...There are many competitors in the market will be targeting. From The Secret Headquarters to Fallout Comics which are located within 20 miles of the Florida State University. Both stores offer a wide verity of collectables ranging from comics, trading cards and action figures. These two stores along with an upcoming store demolition comics which is a franchisee are very strong in the market as of right now. Demolition offers a wide selection of things found in the store but also online. They are an international seller with over four locations in Florida alone, slowly moving up the pan handle. As of right now only one offers online selling abilities and our small in size lacking any place for students to come and relax and hang with their friends which is the true experience of and comic. Trading card shop. The competitive advantage we have over all three is that we would be cornering the market for having a brick and mortar that also offers games and a relaxing environment to explore what’s new in the comic/trading card world. Shows like Comic Book Men have showed what it is to go to a comic book store, being able to have a good time with friends while having a judge free environment. The reason that these are considered true competition is that they are multiple store operations that may be able to enact marketing that may be detrimental to the effectiveness of our business possibly taking away from incoming...
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...The benefits and risks of comics in education by Corey Blake | January 30, 2013 This doesn’t come as a surprise to a lot of us, but a recent study confirms what’s been theorized for years: Comics are a stronger learning tool than text books. It’s gratifying to see for the already-converted, but it should also be a strong signal to publishers and educators that the recent exploration of comics in schools is the right way to go. After all, the brain processes images 60,000 times faster than it processes text. Image-based storytelling is a powerful educational tool. Comics are probably more able to combine story and information simultaneously, more effectively and seamlessly, than almost any other medium. Just look at how easily we superhero fans memorize our favorite character’s power levels, sound effects, costumes and history. I could chronologically sort Cyclops’ outfits over the past 50 years faster than I could list the first 10 presidents of the United States. Why? Because there is a colorful narrative in comics form tied to Cyclops that captured my imagination when I was young. Meanwhile, there was a dry narrative tied to the U.S. presidents, probably more like a litany of facts occasionally brought to life by a good teacher. That doesn’t mean a history comic needs to give George Washington a ruby-quartz visor and Spandex, of course (although that would be pretty awesome!). U.S. history is actually pretty crazy and interesting on its own, but the engagement level will...
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...DUNKIN’ DONUTS PRESS KIT July 2012 Dunkin’ Donuts, At-A-Glance Dunkin‘ Donuts is owned by Dunkin' Brands Group, Inc. (Nasdaq: DNKN), one of the world's leading franchisors of quick service restaurants. Dunkin‘ Brands is the parent company of both Dunkin‘ Donuts and Baskin-Robbins. Dunkin' Brands Group, Inc. is headquartered in Canton, Massachusetts. At the end of 2011, Dunkin‘ Brands Group, Inc. had franchisee-reported sales of approximately $8.3 billion. Dunkin‘ Brands, the parent company of Dunkin‘ Donuts and Baskin-Robbins is one of the largest QSR (quick service restaurant) companies in the world with nearly 7,000 retail shops in nearly 60 countries worldwide. Dunkin‘ Brands Group, Inc. has a nearly 100 percent franchised model. There are more than 10,000 Dunkin‘ Donuts restaurants in 32 countries. Dunkin’ Donuts Locations (For Q1 2012) Countries Aruba Bahamas Bulgaria Canada Chile China Colombia Ecuador Germany Guatemala Honduras India Indonesia Korea Kuwait Lebanon Malaysia New Zealand Oman Pakistan Panama Peru Philippines Puerto Rico Qatar Russia Saudi Arabia Singapore Spain Thailand United Arab Emirates United States U.S. Alabama Arizona Colorado Connecticut Delaware Florida Georgia Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Mississippi Missouri Nevada New Hampshire New Jersey New Mexico New York North Carolina Ohio Oklahoma Pennsylvania Rhode Island South Carolina Tennessee Texas Vermont...
