...MARKETING TERM PAPER TOPIC: Marketing of Kerala BY SHARAN C.K USN : 12PB12MBA16 INTRODUCTION According to the American Marketing Association, "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. It is the process of communicating the value of a product or service through positioning to customers. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that also benefit the organisation and its shareholders. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behaviour and providing superior customer value A practice involving the application of branding and sales strategies to different regions, cities, states or countries. An example of place marketing in business consists of tourism departments and city councils with place marketing teams competing to attract tourists and new residents use branding techniques. Also called territorial marketing or place branding...
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...EVERGREEN KERALA 3N MUNNAR – 1N THEKKADY 1N ALLEPPEY / KUMARAKKOM / KOLLAM DAY DETAILS NIGHT STAY Munnar 01 Arrival Cochin To Munnar (4 Hrs.) Munnar a town and hill station in the southwestern state of Kerala, India. Munnar is situated around 1600 m above sea level, in the Western Ghats range of mountains. The name Munnar is believed to mean "three rivers",[3] referring to the location at the confluence of the Madhurapuzha, Nallathanni and Kundaly rivers. Munnar town is situated on the Kannan Devan Hills village in Devikulam taluk and is the largest panchayat in the Idukki district in Kerala having an area measuring nearly 557 km. The nearest major railway stations are at Ernakulam and Aluva (approximately 140 kilometres (87 mi) by road). The nearest airport is Cochin International Airport, which is 105 kilometres (65 mi) away. Arrival Munnar & Check In Hotel. Evening free for leisure activities. Munnar 02 Munnar Morning visit such as Indo‐ Swiss Cattle farm, Echo Point, Kundalary Lake. Eravikulam National Park. Evening free for shopping in Local Market. Munnar 03 Munnar Today Cover Tea Gardens, Mattupatty Dam ‐ The Mattupetty lake and dam , just a short distance from the farm, is a very beautiful picnic spot. Boating can be enjoyed here. Kundala Dam/Lake‐ Kundala is a picturesque town on the way to Top Station. The Golf Course which belongs to Tata Tea Ltd. is located here. The Kundala artificial dam is another attraction Top Station ‐ 1700 Mts above sea level ...
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...question (this list is not exhaustive). Your answer must be based in the theory and concepts taught in this course. As a minimum research requirement, the subject text book and required readings must be referenced as part of your research effort to answer this question. MGT5STR Strategic Management Assignments: S2, 2015 Department of Management, La Trobe University Page 2 of 7 Strategic Management Case Studies (Semester 2, 2015) Group Assignment Essay and Class Presentation (40% of total mark) “Baubles, Bangles, Beads & Beliefs’” Strategic Management in an Everyday Setting The Following Case is Entirely Fictitious Introduction You have been appointed Mayor of a local government region in Australia known as ‘Backwater Shire’. Backward Shire is governed by ‘Backward Shire Council’. You are shortly to Chair a special meeting of Council to consider a ‘Matter of Public Importance’ (MPI). This MPI concerns a proposal to re-introduce a prayer at the commencement of each Council meeting. As Mayor, it is also your responsibility to chair Council meetings. The meetings of Council are...
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...1). I'm utilizing this quote to support my initial statement regarding Blackbeard's death. Blackbeard's death was reacted to variously because, for one, he was dead and was one less pirate stealing from the plantation owners. However, since the economy of the area was a backwater economy they weren't affected tremendously by the death of Blackbeard. "This was a backwater economy. Most of these folks were fishermen, farmers and, on the barrier islands, shipwreck scavengers" (A Fury of Hell - or Was He? 1). This quote supports my claim of the varied reactions to the death of Blackbeard. To summarize, Edward Teach (Blackbeard), was a well-known pirate for his work on the coast of North Carolina. Blackbeard was looked upon differently by the general public. The plantation owners of the region were negatively affected by Blackbeard's actions thus leading to a retaliation in which they won. Ultimately resulting in the death of...
