...Barbecue isn’t just a way to cook food—it’s a social gathering that has brought people together for centuries. Grilling is a hobby that requires skill and patience. Making sure to have the right equipment is important. Sally Feldman, in her book “The Backyard Barbecue Cookbook” says the first thing a cook needs to know is how to correctly pre-cook using charcoal. Some meats require marinade, which is the next step. Fire is a dangerous beast, and controlling the temperature of it is necessary. Searing the meat allows moisture to be retained if done right. After learning the essentials, the cook can then move on to other grilling techniques such as smoking. Before getting ahead of ourselves however, it is best to take a look at the history of...
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...Kingsford Charcoal Target Market * Since three out of four US households owned a barbecue grill and over 80% of the grill ownership came from “younger, larger, and higher income families”, therefore these types of individuals would be the primary target market. (page 2) * In addition, men would be the ideal gender for the target market since “60% of barbecuers were men.” (Page 2) The men would also be “18-54 - die hard grillers” since after comparing both grilling methods of charcoal and gas, charcoal provided a more “hands on” experience as well as a better tasting flavor. The article states “from a blind test performed with 796 men and women ages 18-54 they asked to compare foods that were cooked on both gas and charcoal and the participants “preferred the taste of charcoal-grilled over gas”.(Page 8) * When it comes to taste the most appropriate target segment would be one who prefers “a real barbecue flavor, smoky flavor, and a taste like it was grilled over a fire.” (page 8) Even though charcoal takes longer to set up, it provides a better satisfaction in the taste category for the consumers. Well worth the wait. * Furthermore, two main target segments that Kingsford Charcoal should focus its efforts on are the Regular Exclusives as well as the Instant Exclusives. The benefits of targeting Regular Exclusives is that they enjoy the “hands on experience” that comes along with the quality and taste of their food. However, Instant Exclusives prefer the quick...
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...revenues (Narayandas, D., et al., 2006). Since the 1980s, Kingsford had a steady growth of one to three percent in revenues each year (Narayandas, D., et al., 2006). However, in July 2000, the first decrease in several years in the overall charcoal category took place. A team was put together to help determine the causes of the softening of sales and propose recommendations. They researched different areas in competition, pricing, advertising and promotion. Since 1998, Kingsford had not significantly advertised (Narayandas, D., et al., 2006). They also hadn’t raised prices for several years. The team now had to start considering these things in order to come up with solutions. Problem Consumers have developed a lack of interest in charcoal grilling. The overall sales in the industry have decreased (see Exhibit 1), so...
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...Kingsford: To Grill or Not to Grill? That’s not even a question. While certainly not politically correct by modern standards, this photo-illustration reflects the pervasive presence grilling has held in the United States since the 1950s when the Weber Kettle Grill and increasing suburbanization made it a defacto standard of American living. Then again, our modern American stereotype would have a man holding tongs in one hand and a beer in another standing at the grill, which is also not only incorrect, but not fully reflective of modern grilling. But yes, that is a real Kingsford bag. (Photo Illustration by Sandy Kreps) Team 3 Marketing Case Analysis Executive Summary The Kingsford brand of charcoal has found success through favorable conditions in its market traditionally, however conditions are now less favorable. A reduction in the charcoal market is affecting Kingsford even though its charcoal market share has increased. The consumer shifting trend from charcoal to gas grilling is now the primary threat to Kingsford and the charcoal market, and to combat this an action plan includes tight control on pricing, new pro-charcoal advertizing campaigns, and increased partnership with retailers and distributes. Conditions appear favorable for resurgence for Kingsford through these strategies. Introduction Clorox is a well known and historic house-hold brand, known primarily for home cleaning products. Founded in 1913, the company initially serviced the business...
