...turnover rate low because the employees will be motivated to do their jobs better and less people will be losing their jobs. The Mars Company keeps televisions throughout their faculties to show how the company is doing to the employees, which helps keep them driven because they get a good compensation off the great jobs they do for the company. Employees also get good compensation when they are on time and work together, because of this the employees will stay with the company longer and the company will not have to hire any new people, which would cost the company twice an employee’s salary to find and train a new person for the job. With the employee compensation and the company’s financial results tied together the Mars’s work place is a happy and thriving place that keeps its employees around for many generations, which keeps the employee turnover rate at less the five percent. 2. The Mars Company cam leverage its “Best Company” award to attract new employees and customers because it shows they encourage employee advancement and that customers are high priority. Since little is known about the Mars Company the little information they do give goes along way; like the fact that their quality principle is “the consumer is our boss, quality of our work and value of money is our goal” shows a lot about the company in just that small sentence, that they care greatly about the customers opinions and the excellence of work that goes into each product made by them. With just that...
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...------------------------------------------------- Entrepreneurial Leadership ------------------------------------------------- BUS508029VA016-1122-001 Dr. Etido Akpan Lisa Forlow 1/21/12 An entrepreneur is defined as a risk-taking businessperson in the private-enterprise (capitalistic) system. The businesses under this system can be for profit, meaning they ultimately focus on making money; or Not-for-Profit, meaning they have a bottom line objective other than returning profits to their owners. Within the realm of for-profit businesses, analysts break it down even further into business purely out to make a profit, or “socially responsible” businesses, meaning that in addition to making money, proprietors are also out to make a difference in society by contributing profit resources to the community, protecting the environment, or developing programs to further more abstract social agendas. One example of a purely for-profit company is Crystal Clear Technologies (CCT) based out of St. Petersburg, Florida. CCT was founded in 2002, by Crystal Culbertson after she finished her tour as a Logistics Specialist in the United States Air Force, and was designed to help streamline the procurement process for the military [ (Joyner, 2011) ]. She has been described as extremely persistent and has an extensive knowledge of the contract and procurement rules pervading this line of work [ (Trigaux, 2011) ]. In 2011, Crystal Clear Technologies made it on Inc. Magazine’s Top...
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...Tim’s Coffee Shoppe AB299: Associates Capstone in Management May 14, 2014 I believe that the coffee shop should get their beans from Brazil. Brazil is a coffee giant producing over 40 percent of the world's coffee! Most of this is lower grade Arabica and even lower grade robusta, but there are some special Brazilian coffees out there. The other is that there are some very good Brazilian coffees. A great high quality Brazil is soft, nutty, low acid, with nice bittersweet chocolate tastes. A good Brazil can add a lot to espresso blends, and is great straight. The coffee plant can tolerate low temperatures, but not frost. Milder frosts, called "white frosts", kill the flowers that grow into the harvested cherries, but new flowers are regrown by the tree the next season. White frosts only affect the following year's harvest, but more severe frosts, "black frosts", kill the entire tree and have more long-term consequences. Brazil wants to boost exports of roasted blends, while reducing the sale of green beans and start importing coffee from countries such as Colombia to blend with its own beans, Trade Minister Fernando Pimentel said. The vast majority of coffee farms in Brazil are less than ten hectares in size. According to the Diagnóstico da Cafeicultura em Minas Gerais, 71% of farms are less than 10 hectares, 25% of farms had less than 50 hectares, and only 4% of farms were larger than 50 hectares. Brazil is the world's largest coffee producer and produces around 25% of...
