Introduction
Brand Name: Coca-Cola
Drink Type: Soft Drink
Founded in 1886, the coca-cola company is the world’s leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups. The company’s corporate headquarters are in Atlanta, with local operations in over 200 countries around the world.Although Coca-Cola was first created in the United States, it quickly became popular wherever it went. Our first international bottling plants opened in 1906 in Canada, Cuba and Panama, soon followed by many more. Today, Coca-Cola has a portfolio of more than 3,000 beverages. Coca-Cola has 92,400 employees worldwide. More than 70 percent of our income comes from outside the U.S., but the real reason we are a truly global company is that our products meet the varied taste preferences of consumers everywhere.
The Coca-Cola Company which is often referred to as simply Coca-Cola or Coke.Coke is one of the world’s most recognizable and widely sold commercial brands.
Coke History in Pakistan
The Coca-Cola Company began operating in Pakistan in 1953. Coke, Fanta and Sprite are the brands with whom Coca-Cola is operating in Pakistan. The plants are in Karachi, Hyderabad, Sialkot, Gujranwala, Faisalabad, Rahim Yar Khan, Multan and Lahore. The Coca-Cola Company in Pakistan has invested over $130 million (U.S) and coke has successfully provided 61 years of dedicated service to its customers in Pakistan. Since the beginning of Coke Company the firm has been continuously changing its slogans and that’s a very creative idea to get the attention of the customers.

VISION STATEMENT * People: Be a great place to work where people are inspired to be the best they can be.

* Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.

* Planet: Be a responsible