...of Hershey’s performance management system to appeal to the diverse groups that it employs: In answering the above question my recommendations of the redesign of Hersey’s performance management system to appeal to the diverse group that they employee would be to keep their current designed performance management system. Their redesign system caters to two specific generations, the baby boomers and the younger generation. Hershey has a system in place in which the baby boomers train/mentor the new “millennial” worker (employees in their twenties) due to, “the baby boomers tend to be interested in leaving a legacy, making the world better, so they generally are enthusiastic about mentoring their younger colleagues” (Noe, Hollenbeck, Gerhart, Wright, 2011). The baby boomers are role models, coaches, and advocates for Hershey. Mentoring gives them opportunities to utilize their abilities, experience, and wisdom both to their own benefit and that of Hersey’s to guide the younger generation employed with the company. Hershey has redesigned its performance management system appealing to the younger generations’ eagerness for challenge, autonomy, and results, the redesign was a bottom-up effort, in which people throughout the company set goals and track progress on projects. The system measures not only business results but whether they are achieved in accordance the Hershey’s four core values (Noe, Hollenbeck,...
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...Southern Cross University ePublications@SCU Southern Cross Business School 2003 The generation gap and cultural influence: a Taiwan empirical investigation Huichun Yu Peter Miller Southern Cross University Publication details Post-print of: Yu, HC & Miller, P 2003, 'The generation gap and cultural influence: a Taiwan empirical investigation', Cross Cultural Management: An International Journal, vol.10, no. 3, pp. 23-41. Published version available from: http://dx.doi.org/10.1108/13527600310797621 ePublications@SCU is an electronic repository administered by Southern Cross University Library. Its goal is to capture and preserve the intellectual output of Southern Cross University authors and researchers, and to increase visibility and impact through open access to researchers around the world. For further information please contact epubs@scu.edu.au. Post-print of: Yu, HC & Miller, P 2003, 'The generation gap and cultural influence: a Taiwan empirical investigation', Cross Cultural Management: An International Journal, vol.10, no. 3, pp. 23-41. The authors Hui-Chun, Yu is a DBA (Doctor of Business Administration) candidate in the Graduate College of Management of Southern Cross University, New South Wales, Australia. Dr Peter Miller is a senior lecturer in the School of Social and Workplace Development at Southern Cross University, New South Wales, Australia. Contact details: Southern Cross University Division of Business PO Box 42 Tweed Heads NSW 2485...
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...journal homepage: www.elsevier.com/locate/jretconser Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing Anders Parment Stockholm University School of Business, Stockholm University, Department of Marketing, S-106 91 Stockholm, Sweden a r t i c l e i n f o Available online 29 January 2013 Keywords: Generational cohorts Generational marketing Market segmentation Generation Y Baby Boomers Consumer behavior Purchase involvement Retail strategies abstract This paper presents some significant empirical findings about generational cohorts and their shopping behavior. Marketing has long relied on the use of market segmentation. While birth age has been a useful way to create groups, it describes segments but does not help to understand segment motivations. However, environmental events experienced during one’s coming of age create values that remain relatively unchanged throughout one’s life. Such values provide a common bond for those in that age group, or generational cohort. Segmenting by ‘coming of age’ age provides a richer segmentation approach than birth age. This study compares two significant cohorts: Baby Boomers and Generation Y, with respect to their shopping behavior and purchase involvement for food, clothing and automobiles. For the three types of products, Baby Boomers value the retail experience and in-store service higher than Generation Y. For Baby Boomers, the purchase process starts with a retailer the consumer...
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...............................6 List of References.................................................................................... 7 Introduction: On account of dramastic development in economy, only the advertisements which exactly meet the demands of consumers can stimulate their interests, in other words, advertisements may contribute to increase in sales. Furthermore, by building up an unique association with a brand in consumers’ mind via analyzing tis own product as well as competitors’ product and demands o consumers, advertising positioning strategy is the basis of achieving the goal of distinguishing its products from other competing products (Vasiliauskaite, 2004). There are many varied factors that have influence on comparative advertising effectiveness (Ash and Wee, 1983). However, advertising positioning strategy has attracted little attention in spite of its key role in many...
