... ! Table Of Contents ! Abstract Introduction Universal Emotions Enjoyable Emotions Other Universal Emotions Decision-Making Process Consumer Psychology Facial Expressions in Marketing Conclusion 3 4 6 8 9 10 13 16 16 ! ! MID SEMESTER THESIS REPORT PAGE "2 OF "16 ! ! ! ! ! Abstract This thesis investigates the possibility and applications of measuring universal emotions and customer behaviour in retail environments from a marketing and advertising point of view using automated computerised systems. ! We start by exploring the theoretical findings from scientific literature, and describes the essence of universal emotions and their effect on decision-making process, examining how far emotions influence customers ́ purchases, recommendations and product evaluation. ! ! ! Then we explore some of the existing research done on automated facial expression and consumer behaviour recognition techniques and finally their implications and applications in various fields. The research might interest retail companies, particularly their marketing and sales professionals, as it demonstrates how focusing on customers emotions can help improve business results. Keywords: feature recognition, facial expression, shopping behaviour, consumer analysis and prediction. ! ! ! ! ! ! ! ! MID SEMESTER THESIS REPORT PAGE "3 OF "16 ! ! Introduction ! The expression of emotion is achieved through intricate combinations of verbal and...
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...U05d1 Regulation of Emotions Have you ever notice how people from different cultures express themselves? Having emotion is a universal expression of human occurrence. Human emotions have developed into a multifaceted and distinguish influence. However verbal communication let human beings construct excellent characteristics along with emotions, and culture is a significant cause when understanding emotions. Altogether human beings in every culture have emotions, and we have primarily similar kinds of emotions (i.e., anger, disgust, fear, happiness, sadness, and surprise). Consequently emotion is a universal force within the human race. However, in understanding the correlation between human emotion and culture, one must be aware of the fact that not all emotions should be measured the alike (Matsumoto & Juang, 2013). Moreover, cultural regulation of emotion plays a major role in how people from diverse cultures express themselves. In beginning, cultural regulate our biologically-based basic emotions. Then cultures help to construct distinct emotional occurrences that go farther than the basic emotions. And lastly, cultures help to construct perceptions, meaning, attitudes, values, and beliefs about emotion (Matsumoto & Juang, 2013). For example, during a visit to the doctor’s office, I encountered a Japanese family (i.e., father, mother and son), who brought their son in for his annual school physical. While I set in the next room, I began focusing unconcernedly...
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...I will argue for a universal healthcare system in the United States through a comparison of feminist ethics and traditional ethics. I find that the following considerations from Virginia Held’s Ethics of Care, and Kant’s view on autonomy provide a convincing argument for universal healthcare coverage. Held In Virginia Held’s Ethics of Care, she makes six distinct statements on care ethics through a feminist point of view. 1.) “Moralities built on the image of the independent, autonomous, rational individual largely overlook the reality of human dependence and the morality for which it calls.” (Camp, 2011:48) Held is describing how interdependence is primary and one is not in control of caretaking relationships. The majority of caretaking relationships are not chosen (parents and siblings) and we have a responsibility of care to these unchosen relations. We are all interdependent on each other, not autonomous. An argument relating to health care according to the view presented by Held on feminine ethics directly confirms the point that we are not autonomous beings: “Children in particular are harmed by familial stress and developmental delays from not receiving health care, both of which can lead to behavioral problems and loss of potential. When one member is uninsured or becomes ill, there is a financial burden put on the rest of the family” (http://www.amsa.org). Universal health care coverage would allow for this family burden of stress and finances to be decreased...
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...The Maze Runner Rough Draft There are many movies that uses universal themes in them. The Maze Runner is the same this movie by James Dashner used universal themes to tell a story about a dystopian society. Universal themes is commons ideas that appears in plays, poems, and stories some were made decades ago. Some of those themes are still used in most stories that are written today. The Maze Runner had heroic scenarios, Interesting ways to tell the story, Likeable characters, and reaching the reader's emotions. In the Maze Runner it showcase some heroic scenes. These scenes showed that characters are willing to risk their life to help or protect someone who needs it. It starts with Thomas risking his life by going into the maze to save...