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...Kumarakom: A Case Study of Sustainable Tourism Background Kumarakom is situated on the banks of the Vembanad Kayal (backwater), 10 km. west of the Kottayam District Head Quarters in Kerala. Located between 9o37’ N and 76o25’E, the Kumarakom panchayat is bounded by Kavanar and Aimanam panchayat in the north, Kottayam - Alappuzha Canal in the south, Thiruvarppu panchayat in East and Vembanad Kayal in the west. It has an area of 51.67 sq. km. of which 24.13 sq. km. is Vembanad Kayal, 15.04 sq. km. is land and 12.50 sq. km. is Paddy fields. Kumarakom has a bird sanctuary home to 91species of local and 50 species of migratory birds. Prof. K. K. Neelakandan, renowned ornithologist reported thousands of Night Herons, Darters and Cormorants breeding in the mangrove forests of Kumarakom in 1970s and early 80s. Kumarakom also has a number of mangrove species, of which three are reported only from Kumarakom. The mangrove forests are also the feeding and breeding grounds for numerous species of fish. Blessed with backwaters and pristine environs, Kumarakom is known for its Kayal, Kuil and Karimeen (Lake, Bird and Fish). Kumarakom, a backwater tourism hub is gaining strategic place in on the tourist map due to its natural charm and aesthetic beauty. Tourism development in Kumarakom started with the lease of KTDC land in the bird sanctuary area to Taj Kerala Resorts Limited in the 1989. Tourism has developed rapidly in the area hence Prime Minister A B Vajpayee’s visit in 2000...
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...bonds of friendship The industry where work is fun, because you work for fun Yes… It is the amusement industry!!! Madhyamam Daily Backwaters ‘11 brings to you 'Serve-Wise', a marketing event with a focus on service-marketing, which gives you the opportunity to market a large-scale amusement park, Bisneyland in our own country, India. EVENT FORMAT ROUND 1: CASE (REFER APPENDIX) All the teams are required to go through the case and answer the questions given therein. Submissions need to be in power-point format with a maximum of 20 slides (2 slides per case question) ROUND 2: CAMPUS ROUND The top 5 teams, shortlisted after round 1, will be called to IIMK campus during Backwaters 2011 (18th - 20th Nov) and they will be required to present the comprehensive marketing strategy. IMPORTANT DATES Round No. Round 1 Round 2 Submission Deadline Result Date (tentative) 23:59hrs (IST); 02-Nov-11 07-Nov-11 Campus round SUBMISSION GUIDELINES Mail us your entries at servewise@iimklive.com in the below mentioned format. The subject line should be __ Power-point File Name: __Round1(User Name* of any one user) Cover Page: Team name, member details (Name, Institute, Phone No., Registration-id* & Email id) Maximum of 20 slides(2 slides per question) ROUND 1: *User Name to be input by the user while registering for IIM K Backwaters at www.iimkbackwaters.com *Registration Id (any one member) should be the unique code generated during event...
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...Air transport is the most modern means of transport which is unmatched by its speed, time- saving and long-distance operation. It is very important for a large country like India. Through it one can easily reach to remote and inaccessible areas like mountains, forests, deserts etc. It is very useful during the times of war and natural calamities like floods, earthquakes, famines, epidemics, hostility and collapse of law and order. The beginning of the air transport was made in 1911 with a 10 km air mail service between Allahabad and Naini. The real progress was achieved in 1920 when some aerodromes were constructed and the Tata Sons Ltd. started operating internal air services (1922). Flying clubs were opened in Delhi, Karachi, Calcutta (now Kolkata) and Bombay (now Mumbai) in 1928. In 1933 another company Indian National Airways was constituted to serve between Karachi and Lahore. In 1938 .the Empire Air Mail Service was introduced to carry mail between the empire countries. In 1946, the Government set up the Air transport Licensing Board which granted 11 licenses. At the time of Independence 4 companies were operating their air services (Tata Sons Ltd., Indian National Airways, Air Services of India and Deccan Airways). By 1951 there were 4 new entrants: (Bharat Airways, Himalayan Aviation Ltd., Airways India, and Kalinga Airlines). Airports India has international airports besides 87 aerodromes divided into major, intermediate and minor categories. Its 5 major international...
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...Roshni Allen Dr. Leon Watson GEOG 1500 18 March 2013 4 Dream Vacation Spots Switzerland Growing up in India, I used to watch movies where one of the most cherished vacation spots shown over and again in many movies was Switzerland. Actors and actresses would sing romantic songs in the beautiful snow filled Alps or gorgeous green and lush fields, with trees in the background that I had only learned about in school. Switzerland has environmental issues such as some acid rain, air pollution from vehicle emissions, water pollution from fertilizers, and loss of biodiversity (CIA World factbook1). It is something I will most likely not worry about though. However, avalanche, landslides, and flash floods could be something that I may study prior to leaving to avoid it. I will be able to use my credit card as usual in the country, as long as I notify my bank in advance. This will take hassle out of carrying cash and worrying about the latest currency exchange rate or thieves. Safety and travelling systems are rated A, which means strict rules and regulations. For ex, travelling through highways requires a sticker that needs to be purchased prior to travelling (CountryWatch1 ,159). I would like to go for at least a week with my family (husband and son). I would visit in summer, since I get cold easily and will not be able to colorful scenery. One of the places I would like to visit is the Island of Brissago (see attachment A1), a botanical garden of the Canton Ticino...
