...Tech ID 11952210 Michael Dusek Beats by Dre: The Game before the Game The Beat is the name of a popular headphone franchise owned by Apple. The advert was produced during the World Cup to boost the popularity and sales of their products worldwide. The advert started with Neymar Jr., a young Brazilian football star talking to his father as he gave him advice before he commenced playing. The advert also featured ordinary people including celebrities getting ready to watch the game around the world. Famous footballers like Luis Suarez, Robin Van Persie and many more were shown preparing for the game as each performed his startup ritual to play in the biggest football tournament...
Words: 1332 - Pages: 6
...Beats Heard Round the World March 18, 2013 Beats Heard Round the World Over the years, the way people listen to music has changed tremendously. Before the days of the iPod and smartphones, radio and vinyl records were the predominant way to listen to music. Next came cassettes, then compact discs, and the most recent, mp3 players. And as the media we use to enjoy music has evolved, so has our needs in terms of the listening quality. Music enthusiasts expect good quality all around when it comes to music and as a result, started trends that have changed purchasing patterns. In recent years, vinyl records have seen an increase in sales. Ever since the introduction of iPods, ear buds have been the way to listen to music. However, recently we have seen a rise in the use of over-the-ear headphones. Beats by Dre have seemed to be the most popular in the United States and I believe they could do well in the markets of Europe and Asia. Although they are present in other foreign markets, due to their popularity, there is much opportunity for this product in Asian and European markets. One of the ways to measure the value of these headphones is by analyzing its customer value equation. In the Principles of Marketing textbook, the customer value equation is “described as a ratio between perceived benefits to price. […] When customers perceive a balance between the value given—money—and the value received—the goods or services—they perceive a good value” (White, 2012). Now, Beats...
Words: 2253 - Pages: 10
...DQ 7 One Beats Electronics, LLC is an audio products company founded by hip-hop artist Dr. Dre (Andre Young) and Jimmy Iovine, Chairman of Interscope-Geffen-A&M Records in 2006. The company is known for its high-end studio headphones labeled The Beats by Dr. Dre. Beats Electronics formed a joint relationship with Monster Cable the world leader of audio products for over 30 years, to manufacture their products. The exclusive contract was formed in 2009 under a five year agreement. Beats Electronics teamed with Monster Cable as its blind manufacturer to produce a high quality product and gain a piece of the market share in the world of technology. Beats Electronics has earned a niche as a visible leader in the industry with savvy marketing by utilizing the celebrity connection. After the contract ended with Monster Cable, Beats Electronics has experienced a steady stream of growth and opened new divisions which cater to the auto industry and mobile phones; moreover, Chrysler and now HTC has acquired a majority share in the beats worth over $300 million dollars. This gives exclusivity rights to HTC to manufacture smartphones with Beats brand audio systems. The contract stipulates the Beats as an autonomous company. 6 One Wal-Mart Strategy" Please respond to the following: * Based on the information in this case and any other information you found online or in media reports, explain why you agree with the strategy you selected. * Explain why you believe...
Words: 393 - Pages: 2
...Case: Apple buys Beats Electronics | | | | | | | | | | | | | | | | | | | | | Word Count of main content: 1187 Introduction In early May 2014, Apple disclosed its intention to buy Beats for US$3 billion and announced the deal completion in early August 2014, welcoming Beats to the Apple family. Apple’s rationale for buying Beats is best summed up by Tim Cook - “Music is such an important part of all of our lives and holds a special place within our hearts at Apple, that’s why we have kept investing in music and are bringing together these extraordinary teams so we can continue to create the most innovative music products and services in the world.” iTunes moved music purchases from CDs to the online platform in 2000. For the first time in 2013, iTunes music sales declined, this downward trend has continued. The fall has been largely attributable to the rising popularity of online streaming music platforms such as Pandora and Spotify. A similar amount of money to buy one track on iTunes can purchase a one month subscription to millions of tracks on Spotify. Beats has a music streaming platform similar to Pandora and Spotify. By merging with Beats, Apple will be able to tap into the music streaming business. However, some analysts doubt whether Apple needs Beats to achieve this, questioning why Apple doesn’t attempt to develop a similar or better streaming platform internally. Speculation has it that Apple is buying the talent of Jimmy...
