...earthquake-prone regions. Amchitka was the last refuge for 3000 endangered sea otters, and home to bald eagles, peregrine falcons and other wildlife. Even though their old boat, the Phyllis Cormack, was intercepted before it got to Amchitka, the journey sparked a flurry of public interest. The US still detonated the bomb, but the voice of reason had been heard. Nuclear testing on Amchitka ended that same year, and the island was later declared a bird sanctuary. Members of the institution: The Greenpeace organisation consists of Greenpeace International in Amsterdam and Greenpeace offices in 41 countries around the world. Each office is governed by a board, which appoints a representative called a trustee. Roles * Examine the effect of human activities on the environment * Make information known to the public * Make information known to the public * Relieve sickness and suffering of humans and animals caused by environmental issues UK involvement in this institution: * Greenpeace UK is part of a truly global campaigning movement. With almost 3 million financial supporters around the world, and a presence in 46 countries, we work where we will have the biggest global impact. From China to Brazil, Indonesia to the United States and – uniquely – on the high seas, Greenpeace works to defend the natural world and promote peace. Two examples of work: * Save the Arctic Campaign which...
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...them what they can expect from your products and services, and it differentiates your offering from that of your competitors, For example, if we take the case of Nike which represents athleticism, fun, good health, performance, strength etc. So it promises the consumers certain things like athleticism, fun, good health, performance, strength etc. The American Marketing Association defines a brand as: a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate from those of competitors. What is Branding Branding is the process involved in creating a unique name and image for a product in the consumers mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company's products or services that allows you to charge more for your brand than what identical, unbranded products command. The most obvious example of this is Coke vs. a generic soda. Because Coca-Cola has built powerful brand equity, it can charge more for...
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...Association, “marketing is the activity, set of insitutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (2007). Marketing is a very necessary tool for every organization to help them grow in market shares and brand familiarization. One of the most important benefits of a successful marketing campaign is the revenue that is generated from the sales of products and services. Coca-Cola’s marketing department has greatly influenced American culture when the images of Santa Claus first appeared on the classic red cans in the 1930s. The image of St. Nick still continues to appear on the cans every winter (Coca-Cola, 2011). In 1971, Coca-Cola launched a song titled “I’d Like to Teach the World to Sing” that quickly became a world wide hit. The classic Coca-Cola bottle has a very distinctive design that many people are able to recognize without its label. The most current marketing campaign for Coca-Cola is the Coca-Cola Arctic Home campaign. This campaign raises the awareness of the vanishing home for polar bears. Coca-Cola gives consumers the opportunity to donate through them to the World Wildlife Fund and have the company match...
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... Because she was premature, she had to stay in the NICU. Once her mother was discharged from the hospital a few days after her birth, what was she to do? Would she leave her daughter in Nashville and return home to Murray? That’s not a likely option. She couldn’t afford to pay for a hotel, especially when she was told that Braelyn could be in the hospital for weeks. At that point someone told her about the Ronald McDonald House. The Ronald McDonald House is a safe place to stay within walking distance from the hospital; it is like a hotel with a dorm set-up that has rates based on your income. The Ronald McDonald House if mostly funded by donations. One way to donate is through cause marketing by buying a Happy Meal. Cause marketing (also referred to as cause-related marketing) is a type of marketing that involves the cooperative efforts of a “for profit” business and a nonprofit organization for mutual benefit. According to adage.com, the field of cause marketing began in 1983, when American Express raised money for the restoration of the Statue of Liberty. Adage.com states that “During a 3 month period, American Express offered to contribute one cent for each card transaction and $1 for each new card issued and backed the offer with a substantial media campaign.” An article on about.com entitled Cause Related Marketing: What you Need to Know goes on to say that “the results are now legendary. The Restoration Fund raised over $1.7 million and American Express card use...
