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Asrar

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Submitted By Asrar85
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STUDY ON MARKETING STRATEGIES TOWARDS TATA MOTORS

QUESTIONNAIRE

I am Md Rafiuddin doing my dissertation work as part of my MBA course with Bangalore University. In this connection I would like to administer a questionnaire to you that would take up 10 minutes of your time. Please note that this is a purely academic study and the information that you give will not be used for any other purpose. 1. Name: ………………………………………

2. Age group:
 18-25
 26-35
 36-45
 46 & above

3. Occupation:
 Self employed
 Student
 Service
 Professional If any other specify, ………………………………………

4. Monthly income:
 Less than 20000
 20001- 40000
 40001 and above

5. Which car do you have?  Tata Indica  Tata Safari  Tata Sumo  Tata Nano If any other specify, ………………………………………

6. What motivated you to buy from this particular dealer?
 Nearness
 Service
 Influences of friends/relatives If any other specify, ………………………………………

SL NO. | Statements | Fully Agree | Agree | Neutral | Disagree | Fully Disagree | 7. | I was attended by sales staff without much waiting | | | | | | 8. | The sales team clarified all my doubts regarding the vehicle before the sales | | | | | | 9. | The test ride offered to me is satisfactory | | | | | | 10. | All the details of the vehicle were explained to me to my satisfaction. | | | | | | 11. | I am satisfied with the service provided by the dealer | | | | | | 12. | The time taken by the dealers for the car service is satisfactory | | | | | | 13. | The overall sales process is satisfactory | | | | | | 14. | The dealer make on time delivery after servicing | | | | | | 15. | Responds of the dealer to my queries regarding product and service, after purchasing the car are satisfactory | | | | | | 16. | I refer my

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