...Marketing Management and Planning Module 7 HENDERSON BAS Prepared by: Group D Robert Walker Ladan Jalali Liang Chen Harinder Kaur Balaji July 23, 2010 TABLE OF CONTENTS Table of Contents 2 Problem Statement 3 Situation Analysis 3 Background 3 Objectives and Goals 3 Current Situation 3 Henerson Bas Process 3 SWOT Analysis 4 Market Analysis 5 Segment Analysis 5 Competition Analysis 6 Financial Analysis 6 Case Keys 7 Key success factors 7 Key uncertainties 7 Alternative 7 Alternative Analysis 9 Recommendations 9 Action Plan 10 Contigency Plan 10 Problem Statement: Louisa Morgan needs to Set a price and service level for advertising campaign for Halpernia Industry regard to maintain client relationship and satisfaction. The management at Henderson Bas needs to set up a pricing model to effectively balance company's profitability against customer satisfaction Situation Analysis Background Henderson Bas was founded by Dawna Henderson in 1996 and started as an interactive agency in downtown Toronto. The company developed from a one person operation to a midsized 65 person corporation. The company provided wide range of online services like web design, online advertising, e-mail marketing, database marketing and Technology services. They worked with many large companies including Coca-Cola, eBay, Molson and Nike. Henderson Bas was recognized as a leader in the interactive advertising industry. Objectives...
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...BA Strategy: The goal of British Airways is to present better-quality service to its customers, stakeholders and employees alike. The workforce of British Airways is a significant positive feature that strives to offer utmost advanced and pleasing service to its consumer. Their mission statement also retells their aim to achieve the status of the best airline universally. British Airways Business Performance since 2008: BA intends to achieve its vision of becoming the world’s leading global airline. This plan entails a 360 degree approach as in focusing in issues pertaining to the environment, relationships with suppliers and a new note and the BA tradition of supporting consumer friendly initiatives. As good performance at Heathrow drives good performance across the network, BA delivered its highest ever network-wide Ready to Go performance of 53 per cent. This translated into record levels of flights departing on time and within 15 minutes, as well as record levels of customer satisfaction with punctuality. (BA Annual Report 08/09) BA potential future strategy for the organization to grow its position in international and global markets: The study of BA various functions and practices as an organization from the strategic perspective it can be stated that British Airways prioritize its major functions, or in another words the resources that would help them to increase revenues are given due consideration, like the 2012 Olympics in London. Prioritization involves...
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...JULY-AUGUST BR 1 996 STRATEGY AS REVOLUTION by Gary Hamel Let's admit it. Corporations around the world are reaehing the limits of incrementalism. Squeezing another penny out of costs, getting a produet to market a few weeks earlier, responding to customers' inquiries a little bit faster, ratcheting quality up one more notch, capturing another point of market share-those are the obsessions of managers today. But pursuing incremental improvements while rivals reinvent the industry is like fiddling while Rome burns. Look at any industry and you will see three kinds of companies. First are the rule makers, the incumbents that built the industry. IBM, CBS, United Airlines, Merrill Lynch, Sears, Coca-Cola, and the like are the creators and protectors of industrial orthodoxy. They are the oligarchy. Next are the rule takers, the companies that pay homage to the industrial "lords." Fujitsu, ABC, U.S. Air, Smith Barney, J.C. Penney, and numerous others are those peasants. Their life is hard. Imagine working at Fujitsu for 30 years trying to eatch IBM in the mainframe business, or being McDonnell Douglas to Boeing, or Avis to Hertz. We Try Harder may be a great advertising slogan, but it's depressingly futile as a strategy. What good will it do to work harder to follow the rules when some eomGary Hamel is a visiting professor of strategy and international management at the London Business School in London, England, and chairman of Strategos. an international consulting firm...
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...------------------------------------------------- Phillip Scott 12 Inverness Road, Scarsdale New York 10583● (914) 299-4540● pmscott1204@aol.com ------------------------------------------------- I have over 18 years experience from providing strategic, fiscal, and operational leadership in building a premier marketing distribution networks, creating innovative packaging, advertising, and expand into new markets across three industry, in addition to increasing sales, reducing deficit/risk and streamlining operations in a wide range of situations across all major corporate function including. Additional areas of expertise include: ------------------------------------------------- ------------------------------------------------- Budget administration M & A P&L responsibilities ------------------------------------------------- Building stakeholder Value Market research/analysis Quality control ------------------------------------------------- Cost Reduction/Cost control Negotiating/closing deals Relationship Building ------------------------------------------------- Customer Relations Operational/Strategic planning Risk Management ------------------------------------------------- Change management Process Optimization Strategic market positioning ------------------------------------------------- Direct and...