Words: 1534 - Pages: 7
...Branding and Packaging: Beats Electronics Introduction to Marketing Jim Cook January 21st, 2014 Introduction Branding and packaging strategies have become one of the most important marketing components in capturing the attention of the modern consumer. The Visual esthetics of a product and its branding are important to every businesses longevity, even more so in those where appeal is a top aspect. People see things that are appealing visually, we are attracted to their logo, what they stand for, how they conduct themselves, what slogans are used, and even how they are viewed in public eye. All of these things become important when trying to develop a brand name of your own. In recent years a company was created to enter the headphone industry which seemed to be comprised of few stylish products with focus mostly on sound quality from name brands like that of Bose, Sony, and Sennheiser. Branding & Packaging Analysis Beats Electronics originally entered the marketplace in 2008 with an upbringing from a famous music producer in the modern era. Entering a market can be very difficult as a new company when going up against big names in industry. Entrepreneurs whether successful or unsuccessful have plenty of ideas going through their heads when they want to kickstart their vision, how they go about branding their product may have a direct correlation to their success. Entrepreneur and SharkTank investor Daymond John, considers “the most common and detrimental branding...
Words: 754 - Pages: 4
...Apple's Stagnant Growth and Acquisition of Beats Research problem and purpose In recent years, industries worldwide have experienced slow growth consequently the effects of the economic crisis and recession. Buying habits and consumer behavior have become more conservative, plagued by uncertainty brought about by market instability. In an effort to stabilize the market and gain a competitive edge, Apple has acquired Beats Electronics. Shinal (2014), “Apple's acquisition of Beats Electronics gives the technology giant a small but much-needed product refresh in both hardware and software” The support of Beat’s audio gear design and online music services is what Apple has in mind. The integration of technologies is accompanied with a mixture of ideas, concepts and business approaches. Business executives and managers from both companies will face a common management dilemma in the acquisition of Beats Electronics. Research questions are relevant to the success of Apple Corporation’s move toward revolutionizing the music and technology industry. Furthermore, to answer the management dilemma: How can the organization successfully market technology within the music industry? The development of relevant questions for information gathering is paramount for business success. Significance, scope, magnitude, and feasibility of finding a solution to the issue, opportunity, or problem It is important that Apple find a solution to its stagnant growth so that sales will increase...
Words: 1825 - Pages: 8
...our site... EXPAND DASHBOARD BROWSE RESEARCH MARKETS QUOTE GO FIND IDEAS Company name or symbol... INVESTMENT EDUCATION Educational Articles Apple Inc.: A Short SWOT Analysis Justin Hellman | August 26, 2014 Much to the delight and relief of investors, Apple (AAPL ) shares are finally regaining their luster, and are currently trading near their 52-week high just north of $100. (The stock had a 7-for-1 split in early June.) This marks a big change from a year ago, when Wall Street appeared to sour on the tech giant amid heightened competition and a short-lived bottom-line retreat. And we see the momentum persisting through fiscal 2014 (ends September 27th) and into next year, as the company benefits from a powerful upgrade cycle, including the likely launch of a next-generation smartphone, the iPhone 6, sometime this fall. Indeed, double-digit earnings advances look to be back in the cards for this behemoth, which should keep the mega-cap stock heading in the right direction. With this in mind, is now a good time for investors to initiate or add to their positions? Or do the risks outweigh the possible rewards of holding the equity long term? In this brief article, we will attempt to address these questions by taking a look at Apple’s business and performing an easy-to-follow SWOT analysis of the company, evaluating its Strengths, Weaknesses, Opportunities, and Threats. The Business Apple, incorporated in 1977 and headquartered in Cupertino, California, designs, manufactures...
Words: 1533 - Pages: 7
...Apple.Inc A business case study Prepared for: Prof.John Sateja Prof.Edward O’connor New Jersey City Universty Prepared By: Ahmed Elsery Elisa Flores Mazin Almudares Date: 5-8-2015 I. Company Background On April 1976, the Apple Computer was formed by a 25-year-old then Steve Wozniak and a 21-year-old then Steve Jobs who were both college dropouts . It had its humble beginnings tracing its first location of where they started to build computers in Job’s family’s garage. The years that came after became witnesses of how such first creation led to one of the biggest names in the industry now. The ideas and early innovation techniques that emerged from this location would set the foundation for building one of the most important and globally effective technology companies the world has ever seen. In fact, some diehard Apple fans come from all over the globe just to pose for pictures in front of this now-famous garage. Wozniak, the true technical mind behind the building process of Apple’s early computers, spent the summer of 1976 building the company’s very first computer. Figure 1 first apple computer Meanwhile, Jobs began creating advertisements and found a buyer for the computer. The Byte Shop in Mountain View, California, proved to be Apple’s first major customer, and coincidentally the first retail computer store chain in the world. The two Steve were able to build and sell fifty Apple computers that summer, all from within the confined space of the...
