...BUS511 Final Project Importance of Marketing and Promotion for Commercial Banks in Bangladesh Prepared for: Dr. M Mosleh Uddin Faculty Member School of Business North South University Acknowledgements: This report has been written as a partial requirement for the MBA Program at North South University in the Summer of 2011. We would like to thank our instructor Dr. M Mosleh Uddin for his help and guidance during the process of writing this report. We would also like to thank him for supervising us and providing us all the necessary information during this study. We would like to thank all the respondents for giving time to fill up the research questionnaire. Finally, We would like to express our gratitude to all the people, who have supported us during the process. Ahmed Wasiful Alam H M Iftekhar Hasan Abstract: The importance of financial intermediaries in the development of the overall economy of the country cannot be described in short. From the inception of civilization the banking sector dominates the economic development of a country by mobilizing the savings from the general people and channeling those savings for investment and thus economic development and growth. With the emergence of banking sector in Bangladesh the government has also come through different activities to reform and revitalize this industry. The issues of marketing and promotion...
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...upgrade the local and foreign currency deposit ratings of four Philippine banks after announcing the same decision on the country’s credit rating. These banks are the Sy-led Banco de Oro Unibank (BDO), Ayala-led Bank of the Philippine Island (BPI), government financial institution Land Bank of the Philippines (Landbank) and Ty-led Metropolitan Bank & Trust Company (Metrobank). These banks local and foreign currency deposits are rated ‘Ba1/Not Prime’. Also under review is BDO’s foreign currency senior unsecured debt rating of ‘Ba1’ and Metrobank’s local currency subordinated debt rating of ‘Ba2’. “The bank financial strength ratings of the four banks remain unchanged,” Moody’s said in a statement. It explained that “credit strength of the government is an important input in our assessment of the government's capacity to provide support in times of stress.” "The review for upgrade of BDO's, BPI's, LBP's and MBT's ratings reflect our assessment that these ratings would likely benefit from an additional notch of systemic support uplift in the event that the parallel review of the Philippine sovereign debt rating concludes with a rating upgrade," Moody's Assistant Vice President and Lead Analyst for the Philippine banks Simon Chen said. Aside from assessing the government’s ability to extend support, the debt watcher said the current evaluation “will also take into account the systemic importance of each bank, which would influence the government's willingness to extend support...
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...Measuring Service Quality Using SERVQUAL Following are the instructions for using the SERVQUAL questionnaire discussed in the chapter on quality. It uses a bank as the company to be studied, but any type of service organization would be studied in the same way. On the questionnaire, just replace the word bank with the type of business (profit or non-profit) being analyzed. You can derive an un-weighted gap score or a weighted gap score. Weighting depends upon how you allocate 100 points among the five SERVQUAL categories. A modified use of the questionnaire is to limit it to just the total or average Perception score. This is called SERVPERV and is used when Expectations are likely to be all the same (typically high). Weights can be applied here as well. STEPS TO OBTAIN UNWEIGHTED SERVQUAL SCORE Step 1. Select a bank the service quality of which you want to assess. Using the SERVQUAL instrument, first obtain the score for each of the 22 expectation questions. Next, obtain a core for each of the perception questions. Calculate the Gap Score each of the statements (Gap Score = Perception – Expectation). Step 2. Obtain an average Gap Score for each dimension by assessing the Gap Scores for each of the statements that constitute the dimension and dividing the sum by the number of statements making up the dimension. Step 3. In TABLE 1 transfer the average dimension SERVQUAL scores (for all five dimensions) from the SERVQUAL instrument. Sum up the scores...
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...Abstract This paper discusses the importance of MIS in the decision-making of commercial banks in Butembo city. The discussion starts with the review of literatures on the importance of MIS in our world today. The qualitative method of research is applied where; some bank managers were interviewed to collect data. The findings reveal that commercial banks in Butembo city are integrating technology in their daily activities. Mangers do use information systems in making every day decision at their level. Since all the banks in Butembo city are branches that does not need to make high-level strategic decisions. Therefore, the integration of MIS in high-level decision-making is done at the higher level (head office) from the information provided at the lower levels (that is branches like Butembo). However, the banks do share real-time information among branches and the head office. Introduction The history of Management Information System (MIS) starts since long. In 1968, Michael S. Scott Morton wrote a research paper in which he emphasizes the use and emergence of MIS in future. He emphasizes that the future companies will be affected by two things technology and the human comprehension and understanding of decision-making process. According to Morton (1968), it is not only about the emerging of new technologies rather how man will use the information from technology to make decisions. He predicted that in future organizational decisions will...