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...human caused climate change. Both of them are a commonly talked about issue among scientists since it causes many changes in the environment including the melting of ices which has an effect on all parts of the world. Because of the sea level rising there are, even if it is not a rapid increase, many devastating effects on land habitants, and also there is a threat of the next ice age. Firstly the melting of polar ice caps can affect countries, as continents. A lot of parts of the “now known” continents would totally disappear under the ocean; which would mean that people that live there now, would lose their homes and the number of people per square foot would rise rapidly. The sunk parts of the countries would affects also the fauna and flora. It is clear that many species are dying out now and also would die out because they would lose their homes and the environment they are designed to live in. Same goes for flora; plants would not be able to spread that fast and adjust to a different environment so they would become extinct. If we summarize it the rise in temperatures of the climate affects the ice in polar areas by melting it. That affects the climate because as the ocean...
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...behind Russia. It is home to a variety of different ecosystems. Humans have long interacted with this land and, over the centuries, have scattered throughout the country and created a blossoming economy. The different opportunities given to Canadians by their diverse environment makes Canada far less difficult to govern than other countries. Job creation rates are either stable or on the rise and, while the population and economy may not be evenly dispersed, Canada continually ranks among the richest and happiest countries in the world. (LINK 2) First and foremost, it is important to know just how diverse Canada’s environment truly is. Although it would seem like it’s mostly a cold and arctic country, it is in fact composed of several different ecozones ranging from the arctic to the prairies. (Lesson 2, Slide 3) This, in turn, leads to a more diverse economy: there are different fields of work for different sectors of the country. People living along the coasts and around lakes tend to fish, while citizens living in the prairies are mostly in the agricultural industry. (Lesson 2, slide 13) Therefore, certain region with different natural resources will rake in the benefits from these resources and prosper. For example, since oil was discovered in Alberta in 1902, its economy has risen. The same concept applies for the province of Quebec, which is located around many streams of water. Quebecers have long been using this natural resource to power their homes and cities. Hydroelectricity...
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...CARBON TAX INTEGRATED MARKETING COMMUNICATION PLAN INTRODUCTION Carbon tax has elicited a lot of controversy in the past and also now by the Australian people, politicians and indeed all across the world. Australia is not the first country in the world to undertake this and many other countries have already made huge steps towards reducing their carbon output, and that includes developing nations like China. Countries have started this transformation to take advantage of the economic opportunities stemming from the next stage of global development that will be powered by clean energy many countries have taken up carbon pricing of which carbon tax is one of these. Carbon tax is a tax is an environmental tax that is levied on the amount of carbon that is contained by a certain fuel. Carbon is present in hydrocarbon fuels such as gasoline and other crude oil products and is released as carbon dioxide. Carbon dioxide is a heat trapping gas which facilitates global warming. On the other hand other fuels such as wind and solar do not emit these heat entrapment gases thus are considered environment friendly as they do not lead to global warming. GLOBAL WARMING AND CLIMATE CHANGE The main reason for these carbon pricing methods such as carbon tax is to reduce the emission of green house gases such as carbon dioxide that cause environmental degradation through global warming. Australia has seen an increase of 0.9 ºC since 1950. We have observed changes to our...
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...BTEC National Diploma in Business Assignment Brief Unit: 9 CREATIVE PRODUCT PROMOTIONS P2 Version 2 The role of promotion within the marketing for coca cola Clarawiniferd Mesode ( IBSIA) Due date: 31 November 2011 TABLE OF CONTENT PAGES Introduction 3 P2 4/15 Introduction Task 2 p2 was to describe the brand image and how this image is supported through the promotional campaign for one of the company I chose at p1 and I chose Coca cola business or company and we also had to describe the role of promotion within the marketing mix of the promotional mix of the campaign I selected. This was quite an interesting assignment to do and was not difficult as I imagine it to be. Task 2 Promotional objectives * Raising awareness of product. Coca cola raised awareness with the company profile by going all green and also helps increase it sells and more awareness fort his company and its products. * Creating distinctive market presence Global Footprint is a good example of that when it comes to international presence; Coca-Cola easily trumps its rival Pepsi. Coca-Cola's larger global footprint exposes it more too international economic forces, particularly in the developing world. While this led to strong growth through much of the decade, weakness in emerging market economies could easily slow this momentum. Furthermore, because Coke generates...