Words: 6252 - Pages: 26
...Red Bull Red Bull sells many different products including the famous Red Bull Original, Sugar-Free and Total Zero; they also sell and promote Red Bull Team Racing and New York Red Bulls. The Famous Energy Drink firm originated from Thailand and are now in stores worldwide. The drink contains the ingredients Caffeine, Taurine, B-Group Vitamins, Sugar and Water; which combined together creates the crisp taste every consumer loves. Price Red Bull set the drink at a price that is reasonable but high and not too high to be considered as extortion. Red Bull is high priced but this indicates that there is quality in their energy drinks compared to other companies such emerge and boost which are cheaper and don’t match the taste of Red Bull therefore by setting the price of the product at a high value, shows that a lot of effort has been put in to produce the original, crisp taste that red bull gives in every can. Promotion Red Bull looks to promote themselves in many different ways, from cartoon Ads through to the spectacular F1 Red Bull Racing Team; Red Bull looks to show their dominance in maintaining the throne of being a top energy drink firm. Through their advertisements Red Bull are able to capture a wider range of audiences, through the use of cartoon adverts and their iconic slogans such as ’red bull gives you wings’ attract attentions not just by adults but by teenagers too, this is an effective way of being recognized as a company, through the use of the certain style...
Words: 2773 - Pages: 12
...1.0 SITUATION ANALYSIS OrigAudio is a multimillion dollar and internationally renowned company launched in 2009 by Jason Lucash and Mike Syzmcak, who produce premium quality audio products. It was in their travels that the idea for OrigAudio came about as they recognised a need for an eco-friendly, portable solution for listening to music while on the go. They were inspired by the Chinese take-out box; foldable, easily compactable and recyclable; the ‘origami of audio’ was born, (OrigAudio, 2009). Consumers today are looking for product that serves a specific benefit, whether that be functional or emotional, this is where the ‘Fold n Play’ portable speakers by OrigAudio comes in. ‘Fold n Play’ is an innovative product because it combines two new elements such as the ability to fold down flat, utilising the Japanese art of origami and it is recyclable (environmentally friendly), just what the consumers are looking for these days. The portable speaker industry is a very lucrative industry, according to Consumer Electroncis, (2015), earning a staggering $1.4 billion in revenue in 2014. There is a strong demand for quality portable speakers. When it comes to music, people don’t mind paying more for quality. A lot of companies such as Bose and Beats by Dre have bought out wireless portable speakers but the problem with these are they require power to run the devices and then need to be recharged when they run flat. This is where OrigAudio is ahead of the competition and why they...
Words: 1700 - Pages: 7
...Company G 1-Year Marketing Plan Student Name: Nicholas Paramo Student ID: 000281718 Date: 9/1/2015 Student Mentor Name: Janaina Scannell Table of Contents Consumer Product Classification 3 Analysis of Competition using Porter’s Five Forces Model 4 Strengths 5 Weaknesses 6 Opportunities 6 Threats 6 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7 Product Strategies 8 Price Strategies 8 Place Strategies 8 Promotion Strategies 8 Product Action Plan 9 Price Action Plan 9 Place Action Plan 9 Promotion Action Plan 10 Introduction Company G is introducing one of our best products ever. Our new product, the JAM Classic Boombox, will allow our customers to connect their phones to a mobile sound system making everyday tasks more enjoyable. The marketing plan will show how awesome this product is. Product Description and Classification The JAM Classic Boombox comes in many colors and looks really cool in any home or office space. Plus it's got some of the top of the line technology making the sound sound really amazing regardless of where you're at. The JAM Classic Boombox brings people dancing and grooving to the beat making you the life of the party. It even comes with a charging station that you can plug anything into. So now you can listen to some music and work anywhere in their house without being bummed out that your phone is going to die by playing some tunes. This product even...