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...begins 8:15 – 8:40 coffee & croissants for 1C parents and staff 7:30 p.m. Meet the Teacher evening - Year 4-6 parents Tog Day for Relay for Life 7:30 p.m. Meet the Teacher evening - Year 3 parents 8:15 – 8:40 coffee & croissants for 1H parents and staff 8:15 coffee followed by 6L class assembly 8:15 – 8:40 coffee & croissants for 3H parents and staff All day Y5 to Hampton Court 8:15 – 8:40 coffee & croissants for R1 parents and staff 8:15 coffee followed by 2M class assembly 7 p.m. Prizegiving at Winston Churchill Hall 12 – 2 p.m. PA Welcome event for new parents Scholastic Book Fair arrives 8:15 – 8:40 coffee & croissants for 3B parents and staff Scholastic book Fair departs Harvest Festival Rehearsal at All Saints 9 – 11 a.m. 9:15 a.m. Upper School Harvest Festival at All Saints’ Church 6 – 9 p.m. Y2-6 parents’ evening 7 – 9 p.m. Lower School parents’ evening (N, R, Y1) All day Y3 to St. Alban’s Cathedral 8:15 – 8:40 coffee & croissants for R2 parents and staff Harvest Festival at Lower School: 8:45 a.m. Nursery; 9:15 a.m. Reception; 9:45 a.m. Y1 6 – 9 p.m. Y2-6 parents’ evening 7 – 9 p.m. Lower School parents’ evening (N, R, Y1) School at Work Open Morning 8:15 coffee followed by 6S class assembly All day Y4 to Roald Dahl Museum 4 – 6 p.m. Lower School parents’ evening (N, R, Y1) 8:15 coffee followed by 2H class assembly All day – Reception trip to London Wetlands Week 8/9 Week 10 Thu Nov 08 Fri Week 11 Tue Wed Thu Fri Nov 09 Half Term 8:15 – 8:40 coffee & croissants for N1...
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...3 Comprehensive method of estimating customer demand………………… 8 6.4 Reduce the Variety of Breads ………………………………………………. 9 6.5 Reorganize the Menu …………………………………… ………………….. 10 6. Conclusion………….……………………………………………………………. 11 7. Appendix…………………………………………………………………………… 13 1. Company Profile Great Harvest Bread Company- Fresno is a franchise bakery that bakes a variety of fresh bread and sweets daily. Since the Fresno Branch opened over 11 years ago, the store mills their own wheat on-site every day and use the flour within 48 hours of milling it, ensuring that customers will receive the entirety of the whole-wheat kernel with every bite they take. They make different types of bread every day, and a new menu is introduced every month. Great Harvest Fresno have set the bar of quality as high as it can get for their customers, promising their clients a fresh loaf of bread when they eat it in the store or take it home. Making bread from scratch is a philosophy that separates the Great Harvest Company from most other competitors and is the core advantage of the company. During Our site visit, Mr. Marzouk, the franchise owner of Fresno’s Great Harvest, stated to our group “I always say that the analogy between us and our competitors is like the difference between handmade and machine made carpets. While they may look alike, the quality is certainly different.” The Fresno branch also makes cinnamon rolls, scones,...
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...Starbucks Coffee Brand Audit Simon Mc Nally Simon Mc Nally Table of Contents Starbucks Brand Audit May 10th 2010 Company Analysis ..................................................................................................................................3 Market Analysis ......................................................................................................................................3 Brand Analysis ........................................................................................................................................4 Consumer Analysis .................................................................................................................................5 Competitor Analysis...............................................................................................................................6 Strategy .....................................................................................................................................................7 Key Fact .............................................................................................................................................................. 7 Target Group ..................................................................................................................................................... 7 Proposition...............
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...Opening Statement Broadway Café is a family owned coffee shop located in Greenville, NC . The coffee shop specializes in many different products including: coffee, tea, a full service bakery, and a homemade sandwich, soup, and salad shop. My grandfather has ran the business for 59 years using no technology this process worked up until five years ago now business is steadily declining now it is time for change. The first step to insure success is to invest in computers to store recipes, payroll, inventory, ordering, and marketing coupons. A valid website will also be helpful. So, I came up with many ways to make our family coffee shop better. Our new website is http://broadwaycaf.webstarts.com this should help us to reach a wider range of people. Our company name will also be put on popular search engines such as Google, Yahoo, and Bing this process will make it easier for our customers to find. A suggestion page will also be added to the website to get feedback from our customers. To obtain new customers I would need to advertise and set a grand re-opening. This will allow customers to view the changes being made with products, staffing, and procedures while still keeping the environment traditional. Competitive Advantage It is very important for us to have competitive advantage because it helps us to be in a better position in the business environment. This process will allow us to have high quality good at a reasonable price for the market. We will use bargaining...