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...How Sugar is Made - the History It is thought that cane sugar was first used by man in Polynesia from where it spread to India. In 510 BC the Emperor Darius of what was then Persia invaded India where he found "the reed which gives honey without bees". The secret of cane sugar, as with many other of man's discoveries, was kept a closely guarded secret whilst the finished product was exported for a rich profit. It was the major expansion of the Arab peoples in the seventh century AD that led to a breaking of the secret. When they invaded Persia in 642 AD they found sugar cane being grown and learnt how sugar was made. As their expansion continued they established sugar production in other lands that they conquered including North Africa and Spain. Sugar was only discovered by western Europeans as a result of the Crusades in the 11th Century AD. Crusaders returning home talked of this "new spice" and how pleasant it was. The first sugar was recorded in England in 1099. The subsequent centuries saw a major expansion of western European trade with the East, including the importation of sugar. It is recorded, for instance, that sugar was available in London at "two shillings a pound" in 1319 AD. This equates to about US$100 per kilo at today's prices so it was very much a luxury. In the 15th century AD, European sugar was refined in Venice, confirmation that even then when quantities were small, it was difficult to transport sugar as a food grade product....
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...[pic] ✓ INTRODUCTION ✓ ALLOTROPHIC FORMS OF CARBONS ✓ APPLICATIONS Carbon from Latin: carbo "coal" is the chemical element with symbol C and atomic number 6. As a member of group 14 on the periodic table, it is nonmetallic and tetravalent—making four electrons available to form covalent chemical bonds. There are three naturally occurring isotopes, decaying with a half-life of about 5,730 years. Carbon is one of the few elements known since antiquity. There are several allotropes of carbon of which the best known are graphite, diamond, and amorphous carbon. The physical properties of carbon vary widely with the allotropic form. For example, diamond is highly transparent, while graphite is opaque and black. Diamond is among the hardest materials known, while graphite is soft enough to form a streak on paper (hence its name, from the Greek word "to write"). Diamond has a very low electrical conductivity, while graphite is a very good conductor. Under normal conditions, diamond has the highest thermal conductivity of all known materials. All carbon allotropes are solids under normal conditions with graphite being the most thermodynamically stable form. They are chemically resistant and require high temperature to react even with oxygen. The most common oxidation state of carbon in inorganic compounds is +4, while +2 is found in carbon monoxide and other transition metal carbonyl complexes...
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...you have performed the analysis, there are four basic competitive strategies to consider. 1. Become the low-cost supplier. By under-pricing the competition, you can achieve greater volume, which can drive your costs down even further by realizing economies of scale. Of course, it's important to still maintain a healthy profit margin so the key here is to lower costs, not just prices. 2. Achieve product or service quality differentiation. Think about the hundreds of companies that have achieved such differentiation for themselves. Take L'Oreal, for example. Why have they used the slogan "I'm worth it" for so many years? And are there really any other crackers on grocery store shelves that have the image of Ritz? What's the real difference between Coke and Pepsi, or between Skippy and Jif peanut butter? Why do you keep returning to the same dealership to have your car serviced? Why do many of us follow our favorite hair...
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...CHAPTER 1 INTRODUCTION As the demand of Food Industry continues to upsurge at the present time, people as the consumers tend to explore for a unique food outlet which can offer products suitable to their taste and preferences. Since meals on the go are nothing new in the Food Service Industry, there is an outgrowing demand of people who are looking for healthy, “Home- Cooked Meals” and finding them outside their traditional way of eating. Food that is flavorful and healthy is making the grade, which explains why ethnic or native meals are among top home meal replacement preferences. Hence, Food chains are becoming popular already. Considering this fact, the proposed business is entitled “Harampangan ha Sinirangan”, this has the quickness of the service in fast-food chains and the convenience that most upscale restaurants gives to its customers and top it all with meals and delicacies that are inspired by purely Eastern Visayas Cuisine. The local residents and tourists as the major target beneficiaries, tend to discover a place where to gather, relax, enjoy and eat something new. Having these ideas, the proposed business would be a place that would cater with that needs and wants. It would be first Food Outlet that would offer purely native meals and delicacies. The proposed business would be situated at Real Street, Sagkahan Tacloban City. It is therefore accessible and is located near with the prospective target consumers. The proposed business would not only...
