...Analysis of the Baderman Island Resort Memorandum To: All employees From: Unknown Date: May 21, 2012 Re: Explanation of the Implementation of New Employee Handbook --------------------------------------------------------------------------------------------------------------------- Please take the time and read this important memo in detail, it is complied with pertinent information explaining the reasons why a new employee handbook will be issued for future use. As the Baderman Island Resort continues to grow in popularity and lure old and new travelers to the island, the Boardman Management Group understands the necessity of having a well-developed employee handbook will be beneficial tool for current employees as well the future employees that will be desired as a result of the expansion of the resort. Also, The Boardman Management Group would like every employee to understand the organization’s specific goals, cultural values, and significance of each member of the organization providing the finest customer service to our guests. Below is an explanation of several different aspects of the mission and vision statement that the company requests the staff is familiar with as well as a description of what the main focus areas that will be covered in the employee handbook. To begin with, the company would like each employee to be aware that we will be changing our organization to follow a more strict compliance-based cultural system. The achievement and success that...
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...Baderman Island Resort Executive Summary Baderman Island is accepting design bids for its seasonal annual marketing campaign. Team B is asked to design the following: * An 11” x 14” poster designed for print delivered as an unflattened PSD file smaller than 10 MB. * A 300 x 300 pixel web advertisement delivered as an unflattened PSD file smaller than 10 MB and a flattened JPEG of no more than 200 KB. * The color scheme must be consistent with the color scheme established on the Baderman Island website. * Both the poster and web advertisements to include the Baderman Island logo, located in the banner at the top of the Baderman Island home page. * Designs to include at least three different examples of text to include: The Baderman Island motto. A new additional slogan created by Design Team B. The company name Baderman Island, modified from text into a graphic. In order for Team B to create these designs, it is beneficial for them to learn more about the Baderman Island Resort, such as the accommodations, amenities, and restaurants. The site also has a blog that could be useful in finding out what guests look for most when coming to visit Baderman Island Resort. History “Welcome to Baderman Island: where paradise is reality.” "Established in 2004, leisure and convention center focused Baderman Island is dedicated in providing unique and quality experiences to Island guests and daily visitors. The Board of Directors and operational...
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...several advantages as well as disadvantages that Baderman Island Resort needs to consider before making any decisions. Baderman Island has two choices: it can merge with a similar business or merge with a different type of business. If merging with a similar organization such as a successful hotel chain, the merger could increase the company's growth and market power. A merger with another hotel chain could also give Baderman Island a stronger position in the hotel industry because it would have access to a larger clientele. A broader clientele would increase the company’s strength and growth. Such merger would also give the company a competitive advantage because it would increase market share. As a result, the company should increase sales, revenue, and efficiency. However, a merger would also have some disadvantages, which could present weaknesses. Baderman Island could lose its identity by merging with another hotel chain Baderman prides itself for providing a unique destination offering privacy and a pristine land. With the merger, the company could lose it focus and purpose, which is to offer a unique vacation. Becoming more popular could affect Baderman Island’s uniqueness. Baderman Island will need to measure the negatives and the positives. A merger could offer numerous opportunities. For example, the company plans to expand and develop the island, which will require great financial resources that Baderman Island Resort could acquire through a merger. A merger will...
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...BUS/475 Balderman Island Resorts Balderman Island Resorts is a self-contained, all-inclusive resort destination, which is in experience all within itself. Balderman Island is a place of relaxation, indulgence, and a place where you have every need taken care. Balderman Island prides themselves with their fine dining, surrounding hotels, Oasis Spa, William C. Martin Botanical Gardens, and many additional amenities. These amenities designed to take care of the patron, but they been designed to create an experience the patrons will never forget. Balderman Island’s all-inclusive resort realizes the importance of each individual experience, functioning and performing as a whole to accomplish the task of taken care of the needs of the patrons. To create an experience that is pleasing and satisfactory to the patrons Baderman Island’s separate amenities each work towards achieving a specific goal. Team C will review Baderman Island’s mission, vision, values, and goals revealing the primary reason for the organization existence, analyze the organizational structure identifying key positions that support the structure, identify and explain the collaboration process, identify the lateral and vertical collaboration within the organization, identify the key stakeholders and their roles. The Balderman Island Resort established to carry on a profitable enterprise with the different amenities. Located on the Balderman Island, the Balderman Island Resort’s primary...
