...To what extent CSR benefit to a company’s performance? Over decades, corporate social responsibility (CSR) has been gaining magnitude in terms of corporation strategic decision. Public perception of CSR gradually evolves from oversimplified notion of social contribution into the integration of both social good and corporation interests. In 2004, Business for Social Responsibility (BSR) defined CSR as “achieving commercial success in ways that honor ethical values and respect people, communities, and the natural environment.”(Arumugam, Selvakumar& Sivamurugam, 2014). Simultaneously, heated debates on impact that CSR imposed on corporation performance is long lasting without reaching universal consensus. Nevertheless, implementing CSR initiatives on business strategy has becoming a remarkable trend and rages across major corporations globally. Therefore, this essay aims at constructing overall positive correlation between CSR and corporate performance whereas acknowledging complexity of the relationship due to intra-industrial variance of corporation natures and inter-industry difference in corporate ability. To better structuring the justification, the essay elaborates on financial performance and operational performance separately from multiple dimensions of stakeholders, including employee, customer, shareholder and government. 1.Financial performance To demonstrate the correlation lies between CSR and financial performance, this part examines the effects on corporate...
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...CITY OBJECTIVES 1. To determine and accurate relationship between CSR activities and the value perceived by consumers 2. To ascertain the effect of CSR to consumer’s buying intention 3. To measure the willingness of consumers to pay a premium being aware of the company’s CSR 4. To determine the change of customer loyalty to company as CSR activities exist in the settings 5. To make an in depth comparison of the consumer’s perception between companies with different CSR levels and that which has none 6. To differentiate the level of customer’s satisfaction on the company with CSR to that of no CSR 7. To identify the contributions of company’s CSR to the development of its competitive advantage 8. To provide companies in the local areas of recommendations of whether or not to employ CSR activities RATIONALE/SIGNIFICANCE OF THE STUDY Corporate social responsibility (CSR) has been publicized as an effective management tool to strengthen the company’s performance through the creation of a better image in stakeholder's mind and also because of their responsible behavior in minding the overall welfare of the society. CSR has not been given much attention voluntarily in previous years. Most companies were only surprised by public responses to issues they had not previously thought were part of their business responsibilities. In fact, the undertaking of CSR has been through many evolutions in its concept and application because of the environmental...
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...larger scale with both the sides with enough to gain. Educational, medical and non-profit organizations etc. are funded and believed to be a beneficial investment in creating an environment that’ll be in the welfare of corporate world. It includes providing monetary assistance to a cause that is directed towards creating a sustainable environment and towards the improvement of the community. It is being a good citizen voluntarily. It is also seen as a deviation from economic growth by the critics. However it is essential and has proven to be effective on a large scale where consumers prefer to stick with companies that practice Corporate Social Responsibility. * IBM study ‘Attaining Sustainable Growth through Corporate Social Responsibility’: The majority of business executives believe that CSR activities are giving their firms competitive advantage, primarily due to favorable responses from consumers. * Better Business Journey, UK Small Business Consortium: “88% of consumers said they were more likely to buy from a company that supports and engages in activities to improve society.” The application of corporate social responsibility in 60s and 70s; and the civil rights movement, consumerism, and environmentalism are the best examples that changed the way society expected the business world to act. It is an asset for validation in the society, in other words a company gets a social licence. This practice has led to employment opportunities, which is much required...
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...Sustainability of Customer Loyalty Presented to: Dr. Silva Karkoulian Prepared by: Siham Kibbi Aline Ibrahim Mohammad El Mogharbel Mounir Ghazal Date: 27/11/2013 Paper Outline * Introduction: Four major approaches toward achieving sustainable customer loyalty * Corporate Social Responsibility: CSR plays a significant role in developing customer's loyalty * Customer Relationship Management: Delivering superior customer value has become a major concern targeting the buildup of a sustainable competitive advantage * Product/Services Cost and Price: Pricing strategies are considered to be critical aspects for creating competitive advantage and customer loyalty * Human Resources: Promoting sustainability requirements through HR management * Conclusion: Management, employment, social responsibility, and affordable prices are all keys to give customers a reason to come back Introduction Behind a sustainable business, there are many successful strategies to achieve customer loyalty. Fostering our customers’ decision in keeping a relationship with our company is not an easy job. Thus, attaining sustainability of customer loyalty is a key for a major long- term success of our organizational goals. It is our responsibility to create an attractive yet profitable business which focuses on the ways that not only satisfy but also keep a high satisfaction level of our customers and urge them to continuously seek our products or...