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...Southern Style Coffee Shop The following paper will focus on the start up of a coffee shop named Southern Style Coffee Shop. This paper will provide the project scope and management aspects of starting the coffee shop. The paper will successively present the steps required for starting the coffee shop, starting with an analysis of the target segment of customers and the coffee shop’s specific features, continuing with the project’s objectives and other specific issues, like project scope management, methods for ensuring the project’s success, the project’s scheduling and communication management, as well as several recommendations aiming at presenting some ideas that will lead to the coffee shop’s success on a short and long term basis. The reason I chose to write on the Project management of opening a coffee shop is because I have a knack for running my own business and a coffee shop would be a prevalent business to become successful in. Opening a coffee shop will also give me the opportunity to market the business on a national platform and this subject offer me plenty of reference material and information to create a successful marketing objective. The basic services of the new coffee shop will include offering all kinds of coffee, satisfying any customer, from simple customers to very sophisticated ones. Additional services refer to chocolate, which is considered by some to be going hand in hand with coffee. Therefore, the new coffee shop will also sell...
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...Project Proposal: Local Grind To Investors Investing PM592 – Summer 2011 Executive Summary When you think of coffee in the Northwest, most people know there is Starbucks and small coffee shops. Coffee shops have become a familiar feature of American communities, not only for the purchase of a morning cup of coffee and snacks, but for mid-day and evening as well. With the introduction of fancy espresso-based coffee and drinks, people are spending between $3 and $6 for their cappuccino, mocha latte, vanilla ice blended drink, or other flavored drink that may be coffee based. Privately owned coffee houses have been on the increase for over 20 years because they are relatively recession proof. Leading companies, such as Starbucks and Peet’s, are located in almost every major city in the US. Small unique coffee shops like the Local Grind are able to compete with these larger chains; they are able to develop competitive advantages by catering to the specific demographics of their location and by personalizing their services to cater local needs. Our goal is to provide quality coffee related services and products by capitalizing on an untapped demographic that has many potential un-serviced customer. To accomplish our goals, we are requesting $100,000 from your company, as an initial investment to set up operations. We plan to invest an additional 20% from our own resources, up front, for the start up operational costs. Local Grind is scheduled to open for business...
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... Starbucks, an international coffee house chain, started to expand its business overseas. Starbucks first tested the Japanese market by establishing joint ventures with local retailers. By 2001, Starbucks had more than 150 stores and plans to continue its success at a brisk pace. The company began by entering into joint ventures with local businessmen that allowed Starbucks to retain control and have the benefits of a local operating partner, Starbucks was able to embark on an aggressive expansion campaign, and successfully opened in foreign markets by 2001. This plan made the opening of over 600 stores located out of the United States possible. The decision to expand internationally gave Starbucks the ability to reach a larger market and meet its stated growth goals. More than 200 units in other countries, including China, Japan, Kuwait, Lebanon, New Zealand, Malaysia, the Philippines, Singapore, South Korea, Taiwan, and Thailand. http://www.fundinguniverse.com/company-histories/Starbucks-Corporation-Company-History.html * An outline explanation of the chosen international organization Starbucks Mission Statement To inspire and nurture the human spirit– one person, one cup and one neighborhood at a time Product Strategy Psychographics Changes in the social and economic structure of the country are resulting in higher levels of disposable income and a greater interest in Starbuck products and merchandise. At the same time, other coffee shops are trying to tap in on...
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...The industry of premium coffee production has had a shadow cast over it by the coffee juggernaut, Starbucks. As any American who has been out of their home in the last fifteen years knows, Starbucks has virtually taken over the coffee retail business all over the US. It would prove quite difficult to go to any relatively large city or town and not see at least two Starbucks retail stores or find their products in the local grocery store. With such a formidable competitor present in the industry, it seems improbable that any other producer of premium coffee would be able to compete. A small, Vermont based coffee brewer by the name of Green Mountain Coffee Roasters (GMCR) has managed to carve out a piece of the market for itself and has begun spreading all over the northeast United States. Originating in 1981, Green Mountain Coffee was originally supplied to customers of a small café but once word spread of their high quality coffee beans and unique selection and roasting process, their product began to spread to different venues. Restaurant and hotel demand boost Green Mountain into the wholesale industry. Within the next fifteen years they had opened twelve company stores that were responsible for ten percent of their income. However, they noticed a steady decline in the returns they were seeing from these retail stores and decided to close its stores; a risky move considering that they had always been an important means of providing samples of their product to the consumer. Despite...
