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Beauty And The Patriarchal Beast: Gender Role Of Media

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The media plays an immense role in reaffirming patriarchal assumptions of what is expected of society. Humankind is exposed to huge media platforms so often that it goes unnoticed when individuals begin to become like a famous, popular movie character. It is not surprising when a fictional character’s behavior comes to life through the viewers, the more exposure they have towards media. In “Beauty and the Patriarchal Beast: Gender Role Portrayals in Sitcoms Featuring Mismatched Couples,” the authors address that “Patriarchal ideology is so embedded in everyday discourse that it becomes normal to general audiences, and its presence goes easily unnoticed.” Television is such a convenient source of media that the storylines of beloved shows teach

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