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...Study using Multidimensional Scaling ABSTRACT Banks are the essential part of a country’s economy and citizen’s life. Banking promotes saving and uses this money for borrowing purposes. All manner of people from the ordinary laborers and workers to the rich land owners and businessmen can keep their money safely in banks and earn savings on it. People decide which Bank to associate with depending upon its different features or attributes. The importance that customers give to each attribute, however, differs from one consumer to another. The ability to identify the importance of different attributes of banks from the consumers’ perspective is essential for improving an existing bank or establishing a new bank. The purpose of this study is to identify the positioning of major banks in India. The study makes use of the multidimensional scaling technique to identify (a) the dimensions underlying of customers’ evaluation of banks, and (b) the potential opportunities for the new bank in the perceptual map of the consumers’ mind. Keywords: Multi-Dimensional Scaling, Banks in India INTRODUCTION Banks are the heart of a nation’s economy. Firstly they promote savings through offering saving rates. Secondly, they invest this savings either through direct investment or loans to promote the economy of the country. In India, commercial banking has played a vital role in driving the economy for almost 200 years. Pre liberalization, the banks in India where nationalized in order to reach...
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...MOHAWK NATIONAL BANK Question 1: How do you implement change in a bank? In a traditional organization of Mohawk National Bank, the main problem is that there is no communication and cooperation between departments due to absence of a project manager, who could act as focal point for the integration work. For solving their problem Mohawk National Bank is thinking to consider a new organizational structure: matrix organization. The main obstacle of this project is the hostility at change of most of the employees. For overcome this obstacle Bank top-managers have to find a Project Manager that can motivate and convince people that this change it is important and necessary for Bank’s business life. The first step is to select the right people within the organization. Looking carefully at the interviewed of the most competent employees it seems that nobody it is perfectly suitable for the project, so it is fundamental the support of top Management. Top Management have to choose one of those in trial for some month and then decide if assigned him/her permanently to the position of Project Manager. Question 2: What are some of the major reason why employees do not want to become project managers? Banks are generally traditionalist and regimented, mainly due to strict rules, policies and procedures. Also employees have got similar characteristics: many of them have been in Mohawk Bank between 20 and 30 years and for this reason they will resist to change and fight the...
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...Competitor Introduction 10 3.2 Ratio analysis 10 3.2.1 Net Interest Margin 11 3.2.2 Operating profit margin 12 3.2.3 Return on Equity ratio 13 3.2.4 Return on Capital Employed 14 3.2.5 Asset Turnover 15 3.2.6 Gearing ratio 16 3.2.7 Interest Cover 17 3.2.8 Earnings per Share Ratio 17 4 Analysis of the financing sources 18 4.1 Purchase of Ordinary share 19 4.2 Purchase of Debentures 20 5 Recommendation 21 6 Conclusion 22 References 23 Book references 23 Web references 24 1. Introduction With the increase of trading activities within the people the banks came to play with a major importance. The below report consist of an analysis of one of the major commercial banks in Sri Lanka, which is Bank of Ceylon , popularly known as BOC. The report analyses the role and function of Financial Information within the company and the importance of carrying out a competitor analysis. In doing so the first part of the report consists of an analysis of the company as well as the industry. This further extends to identifying and analysing the financial data and how its performance has been carried out over the past years considering 3 main years specifically i.e. 2002, 2007 and 2012 which is with 5 year gaps to analyse the company’s performance over the last decade. In today’s context it is not adequate to analyse only the company’s performance as the external factors and especially competitors plays a main role and impact for a company’s...
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... Table of Contents Section Background Executive Summary 1 2 3 4 Introduction The Importance of Rural Banks Recent Performance of the Rural Banking System Reforms and the Rural Banks 4.1 A huge effort to reform the cooperative system 4.2 Sensible proposals for reorienting the Regional Rural Banks but… 5 Will Reforms Enable Inclusion? 5.1 Cooperative reform – is it good money after bad? 5.2 RRB reform – has the inclusion objective been sidelined? 6 Conclusion Page v vii 1 3 7 8 8 12 15 15 17 18 M-CRIL Review of Rural Banking in India Background This study follows from the discussion of issues in the performance of Regional Rural Banks (RRBs) written by Sanjay Sinha, Managing Director, M-CRIL and published in The Economic Times (newspaper) on 17 March 2007. In relation to financial inclusion, many of the issues raised there affect the performance of cooperative banks as well as the RRBs. These issues include • The effect of government ownership of RRBs on their ability to operate efficiently and effectively to fulfil the financial inclusion mandate; the domination of (district) cooperative bank managements by government functionaries and by landed elites with (usually) little interest in financial inclusion. Social control of interest rates on small value loans (less than Rs2 lakhs); the restriction on interest rates that can be charged by commercial banks on small value loans means that rural bank managements also feel...