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...professional, with the HR staff focused on administering remunerations, payroll and operational functions. However, from the 1990s, a new emphasis on strategy and the importance of HR system emerged and researchers began to recognise the impact of the HR system in the company’s larger strategy (Ulrich et al, 2001). As stated before, this growth of interest in the strategic HRM has been affected by numerous dramatic competitive changes, growth of new technologies and regulatory reforms that the economic system has seen in the past decades (Boxall e Purcell 2008). Particularly, according to Bas (2012), today’s fast-changing competitive landscape requires that every company needs a clearly defined competitive strategy and in this sense, HR function can assume a strategic partnership role and be a facilitator for the implementation of the strategy. The aim of this article is to critically evaluate how both internal and external aspects of the environment influence HR strategy. In order to attain this aim, the paper will start with a brief definition of two key concepts -strategy and HR strategy- needed to understand how important the internal and external environment are in the strategy formulation process. After this, the article will provide an analysis of the main aspects in the internal and external environment affecting HR strategy,...
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...Hensley Real Estate and Appraisal Services Annual Strategy Plan Jo Student BUS/470 March 18, 2012 Dr. David A. Smith STRATEGIC PLAN 2 Table of Contents Executive Summary.................................................................................... ............ 3 Company Background and Milestones............................................................................... 3 Part 1: The Business................................................................................................ 4 Company Mission............................................................................................... 4 Company Vision................................................................................................ 4 Focused Project................................................................................................. 5 Part 2: Environmental Analysis....................................................................... .......... 6 Remote Environment......................................................................................... 6 Industry Environment......................................................................................... 7 Part 3: SWOT Analysis.......................................................................................... 8 Strengths........................................................................................................ 8 Weaknesses.........................................................................
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...E-BUSINESS MANAGEMENT MHN212839 JOSEPH BEAVER BA(HONS) – MANAGEMENT, TECHNOLOGY AND ENTERPRISE REPORT ON TOYBOX WORDS:-2292 SUBMISSION:26TH NOVEMBER 2015 Contents 2 INTRODUCTION 3 2.1 Company 3 2.2 Purpose of Report and What it will Cover 3 3 E-BUSINESS 3 3.1 What is E-Business 3 3.2 Definition 4 3.3 Why is it Relevant to Toybox – Discussion of Concept 4 4 STRATEGIES 4 4.1 Definition of a Strategy 4 4.2 Strategy Definition Stage 5 4.3 Decisions That Toybox Should Take At This Point 5 4.3.1 Decision 1: Strategy To Assist with Market and Product Development 5 4.3.2 Decision 2 – Look at the Capabilities of Having a Supply Chain 6 4.3.3 Decision 3:- Looking at Business, Service and Revenue Models 6 5 E-BUSINESS REVENUE MODELS 7 5.1 Definition of a Revenue Model and Why is It Relevant to Toybox 7 5.1.1 Recommendation 1 – Cost Per Click Model - Advertising 7 5.1.2 Recommendation 2 – Auction Models 7 6 CONCLUSIONS 8 7 REFERENCES 9 INTRODUCTION Company Toybox is a toy manufacturer that is continually growing, providing traditional, wooden and educational toys aimed at a specific age group i.e. from birth to eight years old. The toys that they sell are sold in various price brackets ranging from pocket money toys through to toys that are retro inspired. Within the organisation, they have fifteen members of staff who are allocated duties which include designing the toys, purchasing the materials in which...
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...Schiller International University MULTINATIONAL BUSINESS MANAGEMENT – BA 529 Chapter – 9 Ramesh rangasamy Week 3 & Day 9 , 88725 ------------------------------------------------- Assessment 1) Understanding the ways in which companies in a supply chain improve performance by forging strategic links with other firms requires a close look at the nature of the relationships and how the partners behave. Strategic alliances have become a common feature of supply chains, with managers of companies along the chain integrating their processes to enhance competitiveness. Yet research shows that alliances do not guarantee success – and little is known about why some strengthen the market position of the partners while others do not. Evelyne Vanpoucke and Ann Vereecke set out to understand which aspects of an alliance are more likely to deliver success. Their paper – “The Predictive Value of Behavioural Characteristics on the Success of Strategic Alliances” – explores how behavioural features of an alliance – such as trust and commitment, and how partners communicate and manage the relationship – impact performance. Their research provides valuable insights into ways supply chain managers can structure their partnerships to increase margins in complex markets. Strategic Alliances: Collaboration as a Resource Companies in a supply...
