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Hershey’s Sweet Mission
Nedia V. Belcher
HRM500018VA016-1124-001
April 22, 2012
Dr. James Ziegler

Hershey’s Performance Management System
Performance management is one of the many tools used by companies to measure the effectiveness of the systems that are in place. Seiden, S., & Sowa, (2011) states that performance management refers to a set of activities adopted by an organization to enhance the performance of their employees. The Hershey Company is one of many Fortune 500 companies that use the performance management system to aid in the implementation of the company’s goals and objectives. Hershey endeavors to provide a dynamic and challenging workplace that affords employees the opportunity to develop their skills and talents. With its diverse work groups, Hershey must think of ways to effectively manage its unique workforce. For instance, with more individuals from the baby boomer era still in the working, facing diversity is unavoidable. As a result, managing diversity in the workplace has been and continues to be the topic of many companies to include the Hershey’s Company. Hershey recognizes the importance of effective communication. Employees are aware of the core values of the company. According to Hollenbeck, Gehart, & Wright (2011), employees should share values, be clear about how their work contributes to the organization’s mission, collaborate effectively, and be selected, equipped, and rewarded for meeting company objectives.
The core values of Hershey led to the implementation of a trainer/mentor system. This system is carried out by pairing a baby boomers with a millennials. This wise design gives both trainer and mentee the opportunity to learn from each other. In addition the trainer who has longevity with the company has the legacy that he/she willing to pass on to the baby boomer. In other words, the baby boomers are mentors to the mentees. Hershey Company’s commitment is to treat each employee with dignity and respect. Employees who are treated with dignity and respect have a strong sense of organizational commitment. Obviously the Hershey Company recognizes the importance of collaboration, therefore; my recommendation would be for Hershey to keep their current performance management system and to ensure that representatives from each generational group that they have in the company are involved with the mentor/mentee system.
Interpretation of Hershey’s Values
The values of Hershey’s are centered around people. Hollenbeck, Gehart, & Wright (2011), listed the values of Hershey’s as follow:
We are Open to Possibilities by embracing diversity,
We are Growing Together by sharing knowledge and unwrapping human potential in an environment of mutual respect,
We are Make a Difference by leading with integrity and determination to have a positive impact on everything we do, and
We are One Hershey, winning together while accepting individual responsibility for our results.
If I were a Hershey’s employee, I would interpret the value that Hershey embraces as one of inclusiveness. Hershey values the opinion of the employees. We strive to reward our employees with more than a paycheck—from providing a welcoming environment and competitive benefits programs to many comprehensive development opportunities (thehersheycompany). Hershey endeavors to provide a dynamic and challenging workplace that affords employees the opportunity to develop their skills and talents. Hershey’s continued business success is highly dependent on the engagement of the workforce and its ability to meet the constant changes of demands and supplies.
Trend that impacts Hershey
Of the several trends discussed in the chapter, I believe that High-Performance Work Systems is the trend that would impact Hershey the most. Hollenbeck, Gehart, & Wright (2011), posit that human resource management plays a pivotal role in helping organizations to become high-performance work systems. High-performance work systems ensure that companies are equipped with knowledgeable workers, empowered employees and the use of teamwork. From the stance of Hershey’s longevity and involvement in communities, it can be concluded that the company places high value on high performance.
Mentoring at Hershey’s
Mentoring is beneficial to Hershey’s Company. The mentoring system that the company implemented benefits the company in many ways. The employee with the greater knowledge and experience imparts his/her knowledge to the other employee who is seeking such knowledge. The mentor system helps employees with tools for upward mobility. In addition, mentoring helps employees to stay on track on the progress of company’s goals and objectives. Tingum (2011) states that a mentor can provide an employee with ideas on career growth, and also introduce the employee to other professionals. As the employee matures in his career, a mentor may remain a valued adviser to the employee.
Another benefit to the company is retaining of knowledgeable employees. The seasoned workers at Hershey know the ins and outs of the company, and integrating their knowledge with that of new and younger employees will help the company to maintain its competitive edge. Hershey recognizes that the company will succeed and grow by attracting and retaining the highest quality workforce (thehersheycompany, 2011)
Conclusion
In summation, the Hershey’s Company has redesigned its performance management system to align with the growing pace of the information technology age, which appeals to the younger generations. In doing so, the company has successfully integrated the generational age groups, and this venture has proven to be instrumental in the company reaching its goals and objectives and to maintain its competitive edge. The performance management system is place is working, therefore, I recommend that Hershey’s Company continue with the system that is in place.

References http://www.thehersheycompany.com. Retrieved April 19, 2012
Noe, Hollenbeck, Gerhart, & Wright. (2011). Human resource management. Retrieved from Strayer University eBook Collection database. Seiden, S., & Sowa, J. E. (2011). Performance Management and Appraisal in Human Service Organizations: Management and Staff Perspectives. Public Personnel Management, 40(3), 251-264. Retrieved April 21, 2012, from http://web.ebscohost.com.
Tingum, J. (2012). The advantages of mentoring in the workplace. Achron.com, (), . Retrieved April 22, 2012, from http://smallbusiness.chron.com.

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