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...BANK RECONCILITAION A. Purpose and importance of bank reconciliation. * Purpose A Bank reconciliation is a process performed by a company to ensure that the company’s records (check register, general ledger account, balance sheet, etc.) are correct and that the bank’s records are also correct. For example, the balance on the bank statement is probably not the amount that appears in the company’s records. In all likelihood the checks written by the company in the days immediately before the date of the bank statement will not have cleared (been deducted from) the checking account. These are called outstanding checks. Another possibility is that the company received money on the closing date of the bank statement and properly recorded the amount in its records. However, the money was deposited into the bank too late in the day and will appear on the next bank statement. This is known as a deposit in transit. Let’s begin the bank reconciliation by assigning some amounts to the items just mentioned: Balance per bank statement at October 31 $6,442.56; outstanding checks as of October 31 $3,400.00; deposits in transit at October 31 $1,000.00. The adjusted balance per the bank statement on October 31 is $4,042.56 ($6,442.56 + $1,000.00 – $3,400.00). * Importance of Bank Reconciliatiom * Preparation of bank reconciliation helps in the identification of errors made in the records of the hotel or the bank. * Cash is the most vulnerable asset of an entity. Bank reconciliations...
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... Analysis on Case 1: People, Service and Profit at Jyske Bank Jyske Bank, in the mid-1990s, was classified as a typical Danish bank and though it was described as a prudent and trustworthy bank, it was generally unremarkable and undifferentiated. However, after going through major changes, it has risen as one of the top banks in 2003. It has addressed the needs of its clients by promoting and effectively implementing the use of individualized and customer-approach services. Jyske Bank addressed the Listening Gap by assigning individual employees for each client. In this way, they were able to know more about their clients and through this, they were able to address the concerns of each client individually. They also believed that as each employee attends to the needs of each client, the employee gets to know more about the client since they are more comfortable in opening to the employee therefore, they gain more trust from their clientele thus, the clients feel more open and entrusts them with truthful information. They addressed the Service Design and Standards Gap by changing the general concept of banking at the time which was to be able to reach quota and sell as much as possible. Instead, Jyske bank concentrated on the needs of each client and promoted quality. It was a priority to provide maximum service at the highest quality for each client. There were also tangible differences in the bank and servicescape, like a cafe and tables that would make the...
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...Measuring Service Quality Using SERVQUAL |Introduction |Measuring the quality of a service can be a very difficult exercise. Unlike product where there | | |are specific specifications such as length, depth, width, weight, colour etc. a service can have| | |numerous intangible or qualitative specifications. In addition there is there expectation of the| | |customer with regards the service, which can vary considerably based on a range of factors such | | |as prior experience, personal needs and what other people may have told them. | |SERVQUAL – a methodology for |As a way of trying to measure service quality, researchers have developed a methodology known as| |measuring service quality |SERVQUAL – a perceived service quality questionnaire survey methodology. SERVQUAL examines five | | |dimensions of service quality: | | |Reliability | | |Responsiveness | | |Assurance; ...
