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Are Publications Truly Different in Nature?

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Submitted By sunrisemarie
Words 768
Pages 4
Dawn M. Hampton
Mrs. Pfeifer
Composition 1
July 8, 2014
Are Publications Truly Different in Nature? Most people can recognize the name or are familiar with The Wall Street Journal (WSJ) and National Enquirer (NE). Closely examining the two newspapers, it can be stated that there are some similarities and definitely differences. Although the readership can be assumed to be of different personality types WSJ and NE contain similarities and differences in terms of their graphics, advertisements, and article content. To start with, comparing the graphics of the two publications, it is noted that both have similarity with the use of bold larger font lettering for their headlines making a visual effect in separating articles. Both papers use colored ink for images and pictures and also feature photos of people that mirror human emotion. For example, the WSJ’s article “Teens Care Spurs Wider Fight” has a picture of the teen’s mother looking distraught and another article in the WSJ sports section titled “Team Canada: Officially Unstoppable” shows a hockey player with his hands up in the air and a look of celebratory victory with a huge smile on his face. In like manner, NE has numerous photos of people showing emotion. For instance, the article “Mad Mel’s Even Madder” contains a photo shot of Mel Gibson with a look of anger and appears as if he is yelling; while another article on the same page “Celine’s Cancer Stricken Husband” shows a picture of Celine Dion looking down with a wrinkled forehead and a frown on her face. Although both contain some graphic similarities, there is definitely a difference how the graphics are presented and used. Even though the headlines of both publications appear in bolder larger font than the article content, NE uses a much larger font than WSJ with the largest font measuring 2 1/2 inches in height, whereas the largest font in WSJ measured no larger than 1 inch. The headlines also differ with the appearance of NE using colored ink for headlines and frequently using punctuation of an exclamation point at the end of a headlines compared to WSJ only using black ink for headlines with no punctuation added to any headline. Even though the headlines in both are in bold larger font, NE has colored ink headlines and WSJ only has headlines in black ink. There is a notably big difference regarding the way that photographs are used. WSJ generally has one photo that is used for a specific article and has a caption giving additional key information that pertains to the content of the article. Whereas, NE typically has numerous photos attached to one article and may contain a caption of random verbiage that has no significance to the article subject. Next, both publications have advertisements that are printed in the same fashion. Full page advertisements that dedicate and feature one product and advertisements s for jewelry can be found throughout both papers. Additionally, advertisements of the publications and information on purchasing the publications appear in both the WSJ and NE.
On the contrary, the advertisements differ in each paper. WSJ appears to have financial and banking advertisements, whereas NE did not have any of this type. WSJ has specific market ads on pages of the paper that correspond to the product advertised and NE does not. NE has a page titled “Market Place” that is one page and contains mini ads of twenty two psychic ads, five dating ads, and one hair product ad and WSJ has no content of this nature.
Lastly, the type of article and their content can be identified as similar with having a table of contents, headliner news, articles on people, articles of opinion, global news, and both have a health section.
However, the differences of the type of articles and their content outweigh the similarities. NE tends to be more for entertainment reading with much celebrity news focusing on scandal and shocking events, fashion, entertainment news and has a section of puzzles to do. On the other hand, WSJ contains many pages of financial market news, technology oriented information, and business cooperation news with statistics and data unlike NE.
In conclusion, looking at both publications, it is very evident that the content of each is focused on entirely different criteria and may have a totally different audience, but the idea behind the concept is not as different as one would think. All publications need to appeal to the public to sell and thus the said publication making financial gain.

Works Cited
National Enquirer 30 June 2014. Print.
Wall Street Journal 24 February 2014. Print.

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