Words: 3064 - Pages: 13
...smh.com.au/digital-life/mp3s/the-death-of-the-ipod-20110322-1c4lw.html#ixzz1rzbCdfXZ The iPod Classic, as the famous scroll-wheel design is now known, hasn't been updated now since September 2009, with a modest capacity jump from 120GB to 160GB. On the Apple Online Store, shipping times have slipped from 24 hours to 1-3 day in the UK. Across the US, several major retailers have reported short supplies, leading to speculation the device may soon be discontinued. It didn't even warrant a mention at Apple's annual Developers Conference in 2010. "The iPod's essentially finished, give or take," says Dr Alice Enders, a former senior economist at the World Trade Organisation who now reports on global music markets for media consultancy Enders Analysis. "Sales have been in decline for some time. The converged media device is the way forward." In other words: the iPhone, the iPod Touch and the iPad - devices that the iPod paved the way for, devices that have helped push Apple's latest profits to a record-breaking $US20b. If the iPod now finds itself as the least-loved of the company's shiny portable devices, you get the sense Apple is probably OK with that. The iPod is 10 this year. Developed during 2001 and brought to market in just eight months, the circumstances surrounding its launch were hardly auspicious. For a start, it debuted days after 9/11. The press launch promised "the unveiling of a breakthrough device", the only other information on the invitations from Apple's Silicon...
Words: 2792 - Pages: 12
...Introduction After six quarters of record sales, acknowledges, and awards; HTC stock price, a Taiwan base handset manufacturer, started to going down in Q1, 2012. The main reasons include a fight with Apple on smartphone IP, the market reaction on the integration of the main OS suppliers (Android of Google and Microsoft Mobile) with cellphone manufacturers (Motorola and Nokia), and the launching of a new category of handset device, the tablets. Since those challenges, Peter Chou, the HTC´s CEO, recognize that is the moment to make important decisions in order to compete successfully and sustainably in the competitive mobile devices market. Among the HTC´s issues that Chou hope to resolve are: How to differentiate its strategy in a sustainable way?, What actions and strategy follow in order to manage uncertainty and to anticipate the changes of the acquisition of Motorola by Google and the alliance Microsoft-Nokia?, Will they need to develop their own OS or license another from the market?, How compete in the market of tablets? How important is for the company be leader in tablet?, and How face the Strategy IP be moving forward? Problem: HTC is a well know Taiwanese company, recognized as one of the best handset hardware manufacturer. At the beginning they were producing handset for well-known companies such as Microsoft...
Words: 3365 - Pages: 14
...is right at the back, in the store's depths. It's the table with the iPods on it. The iPod Classic, as the famous scroll-wheel design is now known, hasn't been updated now since September 2009, with a modest capacity jump from 120GB to 160GB. On the Apple Online Store, shipping times have slipped from 24 hours to 1-3 day in the UK. Across the US, several major retailers have reported short supplies, leading to speculation the device may soon be discontinued. It didn't even warrant a mention at Apple's annual Developers Conference in 2010. "The iPod's essentially finished, give or take," says Dr Alice Enders, a former senior economist at the World Trade Organisation who now reports on global music markets for media consultancy Enders Analysis. "Sales have been in decline for some time....
Words: 2985 - Pages: 12
...Introduction This paper will provide an analysis of High Tech Computer Corporation (HTC) a Taiwanese corporation operating in the mobile phone and smartphone industry, as described in ‘HTC Corp. in 2012’ by Yoffie, Alcacer, Kim (2012). It will aim to provide an insight into some of the challenges which HTC encounters, due to both internal and external developments, and how these challenges affect the strategic position of HTC, as well as the sustainability of its future. Lastly, this paper will conclude with a strategic advice to the directors of HTC on what steps they ought to undertake in order to move HTC into the top three of smartphone producers worldwide. Overall, the major challenges which HTC encounters can be related to two facts. Firstly: HTC operates in a highly competitive, fast growing market, which is driven by innovation and technology-based developments: In 2011 annual growth of the smartphone market was recorded at 61% (Yoffie, Alcacer, Kim, 2012). Competing in a high-growth market brings various opportunities as well as complications along, some of which will be discussed below. Secondly, the fact that HTC has recently switched from solely providing via operators to selling phones under its own brand name has brought about a variety of challenges which will be discussed below. Customization versus Scalability In the past, HTC has differentiated itself by providing customized products, i.e. by tailoring products to the needs of...
Words: 3280 - Pages: 14
