...APPLE STORE Salome jokhadze Apple is an American multinational corporation. First two stores were opened on May 19 2001 on California. While open this store there was quit long way. While opening store Every little detail was chosen very carefully. They were making some presentations where people can see and get knowledge why apple is smarter and easier to use. They try choosing trained knowledgeable and dedicated employee. If you see the apple’s job description you will notice that they need people who are fan of apple and working in apple is like a dream for them. The main reason of it was the salary, it is not too high and only fan can have high motivation in this price. Apple was like a family they loved what they were doing and do their best to do it good. They believed that is was the best solution to have product from apple. They always tell that the computer is not just a box; with it you can make genius things. When something crazy comes to your mind your computer must do it easy and they told it is apple. In the world where people already had PC, why apple? The hardest question and the most command dilemma for customers. Why Macintosh when we already have PC. They decide to change the people’s life style, because they understand that having PC was the parts of their customers, life style which was chosen by people. And only innovators want new products. So they made a store which was divided in six parts: product area, solution area, theater...
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...Case Study n°2: APPLE STORES 2.What store elements helped Apple connect better to the customers and what are the weaknesses of this strategy? The Apple stores have been designed in order to procure the best experience to the customers. Each part of the store is thought carefully and has its own purpose. The main goal of Apple stores, regarding the customers, was to respond to their digital needs and let them leave the shop with the full Apple experience. Apple wanted their store to perfectly represent the brand. To improve the efficiency of their stores, the notion of “shop different” has been experimented in order to know better the expectations of potential Apple customers. The results of the experiences were recorded into a document called “Credo” which gave born to the motto “Enriching people’s lives with innovative, easy-to-use technology”. The Apple store is divided into four areas: * The Products Area: Proposes a display of Apple computers, latest home products and promotes the Apple operating system and its easy use. This Store element is essential to attract customers by showing them the design and the rapidity of Apple’s products. Gathering peripheral products allows consumers to find all what they need for their personal digital use in the same place. * The Solutions Area: Includes four sub-areas, Music, Movies, Photo and Kids. The three first areas aim at revealing the consumers experimentation of Apple products and having a direct idea of their quality...
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...2. Apple and Nintendo’s strategy with respect to their developers are similar in the sense that both Apple and Nintendo try to limit some of the value that their developers create. Even though developers create a complementary product (games and apps for video games and iPhones/iPads/etc.) that creates value, neither Apple nor Nintendo lets the developers capture all potential value. Nintendo restricted developer value creation by limiting the number of licenses to be distributed and the number of NES titles that could be developed a year. Apple takes a similar approach, as developers have to go through a rigorous approval process before their app is accepted into the Apple app store. However, Apple does not limit the number of apps a developer can release a year, unlike Nintendo. Even with its rigorous approval process, Apple does not have a hard number quota of apps for each developer. In addition, Apple does not force its developers into exclusivity agreements like Nintendo does. iOS developers are free to work on other app platforms like Google Play. Thus Apple does not as heavily limit the total value created by its developers when compared to Nintendo. Another similarity is that both Apple and Nintendo charge fees to its developers in order to increase their own value captured. Nintendo does so with licensing fees, while Apple’s Software Development Toolkit charges developers a fee for its user-friendly platform to create applications for the Apple app store. Apple...
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...Facts: A father has said he may need to sell his car and two motorbikes after his daughter ran up a £4,000 bill playing 'free' games on his iPad. Lee Neale, 43, had his bank account frozen when Lily, 8, bought in-app extras while playing on the tablet using the password she had seen him entering when downloading items. Now he can't get a refund from Apple. Issue: 1. Whether or not there was a valid contract between Apple and this father? 2. Whether or not the transaction contract was valid? 3. Whether or not Apple has a right to refuse the refund? Law: Article 9 Capacity; Contract through Agent In entering into a contract, the parties shall have the appropriate capacities for civil rights and civil acts. Article 16 Effectiveness of Offer, Offer through Electronic Message An offer becomes effective when it reaches the offeree. When a contract is concluded by the exchange of electronic messages, if the recipient of an electronic message has designated a specific system to receive it, the time when the electronic message enters into such specific system is deemed its time of arrival; if no specific system has been designated, the time when the electronic message first enters into any of the recipient's systems is deemed its time of arrival. Article 51 Unauthorized Disposal of Property through Contract Where a piece of property belonging to another person was disposed of by a person without the power to do so, such contract is nevertheless valid once...