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...Group A5- Psycho Engineers a.)Topic of the project: Measuring whether perceived career stagnation in early career may have impact on factors such as employee motivation, job satisfaction and turnover intention. b.)Scope of the project: In this project we plan to analyse whether professionals in the early stages of the career (work-experience less than 5 years) feel early career stagnation and how it impacts factors like their job motivation, turnover intention, etc. The group also identified following parameters which were possibly affected due to career stagnation: a. Motivation b. Job satisfaction c. Turnover Intention Some mediator factors identified by us which can affect the relationship between career stagnation and identified parameters are: 1. Gender 2. Educational Background 3. Age In the common pyramid-shaped organisations majority of the individuals face a point where hierarchical advancements seem unlikely. In such a situation we say that the employee has hit a career plateau or that his career has stagnated. In some situations although the employee has hit a plateau he/she still continues to do his/her job efficiently with no decrease in output. However , for some employees the career plateau may adversely impact job satisfaction, motivation, willingness to stay in the organisation ,etc. It is the latter case also known as the “deadwoods” who need extra attention from the management and our study focuses on analysing the effects of career stagnation...
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... June 3, 2005 Marketing Final Project Ron McClurkin Shaina Swartz Eric Goehring Takahiro Degach Table of Contents Introduction & Concept................................................................................................................................3 Demand...........................................................................................................................................................5 Customer Analysis.........................................................................................................................................7 Competitor Analysis......................................................................................................................................9 Competitor Position.....................................................................................................................................13 SWOT Analysis.............................................................................................................................................14 Strengths........................................................................................................................................................14 Weakness.......................................................................................................................................................15 Opportunities...............................
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...attitudes. Madeleine Fogarty Melbourne University Abstract Popular books and articles claim that there are significant differences between the generations in attitudes to work. However, there are relatively few empirical studies that support this claim. This review examines the reasons for the dearth of empirical work, reports on the US and Australasian findings published in the past decade, and suggests a taxonomy of ambition, altruism, affiliation and anxiety to synthesise the diversity of previous research and reach a coherent conclusion: all are on the rise for Gen Y. Directions for future research and recommendations for organisations are discussed. News articles regularly demand that we pay attention to the different needs of the next generation and their attitudes towards work. Last week the Sydney Morning Herald claimed that “Generation Y . . . has high expectations of their employers, seek out new challenges, are not afraid to question authority, value teamwork, seek the affirmation of others, crave attention and want to be included and involved” (Zavos, 2010). Other stereotypes of Gen Y, including Myers & Sadaghiani (2010), pitch them as self-centred, unmotivated, disrespectful and disloyal. There have been many articles and books in “popular literature” that describe differences between the generations, including Strauss & Howe (1991), Howe, Strauss & Matson (2000), Lancaster & Stillman (2002), Trunk (2007) and O’Connell (2008). However...
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...Advantages. .4 Advantages.. .4 Sustainable Advantages .4 Situation Analysis .4 SWOT Analysis... .5 Industry Analysis .6 Customer Analysis of David's Tea .6 Competitor Analysis .7 Competitive analysis — Starbucks 7 Competitive analysis — Tim Horton's . 8 Others 8 Market-Product Focus 8 Marketing and Product Objectives: 8 Target Markets: 9 Points of Difference: 9 Positioning: 9 Marketing Program. 9 Product Strategy . 9 Price Strategy. 10 Promotion Strategy. 10 Place/Distribution Strategy. 11 Financial Data and Projections. 11 Past Sales Revenues. 11 Five- Year Projections .11 Organization. .12 Implementation .12 Product Strategy . .12 Price Strategy .12 Promotion Strategy .12 Place/Distribution Strategy .13 Evaluation and Control . .13 Bibliography. .14 EXECUTIVE SUMMARY The following plan outlines the suggested marketing strategy and tactics for David's Tea, a high quality loose-leaf tea provider that has aggressively expanded since its creation in 2008. David's Tea has over a hundred stores located across Canada and the United States, and is continuing to expand the company in terms of locations and diversities of tea. For potential and current customers, David's Tea targets the young, hip urbanites, traditional and non-traditional tea drinkers, baby boomers and the health conscious, offering a healthy and trendy drink. David's...