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...Embracing DNA, Expanding Horizons: The Panda Turns Fifty Sherine Jayawickrama December 2011 Produced for discussion at the Role of Brand in the Nonprofit Sector conference on December 8, 2011, with support from the Rockefeller Foundation. Embracing DNA, Expanding Horizons: The Panda Turns Fifty The World Wildlife Fund (WWF) was established fifty years ago to save endangered species from extinction. The first WWF office was established in Switzerland in April 1961 and the second was established in the United States in December of that year. Fifty years later, WWF is one of the largest conservation organizations in the world, operating in more than 100 countries and employing more than 5,000 staff. WWF is a global network of 30 self-governed national offices, five WWF associates operating under different names, and dozens of program offices each working under the direction of a national office. Over the years, WWF’s work has expanded beyond species conservation to include habitat preservation and pollution reduction. Acknowledging this expanded scope, the global organization changed its name in 1986 to the World Wide Fund for Nature. However, WWF offices in the United States and Canada retained the original name and, in 2001, the WWF network decided to use the original acronym “WWF” as its one global name. Notwithstanding the different names, WWF’s logo—the iconic panda—is cherished by the entire WWF network. Inspired by a popular panda named Chi Chi at the London zoo...
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...Axia College, University of Phoenix [COM 220- 08 March 2009] Have you ever watched a television program, or read an article about Global warming? A person would be hard pressed to find someone who hasn’t. The news is hard to ignore since the information that is given to us comes from scientists or experts in the field of global warming. We are continually bombarded with information that the Earth is experiencing a warming trend, and human activity is to blame. The pollution that man creates is adding to the earth’s greenhouse gases. The resulting affect of global warming is triggering warmer temperatures around the world, and ecosystems are taking the toll. One of the most publicized looming catastrophes is the plight of the polar bears. Once the glaciers are gone, the polar bear will be extinct in the wild. Although, scientists say it is caused by the pollution that humans are creating, global warming is a natural phenomenon. Snow capped mountains are a wondrous sight to behold, and can be found on every continent. But, these massive ice shelf’s have a purpose that many people take for granted. Many people do not realize that glaciers are responsible for part of the world’s water supply. Revkin (2003) states “The melting is likely to threaten water supplies in places like Peru and Nepal” (¶ 19). The result from the melting glaciers will raise water levels and potentially create devastating floods over time. The eventual outcome that these countries...
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...Corporate Social Responsibility: Shell Introduction An Overview to Shell Shell is a global company dealing in energy and petrochemical products. The company has its operation spread in more than 80 countries and has employed around 90,000 employees. The organisation helps to satisfy the rising energy demand in socially, environmentally and responsible way. During last few years, corporate social responsibility has been gaining more and more prominence and Shell had been one of the first organisations to weave corporate social responsibility into the firm’s business Philosophy. The group undertook a number of projects which all aimed at the sustainable development of those regions where the company carried out its operational activities. Across the globe, the Shell foundation, which was founded with an initial endowment of USD 250 million from Shell, has been actively involved in a number of sustainable development projects. The group’s initiatives were well appraised by World Environment Council. Corporate Social Responsibility Modern business is oblige to satisfy demanding environmental, ethical, commercial, ethical and public standards as specified by the wider society (Crane et. al., 2007; Burchell, 2008). It is an appraised fact these days that economic value enhances through voluntary cooperation between the companies and its stakeholders (Schwartz, 2011; Bacher, 2007). In Nigeria Delta, Shell has been accused of poor stakeholder management (Idowu...
