...Customer Perceived Value in Mobile Banking Apps using Technology Acceptance Model (TAM)” Date: 15th May’15 Introduction Mobile banking is a result of the development of mobile technology used in the commercial domain. Mobile banking combines information technology and business applications together. Thanks to the mobile banking, customers can use it to get banking services 24 hours a day without having to visit a bank branch for personal transactions. Suoranta, M. (2003) conclude that Mobile banking is a relatively new service offered by banks to customers, and because of the convenience and features that save time and customers appreciate the services. Compared to other e-banking services, the development of mobile banking (m-banking) regarded the fastest. This development is due to the presence of m-banking services to answer the needs of a modern society that is promoting mobility. With one touch, creates convenience m-banking banking services in one hand. Benefit of mobile banking services will increase customer satisfaction. Furthermore, mobile banking creates "value" for the bank as a customer transaction service delivery channel access (wireless). Birch D and Young, M. A, (1997) conclude that the rapid advanced of technology in banking technologies, Customers want the convenience and flexibility on products and services that suit their needs and easy to use which cannot be offered by traditional banks. In the future of e-banking will be an important strategic application...
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...Precision Research & Design | Bank of America | Mobile Banking | | Ashlee BlairDaniel CareyStephanie FortnaBrandi Stricklin | 8/4/2011 | | Table of Contents * Introduction: Main Challenge ……………. 2 * Industry Description ……………………… 3 * Brand Analysis…………………………..... 8 * SWOT Analysis………………………….... 10 * Business Model …………………. ………. 13 * Digital Marketing ………………………… 16 * Suggested Solution ……………………….. 21 * Exhibits …………………………………… 23 * References ………………………………… 26 Introduction Bank of America launched mobile banking in May 2007. Mobile Banking lets customers easily and securely access balance information, pay bills with optional Bill Pay service, transfer funds, and find nearby ATMs and banking centers through a mobile application on their smartphones, and through mobile web on their phone browser. Main Challenge WHAT: Increasing overall growth in mobile banking in the financial services industry. Douglas Brown Senior Vice President of Mobile Product Development was quoted, “In less than 3 years we have four million mobile banking customers. That’s an adoption rate almost five to eight times that of our online banking several years ago.” Line-of-business managers are looking for leveraged mobile platforms to meet the needs of their specific businesses. The capabilities of mobile banking through the use of your smartphones or mobile web have become popular with today’s bank customers. WHO: * Jen McDonald, SVP...
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...Precision Research & Design | Bank of America | Mobile Banking | | Ashlee BlairDaniel CareyStephanie FortnaBrandi Stricklin | 8/4/2011 | | Table of Contents * Introduction: Main Challenge ……………. 2 * Industry Description ……………………… 3 * Brand Analysis…………………………..... 8 * SWOT Analysis………………………….... 10 * Business Model …………………. ………. 13 * Digital Marketing ………………………… 16 * Suggested Solution ……………………….. 21 * Exhibits …………………………………… 23 * References ………………………………… 26 Introduction Bank of America launched mobile banking in May 2007. Mobile Banking lets customers easily and securely access balance information, pay bills with optional Bill Pay service, transfer funds, and find nearby ATMs and banking centers through a mobile application on their smartphones, and through mobile web on their phone browser. Main Challenge WHAT: Increasing overall growth in mobile banking in the financial services industry. Douglas Brown Senior Vice President of Mobile Product Development was quoted, “In less than 3 years we have four million mobile banking customers. That’s an adoption rate almost five to eight times that of our online banking several years ago.” Line-of-business managers are looking for leveraged mobile platforms to meet the needs of their specific businesses. The capabilities of mobile banking through the use of your smartphones or mobile web have become popular with today’s bank customers. WHO: * Jen McDonald, SVP...
