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Bank of Central Queensland

In:

Submitted By amarbaddam
Words 2618
Pages 11
Contents Introduction 4 Executive Overview 4 Customer Relationship Management and Data Warehousing at a Glance 5 Vendor Selection Criteria: 5 Comparative Analysis: 7 Financial Analysis for the proposed CRM project: 9 Recommendations : 11 Conclusion: 12 Bibliography : 13

Introduction

This business case distinguishes three prominent software vendors that propose three different solutions that contribute to Bank of central Queensland (BCQ) progress.BCQ is a financial institution offering core banking (commercial/retail) services, equipment finance, wealth management and insurance. BCQ uses its unique concept of the Owner-Managed Branch (OMB), which is a partnership between the Bank of central Queensland (franchisor) and experienced bank managers (franchisees) to provide banking services. The bank operates a network of over 280 branches Australia-wide. With the growing demands for effectiveness and efficiency, BCQ is faced with a robust necessity to upgrade its technology and business processes in order to stay competitive. CRM/ data warehouse solution is one of the preferred option that the bank is desperate to implement to outshine in their service and maintain its dominant customer base while using it to unveil campaigns targeting new customers. The case business has the detail description about the three CRM proposals offered by different companies.

Executive Overview

The way companies use and pay for customer relationship management (CRM) applications is unpredictable. Switching from a primarily continuous license-based system, where businesses funded a huge up-front sum with yearly maintenance charges, CRM software providers are now steering towards monthly or annual payment fees to access web-based CRM software. The different pricing arrangements can create a misunderstanding among buyers as they try to gauge the total

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