...Course Project Structure 1. Executive Summary 2. Company Overview and Project Focus - Company Background - Company Mission - Sources of Competitive Advantage - Course Project Focus - Market Opportunity/Problem Statement 3. Situational Analysis - Industry Analysis o Market Size o Market Growth o Market Trends - Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis - Competition - Customer Analysis - Product (AND 4 P )Analysis – WHAT IS the current marketing mix 4. Segmentation, Targeting and Positioning (STP) – WHAT IS it currently - Market Segments - Target Market Identification - Positioning 5. Marketing Strategy & Marketing Mix Recommendations (THIS IS YOUR PLAN) Marketing Strategy (What should it BE?) - Market Segments - Target Market Identification - Positioning If it is the same, then you just need to explain that and justify it. (For example, if you are suggesting improving the current product to sell more to the current customer (market penetration) or if you are suggesting launching a new product for current customers (product development), then your segment would be the same. Else, it might change. ...
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...Winter 2014 Memorial University of Newfoundland Case Analysis A case analysis method of study provides experiential education—learning by doing. Therefore, the amount of learning students receive from an individual case is directly related to the amount of work they put into it. A major goal of the use of cases is to allow students to gain experience in problem solving. Cases help students learn to: • Develop an understanding of problems • Learn how to dissect various factors relevant to problems • Learn how to think creatively about solutions to problems • Learn to critically and thoroughly evaluate alternative solutions • Learn how to make a final decision that you are confident in supporting Through the use of cases, students learn that the most obvious solution is not always the best solution. The only way to discover a “best” solution is to consider all possible alternatives, to identify the potential positive and negative outcomes for all possible alternatives, and then to select an alternative course of action that seems best based on the application of relevant theory concepts from the course. Students need to understand the basic factual and theoretical foundations of organizational theory to make well-reasoned decisions. There are no right and wrong answers, but some recommendations are better supported than others. Outline for Analysis of Cases 1. Problem Statement This statement...
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...Task 1: ORGANIZATION AND LEADERSHIP ANALYSIS Assessment Code: C200/BIP Task1 Student Name: xxxx Student ID: xxxxx Date: October 30th 2014 Student Mentor Name: xxxx Task 1: ORGANIZATION AND LEADERSHIP ANALYSIS 0 Organization Overview 2 Organization Description 3 Leadership Practices 4 Relationship between Leadership and Organizational Culture 7 SWOT Analysis 8 Organizational Strength 8 Organizational Weaknesses 9 Organizational Opportunities 10 Organizational Threats 10 Leadership Evaluation 11 Leadership Strengths 11 Leadership Weaknesses 13 Recommendations for Leadership Development 14 Organization Overview Organizational overview provides a framework of the organization. It would ideally be a catalogue all necessary information that would help an external party to assess the organizational fit in a better way and understand whether he/she is in total sync with the organizational goals and the other beneficiaries. The organizational overview addresses the following: * The mission and the history * The stakeholders * The goals and the programs * The budget * The outcomes and the achievements * The sponsors or the funders. I have chosen Salesforce.com as the organization for my analysis and believe that the description provided would help in giving a better understanding of the organization for any third party considering a position with the organization. This organization was developed about fifteen years ago...
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...------------------------------------------------- Task 1: Organization and Leadership Analysis Assessment Code: C200 Student Name: Student ID: Date: Student Mentor Name: Table of Contents Organization Overview 3 An organizational overview in a non-profit description of a job is an analysis of all the key shareholders of the organization. It would ideally be a catalogue of all necessary information that would help an external party to assess the organizational fit in a better way, and understand whether he/she is in total sync with the organizational goals, and the other beneficiaries(Ko\vsnarov\'a, 2013). Generally an overview is a summary of- 3 Organization Description 4 Leadership Practices 5 Relationship Between Leadership and Organizational Culture 7 SWOT Analysis 8 For the betterment of our understanding of the given topic, we are conducting a SWOT analysis of the organization. 8 Organizational Strength 8 Organizational Weaknesses 8 Organizational Opportunities 9 Organizational Threats 9 Leadership Evaluation 10 In this context I have chosen the situational leadership theory that according to me it was the ideal form of leadership being portrayed by Mark Benioff, for his organization. It is extremely relevant in this context and we can attribute the overall success of the leadership owing to the leadership qualities shown by him. 10 Leadership Strengths 10 Leadership Weaknesses 12 Recommendations for Leadership Development 13 References...