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...Kollam Kollam or Quilon, an old sea port and town on the Laccadive Sea coast in Kerala, India, on the Ashtamudi Lake. Kollam, once called Desinganadu, had a sustained commercial reputation from the days of the Phoenicians and the Romans. Fed by the Chinese trade, it was regarded by Ibn Battuta, as one of the five ports which he had seen in the course of his travels during twenty four years, in the 14th century. Kollam District is a veritable Kerala in miniature is gifted with sea, lakes, plains, mountains, rivers, streams, backwaters, forest, vast green fields and tropical crops of every variety. History[edit] An ancient trading town - trading with Chinese, Arabs and other Orientals - with historical citations of trade dating back to Biblical history and the reign of Solomon (supported with a find of ancient Roman coins). Internal trade occurred through the Punalur Pass connecting the ancient town to Tamil Nadu. The overland trade by bullock cart of its produce pepper and the trade over the waterways connecting Allepey and Cochin ensured trade linakges that grew into shaping it as a town playing host to one of the earliest industrial townships. The rail links established to Tamil Nadu supported firmer trade links. The marine exports processing factories and the processing and packaging of cashewnuts took the produce of these shores across the globe. The State of Kerala is looking at trade to drive development that is environment friendly and sustainable. Kollam was a flourishing...
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...Southern & Eastern Part of India. | January 16 2014 | History of the evolution and emerging Trends of the Indian Tourism and lodging Industry. | | NAME | Student No | Sushil Gujar | 6894422 | Jacob Jose Moolan | 6908420 | Roshan Shetty | 6657332 | Abstract The hospitality and tourism industry in India has largely diversified and has greatly complimented to the GDP as well as employment in major parts of India. Due to its rich heritage and culture it has recorded tremendous growth over the past years thus making it global tourist destination. With development in major hospitality projects and international brands setting its business in India, has led to the prosperity of the Hospitality industry. By providing you a glimpse about major tourist destination and hotels that contribute majorly to the growth of the industry, this report would provide you an insight on the hospitality industry in the southern and the eastern part of India. Contents Introduction 3 Southern part ofIndia 4 Kerala tourism 4 Munnar 4 Cochin 5 Kumarakom 5 Karnataka Tourism 5 Srirangapatana 5 Hampi 6 Mysore 6 Tamil Nadu Tourism 7 Ooty 7 Kanyakumari 7 Pondicherry tourism 8 Lodging and Hotels in South India 8 Taj Group of hotels 8 Oberoi Hotels and Resorts 8 ITC Group of hotels 9 Eastern part of India 10 Bhubaneswar 10 Ranchi 10 Gangtok 10 Kolkata 11 Result/ Conclusion 12 Reference 13 Introduction India consists of 29 states...
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...[pic] Tourism sector analysis-Kerala Content 1. Content 2 2. Scope 3 3. Tourism market in India 3 3.1 Kerala Tourism 5 4. Market Structure 9 5. Conclusion 11 6. References 12 Scope Indian tourism industry is growing at a rapid rate with foreign visitor arrivals reaching a record 0.5 million in 2010, resulting in international tourism receipts of USD 3.8 billion. Tourism is a great foreign exchange earner for India accounting around 3-4 % of GDP. It also makes a direct contribution to economy with significant linkages with agriculture, horticulture, handicrafts, food, transportation, medicine and construction. India’s culture and the slogan “Atithi Devo Bhavah” targeted at the inbound foreign tourists in the country, is paying huge dividends. This assignment aims at analyzing the market structure in tourism industry and the specialties of Kerala tourism. This also analyses the competition and the market potential available in Tourism sector, Medical tourism, spiritual tourism and Adventure tourism are not considered here. Tourism market in India The foreign tourist arrivals in India has seen tremendous growth from 90’s to 2010, it has increased to six hundred thousand visitors in 2010, Main reason for this increase has been following fundamental factors: ❖ India’s economic growth and newly found image. ❖ Opening of tourism sector to private sector/ foreign investment...
