...Child Beauty Pageants Beauty pageants are one of the most controversial and debatable subjects where many critics have tried to explain and understand what the concept of the word beauty means. The definition of the word beauty to the critics was the pleasing or attractive features of something or by other words it is something that generates pleasant sensations. All of these years the whole world has been captivated and charmed by the beauty pageants shows on the television, but the real and ugly truth is that it is a mixture of a disgusting and not admired show that have kept on grabbing the attention of many viewers just for money and fame. “As child reality TV star Honey Boo Boo continues to capture the attention of audiences with her boisterous personality and her own show about life on the child beauty pageant circuit”. (Cartwright, University of Arizona; Princess by proxy: When child beauty pageants aren't about the kids, 2012). Beauty pageants are appearing more in magazines and on television all the time such as the models that appear on a fashion show where they look skinny and frail. The beauty pageants contests is harmful for the young children’s prosperity because it makes the children reach to a conclusion that the physical beauty is the most important condition and primary judge of their character to win the contest, and they put into their minds that they are not beautiful from the inside and also think that they look ugly without putting a huge amount of cosmetics...
Words: 1607 - Pages: 7
...THE GOOD, THE BAD AND THE UGLY Why do we feel pressured to look good? What difference does it actually make? Marie Claire delves into the subject to find the real reason behind why we crave ‘pretty.’ “Poison them, drown them, bash them on the head. Got any chloroform? I don't care how you kill the little beasts. Just do it, and do it now!” barks the wretched Cruella De Vil, one of the most hated women in the history of imaginary evil characters. How did she garner so much hatred – was it only because she was an evil dog-hater? We feel it was necessary for author Dodie Smith to garnish her personality with a good dose of hate symbols – an angered heart, unkempt hair and a haggard face. How could we possibly justify hating a pretty damsel-in-distress even if she can’t do without coats that come from Dalmatian puppies? Perceptions about good and bad have been played around with since ancient Grecian times. What is interesting about these perceptions is that they are almost always correlated to the way you look. The good girls of the golden, silver and bronze screens have to not only look good, but also have perfect hair and skin. On the contrary, the vamp cannot be a vamp without jarring facial expressions that are further exaggerated by trashy makeup. Inception So what are these projections trying to tell us? Are they saying that beautiful is good and ugly is bad? Dr. Rachna Khanna Singh, Lifestyle expert cum Psychologist, Artemis Hospital thinks that this comes from an age...
Words: 1224 - Pages: 5
...asking where hunger comes from. Where does the desire for procreation, for sexual reproduction come from? Is a lion evil? I am sure it could be viewed as such in the eyes of a gazelle. Lions kill other lions indiscriminately. They will kill young and old alike in competition for food, mates, or territory. Should every creature have the disposition of a humble lamb? Is a human being killing another human being evil? What if it’s a matter of self-defense? What if one acquires glory or good fortune for oneself and one’s people by killing? King David rose to glory and won the battle for the Israelites by killing Goliath. As stated in 1 Samuel, “Saul has slain his thousands and David his tens of thousands” (ch.18 v.7: via Bible gateway.com) Israel’s prosperity was only made possible because King David was a masterful warrior king that won many battles. Likewise war and conquest played a vital role in the founding of our country. And we became an economic superpower because of the good fortunes that came as a consequence of World War II. In this light killing could be viewed as a good thing. Accordingly things are only good or bad depending upon the consequences they produce. For instance stealing and killing is not bad in itself, for if it were there would be no reason to punish someone for doing so. We need not punish people for sticking their hands in airplane propellers. If I am nice to someone, say for instance a lady that works at my favorite coffee shop, I am being nice because...
Words: 1869 - Pages: 8
...type of data I will collect and how I will go about doing so. Then I will provide an outline of the key outputs that would arise from the innovation audit in the context of the proposed framework that I have provided. DESCRIPTION OF THE COMPANY For more than a century, L’Oreal has devoted itself solely to one business: beauty. L’Oreal(2012) The L’Oreal Group is the world's largest cosmetics and beauty company.(Jones, David 2010) L’Oreal has developed activities in the field of cosmetics. Concentrating on hair colour, skin care, sun protection, make-up, perfumes and hair care, the company is active in the dermatological, tissue engineering and pharmaceutical fields.L’Oreal has set itself the mission of offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety. It pursues this goal by meeting the infinite diversity of beauty needs and desires all over the world.Since its creation by a researcher, the group has been pushing back the frontiers of knowledge. Its unique Research arm enables it to continually explore new territories and invent the products of the future, while drawing inspiration from beauty rituals the world over. L’Oreal relies on science to innovate...