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...y of Technology, Ko lkota skd_hooghly@yahoo.co.in ABSTRACT Emplo yer branding is defined as a targeted longterm strategy to manage awareness and perceptions o f emplo yees, potential emplo yees and related stakeho lders wit h regards to a particular firm (Sullivian, 2004). This includes direct and indirect experiences of dealing wit h the firm. Like actual product branding, organizat ions have started to invest emplo yer branding as emplo yees are the internal customers of the firm. The emplo yer brand builds an image confirming the organizat ion as a good place to work. Today, an effect ive emplo yer brand is essent ial for compet it ive advantage. Wit h the liberalizat ion of the Indian econo my in 1991 and subsequent economic reforms, Indian co mpanies are becoming internat ionally strategic to utilize the emplo yer brand to attract and retain talent which leads to expand and growth of the business. This paper gives some concept on emplo yer branding and also to examine how India n organizat ions with a posit ive corporate reputation can attract and retain emplo yees. It also focusses to explain the importance, applicabilit y, outcome and creat ing an effect ive emplo yer branding strategy o f Indian companies. Key words: Emplo yer branding, Branding, Indian corporation, 1. Introduction and significance of employer branding in modern...
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...Approche comparative entre le management français et brésilien Peut-on «gérer» de la même façon des personnes de nationalités différentes dans une entreprise multiculturelle ? L’exemple des Français et des Brésiliens Par Elizabeth Borghino Master 2 Gestion de Ressources Humaines et des Compétences Sous la direction de M. Ewan OIRY | | SOMMAIRE Remerciements 6 INTRODUCTION 8 Méthodologie utilisée pour le questionnaire et le choix des personnes interrogées 10 Le choix du Brésil 15 I. Rapprochements et affinités entre la France et le Brésil 16 1.1. Le Brésil et la France à la même échelle 16 1.2. Données géographiques, économiques et sociales en quelques chiffres 17 1.3. Présence des entreprises françaises au Brésil 18 1.4. La France et le Brésil : une amitié de longue date construite par l’Histoire 19 1.5. La chute de l’influence portugaise au Brésil 20 1.6. L’origine de la devise du drapeau Brésilien et l’influence du Positivisme 21 II. La formation du Peuple Brésilien 22 2.1. Les facteurs de composition d’un pays : influence directe dans la gestion des entreprises 22 2.2. Traits de caractère du peuple brésilien dans l’analyse de la culture organisationnelle Brésilienne 22 2.3. La forte domination des classes supérieures au Brésil 23 2.4. La structure patriarcale de la société...
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...-business Septembre éditeur - plan d’affaires électronique PROJET DE SESSION Plan d’affaires électronique de Septembre éditeur www.septembre.com 1 Septembre éditeur - plan d’affaires électronique Table des matières Introduction (p.4) Partie 1 – Sommaire de l’industrie et son écosystème (p.5) 1.1 Profil de l’industrie 1.2 Évaluation des forces compétitives dans l’industrie Partie 2 – Analyse interne de l’organisation 2.1 Description de l’organisation 2.2 Le positionnement de l’entreprise dans l’industrie 2.3 La stratégie d’affaire compétitive 2.4 Marché visé, produits/services, performance financière et croissance 2.5 Importance des TI dans la compagnie Partie 3 - Analyse des forces, des faiblesses des menaces et des opportunités de l’entreprise (p.12) 3.1 Forces 3.2 Faiblesses 3.3 Opportunités 3.4 Menaces 3.5 Diagnostic final Partie 4 – Le commerce électronique au sein de l’entreprise (p.22) 4.1 Utilisation actuelle du commerce électronique 4.2 Bénéfices actuels du commerce électronique 4.3 Pressions externes à l’utilisation du commerce électronique 4.4 Capacité de l’entreprise à intégrer le commerce électronique Partie 5 – Le commerce électronique face aux clientèles externes 5.1 Site Web : interface, ergonomie et navigation 5.2 Évaluation face à la concurrence (étude de cas) 5.3 L’adéquation du site avec le plan d’affaires 5.4 Intégration du site aux systèmes corporatifs de la compagnie (p.30) (p.8) 2 Septembre éditeur - plan d’affaires électronique ...