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...PRECISION RESEARCH & DESIGN Bank of America Mobile Banking Ashlee Blair Daniel Carey Stephanie Fortna Brandi Stricklin 8/4/2011 Table of Contents Introduction: Main Challenge ……………. 2 Industry Description ……………………… 3 Brand Analysis…………………………..... 8 SWOT Analysis………………………….... 10 Business Model …………………. ………. 13 Digital Marketing ………………………… 16 Suggested Solution ……………………….. 21 Exhibits …………………………………… 23 References ………………………………… 26 Introduction Bank of America launched mobile banking in May 2007. Mobile Banking lets customers easily and securely access balance information, pay bills with optional Bill Pay service, transfer funds, and find nearby ATMs and banking centers through a mobile application on their smartphones, and through mobile web on their phone browser. Main Challenge WHAT: Increasing overall growth in mobile banking in the financial services industry. Douglas Brown Senior Vice President of Mobile Product Development was quoted, “In less than 3 years we have four million mobile banking customers. That’s an adoption rate almost five to eight times that of our online banking several years ago.” Line-of-business managers are looking for leveraged mobile platforms to meet the needs of their specific businesses. The capabilities of mobile banking through the use of your smartphones or mobile web have become popular with today’s bank customers. WHO: • Jen McDonald, SVP of Bank of America (Digital Marketing...
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...One model of interoperability is a loosely linked network model. It is a model of independent agencies illustrated by the concepts of cloud computing and smart phone apps. A second model is a formal network of small, independent organizations illustrated by interoperability in the travel industry. A third model is a large organizational model illustrated by interoperability in the banking system (Schoech, 2010). Loosely Linked Network Model: Cloud Computing and Smart Phone Apps One interoperability model can be illustrated by software as a service, and smart phone apps. Software is more of a service than a product in this model. Agencies only use applications and tools that are needed to achieve their goals. This method lowers overall infrastructure costs because system wide activities are minimized. The model is highly scalable and modular with connectivity and growth as needed. It also allows maximum agility and flexibility on the part of agencies. This models impact on practice is small and anticipated because agencies would buy into larger infrastructure when needed and ready. In the loosely linked network model, the IGHI will have difficulty functioning since it lacks components and has no central infrastructure entities (Schoech, 2010). Travel Industry Model The travel industry model is more formal. Central guidelines and standards have been established for entities to become part of the global structure. Each agency would screen clients in or out of its particular...
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...industry by rewriting the rules of banking and personal finance. It has taken the interpretation of direct banking to a whole new level. The direct banking model, which aims to provide services remotely via telephone or online banking without relying on a physical branch network, has been prevalent since the late 1980s when UK’s Midland Bank established a subsidiary named First Direct – the world’s first fully functional direct bank. [1] However, the concept gained widespread prominence after the commercialization of internet in the 1990s. In the early 1990s, the first wave of adopters of the internet-enabled direct banking model were financial institutions such as USAA and First Security Savings Bank (Flagstar). [2] Towards the late 1990s, standalone ‘internet-only’ banks such as Security First Network Bank (US), First-e (Ireland), and mBank (Poland) commenced operations. Most of these ‘banks’ did not have a banking license and were therefore incubated and supported by conventional banks such as CommerzBank, and Banque d'Escompte. The aftermath of the early 2000s dot-com bubble impacted some of these early movers and dampened consumer enthusiasm towards fulfilling their banking needs online. However, starting in the mid-2000s, there was renewed interest in leveraging the internet for retail banking needs. Emergence of social platforms and e-commerce led to a shift in consumer behavior. Consumers were becoming more receptive to online banking. [3] This led to an emergence of...