Words: 796 - Pages: 4
...Comes Honey Boo Boo” being watched by millions, children’s beauty pageants are becoming more popular than ever. Today more than 16,000 child pageants are held annually, with an estimated 290,000 contestants (Bowling). Behind the popularity, however, follows the controversy. There are essentially two types of children’s beauty pageants, the “natural” pageants and the “glitz” pageants. In natural pageants, children under a certain age are not allowed to wear make up or fake teeth (flappers), spray tans and big hair are discouraged, and there are specific age appropriate dress guidelines that the contestants must follow. In contrast, at a glitz pageant you will see fake smiles, fake tans, heavy stage make up, and wigs on almost every girl. Advocates of both types of pageants argue that they are a good source of friendly competition and healthy for a child’s self esteem. Critics of child beauty pageants, however, argue that the glitz pageants, more so than the natural pageants, could potentially have damaging effects on the child contestant. One of the most significant reasons parents cite for entering their children into beauty pageants is to boost their child’s self esteem, and to teach poise and confidence. A group of parents interviewed by TODAY contributor Michael Inbar claimed that putting their children on stage builds their confidence and that it doesn’t distort their self-image. Many parents of young beauty queens would tell you that the pageants are healthy for a young...
Words: 2394 - Pages: 10
...overwhelming sales, production and distribution departments were separated into two entities which were managed under the same owner. By 2009, Oshima Tsubaki’s sales and marketing arm has 53 employee and net worth of 180 million yen and the 大島椿 Honpo Co.’s production arm has 49 employees and net worth of 60 million yen. (oshimatsubaki.co.jp 2009) Oshima Tsubaki, Inc. has thus achieved to be the number one product for treatment category with Oshima Tsubaki Camellia Hair Care Oil. (Refer to appendix 1) Oshima Tsubaki Camellia Hair Care Oil is made from 100% Camellia Japonica seed oil from Japan. The oil is extracted from the seeds of Tsubaki or camellia flower. Oshima Tsubaki Camellia Hair Care Oil is packed with oleic acid which is extremely good for the skin. As Camellia oil is closest to the human skin's natural emollient, it could be use also for the body and hair. Thus, Japanese men and women commonly use Camellia oil to moisturize their skin, face and hair. Just a few drops are required to nourish dry hair. Upon which one can style as per normal. 1. OBJECTIVES FOR NEW MARKET Constantly the number one brand for hair treatment in Japan, Oshima Tsubaki Camellia Hair Care Oil is proven to be well formulated to reach the needs of Asian men and women. To date, besides Japan, only Hong Kong has this...
Words: 4555 - Pages: 19
...Ndioubnan Strategic Plan, Part II: SWOTT Analysis Date: January 10, 2012 Class: BUS/475 SWOTT analysis is an acronym that stands for: Strength, Weakness, Opportunities, Trends and Threats. This analysis gives a company the chance to examine the internal and external factors that can help the company reach an objective. SWOTT analysis is commonly used tool by managers of many different companies to develop a well thought of strategic plan. In this paper I will analyze eight different internal or external forces and trends that could affect Ladies First beauty salon. The information used will be used to create a SWOTT analysis table, which will be featured below. Lastly, the paper will identify the circumstances surrounding each issue, classifying the circumstances, attribute the importance of each classification and testing the accuracy of the importance for each classification. SWOTT Analysis of Ladies First Beauty Salon As stated the in introduction, a SWOTT analysis is a step that should not be over looked when creating or developing a strategic plan because it’s important in simplified the process. The SWOTT analysis where the company has its chance to look at the strengths, weaknesses, opportunities, threads and treads; that are needed to keep the business successful. These elements of the SWOTT deal with the internal as well as the external dwells of the company. The internal elements deal with things happening within the company and the external elements deal...