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...Executive Summary This paper will focus on the diversity audit that has been done for Starbucks Coffee Company. The audit will have a description of the company’s background along with viewing the company’s different types of practices that they use that involves diversity. We will be viewing the company’s statements and conducting research on previews interviews and even viewing news articles about the company. We will find out what the organizations diversity practices will consist of according to the deep research that will be conducted. The audit will consist of learning about the background of Starbucks and how the company addresses and approaches diversity within their organization. The paper will be focusing on David A Thomas and Robin J Ely’s three paradigms of diversity which consist of” discrimination and fairness, access and legitimacy and learning and effectiveness paradigm” to compare and contrast the methods that Starbucks uses as a form of diversity. Finally, making some suggestions and recommendation on how Starbucks can improve their current state of diversity. First we will discuss how Starbuck came about the companies background along with the diversity methods they have been using allowing them to become very successful. Organizational Background Howard Schultz is the CEO of Starbucks and the founder of this company since 1982. In his opening mission statement he states “Our mission: to inspire and nurture the human spirit-one person, one cup and one...
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...I carried information about all below items from Metro departmental store Tokar niaz bag Lahore. The information’s are as follows, * Alakozai tea Alokozay Tea produces the purest & finest tea products that make up a variety of black teas, green teas, flavored teas and herbal infusions. Each one is distinct in taste and unique in aroma, with flavors that cannot be replicated. Uncompromising in our approach to quality, we only use the top leaves of the tea plant. * Reem basmati Rice Produced by ; Reem Rice Mills Price; 82 per kg In the province of west Punjab in Pakistan, the delta of Rivers Ravi & Chenab consisting of Districts of Sheikhupura, Sialkot, Gujranwala & Lahore has been gifted by nature with special alluvial clayey soil which irrigated by perennial waters of these rivers nurtured by monsoons during Paddy season in July & August, gives birth to finest Basmati Rice with its aroma, elongation & fluffiness upon cooking. It is in this delta that Basmati Rice is grown from centuries, which is not only the folklore of Punjab but also is the heritage of Pakistan. * Tefal kettle Price; 1200RS tefal is a French cookware and small appliance manufacturer owned by Groupe SEB. Prepare hot drinks in style with one of the attractive kettles. * Luminarc plate set Price; 1199Rs Luminarc is the oldest brand currently sold by Arc, launched in 1948. Arc International is a French manufacturer and distributor of household goods. ...
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...CASE 1 – 1 Starbucks - Going Global Fast ------------------------------------------------- ------------------------------------------------- Didem Akdemir ------------------------------------------------- Mignon Pemberton ------------------------------------------------- Yunella Webb ------------------------------------------------- ------------------------------------------------- 2 IBMS Feb11 Table of Contents 1. Summary 2 2. Questions 4 3. Sources 6 1. Summary Starbucks’ success Starbucks is one of the largest chains of coffee shops in the world. They started their business in the early 80s as a tiny chain of Seattle coffee shops, grew rapidly in the 90s and now own 5,689 coffee shops in 28 countries. This chain of coffee shops is very well managed by a well-seasoned management team popularly known as H2O, because of Howard Schultz (Chairman and Chief Global Strategist), Howard Behar ( Head of North American Operations), and Orion Smith (CEO). This year (2002) it had about 1200 and it was still in the early stages of its plan to colonize the world. Problem Although, the company has expanded enormously, since it went public in 1991, this growth can not last much longer. New profits in the saturated home market are difficult to make. Although, there are still 8 states with no Starbucks stores in the U.S. One outlet for every 9400 people is the norm according to Starbucks and this has not been reached yet. The company admits that while...
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...traveled to Italy. He was very impressed by the Milanese coffee culture and the way of its services. He really liked the espresso bar that had attracted a lot of customers. Upon his return he suggested that Starbucks set up an espresso bar in the corner of their downtown shop. His idea was to make it a place where people go to relax and enjoy others, or just be alone - a third place in people’s lives besides home and work. When given the opportunity, Schultz purchased the company from the original founders and began opening new stores. At a time when the market was flooded with cheap, 50 cent coffee, Schultz decided to sell whole beans and premium-priced coffee beverages by the cup. His primary market was affluent, well-educated, white-collar patrons (skewed female) between the ages of 25 and 44. Starbucks branding strategy was divided into three components: coffee, service, and atmosphere. The company prided itself on offering the highest-quality coffee in the world, sources from Africa, Central and South America, and Asia-Pacific regions. The second component, service, refers to the company’s personal relationship with the customer; an effort to reach out and create an uplifting experience. Finally, Starbucks wanted to create an appealing atmosphere in each of its stores that would encourage customers to lounge around for a while. These three components would create an “experience” around the consumption of coffee, adding an alluring activity which could be weaved into...