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...Green Mountain Coffee Case Porter 5-force model Rivalry: a strong force Green Mountain coffee as a premium coffee maker, has only two current large threats, Starbucks, and Seattle’s best coffee. The leader of the premium coffee industry is Starbucks and does have the necessary resources to effectively compete with Green Mountain Coffee. Another issue facing Green Mountain Coffee is the threat of new entry. Since the premium coffee industry is a growing market, and with a relatively easy entrance into the market, this in turn increases the overall amount of product in the market and creates an overabundance in product. To combat rivalry as well as ensure supply Green Mountain as been very active in starting up coffee bean farms in South America to ensure quality and availability in the future. One strong point that Green Mountain possesses is that as far as premium coffee producers go, they are highly visible in work place offices as well as available at many gas stations in which they lend or lease coffee making equipment to these establishments and offer superior service, train, and perform preventative maintenance on this equipment. The potential switching costs for the buyers of Green Mountain would make it unattractive for them to switch to another supplier. Threat of Substitutes: A weak force The reasoning behind why the threat of substitutes is a weak force is that on general the reason people drink premium coffee is not to satisfy thirst, it is to enjoy a tasty...
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...to your taste and budget" not found or contains typing error. | –5 | | 8. Center the text in the header area, format it in 20-point Papyrus (or Comic Sans MS), bold, with the Red, Accent 2 font color, then close headers and footers. | | | No text found in header area. | –6 | | 9. On page 2, insert a column break before "Your Name". Press [Enter] 23 times to move the contact information to the bottom of the second column. | | | Too few blank lines above contact information. | | | 10. Replace "Your Name" with Zelma Rabin, then center the contact information in the column. | | | 11. Insert a column break after the contact information telephone number at the bottom of the second column. In the third column, type Harvest Catering, press [Enter] 6 times, then...
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...Leon Baxter, a stint banker for 20 years decided to open a world class coffee of his dreams that offered coffee and wine with high quality and large number of customisation by offering 39 new flavours of coffee. Leon attended National Coffee associations conferences since 1993 and was also involved in fair trade and sustainable harvest moments much earlier then the modern chain coffee shop retailers. Investing most of his savings in renting a place in Washington, DC on Capitol Hill for his world class coffee shop. Leon discussed his venture of coffee shop with his best friend and potential partner in his coffee venture and the possible ways of implementing his coffee shop and various services and products that the shop will offer to its customer while managing the cost and the limited resources of the shop by strategically planning to utilise them in most efficient manner and not over or under utilising the resources and also satisfying the needs of the customers. Leon’s coffee shop uses various concepts of process management by managing the resources, tasks and activities of the shop. Developing strategies to achieve higher throughput of the services and products. The business model of coffee shop focuses on customer intimacy and operational excellence. Every business organisations have to manage their resources, stakeholders and make improvement in their business processes to increase the outcome or throughput of the process. Bharat Exim consultancy is a company...
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...no. 1-0023 Starbucks Coffee Company* On an overcast February afternoon in 2000, Starbucks CEO Orin Smith gazed out of his office window in Seattle and contemplated what had just occurred at his company’s annual shareholder meeting. In prior years, the meeting had always been a fun, all-day affair where shareholders from around the country gathered to celebrate the company’s success. This year, however, Smith and other senior Starbucks executives heard an earful from the activist group Global Exchange. A human rights organization dedicated to promoting environmental, political, and social justice around the world, Global Exchange criticized Starbucks for profiting at the farmer’s expense by paying low prices and not buying “fair trade” beans. Not only did the activists disrupt the company’s annual meeting to the point that the convention hall security police asked the activists to leave, but they also threatened a national boycott if the company refused to sell and promote fair trade coffee. Although Smith strongly disagreed with using the shareholders meeting as a public forum, he knew there was a strong likelihood his company could face serious reprisals if it did not address the issues raised by Global Exchange. Fair trade began after World War II as religiously–affiliated, non-profit organizations purchased handmade products for resale from European producers. During the 1970s and 1980s, the concept evolved further into buying crafts from low-income, third-world producers...