Words: 1183 - Pages: 5
...Child Beauty Pageants: Are They Moral? Com/172 March 12, 2011 Ron Tatum Child Beauty Pageants: Are They Moral? They say that beauty comes from within but if this is true why do parents parade their young children around and make their five-year-olds dress, look, and act like they are 18 years old. Child beauty pageants are very upsetting. “It aggravates the average viewer because how can a parent put their child through that emotional roller coaster and get upset when they do not win; make up excuses on why their child did not win because heaven forbid their child has a flaw. Child beauty pageants are upsetting to the child also because if they do not win it is like the end of the world. They through fits act like complete brats, and they think that maybe their parents are lying to them because their parents tell them that they are beautiful but now the judges and other people who did not vote for them to win are saying in not so many words that they are ugly.” (Becky Adams, personal communication, March 12, 2011.) Something is wrong with this society that is absolutely frantic to the point of obsession about pedophilia so much so that it is to the point of parents passing their beliefs on to their children who most likely have no notion of it whatsoever and would rather be outside playing. Over half the population accepts this form of pedophilia as morally correct. They allow these children to prance around in barely anything at all and think that is cute. They...
Words: 1628 - Pages: 7
...EXECUTIVE SUMMARY: This report is a brief insight in to the quality of the Dove Beauty bar, its evolution and its strengths and the threat faced by the competitor. Dove brand evolved in early 1957and is owned by Unilever. Dove came up with the different strategy and that is the Real Beauty concept. They emphasized that beauty of a women is not the outer beauty but the actual beauty is her inner self. There ads included normal ordinary women who were not only slim trimmed and toned but they were fat, simple and aged too. Dove differentiated its beauty bar by emphasizing that it contains moisturizing cream and milk and unlike other soaps namely like Lux it does not leave the skin dry but its moisturizing cream effect softens and moisturizes the skin. Initially Dove did not have many competitors but now the completion has been strengthened by the new entrants and therefore Dove now needs to safeguard it equity constantly. Hope you all enjoy reading this report as much as I enjoyed compiling and completing it. INTRODUCTION Dove is a personal care brand owned by Unilever. It started in 1957 The brand came to India in 1995. It is imported and marketed by Hindustan Unilever Limited (HUL). By the end of the dove firming “Real Women” Campaign, dove has become a national talking point and was ranked number three in the body lotions market, ahead of L’oreal, Garnier, Neutrogena and Olay. In the year 2004, Unilever won the ‘marketer of the year’ award...
Words: 2488 - Pages: 10
...Store 1. Evaluate Family Dollar’s retail strategy. Will it work in both good and bad economic times? Family Dollar’s retail strategy will work in both good and bad economic times. The company’s mission: is to provide our customers with a compelling place to shop, our team members with a compelling place to work, and our investors with a compelling place to invest. Our vision is to be the best, small format convenience and value retailer serving the needs of families in our neighborhoods. (Family Dollar 2012 Annual Report) During the economic downturn, Family Dollar reevaluated the company’s goals. One of the goals the company will be refocusing on will be to build customer loyalty and experience. In today’s uncertain economic environment, value and convenience continues to resonate with consumers. Our strategy of providing customers with value and convenience continues to attract not only low-income customers, but also middle-income families with greater frequency. To continue to capitalize on this opportunity, we have launched several initiatives to increase our relevancy to customers by enhancing their shopping experience and to improve their perception of our value and convenience proposition. (FD 2012AR) To overall increase customers shopping experience Family Dollar will redesign store layouts for more convenient shopping, they will continue to expand on food and health and beauty products, they will add more familiar name brands including Pepsi, Red Bull and...