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...Appendix 1: Marketing Terms BSBMKG501B – Identify and Evaluate Marketing Opportunities 1. Marketing Terms: review the following terms; you can type directly onto this document and save your responses. Using the internet you can locate more terms from: 2. http://businessballs.com/market.htm 3. http://www.businessdictionary.com/terms-by-subject.php?subject=2 4. Rix, P. (2011). Marketing: A practical approach. 7th Ed. NSW: McGraw Hill Advertising Non-personal communications paid for by an identified sponsor, using mass media to persuade or inform. Advertising appeal The central idea or theme of an advertising message. Advertising exposure The degree to which the target market will see an advertising message placed in a specific vehicle. Affordability methods An advertising budget based on the residual funds remaining after all other activities are considered and accounted for. Ambush marketing The marketing of goods or services in a manner that gives an individual or a business the appearance of being officially associated with an event when it IS NOT. Approach The first step of the actual sales presentation in which the salesperson tries to learn more about the customer’s needs, create a good impression and build rapport. Attitude A learned way of responding well or not so good to stimuli, people, pictures, objects. Average fixed cost The fixed cost per unit produced, how much does it cost. Bait advertising Advertising a product or service at a special price, then...
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...operating under a low-cost business model and it competes with local market airlines, such as Virgin Australia and Tiger. As for the Qantas airlines, it is positioned as a premium full-service carrier, providing hi-end experience for business class and corporate customers. They all have a major influence on the business, its strategy and therefore its performance. This business strategy gives Qantas Group its quite unique and competitive advantage situation of having two well known companies in the superior and low fares segments at the Domestic and International markets (Qantas Annual Report, 2013). The demographics of Australia is taking optimistic atmosphere within the business with the increase of Generation Y and retiring Baby boomers. Schedules become more significant over service quality in current constantly changing business environment around the world. Also, with the rise of ecological concern, consumers are searching for eco-friendly transport methods. However, as the companies are finding methods to solve problems in a market that is facing growing pressure from economy and rivals, the Civil Aviation Safety Authority (CASA) is making sure that safety is not compromised. Although there are some issues for economic recession of several countries in Europe, economists are expecting sharp improvement at the end of this difficult period. The development of...
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...J Fam Econ Iss (2012) 33:231–249 DOI 10.1007/s10834-012-9302-7 ORIGINAL PAPER The Generation Y’s Working Encounter: A Comparative Study of Hong Kong and other Chinese Cities Hong-kin Kwok Published online: 7 March 2012 Ó Springer Science+Business Media, LLC 2012 Abstract Understanding the encounter of different generations may be a determining factor in the success of organizations. In order to have a clear understanding about the new generation, this article examines the working encounter of Generation Y. Generation Y in the Hong Kong Special Administrative Region and four cities in mainland China were studied. How the social environment influenced their attitudes and behavior in work and geographical mobility, and how geographical mobility created problems to the migrants were studied. We find that the Generation Y in Hong Kong is facing more competition than the Generation Y in mainland. In geographical mobility, most of the respondents accept geographical mobility. The findings provide some insights on how the social environment shapes the generation. Keywords China Á Generation Y Á Geographical mobility Á Globalization Introduction Nowadays, human resource managers and owners are becoming interested in how to recruit, manage, and work with people from different generations in the workplace. Understanding the attitudes of different generations will be H. Kwok Department of Sociology and Social Policy, Lingnan University, 8 Castle Peak...