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...COMPARISON AND CONTRAST OF TRAIT-BASED, SITUATIONAL, AND TRANSFORMATIONAL LEADERSHIP THEORIES 1 Comparison and Contrast of Trait-Based, Situational, and Transformational Leadership Theories Ciprian Patrulescu Electronic copy available at: http://ssrn.com/abstract=2132126 COMPARISON AND CONTRAST OF TRAIT-BASED, SITUATIONAL, AND TRANSFORMATIONAL LEADERSHIP THEORIES 2 Abstract This research paper compares and contrasts several leadership theories, the evolution of the theories, and future research implications. The leadership theories discussed in the paper include the trait-based, situational, and transformational leadership theories. Trait-based theories represented the earliest attempts to quantitatively study leaders and leadership effectiveness by focusing on the innate skills and traits of the person. Situational theories expanded to explore the influence of different situations on leadership. Lastly, transformational leadership theories further expanded on the role of the leader in motivating followers through inspiration. Electronic copy available at: http://ssrn.com/abstract=2132126 COMPARISON AND CONTRAST OF TRAIT-BASED, SITUATIONAL, AND TRANSFORMATIONAL LEADERSHIP THEORIES 3 Comparison and Contrast of Trait-based, Situational, and Transformational Leadership Theories There are almost as many definitions of leadership as there are persons who have tried to define leadership (Stogdill, 1974). The definition of leadership by Weathersby (1999...
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...Identification and Analysis of Critical Issues and its Impact on the Business Performance and Strategic Direction Bellevue University Assignment 9.1 May 4, 2015 Business situation analysis and its impact on performance and strategic direction Business situational analysis is defined as internal and external factors that affect the business’s environment in different way (the situational analysis, 2011). There are five situational factors that most businesses focus on: legal, regulatory, social, technological and ethical. Thus, each factor drives the business decision making. Therefore, situational analysis allows the business to determine the business strengths, weaknesses, opportunities and threats (The situation analysis, 2011) and make beneficial decisions. However, legal and ethical factors are areas where issues comes at any level of the business. In this topic, it’s important to describe and analyze the critical issues around legal and ethical factors and how they impact the business performance and strategic direction. A legal factor relates to new laws or directives governing how businesses behave. This can be in relation to other businesses, customers or the environment. Indeed, businesses need to watch out for new laws put on the market. In fact, businesses’ activities are restrained by laws and regulations (A hands-on introduction to business fundamentals in foundation, 2014). Those laws could be local, national or international and all depend on where the...
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...CASE ANALYSIS A case analysis method of study provides experiential education—learning by doing. Therefore, the amount of learning students receive from an individual case is directly related to the amount of work they put into it. A major goal of the use of cases is to allow students to gain experience in problem solving. Cases help students learn to: • develop an understanding of problems, • learn how to dissect the various factors relevant to a problem, • learn how to think creatively about solutions to a problem, • learn to critically and thoroughly evaluate alternative solutions, • learn how to make a final decision—one that you are willing to move forward with and one that you feel confident in supporting. Through the use of cases, students learn that the most obvious solution is not always the best solution. The only way to discover a “best” solution is to consider all (the emphasis here is on the ALL) possible alternatives, to identify the potential positive and negative outcomes for all alternatives possible, and then to select which alternative course of action seems best, based on their analysis, and marketing theory, concepts, and principles. Students need to understand the basic factual and theoretical foundations for marketing management...
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...A CRITICAL REVIEW OF SITUATIONAL LEADERSHIP THEORY Situational Leadership Theory is arguably the most widely known and practiced theory of leadership and managerial effectiveness. In this essay, the origins and fundamentals of the theory are considered, as well as the available evidence that supports or contradicts the its validity. Background Situational Leadership Theory as presented by Hersey and Blanchard developed from the work of J. W. Reddin’s 3-Dimensional Management Style Theory. That theory hypothesizes the importance of a manager’s relationship orientation and task orientation in conjunction with effectiveness (Reddin 1967, 8). From the interplay of these dimensions, Reddin proposes a variety of management styles and theorizes that effectiveness as a manager can be explained as a function of matching a leader’s style to a specific situation. However, his theory does not specify whether certain situational characteristics could be unequivocally incorporated into a predictive model (Vecchio 1987, 444). From Reddin’s suggestion that a leader’s effectiveness varies according to style, Hersey and Blanchard proposed a life-cycle theory of leadership. According to this theory, degrees of task orientation and relationship orientation are to be examined in conjunction with the maturity of a follower or group of followers in order to account for leader effectiveness (Hersey and Blanchard 1969, 29). The main principle of the life-cycle theory is...