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...2. What would you recommend to Rosewood Hotels & Resorts? Rosewood Hotels and Resorts’ management is considering a new brand strategy. They are hoping this will strengthen customer awareness of Rosewood Hotels and Resorts' other luxury hotel and make the brand more present in advertising. That is, until now they have kept the ‘Rosewood’ name out of all marketing and advertising at all their luxury hotels. In order to make a shift they need to create an implementation plan that is going to be effective but must be very calculated in its way of doing so. Rosewood’s management envisions great potential in this branding, for instance, they will be able to build awareness of their other properties and boost sales in the process. If part of the marketing team, I would make the following recommendations: 1. Increase awareness of Rosewood Hotels and Resorts to their current customers. There are few current customers that know Rosewood Hotel and Resorts exists and manages other properties. We are provided instances in which guests have never heard of the Rosewood Brand unless expressly told by their travel agents. Incorporating a Rosewood Logo would alleviate this and solve this problem. The manner in which is done will need to be in line with the hotel’s ‘luxury’ appeal. 2. Educating current customers of Rosewood’s other ‘luxury’ hotel locations. If these customers are happy with their accommodations at hotels such as Jumby Bay in the Caribbean they will be more likely...
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...information for analyses, It is found that all of Ian Resorts’ traditional lines of business has its own best and worst selling products. However the data varies at different period of the year. The company cannot determine vital information such as which customers are golfing and staying at the hotel or which customers are staying at the hotel and not golfing. For example, the three details that the customer Diego Titus ( 1) stayed four nights at an Ian Resorts’ managed hotel, ( 2) golfed three days, and ( 3) took an all- day spa treatment the first day are discrete facts housed in separate systems. Ian Resorts hopes that by using data warehousing technology to integrate its data, the next time Diego reserves lodging for another trip, sales associates may ask him if he would like to book a spa treatment as well, and even if he would like the same masseuse that he had on his prior trip. Ian Resorts is excited about the possibility of taking advantage of customer segmentation and CRM strategies to help increase its business.TO: Joshua Todd FROM: Rajson Solomon DATE: January 31,2013 SUBJECT: Inputs for the CRM strategic initiative. Although we have the IT infrastructure pieced together with various systems and applications, our CRM systems are not integrated. Using data ware housing technology will be a good idea to integrate. Accessing important customer information for analyses, It is found that all of Ian Resorts’ traditional lines of business has its own best and...
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...Rosewood Hotels & Resorts: Branding to Increase Customer Profitability and Lifetime Value Nature of Situation Rosewood Hotels and Resorts is a privately held hotel management company. Rosewood is the corporate entity behind many popular luxury hotels such as The Mansion on Turtle Creek and the Carlyle. Rosewood developed the luxury properties based on their concept of “A Sense of Place”. “A Sense of Place” incorporated the unique features-characteristics-culture of the location with the hotel to create a unique hotel at each location. In order to maintain the uniqueness of each individual hotel, Rosewood has kept the corporate company hidden from the boutique hotels. The strategy has allowed Rosewood to become a success and remain separate from some of their chain competitors. The differentiation of each hotel has created iconic hotels with no brand recognition amongst them. The following data demonstrates the importance of having brand loyalty in the luxury hotel business. 2003 report showed majority of customers did not know the Rosewood Brand. In 2004, John Scott, Rosewood President and CEO, and Robert Boulogne, vice president, were working to boost the growth and sales of the company. They looked to a competitor, AmanResorts, who had clientele that would seek out their hotels: Rosewood wanted to create the same clientele awareness. Rosewood was also collecting more data from their guests by using its central reservation system (CRS). The database is currently...
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...people know the clear information of holiday resort in China to promote this industry and bring innovation for this industry. We can refer to the successful cases to prepare for our future company. The holiday resort has an ability to attract people to come again by owning the advanced recreational equipment, beautiful environment and considerate service. Additionally, the holiday resort provides people with the happy and relaxing lives. With the rapid development of economy, people are willing to have a relaxation and close to nature. The holiday resort will satisfy customers. People simultaneously enjoy both psychological and physical comfort in holiday resort. This paper will use analysis of STEEPG, five-forces analysis, driving forces, key success factors, resource-based analysis, capability analysis, SWOT analysis. By analyzing, the important thing can show people clearly. Then, we come up with 2 strategic options. At last, we choose one strategy which is suitable for us to go, and we make further implementation for our company. Keywords: holiday resort, considerate service, analysis Industry The history of holiday resort has one hundred years. At the beginning, holiday resort only provides accommodation with the good environment for customers. However, as China rapidly develops, holiday resort offers customers green food, the advanced recreational equipment and many interesting things. Some holiday resorts even offer customers hot spring. Let customers...