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...sector's passive role in worker and social welfare would not allow the country's major development indicators attain the expected level to compete in the global arena. More importantly, the sector with overwhelming share of employment, income generation and investment should proceed with ethical business and strive to make a positive contribution to the society. Integrated in the business, the obligation of corporate social responsibility (CSR) is the pathway to attaining a sustainable positive impact of business on society through socially responsible business. Although CSR as a concept came into being in the 1980s, with the recognition of business's social and environmental responsibilities, it can be traced back to the 1800s as part of business model. At least three similar initiatives by Sir Titus Salt (1853), Joseph Rowntree (1879), and Lever Brothers (1888) serve as examples of CSR. Today, the CSR issue combines a set of well-recognised principles that govern the manner a business should maintain in dealing with the stakeholders. CSR has been defined by contemporary...
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...Chapter 1 & 2 – What is Strategy What is Strategy? • Strategy is the fundamental approach to winning the market and responsible for long-term success (not short-term). • The core of strategy is value creation and capture, i.e. unique value creation. • Business Strategy focuses on achieving goals, through the allocation of resources with some degree of consistency, integration and cohesiveness in the company’s decisions and actions. • Michael Porter: Strategy is not about doing things better (its not just about improving your Operational Effectiveness [OE]), strategy is about doing things differently and deliberately choosing a different set of activities to delivery a unique mix of value. • Framework of Strategy o Goals and Values o Resources and Capabilities o Structure and systems • SWOT – link between the firm and industry environment, two-way classification of internal and external factors • Strengths and Weaknesses – related to the internal environment, • Opportunities and Threats – related to the external environment, classification of external factors into O and T • Strategic Fit o Success: Strategy is consistent with firm’s external and internal environment – its goals and values, resources and capabilities and structure and systems o Failure: lack of consistency with either the internal or external environment o Strategic fit extends to organisational design – in what is called contingency theory and view of the firm as a system of interlinked...
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...Berkley, R. A., & Watson, G. (2009). The employer-employee relationship as a building block for ethics and corporate social responsibility. Employee Responsibilities and Rights Journal, 21(4), 275-277. doi:http://dx.doi.org/10.1007/s10672-009-9124-4 This article emphasises on keeping up of a good employee-employer relationship as the important element of maintaining ethics and corporate social responsibility. Employee as one of the inevitable factors of organisation should be considered as the most important stakeholder of business. Restrictive approaches towards employee will badly affect the organisation and the organisation may not be successful towards external stake holders like society as its basic duty itself towards the employee is a failure. At the same time, the employee has to be concerned about his duty towards organisation and should try to fulfil it in union with the employer. In conclusion, employee and employer relationship is an unavoidable element to secure ethics and social responsibility of the firm. This article gives a bird’s eye view about the requirement of maintaining a good employee-employer relationship, although it does not deal with the topic in a wide manner. The article consists of some relevant examples to prove the writers’ arguments. But, it does not put forward relevant suggestions to make the point practical. In spite of that, the writers have won in ascertaining employee and employer relationship as the requirement of time to secure...
