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Apple Hi

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Submitted By Tblack141
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Apple looks invincible at first glance. For years now, the company has been delivering products that customers can't wait to get their hands on, and most of its competitors have been unable to answer with products of their own that can match the same level of quality and buyer appeal. The iPhone maker seems to have it all together.
But a closer look at Apple reveals something much different. The Cupertino, Calif., company isn't necessarily in the greatest position right now, and there's no indication that things will turn around any time soon. The iPhone is now outclassed by the Samsung Galaxy S; Chinese government-controlled media seems to be turning on Apple, accusing it of arrogance and criticizing its warranty policies as onerous.
Now Tim Cook seems a little too willing to run Apple as a business, rather than an innovative company. Apple is simply facing more threats now than ever. It would be a mistake not to acknowledge that Apple's market situation has changed.
Read on to find out about the threats Apple will face and why the company's position in the technology industry might not be as cemented in success as some think.
1. Apple's China problem
Apple has a very big problem that the company doesn't like talking about much: China. Android is the dominant force in the mobile space in China, and even the government has announced plans to build its http://www.eweek.com/print/mobile/apple-faces-10-threats-to-future-growth-prosperity 1/3

Apple looks invincible at first glance. For years now, the company has been delivering products that customers can't wait to get their hands on, and most of its competitors have been unable to answer with products of their own that can match the same level of quality and buyer appeal. The iPhone maker seems to have it all together.
But a closer look at Apple reveals something much different. The Cupertino, Calif., company isn't necessarily in the greatest position right now, and there's no indication that things will turn around any time soon. The iPhone is now outclassed by the Samsung Galaxy S; Chinese government-controlled media seems to be turning on Apple, accusing it of arrogance and criticizing its warranty policies as onerous.
Now Tim Cook seems a little too willing to run Apple as a business, rather than an innovative company. Apple is simply facing more threats now than ever. It would be a mistake not to acknowledge that Apple's market situation has changed.
Read on to find out about the threats Apple will face and why the company's position in the technology industry might not be as cemented in success as some think.
1. Apple's China problem
Apple has a very big problem that the company doesn't like talking about much: China. Android is the dominant force in the mobile space in China, and even the government has announced plans to build its

Apple looks invincible at first glance. For years now, the company has been delivering products that customers can't wait to get their hands on, and most of its competitors have been unable to answer with products of their own that can match the same level of quality and buyer appeal. The iPhone maker seems to have it all together.
But a closer look at Apple reveals something much different. The Cupertino, Calif., company isn't necessarily in the greatest position right now, and there's no indication that things will turn around any time soon. The iPhone is now outclassed by the Samsung Galaxy S; Chinese government-controlled media seems to be turning on Apple, accusing it of arrogance and criticizing its warranty policies as onerous.
Now Tim Cook seems a little too willing to run Apple as a business, rather than an innovative company. Apple is simply facing more threats now than ever. It would be a mistake not to acknowledge that Apple's market situation has changed.
Read on to find out about the threats Apple will face and why the company's position in the technology industry might not be as cemented in success as some think.
1. Apple's China problem
Apple has a very big problem that the company doesn't like talking about much: China. Android is the dominant force in the mobile space in China, and even the government has announced plans to build its http://www.eweek.com/print/mobile/apple-faces-10-threats-to-future-growth-prosperity 1/3 http://www.eweek.com/print/mobile/apple-faces-10-threats-to-future-growth-prosperity 1/3

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