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...parts, and the rooms. T.S Elliot presents and adds to the development of the narrator’s character with imagery and metaphors. For instance, Prufrock is very concerned about his reputation, and he doesn’t want to stick out in a crowd. He’d rather people not notice him at all. In lines 2-3Although it doesn’t directly deal with body parts, the simile comparing the evening to a patient who has been put under anesthesia “etherised” on a surgery table prepares us for all the metaphorical "surgery" and "dissecting" that Prufrock does when he sees people only as body parts. Also, Prufrock says that the spoons he uses to measure his coffee are like a "measure" of his life, as well. Here the spoon is a synecdoche that actually refers to the whole process of sitting around in the afternoon and sipping on a caffeinated drink. Basically, he lives from one cup of coffee or tea to the next. Another example of imagery is when Prufrock presents the "claws"; the claws are synecdoche. They stand for a crab, which is the animal you’d most likely think of as scurrying on the ocean floor. Prufrock is calling himself crab-like. He is also consumed with thoughts of his own death he refers to his balding head and the eternal Footman (death), and he is afraid. The poem is filled up with his own anxiety and his feeling of being at a loss, not only in how he should proceed how he should presume but also in where he fits in the world. On the other hand, you have this world of “tea and cakes and...
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...Alternative Beverage Industry Analysis PepsiCo Justin Baumgartner Cover Letter: To: Mr. Morgan From: Justin Baumgartner Re: Environmental and Industry Analysis – Alternative Beverage Market Recommendations for PepsiCo’s strategy in Alternative Beverages Date: September 19, 2012 Attached you will find my analysis of the alternative beverage markets in 2009. The analysis includes an assessment of the competition in the alternative beverage market using Michael Porter’s Five Competitive Forces framework. I have also identified key drivers for change and key success factors for competing successfully in this market. Using information, I have then provided a set of recommendations for PepsiCo’s future strategy in alternative beverages. Briefly, my analysis of competition in alternative beverages shows the market to be very competitive. The drivers for change that will influence competition in this industry in the future are technology/globalization and changing in societal concerns, attitudes, and lifestyles. The key success factors that all firms competing in this market must be addressed are product differentiation, size of their organizations, and brand loyalty. This analysis suggests my recommendation to you regarding PepsiCo’s strategy to be brand loyalty, globalization, and product innovation. I hope you will find this information to be valuable to your firm and I thank you for the opportunity to provide this service. Alternative Beverage Industry...
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...Introduction New Harvest Coffee Roaders is a brand which sells coffee. The firm “was founded in 2000 by RikKleinfeldt and Paula Anderson” (Retrieved from http://www.newharvestcoffee.com/about-us/who-we-are). They are located in the downtown of Providence, Rhode Island, in America but work all over the country. The main goal of this company is to offer high quality product produced in a sustainable process. To that, they firstly worked a lot with Fair Trade which was its main supplier. But as it “doesn’t really fulfill [the brand’s] objective” (Contemporary Business, Boone and Kurtz, 2010, p 565), New Harvest stopped working with them. Actually, the main point for New Harvest was they wanted to be able to select their product in view to control the quality of their final offer. And that was impossible by working with Fair Trade. So New Harvest developed its own sourcing way. That impact on many factors about the firm’s product such as the price but also the quality. Those both factors increase. The price due to the fact that suppliers weren’t helped by Fair Trade and the quality because New Harvest started to select and choice the coffee they bought. This way to sourcing the coffee is totally not concerning by the New York Stock Exchange regulation as prices didn’t follow the settlement of the “Big Board”. They are fixed after a negotiation between farmer and New Harvest according to the laws of supply and demand. The coffee is no longer considered as a commodity. New...
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...Introduction to Business Group Name: - Donald duck Title of assignment: - Star Bucks details Date of submission: - 19 October 2006 Students: - AIBAK / 48563 BURHAN / 48553 MUSTAFA / 48257 MUHAMED / 48256 Title Page |Introduction |2 | |History and background |2 | |Mission Statement |3 | |Annual Report |4 | |Vision |4 | |Marketing Policy |5 | |Target market |6 | |Board of Directors |8 | |Analyst Coverage |9 | |Passion for Perfection ...
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