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...Table of Contents AIMS AND OBJECTIVES 5 Chapter 1 6 1. INTRODUCTION TO RISK MANAGEMENT 6 1.1. Risk Management-An Overview 6 1.2. IMPORTANCE OF THE RESEARCH 7 1.3. RISK MANAGEMENT EMERGANCE-REASONS AND FACTS 8 1.4. RESEARCH METHODOLOGY 9 1.5. LIMITATION OF RESEARCH 10 CHAPTER 2 11 2. LITERATURE REVIEW 11 2.1. DEFINITION OF RISK MANAGEMENT 11 2.2. DIFFERENT TYPES OF RISKS IN BUSINESS 12 2.3. CONSTRAINTS 14 2.4. RISK ASSESSMENT 14 2.5. HISTORY OF RISK MANAGEMENT 15 2.6. PROCESS OF RISK MANAGEMENT 15 2.7. Enterprise Risk Management 16 2.8. ERM&CRO 18 2.9. BANKING RISK 19 2.10. Credit risk management in UK banking sector 19 CHAPTER 3 21 3. ANALYSIS AND DISCUSSION 21 3.1. ECONOMIC CRISIS AND BANKS OF UK 21 3.2. Minimizing the moral difficulties involved in the originate and distribute model of banking. 22 3.3. Transparency of risk in financial products is essential if regulation is to work 22 3.4. Reform Basel ii so that it is not so pro-cyclical 23 3.5. RISK MANAGEMENT AND COSTS OF BANKING CRISIS 24 3.6. Costs of Risk 25 3.7. SIGNIFICANCE OF REGULATORY STYLE 26 3.8. KEY WAYS TO MITIGATE BUSINESS RISK 27 3.9. Risk dash board every bank needs 28 3.10. ROYAL BANK OF SCOTLAND 29 3.11. RISK MANAGEMENT AT KENYA COMMERCIAL BANK (KCB) 29 3.12. Risk management in hotel and tourism industry in India and in the whole world 30 3.13. The management of risk in agricultural sector in the United States of America 31 3.14. THE ROLE OF INTERNAL AUDITORS IN RISK MANAGEMENT...
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...Since 2000, the size of the banking sector has grown rapidly, with credit/GDP rising from less than 10% to more than 35%. In 2000 two-thirds of banking assets were controlled by state-owned banks. Today well over 90% of bank assets is in the hands of foreign controlled banks. In this paper we firstly showed the step by step restructuring of the banking sector in Albania. Then the changes in the structure of financial intermediation and finally, the conditions of access to finance for firms in different years were analysed. For the first two topics, we used mainly data from the Bank of Albania like the Supervision Annual Reports, Annual Reports, Financial Stability Reports and time series found in its homepage. For the last topic, the BEEPS data were used to build different summary statistics and to test different null hypothesis with STATA. The first part was the introduction. In the second part we saw Albania after the fall of communism and the economic reforms in 1992, when the one tier banking system became a two tier. The Bank of Albania represented an independent central bank and the other banks were second tier banks. Many private banks and joint ventures entered the market after 1992. The National Bank of Greece, Tirana Bank, Dardania Bank, Italian-Albanian Bank and others were some of the players in the first years of the private market economy in Albania. However, they were not functioning as real financial intermediaries, which among others led to...
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...Executive Summary The banking system plays a vital role in underpinning the economic development of a country. In the backdrop of Financial Sector Reform Policy streamlining the country’s economy, Shahjalal Islami Bank Limited (SJIBL) has achieved great success in all areas of operations with ultimate objective of improving the socio-economic development of the country. This study attempts to evaluate job satisfaction of bank officers of the SJIBL. It focuses on the relative importance of job satisfaction factors and their impacts on the overall job satisfaction of officers. It also investigates the impacts of bank type, work experience, age, and sex differences on the attitudes toward job Satisfaction. The result shows that salary, efficiency in work, fringe supervision, and co-worker relation are the most important factors contributing to job satisfaction. The bank officers of SJIBL have higher levels of job satisfaction and they enjoy better facilities and supportive work environment. Work experience is found as the second most important factor affecting job satisfaction. Sex and age differences have relatively lower level of impact on it. The overall job satisfaction of the bank officers of the SJIBL is at the positive level. 1.0: Introduction With the opening up of the economy of Bangladesh, a dramatic change has been observed both in manufacturing and in service sectors. This has brought higher employment opportunities, increases in income level, and changes in consumption...
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...Managers want to make sure that they are selling the best product to their customers. Marketing is very important in organizations and without marketing; the company cannot make money, promote new products or be successful in their business. Marketing is always used every day in an organization. Marketing is the key in making organization be successful. When managers are trying to make money and make their company stand out this is where marketing comes in. The purpose of this paper is to explain the importance of marketing in organizational success. One will provide at least three examples from the business world to support their explanation. The importance of Marketing in organizational success The importance of marketing in organizational success is very important. Everyday organizations always want their business to achieve the best in their sales or try to sell and market a certain product. When the manager or the CEO that is over the biggest bank industry such as Bank of America they are always trying find a way to sell a new product to their customers. Marketing is very important to big organizations in how they make money and how...
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