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...When a firm creates, formulates, and implements a strategy that adds value and competitive advantage that is a strategic business plan. A strategic business plan is the layout or outline that specifies how a firm is going to reach their plans or goals over a certain period of time. The plan can be very specific or very broad. It can focus on one part of the business, as well as a whole focusing on all functions within a company. This plan is important to an organization’s long-term success because it gives the company a direction or purpose in which to set goals and carry them out. A strategic business plan assists a company in providing products and services in a more efficient and effective manner. Without a strategic business plan a firm will have a difficult time maximizing the potential of its resources. New opportunities and key resources for growth or improvement will be limited or perhaps even missed. A strategic plan is important to both small and large businesses. I believe that for any company, no matter the size, it is equally important to have a strategic business plan in place. This will assist in understanding customer needs and be able to adapt to constant changes and new trends taking place within the company. With a successful strategic plan, a company has a great opportunity for becoming very successful. Innovation plays a key role in developing a company that has potential for growth and success. Innovation provides the company with ways to maintain a competitive...
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...OUTLINE a. Module learning outcomes b. Themes and topics c. Learning supports 3. MODULE DELIVERY SCHEDULE a. Session arrangements b. Student engagement c. Office hours arrangements 4. ASSESSMENT DETAILS a. Assignments b. Module assessment components i. Pre module assignment ii. Group project iii. Examination 5. GRADING a. University grading policy b. Grade descriptors for assessment components 6. CONCLUDING COMMENTS APPENDICES 5 6 10 12 16 19 21 3 Welcome message Welcome to this unit on Business Policy. Dr Yousef Eiadat will be joining me in teaching this course. In this unit we aim to build skills in Strategic planning – the analysis behind strategic decisions, the crafting of strategies and the implementation of them to ensure organisational success. Strategy involves managing the interface between an organization and its external environment. To this end, the first three topics develop skills in strategic analysis, leading to consideration of the positioning of an organisation in its strategic environment. These cover internal and external analysis, and the options in setting strategic...
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...TYPES OF MARKETING STRATEGIES MARKET LEADER STRATEGIES 1. Expand total market 2. Defend market share 3. Expand market share MARKET CHALLENGER STRATEGIES 1. Define strategic objective and opponents 2. Choosing an attack strategy MARKET FOLLOWER STRATEGIES MARKET NICHE STRATEGIES ================ A. 1. MARKET LEADER STRATEGIES EXPAND TOTAL MARKET • New Users E.g.: perfume:--> non-users (mkt-penetration strat) --> men (new market strat) --> other countries (geo-expan strat) E.g.: J&J Baby shampoo: birthrate declining --> ads target adults --> leading brand • New uses Cereals: as snacks --> increase frequency of use OJ: “not for breakfast anymore” Du Pont nylon: parachute-->pantyhose-->blouses & shirts --> auto tires -->seat belts --> carpeting Arm & Hammer: baking--> fridge deodorant --> quell kitchen grease --> carpet/pet deodorant --> bath tub relaxant --> toothpaste --> ???? • More usage: Michelin: want French to drive more --> rate restaurants (best in south --Provence & Riviera) --> publish guidebooks with maps and sights along the way 2. DEFEND MARKET SHARE • decide where to defend • continuous innovation along Mktg Mix Position defense: - purely defensive not enough --> must take offensive counter-measure Eg: Coke --> multi segments of cola mkt --> enter wine market --> acquire fruit drink companies --> desalination equipment --> plastics Flanking defense: - guarding territory not enough - create outposts/flanks: --> protect weak front --> invasion base for counter-attack...
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...clients. For many firms, the “80/20 rule” applies where the largest concentration (80%) of your revenue is being derived by a relatively small subset (20%) of your customers. These clients, due to the leveraged impact they have on your bottom-line and infrastructure costs, need to be carefully managed and made a key focus of your business strategy. This is equally true for a huge multi-million dollar conglomerate or a relatively small professional practice. While a continuing focus on new business acquisition is of paramount importance – “Grow or Die” – the strategy decision of how you marshal your limited resources of time, money and effort is a crucial one. Deciding to manage your top clients as “strategic accounts”, and investing your resources to build your relationships with them, provides a multiplier effect of benefits. To name a few: lowers acquisition costs for new business, engenders a higher level of customer loyalty, creates revenue stability and profitability enhancement, inspires ongoing future business, and develops a strong referral generator and free PR. Small businesses and professional practices can learn and incorporate strategies and practices from the larger, established strategic account departments of larger firms. Strategic account management is a mindset and a methodology, a series of carefully thought out decisions and processes that enforce and ensure that you truly place your top clients at the core of your business. This discipline needs to be internalized...
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