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...Personality Analysis: Humanist/Existential and Learning Theories Learning theory is defined as the process by which humans learn or how they accommodate a relatively permanent behavioral change or its potential (Feist & Feist, 2000). Learning theories within this analysis are Skinner's behaviorism, Bandura's social cognitive theory, Rotter and Mischel's cognitive social theory, and Kelly's psychology of personal constructs. Humanism and existentialism theories of Rogers, May, and Maslow adopt a holistic approach to psychological health and human existence by determining meaning, values, tragedy, personal experience and responsibility, human potential, spirituality, and self-actualization (Colman, ed., 2010). Combining the knowledge of both learning and humanist/existential theories paints a broad picture of human nature and personality as it develops by reaction to the external environment, especially within the social framework while accommodating the powerful affects of one's own internal climate. Personality as it Affects Situational Behavior According to learning theory, individuals behave according to the reciprocity of environmental, cognitive, and behavioral conditions. Personal beliefs of whether or not they can accomplish the task influence people's ability to do so. Bandura (1997) calls this expectation self-efficacy. He believed the strength of personal efficacy heavily influences how an individual reacts in a given situation. However, even though a...
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... d. Market definition of the firm……………………………………………………...4 2. Part B……………………………………………………………………………………...5 a. Situational Analysis……………………………………………………………….5 b. Internal Analysis…………………………………………………………………..5 i. Resources………………………………………………………………….5 ii. Capabilities………………………………………………………………..7 iii. Core Competencies………………………………………………………..8 iv. Competitive Advantage…………………………………………………...9 c. Strengths and Weaknesses……………………………………………………….10 d. Internal Opportunities……………………………………………………………11 3. Part C…………………………………………………………………………………….11 a. Situational Analysis with regard to Information and Communication Technology………………………………………………………………………11 4. Conclusion……………………………………………………………………………….12 References………………………………………………………………………………………..14 Executive Summary This is a marketing strategic report, which is divided into three parts. Part A describes about the mission, current value strategies and the market definition of the Commonwealth Bank. This bank is the second largest bank in Australia which is providing financial services. The study identifies numerous strategic variables which significantly influence the performance and the profitability of the bank. Part B, describes the vital strategic variables that form the part of internal analysis like: Resources, Capabilities, Core competencies and Competitive...
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...Personality Analysis: Humanist/Existential and Learning Theories Melanie Gruber PSY/405 Chalice Jenkins March 25, 2012 Personality Analysis: Humanist/Existential and Learning Theories When it comes to the definition of learning theories, it is often described as the process in which human beings learn. This also includes how an individual adapts to a relatively permanent behavioral change with a constant reminder of its potential (Feist & Feist 2000). The most noteworthy learning theories within this analysis include Bandura’s social cognitive theory, Skinner’s behaviorism, Rotter and Mischels cognitive social theory and lastly, Kelly’s psychology of personal constructs. Carl Rogers was known for his humanistic and existentialism theories while May and Maslow were able to adopt a holistic approach. This method was able to determine psychological health and human existence by means of value, responsibility, personal experience, spirituality, human potential and self-actualization (Colman, ed.,2010). Within the combined knowledge of learning and humanistic/existentialism theories, we are able to thoroughly understand the nature of human beings along with their developing personalities. Each stem from a reaction to external environments especially within the social structure; this is known to accommodate the prevailing affects of an individual’s own internal climate. Personality as it Affects Situational Behaviors Cognitive, environmental, and behavioral conditions...
