APPLE

1. Purpose

* To connect with the fans of Apple products around the world. * To create a online presence which transcends users and non-users of Apple products.

* Competition

iPod | iTunes | iPhone | iPad | iMac | Sony | Microsoft(Zune) | Google | Samsung | Microsoft | Microsoft(Zune) | | Sony | Dell | HP | | | HTC | Motorola | Dell | | | BlackBerry | | |

* Stand in the category Market Leader in the Music player and iTunes category, prominent player in almost al iPod | Market Leader - 87% Market Share | iTunes | Market Leader - 10 Billion Song Download till Feb 2010 - 80% Market Share | iPhones | Prominent Player - Competition for the Top Spot with BlackBerry | iPad | Prominent Player - 74% Market Share | iMac | Prominent Player |

* Current Social Media Activity: No Current Activity on Facebook, Demo Videos on its YouTube channel

2. Action Plan

Goals * Create awareness among non-techie people regarding Apple products * Use facebook to encourage communication between users and prospects * Integrate all Social media sites to provide a holistic experience to users * Focus on creating its entire social media presence on UGC

Timelines * To have a presence on all Social Media sites by the time its next product launches * Have the next product launch of Apple or Steve Jobs next shareholder meeting live on Youtube
Evolution
* Adapt to all aspects of life where technology could be used to enhance user experience
Sports
Entertainment Movies

3. Future Trending Company Milestones/ Strategy/Industry Trends * Product launch * Customization * Contests (10 Billion downloads) * Promote tech evangelists (MVP)

Example of Strategy

- Integration of iTunes