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...Mission and Goals “Digital Lifestyle” is focus. Apple focuses on developing multimedia and personal digital assistant. They offer customers a small hard-drive-based, high quality digital music player, the iPod, and offer an easy to use, no-nonsense music service, the iTunes Music Store, which sells individual songs through the iTunes applications. With both iPod and iTunes Music Store integration, Apple is aimed at the digital music market. Making the ipod and iTunes the new “digital lifestyle” to revitalize apple’s sales and guarantee the long term security of the company is Apple’s hope. Threats and Opportunities Threats: - The legal sale of music online. - Competition with similar digital music player manufacturers and online music service. Opportunities: - The iTunes Music Store had the backing of the five major record labels. - Taking advantage of the explosion of personal electronic devices and digital downloads to add the values of products. - Consumer behavior and Market segmentation The iPod combines the innovation of Information and Internet technology with fashion, design and electronic consumption. Apple hopes that iPods can be popular in the pop music, fashion, motor vehicle, and cellphone markets and catch different level of customer’s eyes. Consumer behavior is high involvement: - Loyalty. - Reference Group influence is important on product category and brand level. - Personality and life-style are relevant in brand choice. Target segments ...
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...Case Study: Reasonable Accommodation Stephanie Gunnerson The University of Akron Jen Holmes stood with a group of about twenty young adults outside an Apple retail store after closing time, watching through the glass walls as employees inside cleaned the store and it grew steadily darker outside. She was waiting with the others for a group interview, nervously wondering what to expect. After about a half hour some of her fellow interviewees were getting impatient. “What is taking them so long?” “I’m about to break through this glass.” Jen heard some of the others making comments like these, but she kept quiet, not wanting to complain and feeling more shy from nerves. Instead she ended up making small talk with the man next to her, wondering why he was wearing ripped jeans to an interview. They had a short but pleasant conversation. After a few minutes they saw an employee walking toward them to unlock the door and let them in. Following the others to the rows of seats set up in the back of the store, Jen took a seat and watched as the young man she had been talking to outside walked up to the front and started speaking: “Hi, I’m John and I’m an Expert here.” Jen was stunned that the person she had been talking to was actually an undercover employee, but she was immensely pleased now that she had said nothing negative while waiting outside and that she had had a good conversation with John, knowing it could only help her chances of getting hired. John went...
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...I found that Forbes named Kohl’s the #1 in Americas favorite fashion retail store for the third year in a row. Kohl’s eclipsed its competitors in practically every aspect from its high quality of customer service, to its struggle free return policy, to the convenient parking, and even the “thought put into dressing rooms” department. Also according to Forbes, in most cases Kohl’s outranked its competitors by an astronomical 2 to 4 times. With that said, choosing the nations #1 fashion retail store doesn’t allow room for error or evaluation. They are #1 for a reason and nothing this small town, business administration student to suggest they make any changes, they are far ahead in their field and doing fabulously without any suggestions. Chapter 11; Question 2: When looking into companies that have repositioned themselves over the years, research shows Apple has done so successfully as a digital lifestyle provider. With that said, Apple is in no way unsuccessful, we all know they are not, it’s everywhere you look, everywhere you turn, you see Apple products and their success is outstanding. However, the vast majority of their success goes back to their consistent repositioning. As a company grows, their product lines need expanding and marketing conditions change, or the marketing team would often find themselves with a company brand image that no longer reflects who they are or what they do. Apple had to expand beyond its original core product of computers, but that didn’t...
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...The two companies that I have chosen are Apple and Tesco.Marketing is the action or business of promoting and selling products or services, including market research and advertising. Marketing is known as a company advertising a product or a service. The main aim to marketing is to advertise, gain market share, raise brand awareness and maximise sales.Marketing objectives should meet the overall aims and objectives for example We aim to achieve 75% customer awareness of our brand in our target markets this marketing objective will meet the SMART objective criteria. A business objective is a goal that an organisation sets for itself, for example, profitability, sales growth, or return on investment. Nowadays objectives have to be SMART this stands for the following; Specific Objectives should specify what they want to achieve Measurable - Should be able to measure whether you are meeting the objectives or not. Achievable are the objectives set. Time related after what period of time would you like to achieve the objectives set.e.g After 3 months of trading Tesco aims to reduce complaints by 50% and increase compliments by 20%. List of generic marketing techniques: Branding , Relationship Marketing , Growth strategies , Survival strategies 5. Brand building and positioning Tesco. Tesco has started to trade since 1924 they have 2,482 branches in United Kingdom. Tesco sell a wide range of items in their superstore clothing section, bakery and ethnic section. The Tesco rewards...