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...Online Banking and How It Will Change our Lives In 20 Years In 1972 a San Francisco bank starting making wireless transfers with a branch in Los Angeles. By the mid-80’s banking and other financial institutions were making Millions of dollars every year. Now we can transfer cash from almost anywhere in the world. We have internet sites, apps for our phones and in 20 years, we may be almost paperless. We may even have holographic 3D images as our personal bankerson or computers by then as well. The idea that we could become a totally digital financial society seems, well, almost unbelievable. In fact I’m not quite sold on the fact it could be myself. But according to Forbes Financial times “Ask anyone in the industry, even today’s incumbents, and the answer is the same: financial services are moving towards a digital future, one in which consumers will buy a much wider range of products and in which the costs of service will decline dramatically, allowing the 2.5 billion consumers worldwide who currently don’t have bank accounts to participate in the financial system. Much of that activity, moreover, will take place on rapidly proliferating mobile devices. ( big-bang-disruption-the-end-and-the-beginning-of-financial-services). A paperless society may exist in our future. Also, some banking institutions will suffer from this concept. Some will prevail. Any resistance to the fact that online banking and financial transactions as a primary source of virtual trade may be out...
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...Immediate Payment Service (IMPS): Introduction IMPS is a service provided by Indian banks to their customers to help them carry out interbank funds transfers in real-time. Customers do not need to wait for the bank to open to transfer money and are free to transfer funds on weekends, holidays or weekdays. The terms of service may be slightly different from one bank to another. The maximum amount that the customers can transfer using IMPS is Rs. 2 lakh. Here are a few ways people can use IMPS: • Transfer funds • Receive payments • Carry out mobile banking transactions • Make merchant payments • Search Aadhaar Seeding status with the bank account IMPS Transaction Charges Banks levy fees on each IMPS transaction. The rate may vary slightly...
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...and services to their customers, because customers have so many options in the same market place and it’s really tough job and banking sector is also the part of this competitive environment. Because banking sector have to become more towards customized their services and creates customer oriented atmosphere to meet the basic needs of their customers and to attract them. "Success of the baking organization starts from retention and loyalty of the...
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...can analyze a customer’s deposit account, see that his salary deposit has increased, and send a note congratulating the customer on his or her promotion together with an offer of a premium card and a higher credit limit. What business are banks in if they are not in the banking business? Put simply, retail banks are in the business of helping people, communities and enterprises achieve their financial goals. The public’s trust in banks as British institutions has plummeted over the last generation, with public opinion polls charting a sharp drop in respect for the banking industry since 2008’s financial crisis. This disengagement and erosion of trust has been exacerbated by a diminishing need for customers to visit branches and engage with bank staff directly as the use of online banking has increased. A PWC survey looking at banking in 2020 indicates a growing awareness, but a significant gap in preparedness. Sixty-one percent of bank executives say that a customer-centric business model is ‘very important’, and 75% of banks are making investments in this area (this pattern is consistent globally). Yet only 17% feel ‘very prepared’. What business are banks in if they are not in the banking business? Put simply, retail banks are in the business of helping people, communities and enterprises achieve their financial goals. In that sense, we could consider PayPal as a form of retail bank; its famous digital wallet now counts 110 million active users among which...
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...oBank Management Finance 408 SPRING 2016 Lecture Note Outline: Part 1 (Chapters 1, 5 and 6) Overview: Commercial Bank Management Chapter 1 How large is the financial services industry (commercial banks, investment banking, insurance) as a proportion of the US Economy’s corporate assets? 10%? 20%? 50%? More? ~70% Why study commercial banks separate from other types of firms (Retail / Manufacturing)? Because commercial banks have some fundamental differences from non-financial firms: 1) Commercial banks have primarily financial assets; non-financial firms have primarily real assets 2) Because of the above, commercial banks are exposed to different types of risk than non-financials (some of which are related to banks’ financial assets, like interest rate risk and default risk.) 3) Commercial banks market products from BOTH sides of the balance sheet making it more difficult to balance their sources of funds (i.e., deposits) and uses of funds (new loans). Non-financials determine how much capital is necessary to purchase new assets and then (assuming the project is +NPV) determine how to fund the purchase. Big picture: How to non-financial firms earn profits? How to commercial banks earn profits? Commercial banks earn profits from generating higher levels of interest income and fee income than they incur in interest expense (paid on deposits and other liabilities) and operating costs. Non-financials earn net revenues generated from positive NPV investments...