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...give up their ethnic culture and wholeheartedly embrace the dominant culture * Separation – people maintain their ethnic culture and isolate themselves from the dominant culture * Marginalism – people give up their ethnic culture and fail to related proper to the dominant culture How does non-verbal communication help to inform us about another person? * Non-verbal communication: The process of communication by means other than verbal language. Gaze, facial expression, posture etc. * Our facial expressions can be traced to our evolutionary history. (Charles Darwin, 1872 The Expression of Emotions in Man and Animals) * We can understand the feelings and intentions of others, regulate interactions or express intimacy. (Patterson 1983) * The behaviors have acquired communicative values How accurate are people in recognising basic emotions?...
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...The Moral Minds is the master piece of Marc D Hauser. One of the most impressive things about the content of The Moral Minds, is the tremendous breadth (and depth) of knowledge it contains. On one page, Hauser talks about principles of biological evolution; on another, principles and parameters of language acquisition; on another research on cooperation in primates; on another, developmental research on comprehension of intention in infants; on another, principles of the philosophy of ethics, and so on. While reading this book, one cannot help but admire its author, whose accomplishments include teaching awards, popular books, leadership in collaborative groups, and an impressive body of publications in a diverse array of areas. Hauser argues...
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...broad range of feeling people’s experience. Emotions are intense feelings directed at someone or something. Moods are less intense feelings than emotions that often arise without a specific event. Affect is a broad term that encompasses emotions and moods. Emotions is more likely cause by specific events and emotions are more brief than moods. 2. List the basic emotions along a continuum. What are the difficulties of using this continuum? b. Happiness, surprise, fear, sadness, anger, disgust. Emotion can be fleeting, but moods can endure. Moods can be last longer and be more durable. 3. Of the eight sources of emotions and moods identified in your text, which do you feel is the most critical and why? c. I would pick Sleep. Because if you don’t sleep then you cannot function at all. If you sleep then you can function very well. 4. What are the sources of stress and emotional labor for employees? d. Felt emotions and displayed emotions. 5. How valid do you consider the concept of emotional intelligence to be? Rationalize your answer. e. Self-awareness – knowing yours fell self-management – manage your emotions and impulse self-motivation- - can motivate yourself and endure empathy – sense and understand what others feel social skills – can handle the emotions of other 6. Consider the impact of emotions on customer service. What is the effect of emotions and moods on customer satisfaction, and how...
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...The debate over a universal health care system has been going on for years in our country. Some say it will decrease costs so that all members of the nation will be able to see a doctor; others say it will ruin many employments and raise the costs to the every day American for the bills of this system. Both arguments have evidence to support their claim while also provide some appeals to emotions. The choice for a universal system is supported by many who have been in the shoes without care. The support for this claim comes from many anecdotal pieces of evidence that show grim stories of those left without healthcare. The author of the editorial does use factual evidence to support his claim as well as the emotional pulls. As a well written...
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...often unstable emotions of youth. The neat part of this movie is that us watching are invited to experience a conceptual version of Riley’s mind to better understand who she is and how she processes the world. Pixar got really creative to do this, we are introduced to Riley’s emotions, Joy, Sadness, Disgust, Anger and Fear, These emotions demonstrate what it might be like in the mind of an 11-year-old girl who struggles with having to move to a different city, away from her friends, away from her hockey league, and has a hard time pretending...
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...this technique; they might blink less frequently because they are purposely trying to appear unexcited about the hand that was dealt. Facial expressions are also among the most universal forms of body language. The expressions used to convey fear; anger, sadness, and happiness are similar throughout the world. Darwin was the first to suggest that facial expressions were universal his ideas about emotions were a centerpiece of his theory of evolution suggesting that “emotions and their expressions were biologically innate and evolutionary adaptive, and that similarities in them could be seen phylogenetically. However the dominant perspective in psychology was that facial expressions were culture-specific – that is, just as every culture had its own verbal language, it had its own language of facial expressions” (Matsumoto, Hwang). Women are better than men at reading facial expressions according to a study published by Neuropsychologia ”Evolutionary psychologists have suggested that females, because of their role as primary caretakers, are wired to quickly and accurately decode or detect distress in pre-verbal infants or threatening signals from other adults to enhance their chances at survival” (University of Montreal). Matsumoto, David, and Hyi Sung Hwang. "Reading Facial Expressions of Emotion." N.p., n.d. Web. 03 Nov....