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...get the attention of job seekers. The employment would screen applicants and only process applications for individuals who are better suited for the job. Working with Apple you are entrusted with very confidential information. I feel recent college graduates or individuals whom have worked jobs in which they have had hands-on- experience assembling electronics would better candidates for a job offer within Apple. These energetic, inspired recent graduates are the future to these companies such as Apple. They are innovative and have a drive to advance their knowledge of technology. These new recent graduates are full of ideas and dreams that could carry Apple to an all new level, in regard to technology. The textbook also provides us with another way in which Apple hunts for talent through LinkedIn, a networking site in which it allows the individual to post their job histories. (Noe, Hollenbeck, Gerhart, Wright 2011, p. 153). Apple also recruits through job fairs in an attempt to hire employees that a being laid off or have been employed with other large technology companies in the past. Describe the recruiter traits and behaviors that would lead to the most successful recruiting campaign for Apple. Some recruiter traits would include an individual who has an understanding of the sole mission of Apple. Other...
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... Table of contents 1 Executive Summary 3 2 Methodology and Assumptions 6 2.1 The Rating System 7 3 Website Reviews 11 3.1 Apple Australia Website 11 3.1.1 Objective 11 3.1.2 Description 11 3.1.3 Scope 11 3.1.4 System Process 12 3.1.5 Website Review and Rating System 18 3.1.6 Website Strengths and Weaknesses 20 3.2 Skinomi Website 21 3.2.1 Objective 21 3.2.2 Description 21 3.2.3 Scope 21 3.2.4 System Process 23 3.2.5 Website Review and Rating System 29 3.2.6 Website Strengths and Weaknesses 31 3.3 UTS Supersearch 32 3.3.1 Objective 32 3.3.2 Description 32 3.3.3 Scope 32 3.3.4 System Process 32 3.3.5 Website Review and Rating System 37 3.3.6 Strengths and Weaknesses 39 4 Selected website and overall summary 40 4.1 The Comparisons 41 4.2 Conclusions 42 Executive Summary It doesn’t matter if you are designing a new information system or evaluating an old system, it is useful to be able to compare the functionality of one system with another in some valid way. One way to evaluate and compare information systems by applying a set of criteria, encompassing factors considered important. For such criteria to be useful they need to be operational and measurable. In this task we will evaluate the following three different systems from a user’s (customers) perspective. Information systems: Apple Australia Website - www.apple.com/au/ Skinomi - www.skinomi.com UTS Library Supersearch - http://supersearch.lib.uts.edu.au Methodology ...
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...8491520 GEL/Jan12/1 Does Apple need “a great man”? After the death of Steve Jobs, management experts are wondering whether Apple will survive without Steve Jobs or not? This issue is also considered in the “InsideApple: Can It Thrive Without Steve?” article, published on the Forbes’ webpage where commentaries on the book of Adam Lashinsky “InsideApple” are provided. This article describes the aspects of the book regarding successful implementation of the “radical management system” by Apples’ incomparable leadership guru Steve Jobs. The article states that the author of the book, Lashinsky, based on the theory of organizations development, predicts an early death of Apple explaining that the company has entered the “path to senescence and death”. In turn, the author of the article, Steve Denning, specifies that “Apple’s future, therefore, depends on understanding the management principles Steve Jobs used to make it successful, while also recognizing his shortcomings. Those principles are eminently replicable business practices that, once understood, any firm can implement. It does not require “a great man”. Is it real that “any firm can implement” and does not require “a great man”? Does not Apple need Steve Jobs? When the “great guru” was fired in 1985, the situation in the company was not good enough; however, everything has changed since his return in 1997 and implementation of the strategy, which is still quite successful. Thus, CNBC reports that “Apple shares are up more than...
