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Baby Boomers Essay

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market (Scott, 2000). Furthermore, Baby Boomers have experienced the revolutionary change of the moral dogma in 1960s which become more liberal in terms of sexual behavior, family orientation and gender roles. Nevertheless, the traditional beliefs of this generation cohort remain persistent over time (Scott, 2000). The traditional values of
Boomers are said to be transferred in their workplace where consensus, mentorship
(Kupperschmidt, 2000) and teamwork, collaboration and group decision-making (Zemke et al., 2000) is highly appreciated. Being characterized as loyal to their employers (Karp et al., 1999), Boomers are committed to hard work and ready to sacrifice personal life in order to succeed. Although they are associated with work centrality …show more content…
Boomers also gained a reputation as status-conscious employees (Twenge, 2010).
Generation X
Contrary to Boomers generation, Generation X is born in time characterized by economic turmoil, AIDS epidemic, the fall of communism and the collapse of the Soviet Union
(Johnson and Lopes, 2008; Twenge et al., 2010). Sujansky (2004) highlights that Gen X have faced the negative impact of a serious economic downturn when entering the workforce. Therefore, it is not surprising, as he states, that the young members of this cohort were forced to occupy temporary job positions which did not match their educational background. Gen X’s kids have witnessed family insecurity as many of them experienced their parent’s divorce or mass layoffs (Kupperschmidt, 2000; Crampton and
Hodge, 2007). As a result, they demonstrate sense of individualism (Jurkiewicz & Brown,
1998), lack of commitment and trust to their employers and more willing to job hop
(Kupperschmidt, 2000; Glass, 2007). Having seen their hard-working parents downsized,
Gen X see work–life balance as extremely important (Johnson and Lopes, 2008, Beutell
& Wittig-Berman, 2008). The most common positive traits referred to GenX are

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