well-regulated firm that has come to be today. Today, the company focuses on the design, manufacture and marketing of a wide variety of consumer electronic products, including personal computers, smartphones, and portable music players, coupled with related computer software, applications, services and peripherals (Laugesen & Yuan, 2010). Apple has global supply chain with more than 250 retail stores distributed worldwide (Johnson et al., 2012). Starting with delivering music only, Apple has ventured into other entertainment content such as videos, television shows, films as well as audio books that are distributed via its ITunes Store (West & Mace, 2010). The current market environment features significant market players with relatively stronger and long established brands such as Microsoft, IBM, Google, Amazon, HP, Lenovo, and Dell (Zairi, 2013). Strengths Apple has several strengths over...
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...P1 – Describe the type of business, purpose and ownership of two contrasting businesses The first Business I have chosen is British Airways, because of my interest in travelling. Also, I thought it’d be a very interesting and different company to choose and base my research on. British Airways, often shortened to BA, is the flag carrier airline of the United Kingdom and it is the largest airline in the United Kingdom based on fleet size. When measured by passengers carried, it is second-largest in United Kingdom, behind EasyJet. The airline is based in Waterside near its main hub at London Heathrow Airport. A British Airways Board was established by the United Kingdom government in 1972 to manage the two nationalized airline corporations, British Overseas Airways Corporation and British European Airways, and two smaller, regional airlines, Cambrian Airways, from Cardiff, and Northeast Airlines, from Newcastle upon Tyne. On 31 March 1974, all four companies were merged to form British Airways. After almost 13 years as a state company, British Airways was privatized in February 1987 as part of a wider privatization plan by the Conservative government. The carrier soon expanded with the acquisition of British Caledonian in 1987, followed by Dan-Air in 1992 and British Midland International in 2012. British Airways is a founding member of the Oneworld airline alliance, along with American Airlines, Cathay Pacific, Qantas, and the now defunct Canadian Airlines. The alliance has...
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...are very small and comprises a mere 3% of the company's total sales. These stores were expected to be more successful in the near future. IKEA's imminent strategic expansion into this region exemplified its ambitions to dominate this emerging market. This Case Study illustrates how IKEA's ventures into China and Japan are laden with unique marketing challenges which it had not encountered before in other international markets. Read the attached case (Case Study: "IKEA: A Long March to the Far East" - Source: Oxford University Press) and answer the following questions; 1. Based on your analysis, what are the opportunities and challenges for IKEA in their market operations in (a) China; and (b) Japan? 2. Describe the market entry strategies that IKEA adopt in China and Japan respectively. 3. What are IKEA product, pricing, marketing communication and distribution decisions in the two Asian markets? To what extent these...
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...Alternative strategies to achieve goal and objectives of the Apple 4 1. Evaluation according to the methods of growth. 4 2. Evaluating the strategies according to market- product strategies. 6 3. Evaluation the strategies according to the diversification 8 4. Evaluation the strategies according to the potential risks. 9 5. Evaluation according to the benefits and costs of the strategies. 11 II. Selection the strategy 12 1. The advantage and disadvantages of the strategies. 12 2. Suitability, feasibility and acceptability to stakeholders of the strategies 14 3. Ranking and scoring the strategy. 16 III. Compare the roles and responsibilities for strategy 20 IV. Identify and evaluate resource requirements to implement a new strategy for Apple Inc. 24 V. Propose targets and timescales for achievement in Apple Inc. to monitor a given strategy 28 Conclusion 36 Reference 36 Executive Summary Business Strategy is a subject to develop the learner’s ability to evaluate and select strategies appropriate to business organizations. This will involve an analysis of the impacts of the external operating environment and the need to plan organization strategies to ensure effective business performance. (Business Strategy course book, BPP professional education, 2004). The report is to address the following areas: This is a continuation of your previously prepared report for Assignment 1-Strategic plan. It reviews the previously prepared report on Apple Inc., the...
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