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...Gammarus Duebeni The Gammarus Duebeni is an amphipod species found in freshwaters in North America. The Gammarus Duebeni is also commonly referred to as freshwater shrimp. This species’ preferred habitat is in the temperate region, specifically in clear, cold waters. This includes springs, ponds, streams, pools, and lakes. When the Gammarus Duebeni is found in rivers, they tend to be found near the edges of backwaters. The Gammarus Duebeni has a salinity tolerance and therefore can also be found in estuaries. The species cannot tolerate warm temperatures and will die in temperatures higher than 34C. The Gammarus Duebeni reproduces sexually. Mating occurs after the females molt and ovulate. The species is monogamous. Once the male makes bodily contact with a female, he “chases her, touches her with his divergent antennae and catches her by an appendage” (Sutcliffe). When the male ejaculates sperm, his female partner then puts it in her pouch. Once in there, her oviducts open and the eggs can begin to fertilize. After the mating, the males disperse while the females carry the eggs in their pouches until they hatch and the juveniles grow appendages. The gestation period is between one and three weeks and breeding usually takes place between April and November, depending on water temperatures. After the juveniles have grown appendages, they are released into the open water and the mother is relieved of her maternal duties. The offspring of some Gammarus Duebeni pairs can sometimes...
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...The Paddlefish is a large fish native to the Mississippi river. The Paddlefish has a long body and has a paddle looking snout, small eyes that are set forward, and a shark-like tail. The Paddlefish has no scales except for those on its throat, pectoral girdle, and tail fin. This large fish can grow up to 2.2 m (7.3 ft) and can weigh over 23 kg (50 lbs); "historically, paddlefish have been reported to be over 91kg (200 lbs)." Paddlefish live in the open waters of large rivers and river lakes, like lake St. Croix, oxbow lakes, and backwaters. Paddlefish eat Zooplankton, so they need waters that are rich in this organism, paddlefish also require free-flowing rivers with gravel bars that are flooded in spring for breeding purposes. Male paddlefish mature at 7-9 years of age, females, 9-12 years. Access to breeding grounds is more important for the paddlefish because they do not breed every year because each fish has a lifespan of over 20 years; the female paddlefish grows larger...
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...Title: English Language Learners and the No Child Left Behind Act of 2001 Author’s name: Tran‐Hoang‐Thu indefatigable2003@yahoo.com Date: September 25th 2009 Abstract This literature review looks at the impacts of the No Child Left Behind Act (NCLB) of 2001 on English language learners (ELLs), educators and schools. A brief overview of the current state of English as a second language teaching for adult learners will first be described. Then the importance of the enactment of the NCLB of 2001 is mentioned. Both the problems and the benefits the NCLB has created for ELLs and educators and schools will be presented. This literature review shows that although the NCLB has posed challenges to ELLs, teachers, and schools, the benefits it has brought for ELLs in particular and the education system in general outweigh the problems and challenges. The NCLB Act of 2001 can be deemed as a victory for disadvantaged student groups in the United States both in terms of legal written rights to be provided with quality English language education and budget allocation. 2 The Unites States of America has not overtly or legally stated language policy but there seems to be covert and implicit language policy (Schiffman, 1998). Although many Americans believe that English is the official language of the United States of America, it is not the case because there is no indication in the U.S. constitution that gives English more privileges over other languages and no law has been...
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...The current market capitalisation stands at Rs 7,461.05 crore. India has the potential to become the number one tourist destination in the world with the demand growing at 10.1 per cent per annum, the World Travel and Tourism Council (WTTC) has predicted. The WTO (World Travel Organisation) predicts that India will receive 25 million tourists by year 2015. Major attractions in India are the world's highest mountains, miles of coastline with excellent beaches, tropical forests and wildlife, desert safari, lagoon backwaters, ancient monuments, forts and palaces, adventure tourism and, of course, the Taj Mahal. India currently has over 200,000 hotel rooms spread across hotel categories and guest-houses and is still facing a shortfall of over 100,000 rooms (source: FHRAI). The country is witnessing an unprecedented growth in hotel constructions and will be adding almost 114,000 hotel guest rooms to its inventory over the next five years. (source: HVS) The earlier setbacks in global tourism have strengthened the Department of Tourism's resolve to promote India's tourism through aggressive marketing strategies through its campaign 'Incredible India'. The 'marketing mantra' for the Department of Tourism is to position India as a global brand to take advantage of the burgeoning global travel and trade and the vast untapped potential of India as a destination. The Indian Hospitality Industry – An Overview The current scenario • Existing hotel rooms in India: 202,963, source...
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