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...Dillanos Coffee Roasters Marketing Plan I. Executive Summary Dillanos Coffee Roasters roasts approximately 3.2 million pounds of coffee per year to deliver it to more than 1,500 clients throughout North America. They are a privately held company that was built on passion by artistically bringing out coffee's inherent character with just a small nudge of time and temperature. As a wholesale roaster their customers range from independent coffee retailers to kiosks. The business has continued to expand, from a tiny three-person company to a nationally recognized roaster with more than 1,500 customers across the country. They were also named the 2011 Macro Roaster of the Year by Roast Magazine. Today, Dillanos employs more than 65 staff members and roasts for some of the country's most recognized specialty coffee brands and cafes. Even with all their success their mission remains the same: Help People, Make Friends, and Have Fun! Environmental Analysis Dillanos Coffee Roasters has been in business for over nineteen years. The business has been successful and marketing will be a vital part to continue their success. When the company started it was apparent that while roasting excellent coffee takes an unwavering commitment; it also took more than great coffee for their retailers to thrive in a competitive business environment. They immersed themselves in the specialty coffee industry, learned how to harvest the best coffees from around the globe and roast them...
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...Max Havelaar France www.maxhavelaarfrance.org The Fairtrade certification impact on small producers: Conclusions of the first studies, April 2009 Synthèse Max Havelaar France : Karine Laroche & Barbara Guittard. From studies carried out by : OREADE BRECHE (République Dominicaine : Conacado et Banelino ; Pérou : Cocla), AVSF (Equateur : Fapecafes ; Pérou : Apromalpi ; Bolivie : Coopératives des Yungas). Synthèse on the impact of Fairtrade Certification FLO PREAMBULE A reflective work around the impact of FTC (Fairtrade Certification)’s activities, on the main group of beneficiaries, has been initiated in 2005 by Max Havelaar France and its federation FLO. Indeed, the substantial work done until now around guarantee (referring to the guarantee of the means (standards, prices, etc.) and the direct results of those means (verified through certification, ie: whether volumes sold have been paid at the defined levels, to democratic organisations, etc.)) only gave an incomplete overview of the sustainable and substantial changes brought by the FTC to organisations and its members. The action taken of measuring the FTC’s impact is thus aiming at better understanding the mechanisms and the reality of the FTC’s impact, in order to 1/ being able to explain it and to have more solid information, and 2/ being able to improve its tools and interventions. Several studies have been carried out in parallel to the elaboration and to the improvement of a common methodological frame...
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...S.W.O.T. Analysis of Coffee Bean & Tea Leaf STRENGTH * Company’s marketing strategy All the stores of The Coffee Bean & Tea Leaf were located at high traffic, high visibility locations in each market. The market entry strategies use by the coffee shop in managing their foreign franchisees when expanding into Asia including master franchising and company owned-stores. A master franchise is a person or entity that provides services to franchisees in a specified territory, typically a major market, geographical region or even one or more countries. The marketing approach is essential to gain a competitive advantage in the foreign market. The construct included market entry, site location, and market positioning. The reason is to choose master franchise as its form of franchising is because of that the master franchising was the most popular mode of entry into distant band cultural dissimilar market such as Asia. The Coffee Bean & Tea Leaf found that the sale of a master franchise as a quick method of establishing a franchise operation. Instead of sub-franchising the units, the master franchisees prefer to own and run the entire unit. The reason also is too attributed largely to be limited size of the marketplace as the products are targeted at specific niche rather than the general public. It entered Singapore, Malaysia, and Taiwan by master franchising. In the other hand, the coffee shop prefers to use company-owned stores in Hong Kong, Australia and United...
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...Critique of: The Coffee Crisis Abstract For years, coffee has been considered one of the most important crops widely grown in the developing world. Several countries’ economies, specifically countries in Central America and parts of Africa, are highly dependent on this crop as a source of both national income and export earnings. About 25 million people, most of whom are small-scale farmers, rely on coffee as their main source of income. For the past 15 years the coffee industry has experienced severe declines in prices that have impacted economic development in several international markets. This critique explores a case study released by the Kennedy School of Government at Harvard University written on the events and contributing factors leading up to the crisis. The Coffee Crisis Quinlan, Gomez-Ibanez, and Bok provided an in depth depiction of the coffee crisis that hit the nation in the early 2000s that covered the background of coffee production, the origins of the crisis, and alternative remedies (Quinlan, Gomez-Ibanez, & Bok, 2004). The crisis led to severe hardships for coffee growers living in poor countries already struggling with poverty. A reported 25 million farmers in Latin America, Africa and Asia rely on coffee as their main source of income (Quinlan, Gomez-Ibanez, & Bok, 2004). These farmers were forced to resort to extreme measures in attempts to overcome this crisis. Some had to remove their children from school and use them as...
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