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...Country of Asylum T. Cole Andrews Chapter 1 4 Chapter 2 11 Chapter 3 21 Chapter 4 30 Chapter 5 40 Chapter 6 53 Chapter 7 65 Chapter 8 86 Chapter 9 98 Chapter 10 107 Chapter 11 123 Chapter 12 136 Chapter 13 150 Chapter 14 167 Chapter 15 173 Chapter 16 188 Chapter 17 202 Chapter 18 216 Chapter 19 219 And among the cities which ye shall give unto the Levites there shall be six cities for refuge, which ye shall appoint for the manslayer, that he may flee thither. Numbers 35: 6 Country of Asylum Chapter 1 It was just beginning to get hot in Tikrit when I first realized I might have to kill this new man of my wife’s. It’s possible I overreacted to everything. You have to get up pretty early to call the States, if you want your privacy and you want to catch anybody awake at home; at home it’ll be sometime the night before. The desert is cool in the mornings too, or cooler, so that you’ll see the occasional soldier getting his PT in before it gets too hot, but he’s usually far enough away that you don’t have to whisper. I would watch the big black beetles fighting with each other in the dirt (they’re way bigger here than they are at home) while waiting for the call to go through. It always...
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...Flipped by Wendelin Van Draanen More praise for FLIPPED: “We flipped over this fantastic book, its gutsy girl Juli and its wise, wonderful ending.” —The Chicago Tribune “Delightful! Delicious! And totally teen.” —BookPage * “With a charismatic leading lady kids will flip over, a compelling dynamic between the two narrators and a resonant ending, this novel is a great deal larger than the sum of its parts.” —Publishers Weekly, Starred “A wonderful, light-hearted novel.” —Library Talk “This is a wry character study, a romance with substance and subtlety.” —Booklist “A highly agreeable romantic comedy.” —Kirkus Reviews Dedicated with infinite love to Colton and Connor, who make me feel like so much more than the sum of my parts. Special thanks to… my husband, Mark Parsons, who helps me feel the magic, and my excellent editor, Nancy Siscoe, for her care and insight (and for making me stick to a reduced-filler diet). Also, eternal gratitude to Tad Callahan and Patricia Gabel, who were on the ball when we needed it most. Finally, thanks to Jeanne Madrid and the staff at Casa De Vida—may you keep the spirit. CONTENTS Diving Under Flipped Buddy, Beware! The Sycamore Tree Brawk-Brawk-Brawk! The Eggs Get a Grip, Man The Yard Looming Large and Smelly The Visit The Serious Willies The Dinner Flipped The Basket Boys Diving Under All I've ever wanted is for Juli Baker to leave me alone. For her to back off — you know, just give me some space. It all started the summer before...
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...Contents Title Page Dedication Prologue CHAPTER ONE: Republicans and Democrats CHAPTER TWO: Values CHAPTER THREE: Our Constitution CHAPTER FOUR: Politics CHAPTER FIVE: Opportunity CHAPTER SIX: Faith CHAPTER SEVEN: Race CHAPTER EIGHT: The World Beyond Our Borders CHAPTER NINE: Family Epilogue Acknowledgments About the Author Also by Barack Obama Copyright Prologue IT’S BEEN ALMOST ten years since I first ran for political office. I was thirty-five at the time, four years out of law school, recently married, and generally impatient with life. A seat in the Illinois legislature had opened up, and several friends suggested that I run, thinking that my work as a civil rights lawyer, and contacts from my days as a community organizer, would make me a viable candidate. After discussing it with my wife, I entered the race and proceeded to do what every first-time candidate does: I talked to anyone who would listen. I went to block club meetings and church socials, beauty shops and barbershops. If two guys were standing on a corner, I would cross the street to hand them campaign literature. And everywhere I went, I’d get some version of the same two questions. “Where’d you get that funny name?” And then: “You seem like a nice enough guy. Why do you want to go into something dirty and nasty like politics?” I was familiar with the question, a variant on the questions asked of me years earlier, when I’d first arrived in Chicago to work in low-income neighborhoods. It signaled a cynicism...