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...Table of Contents S. No. Topic Page Number App no of pages ( not to be included in report) 1 Corporate Internship Objectives 6 2 Corporate Internship- Abstract 7 3 Internship Organisation’s Profile vis-à-vis its competitors 8-28 4 Industry Analysis 29-46 5 Financial Statement Analysis 47-60 6 Detailed study on the Marketing, Operations and Finance & HR functions OR Details of the specific field based project assigned during the internship 61-75 7 Project - Conclusion & Recommendations 76 8 My Take Away – Key Learning’s 77 9 Annexure & References 78 Jaypee Business School Objectives of the Corporate Internship The purpose of Corporate Internship for a minimum time of 8 weeks is to connect theory and practice, obtain knowledge & awareness of the functioning of various departments of the corporate and its environment which is utmost necessary for the success of the budding managers. The basic objectives of the summer internship programme for the MBA students are: 1. To understand the business and competitive environment of ING Vysya Bank. 2. To analyze and understand the financial position of ING Vysya Bank viz – a – viz competitors. 3. To study the Business Banking Department of ING Vysya Bank and its practices. 4. To facilitate in testing what I have learnt in the foundation courses in the first year. 5. To get a feel of corporate life and its functioning & understand various interaction styles. ...
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...to information, consumer quest for individuality, better product/service and better pricing. In the case of Bank of America (BoFA), such issues become very important during the global recession of 2007 and thereafter with its decision to embark on mobile banking. Strategic issues and problems The introduction of mobile banking by Bank of America was necessitated by the global recession which dwindled its retail section as customers increased the use of their money at the bank, with and the banks losses in other areas of the bank’s operations due to miscalculated acquisitions and bad lending practices (Gupta & Herman, 2010, p. 3). Mobile banking was one of management’s strategic approaches to rejuvenate the bank’s financial fortunes, maintain or increase its customer base and remain profitable. Management must make a decision on how to package the mobile banking program to the market considering cost and coverage to differentiate itself among competitors, and benefit from the various profit opportunities offered by mobile banking. The strategic issues facing BofA are the consideration of the extent mobile banking coverage, type of mobile system to use, timeline for the implementation and the combination of the mobile banking with the other channel mix and programs of the banks to create a balance effort. The major problems are the cost associated with program delivery, competition and uncertainties related to customer's reactions. Also, there is the need for considerations...
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...Going digital – transformation in banking sector Digital transformation in Banking sector has begun. In the process of going digital, established institutions are introducing digital platforms that could help their customers have a better experience. While, startups in this domain are coming up with an approach of having “digital platform” as the only way to function. Customers today are introduced to a digital platform that takes care of all their banking functions from opening a new account to handle issues relate to their existing account, and helps resolve issues associated with their debit or credit cards. Customers across the globe have been continuously demanding a digital medium that can make their banking functions simple. As per...
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...efforts and free mobile banking. While mobile banking provides a convenience for consumers, it can be expensive for the organization. Thus, Bank of America must decide whether or not it would like to advance with technology or keep their progress to a minimum. It would be wise for the organization to keep up with technology and provide services to the consumer that they may be able to find elsewhere. Bank of America must prove that they are a dependable organization and worthy of the consumers business in order to remain a top organization in their industry. Identification of the strategic issues and problems: Bank of America has been a top financial organization for some time with services such as retail banking, investment banking, and opportunities for small businesses. With the evolution of the smartphone and consumers constantly on the go the demand for mobile banking has increased excessively. Consumers would like the convenience of checking their balance while being able to transfer funds on quick notice. The underlying issues and problems that Bank of America faces are two fold. First, the organization needs to decide whether to continue advancing with technology to provide mobile banking to their consumers. This means large added costs and dependence on consumer usage. Next, Bank of America must earn the trust of the consumers and then convert them from on-site or online bankers, to mobile bankers with the use of banks app. While many are still...
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