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...Trend Analysis of: Kellogg Co. Stock Symbol: K Listed on NYSE Exchange Prepared for: Dr. Edward Lawrence Department of Finance Florida International University In partial fulfillment of the requirements of Course: FIN 6406 By: Ana Carolina De Obaldía Rogemif Fuentes Cesar Giovanni Santos Fábrega Introduction For this project we decided to choose Kellogg’s Company (NYSE: K) to elaborate a financial quarterly trend analysis because it is a big, stable company with 108 years in the market and its products are sold in more than 180 countries worldwide. The ready to eat cereals first appeared in the late 1800’s when a group of vegetarians wanted to expand their food options and decided to create the wheat and corn flakes. It wasn´t until 1906 that Kellogg’s Co. entered the market and has stayed latent through many generations until these days. It is interesting that it survived two world wars and the depression of the United States in the 1930’s. Being this long in the market also means that they have known how to evolve in this world with constant changes, adapting to the behavioral changes in people and their likes remaining competitive and appealing. It is more of a mature company rather than growing company and has many brand-loyal customers. Regarding the sources of information consulted for this report, we used some financial websites to get the financial statements of Kellogg’s and its main competitor General Mills, which we will be using to create a Comparative Financial...
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...Comparative Industrial Relations and Human Resource Management A Comparative Analysis of Employment Law and Labour Market Trends in Sweden and Canada 1.0 Introduction Employment law and labour market data form the basis for policy, procedure, and organizational structure. Federal and provincial legislatures create such policies and their influence trickle down to have a dramatic impact on human resource management. The purpose of this paper is to evaluate the most relevant Canadian and Swedish employment standards legislation and labour market data and in so doing, compare and contrast legislation in order to objectively examine the two countries. Canada and Sweden can be compared and contrasted in significant ways. Specifically, a review of labour law and labour market trends, including labour force demographics, minimum wage standards, parental leave, vacation time and hours of work is worthy of consideration as to determine the implication on human resource management. 2.0 Sweden and Canada Labour Program Expenditure Defined It is important to first establish background information of each country. Sweden’s labour standards and policies fall under the responsibility of the Ministry of Employment. The responsibilities are considered to be part of the welfare system which includes unemployment benefits, activation benefits, employment services, employment programs, and job development opportunities (Smucker, Axel Van, Michael & Anthony, 1998). Sweden, historically...
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...------------------------------------------------- Harley-Davidson Question 1: What are Harley-Davidson’s current sources of competitive advantage? The challenge for a marketing strategy is to achieve sustainable competitive advantage. A competitive advantage is an advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and services that justify higher prices. At present, Harley-Davidson has a number of sources of competitive advantage. 1. Brand image: Since its inception, Harley-Davidson established an image of “raw power”, which became its major selling point. Throughout its history, Harley motorcycles were associated with people who were willing to break the traditional mold or willing to live on the edge. Its brand image reflected rugged individuality and the frontier spirit of the United States. This strong sense of nationalism connected to Harley motorcycles resulted in brand recognition and loyalty that continues to this day. Harley’s “tough” brand image is a competitive advantage in terms of attracting customers who favor or relate to this image. However, in some cases, its brand image is a competitive disadvantage because it does not appeal to certain target segments such as female riders. 2. Product customization: The most distinctive feature of Harley was the V-twin engine. The V-twin engine’s simple design allowed owners to tinker with their engines. At present...
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...1 Student: ___________________________________________________________________________ 1. Which of these statements about the field of organizational behaviour is FALSE? A Organizational behaviour scholars study individual, team and structural characteristics that influence . behaviour within organizations. B. Leadership, communication and other organizational behaviour topics were not discussed by scholars until the 1940s. C. Organizational behaviour emerged as a distinct field around the 1940s. D. The field of OB has adopted concepts and theories from other fields of inquiry. E. OB scholars study what people think, feel and do in and around organizations. Which of these statements about the field of organizational behaviour is TRUE? A. Organizational behaviour emerged as a distinct field during the 1980s. B. The origins of some organizational behaviour concepts date back to Plato and other Greek philosophers. C. Information technology has almost no effect on organizational behaviour. D.The field of organizational behaviour relies exclusively on ideas generated within the field by organizational behaviour scholars. E. The origins of organizational behaviour are traced mainly to the field of economics. In the field of organizational behaviour, organizations are best described as: A. legal entities that must abide by government regulations and pay taxes. B. physical structures with observable capital equipment. C. social entities with a publicly stated set of formal goals...
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