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...519 Tutor/Professor Name University Name Department 16th December 2010 Corporate Social Responsibility Corporate social responsibility (CSR) reports provide stakeholders with valuable information about the relationship between a given corporation and society; additionally these reports may serve as a public relations vehicle. CSR reports improve communication between a corporation and its local constituents as well as the greater society. CSR reports and accounting data combine to offer investors and other stakeholders a larger picture of a corporation’s strategy and financial condition. By merging the two, stakeholders have a better understanding of how a corporation’s social initiatives improve its overall health. For example, when energy conservation programs allow a corporation to cut spending costs and cause the development of a new product while at the same time increasing jobs the CSR report acts as a financial statement and a public image enhancer. CSR reports provide information that is valuable for different reasons to different people. Employees and prospective employees can decide which companies they want to work for based on safety information about the workplace contained in these reports. Corporate managers can use the reports to monitor how successful they are in attaining their stated goals. They can also examine the progress made by other companies. Customers concerned with issues such as sustainability and social justice...
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...Abstract This paper discusses about the corporate social responsibility (CSR) theories and models. Application of corporate social responsibility theories and models is also applied on the Football Club Barcelona, which reflects the company's interest for CSR. Theoretical background of CSR theory and model is also presented in the paper. Company background, CSR report and company criticism is also covered in the paper. Findings of the paper reflect that the company is committed for socially responsible behavior and has taken some groundbreaking measures to ensure their obligation for CSR theories. Introduction Corporate social responsibility is the wider phenomena that are considered as a building block of organizational success. Sign of success is nowadays measured through the extent of corporate social responsibility maintained by the organizations in this global context. There are various theories and models developed on the corporate social responsibility which are used by the organizations to improve their image in the market in order to build a strong identity in the respective market. To maintain a level of supremacy in the market, companies operating at the national as well international level are following the footprints of those who are gaining terrific outcomes from the implementation of corporate social responsibility theories. Nowadays, the company reputation is analyzed by judging whether the company is following the principles of theories oriented towards the...
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...who are concerned with the conditions under which the products are manufactured (Suehle, 2011). The pressure for change resulted in Nike’s decision to integrate corporate and social responsibility (CSR) into its business operations. Since then, Nike has acknowledged the importance of CSR to their innovation and performance, and has been progressively working towards integrating it into every step of the business functions. 2.0 Nike’s Vision To incorporate CSR in its business operations and culture, Nike defined its visions (Nikeresponsibility.com, 2014): To build a sustainable business and create value for Nike and our stakeholders by decoupling profitable growth from constrained resources. To Nike, building business sustainability means developing business model to achieve sustainable growth that generates profit, while aiming to reduce its dependence on scarce resources, eliminate waste and minimize negative environmental impact. Nike seeks to achieve this commercial success by focusing its CSR efforts on designing and innovating products that targets at creating positive environmental, labor and social change through honoring ethical values, and respecting people, communities and the natural environment. 3.0 Nike’s Organizational Structure At Nike, commitment to CSR begins at the top – the board level (Epstein et al., 2010). To embed its vision throughout the organization, Nike formed a Corporate Responsibility (CR) committee as part of its Board of Directors...
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...2001, investors want reassurance when investing in companies. A way to show compliance to these aspects is by producing sustainability reports, which are made available to the public. Sustainability reports, which can also be referred to as Corporate Social Reporting, is a report that shows how a corporation is complying to economic, environmental and societal issues in which it is active. World Business Council for Sustainability Development (WBCSD) established the current and mainly adopted definition for CSR, which states ‘CSR is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as the local community and society at large’ (WBCSD, 1999). CSR is not a mandatory practice, there are established guidelines that can be adhered namely the international recognised GRI reporting framework on sustainability. Even so, companies can produce any kind of CSR, which is causing a lot vagueness surrounding its concept. Reports differ immensely from...
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...primary “responsibility” of business has only been finding ways to increase money which in turn would increase shareholder value. To put it differently, Corporate Financial Responsibility has been the driving force of most business, if not all. However, in the recent decade the driving force was redefined as Corporate Social Responsibility, which covers all social, financial and environmental responsibilities. 1.1 Corporate Social Responsibility Sir Geoffrey Chandler defines corporate social responsibility (CSR) as conducting transparent business practices that are based on ethical values, compliance with legal requirement, and respect for people, communities, and the environment. According to the Social Responsibility of the Businessman, CSR is defined as “the obligations of business to pursue those policies, to make those decisions or to follow those lines of action which are desirable in terms of the objectives and values of our society” (Bowen, 1953). 2.0 The potential of CSR in creating sustainable development The previous driving force had a great potential of exploiting the sustainability of this world at large. This is solely because when a company’s only purpose is to maximize profit at any economic, environmental or social cost. According to the Brundtland report sustainable development is interpreted as the development that meets the needs of the present without compromising the ability of future generations to meet their own needs. The definition given by Brundtland...