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...Growing Up Asian in Australia file:///D|/ /Calibre Library/Wei Zhi/Growing Up Asian in Australia (799)/text/part0000.html[2014-6-18 23:54:32] Growing Up Asian in Australia file:///D|/ /Calibre Library/Wei Zhi/Growing Up Asian in Australia (799)/text/part0000.html[2014-6-18 23:54:32] Growing Up Asian in Australia Growing up Asian in Australia file:///D|/ /Calibre Library/Wei Zhi/Growing Up Asian in Australia (799)/text/part0001.html[2014-6-18 23:54:33] Growing Up Asian in Australia Growing up Asian in Australia ...................................... Alice Pung Edited by file:///D|/ /Calibre Library/Wei Zhi/Growing Up Asian in Australia (799)/text/part0002.html[2014-6-18 23:54:33] Growing Up Asian in Australia Published by Black Inc., an imprint of Schwartz Media Pty Ltd Level 5, 289 Flinders Lane Melbourne Victoria 3000 Australia email: enquiries@blackincbooks.com http://www.blackincbooks.com Introduction and this collection © Alice Pung & Black Inc. Individual works © retained by the authors. Reprinted 2008 . ALL RIGHTS RESERVED. 2008. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form by any means electronic, mechanical, photocopying, recording or otherwise without the prior consent of the publishers. Photo of Hoa Pham by Alister Air. Photo of Joy Hopwood by Yanna Black. The National Library of Australia Cataloguing-in-Publication entry: Pung, Alice (ed.) Growing up...
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...Instantly How to Connect Anyone with LEIL LOWNDES New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2009 by Leil Lowndes. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-154586-0 MHID: 0-07-154586-7 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-154585-3, MHID: 0-07-154585-9. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. To contact a representative please visit the Contact Us page at www.mhprofessional.com. TERMS OF USE This is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGraw-Hill”) and its licensors reserve all rights in and to the work. Use of this work is subject to these terms. Except as permitted under the Copyright Act...
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...errrCHAPTER 1 MOON. GLORIOUS MOON. FULL, FAT, REDDISH moon, the night as light as day, the moonlight flooding down across the land and bringing joy, joy, joy. Bringing too the full-throated call of the tropical night, the soft and wild voice of the wind roaring through the hairs on your arm, the hollow wail of starlight, the teeth-grinding bellow of the moonlight off the water. All calling to the Need. Oh, the symphonic shriek of the thousand hiding voices, the cry of the Need inside, the entity, the silent watcher, the cold quiet thing, the one that laughs, the Moondancer. The me that was not-me, the thing that mocked and laughed and came calling with its hunger. With the Need. And the Need was very strong now, very careful cold coiled creeping crackly cocked and ready, very strong, very much ready now—and still it waited and watched, and it made me wait and watch. I had been waiting and watching the priest for five weeks now. The Need had been prickling and teasing and prodding at me to find one, find the next, find this priest. For three weeks I had known he was it, he was next, we belonged to the Dark Passenger, he and I together. And that three weeks I had spent fighting the pressure, the growing Need, rising in me like a great wave that roars up and over the beach and does not recede, only swells more with every tick of the bright night's clock. But it was careful time, too, time spent making sure. Not making sure of the priest, no, I was long sure of him. Time spent to...
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...GAME CHANGE OBAMA AND THE CLINTONS, MCCAIN AND PALIN, AND THE RACE OF A LIFETIME JOHN HEILEMANN AND MARK HALPERIN FOR DIANA AND KAREN Contents Cover Title Page Prologue Part I Chapter One – Her Time Chapter Two – The Alternative Chapter Three – The Ground Beneath Her Feet Chapter Four – Getting to Yes Chapter Five – The Inevitables Chapter Six – Barack in a Box Chapter Seven – “They Looooove Me!” Chapter Eight – The Turning Point Chapter Nine – The Fun Part Chapter Ten – Two For the Price of One Chapter Eleven – Fear and Loathing in the Lizard’s Thicket Chapter Twelve – Pulling Away and Falling Apart Chapter Thirteen – Obama Agonistes Chapter Fourteen – The Bitter End Game Part II Chapter Fifteen – The Maverick and His Meltdown Chapter Sixteen – Running Unopposed Chapter Seventeen – Slipping Nooses, Slaying Demons Part III Chapter Eighteen – Paris and Berlin Chapter Nineteen – The Mile-High Club Chapter Twenty – Sarahcuda Chapter Twenty-One – September Surprise Chapter Twenty-Two – Seconds in Command Chapter Twenty-Three – The Finish Line Epilogue – Together at Last Index Author’s Notes About the Authors Copyright About the Publisher Prologue BARACK OBAMA JERKED BOLT upright in bed at three o’clock in the morning. Darkness enveloped his low-rent room at the Des Moines Hampton Inn; the airport across the street was quiet in the hours before dawn. It was very late December 2007, a few days ahead of the Iowa caucuses. Obama had been sprinting flat out...
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