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Ashley Callingbull

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Submitted By karafillioni
Words 964
Pages 4
Monday, October 5, 2015 3:51 PM
Ashley Caalingbull received a lot of media attention after being the first aboriginal women to win the Mrs Universe pageant. This pageant is for married women and the theme is domestic violence. The articles that I’ve chosen to talk about were written between the 28th of August and September 3th. I noticed that the 7 medias I will be talking about all have different angles and perceptions. Some of the medias prioritized physical appearances while others prioritized politics.
Global media
The Article by Global news about Ashley Callingbull prioritized her politic message and engagement rather then the Mrs Universe pageant itself. It is said in the title hat Ashley calls for First Nations to vote out Harper. She also adds that it is a challenge to get First Nations to vote because they feel like politicians don’t speak to them. In the article, she is portrayed as a politic figure that wants to see changes. Although it is mention that she is a victim of poverty and sexual abuse, there is more emphasis on her message. It is clear that social media have criticized her a lot; however, the article responds to the critiques in a positive way rather then treat her as a victim. She is portrayed as a strong person. She also received a tweet from Amnesty Canada, a reputable institution, congratulating her for using her voice.
CBC news:
The Article made by CBC news has a very strong title. It is written in the title that Ashley said First Nations are being treated like terrorist. Using a word like terrorist is an extremely strong statement that makes the conservatives look really bad. There is a big focus on aboriginal issues and the defence of natives right in this article. It is said 3 times that Mrs. Universe is using her fame to have a voice for First Nations and to fight for their rights. It is clear that the emphasis of this article is on how her fame gave her a new voice but it can also be viewed as if it is the only way an aboriginal women can have a voice.
Toronto star
Toronto Star has the same title then Global news but the angle is very different. This article focuses a lot more on Ashley herself rather then her politic message. She talk about her difficult childhood and she’s portrayed as a victim of poverty and sexual abuse. There is no focus on her political message.
Chatelaine
In this article, there is no political reference in the title. In the subtitle they mention her political involvement and her opinion on pageants. Most of the article is based on women and pageant stereotype. They talk a lot about what she wore for the pageant and what were her intentions for participating. They
regardless where you are from you can achieve anything you set your mind to. Chatelaine talk a lot about the impact she had on social media. There is a lot of examples of the tweets she received criticizing her for political involvement saying that beauty queens should only be looked at and not heard. mention that she is a victim of sexual abuse and racism and that Ashley wants to prove others that
In this article, there is no political reference in the title. In the subtitle they mention her political involvement and her opinion on pageants. Most of the article is based on women and pageant stereotype. They talk a lot about what she wore for the pageant and what were her intentions for participating. They regardless where you are from you can achieve anything you set your mind to. Chatelaine talk a lot about the impact she had on social media. There is a lot of examples of the tweets she received criticizing her for political involvement saying that beauty queens should only be looked at and not heard.
Radio Canada
In the article wrote by Radio Canada there is a lot of focus on the fact that she is an aboriginal women. It is written in the title that an aboriginal women was crowned Mrs Universe. The article was made shortly after she had won the pageant so there wasn't a political message yet. They insist a lot on the pageants theme and the historical aspect saying that she is the first aboriginal women to win this pageant. This article doesn't talk about pageant stereotype but about aboriginal stereotype. The article shared one of Ashley’s tweet saying that regardless where you are from you can achieve anything you set your mind to. The priority of this article is to use Ashley’s experiences to inspire and give hope.
Indian country media
This article was wrote before she won the pageant. There is no political message at all. The article focuses only on Ashley and the pageant. The goal of this article is to inform people about the pageant. The center of this article is strictly based on physical appearance. There is 7 pictures of
Ashley modelling in dresses and bikini’s. There is one page of text and 5 pages of pictures. They also talk about social media and invite people to vote for Ashley and like her pictures on Instagram.
Tribune 242
This article focuses on several different subject. They talk about pageant stereotypes and how Ashley got too political for a beauty queen and that she should be talking about world peace instead of Harper. This article also mentions that Ashley invites aboriginal people to vote in the upcoming elections. Also, there is a lot of focus on aboriginal problems especially the murder and disappearance of more then 1000 First Nations women between 1980 and 2012.
Conclusion:
100 word to conclude the different angles of medias.

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