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...The fresh-water pool at Zitahli Resort & Spa is perfect to lounge around The super deluxe beach villa is an oasis for the weary worth ` 1.40 Log onto traveLweLL.in Lakh and win a holiday to the maldives a n Two new experience, a new beginning and a new sense of appreciating nature. In keeping with the Maldivian sense of hospitality, Zitahli Resorts & Spa has been designed to remain in harmony with nature, without compromising on the quality of service. Surrounded by untouched reefs, turquoise waters and pristine beaches, this 5-star luxury resort has 50 contemporary, chic villas, 20 on land and 30 on the water. The name Zitahli comes from a combination of ‘Zita’, a star that rotates around the sun, and ‘Li’, a Chinese measure of distance, indicative of the resort’s distance from the real world while providing the perfect place to relax and rejuvenate in idyllic surroundings. the prize nights stay (on B&B basis) for a couple at Zitahli Resorts & Spa in the Super Deluxe Beach Villa with pool and access to the Zitahli lounge at the airport n Return Sea-Plane transfers Terms and Conditions for claiming the Gift Voucher/ coupon through a Lucky Draw: 1. The Lucky Draw is organised by Worldwide Media Private Limited (WWM) and is binding on all participants to this Lucky Draw and all applications for participation would be in the original form. Only one entry permitted per person. Entries made in bulk or by third parties are prohibited. WWM reserves the right...
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...that this would be a good trip to take since it will be on school break, and also a reward for the hard work that everyone is putting into their studies. New Hampshire has an average snowfall of 155”-200” inches of snow each year. The state has 21 mountains to ski ranging from 87 acres to 350 acres, which is some of the largest ski mountains on the east coast. There are many activities other than skiing including snowmobiling, hiking and tubing. The White Mountain National Forest links the Vermont and Maine portions of the Appalachian Trail, and boasts the Mount Washington Auto Road, where visitors may drive to the top of 6,288-foot Mount Washington. There are many resorts in the area that offer many accommodations to their guests. The smaller resorts aren’t as busy, but cost more and the bigger resorts are less expensive but have a bigger crowd. Gunstock offers lift tickets for $63 dollars a day and rentals are $38 dollars a day. The gunstock Inn is one mile away for $150 a night and no transportation. Mount Sunapee has a special lift ticket and rentals for $74 dollars a day. The best western is $115 dollars a night and a half mile away. This hotel also has no transportation. The Grand Summit Hotel at Attitash Mountain has a special ski and stay package for $99 dollars. It includes lodging, lift tickets and transportation, and rentals are $35 dollars a day. We will meet at 5:30am in the main parking lot of the University Tuesday, December 12th. The bus leaves...
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...Preface This research paper objective is to present on subject “Hotel Accounting” about Four Seasons Hotel and Resort. The goal of creating this report is to study on the structure of hotels. This report presented guideline to Four Seasons hotel and Resort. Each resort and hotel in Four Seasons has different uniqueness and variation, so we provided only best branch from overall branches around the world. The branches that we bring in the project are mostly in Thailand, because the writer comes from Thailand and we want to promote the traveling industry in Thailand. Most of our research comes from internet sources and some in magazine and journals. We also appreciate Four Seasons Hotel and Resort that provided us useful information and advice. So, we hope that you will find a lot of useful information and trivia from our report and use those information in the future. History of Four Seasons Hotel 1961, The first Four Seasons hotel on an unlikely downtown site in Toronto, Canada. 1963, Four Seasons opened its second hotel, Toronto’s Inn on the Park. 1970, Inn on the Park London (later renamed Four Seasons Hotel London) opened, right at the start of the transatlantic jet-travel boom. 1972, Over its history, Four Seasons would make four strategic decisions that formed the pillars of its business platform. The first was about quality. 1976, The second key strategic decision that formed the business platform was about service. 1976, Four Seasons entered the US market...