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...Study of Emotions Emotions are an essential aspect of communication, therefore it is impossible to not analyze how we think and behave. In every conversation or interaction with another individual, our mind continues to interpret the message the person is projecting. Studying emotions is necessary when it comes to understanding each other; every culture has expressions that can speak louder than words. For instance, Hispanics tend to engage in deep eye contact to show respect, and sometimes they nod their heads to convey approval. On the other hand, the Chinese population considers the act staring disrespectful. If emotions are studied professionals are able to understand and become familiarized with the person’s feelings. I believe that doctors and nurses benefit the most from learning emotions. By doing so they are able to make better assessments, and at the same time respect the individual’s beliefs. Studying emotions is a positive step towards relationship development and understanding. In the end, it is inevitable to ignore a certain gesture or action throughout our day. Universal Emotional Expressions I agree with the conclusion that emotional expressions are universal; they will always influence each role of our lives. For the most part, without regards to an individual’s nationality we are able to determine if someone is feeling happy or depressed. In other words, it is easy to distinguish happiness from sadness. There are characteristics in facial expressions that...
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...Literature is an effective way to evoke emotions in a reader because it presents universal situations in which all people can relate to. While reading Olaudah Equiano's slave narrative I learned more about the hardships that slaves were forced to endure. As I read the selection, I felt sadness, astonishment, and anger. From the beginning to the end, this selection made me feel sad as I read it. In the beginning of the narrative, Equiano states “an end was put to my happiness” when referring to his kidnapping at age 11. After that, he only saw his sister once ever again and tells us they “were soon deprived of the small comfort of weeping together.” When Equiano is on the slave ship and talking about the conditions and how some people...
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...between 63 and 95 percent more impact than spoken words (Anonymous, 2013). It could be the wrinkle of a nose or a smirk. Learning how to interpret NVC can be an invaluable skill. Humans are programmed to communicate through voice, but knowing how to interpret NVC signals also cues one in to what is being said without words. Learning how to interpret the signals given off by others helps to understand the signals our own bodies are putting out, as much as possible of course. There are NVC signals that involuntarily, or subconsciously, are sent out. Some examples are eye movement during a face-to-face interaction, the jewelry one wears, or the natural odor one carries; all of which are considered being involuntary. NVC is not normally universal; it can vary from place to place, or culture to culture. Nonverbal communication is based on the fact that communication itself can take place without the use of words, and not only can it take place but it can also be very effective. According to Ekman & Friesen, there are six ways in which verbal and nonverbal communications are related (1969). They suggest that nonverbal communication can substitute for verbal communication as well as repeat, contradict, compliment, accent, and regulate verbal communications. Nodding one’s head up and down can substitute for the word “yes”. This is an example of a nonverbal signal replacing a spoken word. If one were to say the word “no” then...
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...between 63 and 95 percent more impact than spoken words (Anonymous, 2013). It could be the wrinkle of a nose or a smirk. Learning how to interpret NVC can be an invaluable skill. Humans are programmed to communicate through voice, but knowing how to interpret NVC signals also cues one in to what is being said without words. Learning how to interpret the signals given off by others helps to understand the signals our own bodies are putting out, as much as possible of course. There are NVC signals that involuntarily, or subconsciously, are sent out. Some examples are eye movement during a face-to-face interaction, the jewelry one wears, or the natural odor one carries; all of which are considered being involuntary. NVC is not normally universal; it can vary from place to place, or culture to culture. Nonverbal communication is based on the fact that communication itself can take place without the use of words, and not only can it take place but it can also be very effective. According to Ekman & Friesen, there are six ways in which verbal and nonverbal communications are related (1969). They suggest that nonverbal communication can substitute for verbal communication as well as repeat, contradict, compliment, accent, and regulate verbal communications. Nodding one’s head up and down can substitute for the word “yes”. This is an example of a nonverbal signal...
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...Immanuel Kant’s categorical imperative appears to be a solid ethical foundation; however, there are major issues that cannot be resolved by moral absolutes. I will demonstrate how Kant’s arguments are invalidated by the fact that they cannot be generalized. Kant contemplated ethics and morality in context of duty; his logical argument progressed to a universal maxim, the “categorical imperative.” Duty-based ethics ascribe greater moral value to actions performed without regard to inclination, as opposed to a sense of personal gain. Kant insisted only good will was good without qualification, because good intention could breed bad results, and bad intention could result in goodness; therefore subjectively comparing good and bad were problematic when it came to universality. A related factor is the value on human dignity and autonomy; Kant emphasized that lying was always morally wrong, because it removed the intrinsic human value of free, rational choice. Respecting that value in oneself and others was the ethical option (Mazur, 1993). Kant’s categorical imperative stated: “I should never act except in such a way that I can also will that my maxim should become a...
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