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...Light Pollution Introduction Light pollution is increasingly becoming a problem that is affecting astronomical facilities, ecological habitats, energy and human heritage. In England, between 1993 and 2000, light pollution increased by more than 24% (Campaign to Protect Rural England, n.d). In addition, the amount of truly dark sky reduced significantly from a sixth to a tenth of the country. The major world cities are densely populated, and also contain towering skyscrapers. People living in these cities who venture outdoors in the evening can almost feel blinded by the intrusive outdoor lighting. One of the major cities in the world that has been affected the most by light pollution is Hong Kong, where the night skies are more than 1000 times brighter than the acceptable global levels. In order to fight the rising problem of light pollution, there is need for governments, businesses and individuals to join hands to ensure that the effects are mitigated. This paper discusses the effect of light pollution on wildlife and human beings, and provides solutions to the problem. Background Light pollution can be defined as any light that shines outdoors and has an effect on natural landscapes and/or living things (Jacobson, 2012). In modern cities, for example, lights from buildings and streets illuminate the night skies causing most stars to seem invisible. These effects can be noticed both in the urban center, as well as for several...
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...troops across Iran and Afghanistan, and could go no further because he got sick and died. According to most accounts, he was intelligent, handsome, and a successful military leader, one who cared about his men and paid attention to even the lowest soldier. He respected his enemies by giving them glorious funerals (Darius of Persia) and/or awarding them large expanses of territory after defeating them (King Porus of Paurava). He is credited with playing a huge part in the spread of Greek culture into all the regions he conquered, leading to a flourishing of trade, cultural diversity, art and architecture, education, philosophy, math and science up until the rise of the Roman Empire. By some accounts his quests reached as far north as the Arctic Ocean and as far east as China and he died at the age of 33. Despite all of his accomplishments, both contemporary historians and historians through the ages have seen Alexander in a different light. In this light, Alexander's military prowess were only possible due to the actions of his father, Philip II. The Greeks rejected and rebelled against his rule, but could do nothing about it. His conquests were not so much brilliance as luck and an aversion to ruling his actual empire, and his darker side, in which he had a ferocious temper, allowed him to needlessly kill thousands and even murder close advisors and friends without rhyme or reason. This Alexander led his...
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...thermal radiation or infrared heat, travelling directly out to space, thus cooling the Earth. However, some of the outgoing radiation is re-absorbed by carbon dioxide, water vapor and other gases in the atmosphere and is radiated back to Earth’s surface; these gases are known as greenhouse gases due to their heat-trapping capacity. This re-absorption process is naturally good; the Earth’s average surface temperature would be very cold if not for the greenhouse gases. Causes of Global Warming Global Warming is caused by many things. The causes are split up into two groups, man-made or anthropogenic causes, and natural causes. Natural Causes Natural causes are causes created by nature. One natural cause is a release of methane gas from arctic tundra and wetlands. Methane is a greenhouse gas. A greenhouse gas is a gas that traps heat in the earth's atmosphere. Another natural cause is that the earth goes through a cycle of climate change. This climate change usually lasts about 40,000 years. Man-made Causes Man-made causes probably do the most damage. There are many man-made causes. Pollution is one of the biggest man-made problems. Pollution comes in many shapes and sizes. Burning fossil fuels is one thing that causes...
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...Global Warming: Challenging the “Settled” Science In December of 1997, political leaders gathered in Kyoto, Japan to contemplate a world treaty restricting human production of “greenhouse gases,” in particular carbon dioxide (CO2). They worried that CO2 would result in a severe and sudden increase in earth’s temperatures, leading to environmental disasters on a global scale. According to the Intergovernmental Panel on Climate Change (IPCC), the preeminent body for the assessment of climate change, humans are responsible for the majority of global warming since 1900, including virtually 100% of the warming since 1970 (IPCC, 2007b, p. 39). In the years since Kyoto, there have been major efforts to bring about worldwide agreement to the treaty, including a recent climate summit—much publicized for its failings—held in Copenhagen. But not everyone is going along with the IPCC. Despite a continuing maelstrom of media hype and alarmist politics, the idea that the earth is warming at an unprecedented rate, due primarily to human influence, is quickly losing ground. This global warming backlash is due in large part to a growing chorus of skeptics and climate experts willing to challenge the prevailing science at the core of the movement. Over 31,000 scientists, including over 9,000 PhDs, have raised concerns over the IPCC’s findings. They have signed a petition stating that the organization’s claims are extreme, that the climate system is more complex than what is now known, and...
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