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...Running Head: Psychological and Motivational Factors Involved with Obedience Psychological and Motivational Factors Involved with Obedience Crimes The dynamics of obedience have been researched for decades in an attempt to explain what causes humans to commit atrocious acts such as the Holocaust and why crimes of obedience are so prevalent in society. Are all people capable of committing crimes of obedience given the right situation? Is there a certain disposition or combination of personality traits that leads to crimes of obedience? Situations are unique and dispositions vary; attempting to distinguish what causes these occurrences is a complex task that has been the subject of numerous studies, yet no concrete answers are found. Stanley Milgram’s obedience experiments ignited the flame of a subject that, instead of diminishing over time and becoming obsolete as a result of improved methods and new ideologies, has remained at the forefront of social and behavioral psychology. Modern research faces the critical challenge of attempting to study obedience under much more restrictive guidelines than previous studies; the results that are produced can only hope to shed light on one component of obedience and use other studies to synthesize a more complete explanation. The predecessor to all of this modern research was the Milgram obedience experiment and all of its variations. It has remained a fixture of social psychology for so long for several reasons: the...
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...https://www.boundless.com/marketing/ marketing book link macro-environment (noun) DEFINITION OF MACRO-ENVIRONMENT Larger societal forces that affect the micro-environment. EXAMPLES OF MACRO-ENVIRONMENT IN THE FOLLOWING TOPICS: Scanning and Analysis All organizations should continuously appraise their situation and adjust their strategy to adapt to the environment. One technique used by organizations to monitor the environment is known as environmental scanning. It allows marketers to understand the current state of the environment, so that the organization can predict trends. The Macro Environment There are a number of common approaches for how the external factors, which describe the macro environment, can be identified and examined. The segmentation of the macro environment according to the six presented factors of the PESTEL analysis is the starting point of the global environmental analysis. Environmental scanning is one technique used by organizations to monitor the environment. The Dynamic Environment It is important to place equal emphasis on both the macro and micro-environment and to react accordingly to changes within them. The Marketing Environment Two key levels of the marketing environment are the micro-environment and the macro-environment. The Micro-environment The micro-environment includes the company itself, its suppliers, marketing intermediaries, customer markets, and competitors. The company aspect of micro-environment refers to the internal...
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...nonrandom, including 162 coaches that were chosen on a volunteer basis. Within the sample, 118 (0.73) of the coaches were male, while 44 (0.27) were female. With regard to coaching level, 25 (0.15) were junior high coaches, 99 (0.61) high school, and 38 (0.24) at the college level. While this is a good sample size, the problem lies with the distribution of the sample. The sample number for junior high coaches, in particular, is rather low. A larger sample with regard to all categories would have aided in the data analysis, particularly when looking for possible interactions between gender and coaching level. The instrument utilized was the Revised Leadership for Sport Scale (RLSS) developed by Zhang, Jensen, and Mann in 1996. This scale is used to measure six leadership behaviors: training and instruction, democratic, autocratic, social support, positive feedback, and situational consideration. The scale uses 60 statements, which were preceded by �In coaching, I:� A Likert scale was then given for each statement: 1 = never; 2 = seldom; 3 = occasionally; 4 = often; and 5 = always. This produced an ordinal level data set. Scales were administered in a number of environmental settings: classrooms, gymnasiums, practice fields, and...
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...David Straker said, “Leaders are born & not made. Great leaders will arise when there is a great need”. Situational Theory The situational theory works on the principal that leaders are contextual & adaptable depending on the situation they are in. Situational leaders are based on the “group environment, the size of the group & its technical abilities (Kirby, 2003)”. Relationship/Transformational Leadership These focus upon the connections formed between leaders & followers. Leaders who fall into this category help others see the good & importance of the task. These leaders are focused on the performance of group members. “A real leader faces the music even when he doesn’t like the tune (Arnold H. Glassgow)”. Contingency Theory This method of leadership focus on variables related to the environment that may determine which particular style of leadership is best suited for the predicament. Servant Leadership Servant Leadership is a somewhat paradoxical approach to leadership called servant leadership. Servant leadership emphasizes that leaders should be attentive to the concerns of their followers & empathise with them in a paternal way. Robert Greenleaf argued, “Leadership was bestowed on a person who was by nature a servant” Businesses believe who follow this theory believe this will make the individual more autonomous, knowledgeable. Analysis Entrepreneurs Indra K Nooyi Indra Nooyi is current chairman & CEO of food & beverage kingpin “PepsiCo”...
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