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...μας. 2. Να ενισχύσουμε τη θετική στάση των πελατών μας 3. Να αλλάξουμε την αρνητική φήμη που έχουν για μας επενδυτές και προμηθευτές, περνώντας το μήνυμα ότι μπαίνουμε δυναμικά σε μια νέα αγορά και ότι η άσχημη οικονομική κατάσταση που βρισκόταν το εργοστάσιο είναι πλέον παρελθόν. 4. Να ενισχύσουμε τη θετική στάση του κοινού αλλά και να γεφυρώσουμε το κενό που πιθανώς προκύψει ανάμεσα στο τι πίστευε η κοινή γνώμη για μας και στο τι εξελισσόμαστε τώρα. Το εργοστάσιο του Τσάρλι παρήγαγε παπούτσια άριστης ποιότητας αλλά παλιομοδίτικα. Τώρα προσανατολίζεται σε παπούτσια υψηλής ποιότητας που συμβολίζουν τη σεξουαλικότητα και το δυναμισμό . Public Relations Strategies & Tactics New Store Opening Event E-mail: In order to attract customers for the new store...
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...Qué mueve a un consumidor para visitar un punto de venta. Qué le puede atraer / Qué puede rechazar? Sentirse atraído por la oferta del producto / servicio que existe en el punto de venta. El punto de venta tiene que generar una expectativa de experiencia positiva y que finalmente esta se cumpla para que el cliente pueda repetir. En tanto la compra sea de alta implicación, el cliente esperará tener una experiencia positiva. Tiendas como Ikea o Apple store no solo venden productos sino generan una experiencia a los consumidores. El cliente en las tiendas Ikea se pasea por toda la tienda y seguramente comprará más artículos de los que tenía previsto; el apple store es una experiencia donde el cliente puede ver y tocar todos los productos que disponen. Que le puede atraer? Amplia oferta de productos, productos diferenciados, servicio / calidad ofrecido, la ubicación de punto de venta, espacios cómodos, luminosidad, escaparates atractivos que inciten a entrar. La recomendación puede ser motivo para visitar un punto de venta Que puede rechazar? Factores que pueden atraer en circunstancias puede ser motivo de rechazo. La ubicación del punto de venta en tanto si el tiempo destinado a desplazarse no compensa con la expectativa del cliente o que tenga malos accesos, provocará que el cliente no visite el punto de venta o de hacerlo no repetirá. No conocer o localizar el precio en el producto, precios confusos y no actualizados. Puntos de venta donde el cliente considere que no...
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...| Apple Inc. Use of Information Sources | | | Adam Pasetchnik-MBA6012-u02a1-1/19/2014 | | | Apple Inc. current theories, models and practices of marketing * Current Marketing Theories: Apple Inc. current marketing theories are still based on Steve Job’s marketing strategy is to “Sell on Value, Not Price”. The marketing strategy can be summed up with three points, “Empathy”, “Focus” and “Impute”. Apple has the great ability to connect (empathy) to the core of the customer with their emotional wants and desires and creates something that you cannot live without (Nosal. 2013). You just cannot imagine today not having your iPad, iPod, or your iPhone that so many of us use today. The second is “Focus” in doing the best job you can eliminate all the unimportant opportunities (Moorman, 2012). Apple is more focused on the customer’s needs more than any other company in the marketplace. The last point is “Impute” to have the best product, the highest quality and the most powerful software, they impute the desired qualities into their products. * Current Marketing Models: Apple has a great marketing mix which has the combination of four elements called the 4P’s (Price, Products, Place and Promotion). This gives the company a good combination to add, subtract or modify in any way to generate the desired marketing strategy (Armstrong & Kotler. (2005). * Current Practices of Creating Market Value: One of the most important marketing...
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...achieve goal and objectives of the Apple 4 1. Evaluation according to the methods of growth. 4 2. Evaluating the strategies according to market- product strategies. 6 3. Evaluation the strategies according to the diversification 8 4. Evaluation the strategies according to the potential risks. 9 5. Evaluation according to the benefits and costs of the strategies. 11 II. Selection the strategy 12 1. The advantage and disadvantages of the strategies. 12 2. Suitability, feasibility and acceptability to stakeholders of the strategies 14 3. Ranking and scoring the strategy. 16 III. Compare the roles and responsibilities for strategy 20 IV. Identify and evaluate resource requirements to implement a new strategy for Apple Inc. 24 V. Propose targets and timescales for achievement in Apple Inc. to monitor a given strategy 28 Conclusion 36 Reference 36 Executive Summary Business Strategy is a subject to develop the learner’s ability to evaluate and select strategies appropriate to business organizations. This will involve an analysis of the impacts of the external operating environment and the need to plan organization strategies to ensure effective business performance. (Business Strategy course book, BPP professional education, 2004). The report is to address the following areas: This is a continuation of your previously prepared report for Assignment 1-Strategic plan. It reviews the previously prepared report on Apple Inc., the directors are now interested...
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