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...Website: www.bangladesh-bank.org www.bangladeshbank.org.bd www.bb.org.bd Banking Regulation & Policy Department Bangladesh Bank Head Office Dhaka February 27, 2011 BRPD Circular No.02 Date: ---------------------- Falgun 15, 1417 Chief Executives All Scheduled Banks in Bangladesh Policy Guidelines for Green Banking Introduction: We are aware that global warming is an issue that calls for a global response. The rapid change in climate will be too great to allow many eco-systems to suitably adapt, since the change have direct impact on biodiversity, agriculture, forestry, dry land, water resources and human health. Due to unusual weather pattern, rising greenhouse gas, declining air quality etc. society demands that business also take responsibility in safeguarding the planet. Green finance as a part of Green Banking makes great contribution to the transition to resource-efficient and low carbon industries i.e. green industry and green economy in general. Green banking is a component of the global initiative by a group of stakeholders to save environment. The state of environment in Bangladesh is rapidly deteriorating. The key areas of environmental degradation cover air pollution, water pollution and scarcity, encroachment of rivers, improper disposal of industrial medical and house-hold waste, deforestation, loss of open space and loss of biodiversity. In addition, Bangladesh is one of the most climate change vulnerable countries. In line with global...
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...Website: www.bangladesh-bank.org www.bangladeshbank.org.bd www.bb.org.bd Banking Regulation & Policy Department Bangladesh Bank Head Office Dhaka BRPD Circular No.02 Date: February 27, 2011 ---------------------Falgun 15, 1417 Chief Executives All Scheduled Banks in Bangladesh Policy Guidelines for Green Banking Introduction: We are aware that global warming is an issue that calls for a global response. The rapid change in climate will be too great to allow many eco-systems to suitably adapt, since the change have direct impact on biodiversity, agriculture, forestry, dry land, water resources and human health. Due to unusual weather pattern, rising greenhouse gas, declining air quality etc. society demands that business also take responsibility in safeguarding the planet. Green finance as a part of Green Banking makes great contribution to the transition to resource-efficient and low carbon industries i.e. green industry and green economy in general. Green banking is a component of the global initiative by a group of stakeholders to save environment. The state of environment in Bangladesh is rapidly deteriorating. The key areas of environmental degradation cover air pollution, water pollution and scarcity, encroachment of rivers, improper disposal of industrial medical and house-hold waste, deforestation, loss of open space and loss of biodiversity. In addition, Bangladesh is one of the most climate change vulnerable countries. In line with ...
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... WHAT IS CSR? Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. CSR is generally understood as being the way through which a company achieves a balance of economic, environmental and social imperatives (“Triple-Bottom-Line- Approach”), while at the same time addressing the expectations of shareholders and stakeholders. In this sense it is important to draw a distinction between CSR, which can be a strategic business management concept, and charity, sponsorships or philanthropy. Even though the latter can also make a valuable contribution to poverty reduction, will directly enhance the reputation of a company and strengthen its brand, the concept of CSR clearly goes beyond that. Key CSR issues: environmental management, eco-efficiency, responsible sourcing, stakeholder engagement, labor standards and working conditions, employee and community relations, social equity, gender balance, human rights, good governance, and anti-corruption measures. A properly implemented CSR concept can bring along a variety of competitive advantages, such as enhanced access to capital and markets, increased sales and profits, operational cost savings, improved productivity and quality, efficient human resource base, improved brand image and reputation, enhanced customer loyalty, better decision making and risk management processes. ORIGIN OF CSR CONCEPT In...
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