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...Grand Geneva Resort 7036 Grand Geneva Way Lake Geneva, WI 53147 October 5, 2014 Mr. Mohan Limaye Special Events Coordinator International Medical Relief Society 250 Williams Street NW Atlanta, Georgia, 30303 Dear Mr. Limaye, Thank you for thinking of Grand Geneva Resort to assist you and your great cause. We would be more than happy to hold your meetings with us at our resort. We greatly appreciate you for choosing us to be part of your cause and being able to help you. Here at the resort we welcome corporations, societies, friends and family gatherings. I can guarantee that we would be able to keep everyone engaged and excited in what we have to offer! The National Cancer Society does a phenomenal job with helping families overcome cancer and live a longer life. Cancer is a hard virus and with are help, we can defiantly provide the video players, PowerPoint capability, Internet connections, an overhead computer projection system, and an interactive podium. We do have rooms that will fit over 1,500 people. Our services here at Grand Geneva Resort are priceless, we have the most committed crew! Our customer service is rated well over 5 stars; our staff is well trained and would be thrilled to work for a society that is looking to help millions. With having a well trained team it does cost us to keep them on their toes and up to date on are greatest technology. Our internet service is one of the best. It never has kinks and never goes out. To have...
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...asked us to write Hotel Software Applications to their specifications for Accounting and Front Office | |operations. We Did; and it was the beginning of the CSS Solution. | |CSS has done it again - with Inntegrity™. Written in a True 32 bit Windows Graphical User Interface format, Inntegrity™ offers | |functionality capable of handling the most complex properties. The CSS Solution has excelled in Resort and Corporate Hotels, | |Mixed Use Condominiums, Hotel Management Firms and Multi-Property Configurations. Inntegrity™ - the new CSS Solution. | |The CSS Hotel Property Management Software can be efficiently utilized by Resorts, Motels, Lodges, Hotels and Resort Condominiums| |including: Rental Management, Timeshare and fractional Ownership. Efficient screen flow is the key; initial screens contain all | |standard fields required by any type of property. Additional data collection, as required by full service hotels or resort | |condominiums, can be added to easily accessed pop-up half screens as needed. | |CSS Hotel Systems had entered the hospitality and lodging marketplace in the late '70s with a...
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...Porters 5 forces analysis for hotel industry BARGAINING POWER OF SUPPLIERSThe term 'suppliers' comprises all sources for inputs that are needed in order toprovide goods or services.The high class hotels are operating by few hotel chains like-TAJ, EIH, ITC&THELEELA PALACE so they have a control over the industry.There are no substitutes for spas and five star hotels.The hotels customers are fragmented, so they have to reduce their bargaining powerto attract the customers.The Taj, ITC& Oberoi are having various rates and tariffs. Because they are havingtheir own brand image.The hotel chains are operating different services like Spas, Boatels, Resorts, CityCenters, Heritage HOTELS, etc.2 . BARGAINING POWER OF CUSTOMERSSimilarly, the bargaining power of customers determines how much customers canimpose pressure on margins and volumes.The hotel industry is one of the most invested in its fixed assets. So they are tryingto recover their amount quickly.The suppliers are providing better information about them to attract the customersHere the buyers are highly informed.If the hotel price changes are moderate, the Customers have low margins and areprice-sensitive.Some unseasoned timings the hotels are offering discounts and incentives toreduce the bargaining power of buyers.3. THREAT OF NEW ENTRANTSThe competition in an industry will be the higher; the easier it is for other companies toenter this industry. In such a situation, new entrants could change major determinants of the marketenvironment...
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...incorporating RFID chip bracelets into Just Relax Resort. We believe that the RFID chip bracelet is the most efficient and cost effective way for Just Relax Inc. to achieve its goals. These bracelets will simplify all guest activities, reducing wait times and service times, while maintaining security throughout the resort. AC Inc. is confident that this proposal will meet your expectations and goals for increasing security and visitor experiences, allowing Just Relax Resort to become the vacation destination of choice. By introducing RFID chip bracelets, RFID readers can be placed in many locations throughout the hotel and service areas. These bracelets will allow guests to pay for services with ease, sign up for various activities quickly and effortlessly, and ensure that their personal information is secure. The bracelets will have the chip imbedded within them and will also be waterproof, allowing guests to still enjoy all services around the resort. The RFID chip bracelet eliminates the need for guests to carry around ID or payment methods. RFID technology will exceed the expectations of guests in the resort. Upon completion of the implementation of this technology, queuing will be drastically reduced, customer experiences will increase, valuable information will be easily tracked, and customers will be inclined to spend more discretionary income at Just Relax Resort. The immaculate reputation of Just Relax Resorts will not only be upheld but will surpass...
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