Words: 854 - Pages: 4
...References…………………………………………………………………………………13 TABLES TABLE1: SALES FORECAST………………………………………………………………...9 TABLE2: DIRECT COST OF SALES……………………………………………………….10 TABLE3: BALANCE SHEET…………………………………………………………….......10 1 Executive Summary The project is considered as a great opportunity for us to start new and future business project. We think to open a business like Spa to inspire natures’ beauty. Tina Beauty Spa and Saloon is a new beauty house in Limited Space Mall, at Westfield in London; which offers complete beauty experience. We have seven highly comfortable and luxurious rooms with full equipment’s and splendid lines. We offer different massages, facial and other body treatments. A business plan is presented here to establish the Tina Beauty Spa and Salon in the upscale mall in UK. The business will have two segments of providing beauty services both in the spa/salon as well as customers’ homes. The website of the business will also provide all the details as well as retails products which are available through Tina Beauty Spa and Salon. The executive, marketing, and financial aspects of the business are also presented. 2. INTRODUCTION Human...
Words: 2363 - Pages: 10
...reader to George Bergeron, father of Harrison and husband to Hazel Bergeron, a family in the year 2081. Government has implemented characteristic handicaps in attempt to create equality in society. Impairments to alter ones thinking pattern interrupted with a government hearing aide placed in an intelligent individual’s ear on a continuous abrupt interruption with twenty second intervals, weights to be carried to restrain one’s physical strength, and masks to cover up one’s physical beauty creating a society where no one person stands above another. George Bergeron is described as a strong man who wears these restraints around his neck and is annoyingly un-able to complete his trans of thought due to the overwhelming noise broadcasted by the government through the earpiece. It is frightening how these impairments are accepted and allowed to be demonstrated by the government. George is well informed to the history of society, the unpredictable society contributed by individuality. He is afraid of competition and the government’s dangerous empowerment has controlled the volatility of expression in supporting a based society with no...
Words: 1142 - Pages: 5
...MARKETING MANAGEMENT Case Study 2 “Hips Feel Good” – Doves Campaign for Real Beauty July 9, 2009 TABLE OF CONTENTS Executive Summary…………………………………………………………………………………………….. 2 Problem Statement…………………………………………………………………………………………….. 3 Data Analysis………………………………………………………………………………………………………. 3 Alternatives Analysis…………………………………………………………………………………………… 8 Key Decision Criteria…………………………………………………………………………………………… 9 Recommendations……………………………………………………………………………………………… 10 Action and Implementation Plan………………………………………………………………………… 12 Implementation Roadmap....................................................................................... 13 Executive Summary Unilever is a multi-national corporation, formed of British and Dutch parentage that owns many of the world’s consumer product brands in foods, beverages cleaning agents and personal care products. Unilever employed 174,000 people and had a worldwide revenue of €40.5 billion in 2008. Unilever's main competitors include Procter & Gamble, Nestlé, Kraft Foods, Mars, Reckitt Benckiser, Henkel and Spotless Group. The Dove Campaign for Real Beauty is a worldwide marketing campaign launched in 2004 that includes advertisements, videos, workshops, sleepover events and even the publication of a book and the production of a play. The principle behind the campaign is to celebrate the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with them. The campaign...
Words: 3300 - Pages: 14
...16 Executive Summary Shiseido is a Global Cosmetics Brand based in Japan, participating in the Beauty and Personal Care Market. Shiseido prides itself on the “Premium” status of its brand across the world, as well as a strong focus on both R&D and the superb training of its Beauty Consultants in properly creating a flagship brand that is beloved by customers. Also part of Shiseido is a broad portfolio of Cosmetics brands in various parts of the world – covering both global and niche target markets to round out the firm’s total product offering. It is these aspects that have driven Shiseido to a household name in its home Japanese market – but it is also these factors that have led it down a path of many problems. This study seeks to identify these problems and the strategic underpinnings responsible for them. To this end, the following line of investigation is used. First, a firm analysis identifies what Shiseido itself regards as core to its identity. Second, an industry analysis seeks to understand the environmental factors that affect its strategic considerations. Lastly, three forces: Expense Management, R&D Expenditures, and Brand Value, are identified and proven to be the primary culprits of Shiseido’s strategic floundering. These factors are investigated and proven to exist by a comparative analysis between Shiseido and its comparable competition (L’Oreal and Kao). Scope and Assumptions of the Study...
Words: 4087 - Pages: 17
...Case Analysis of CVS “Beauty 360” Mike Kleinschmidt Metropolitan State University Abstract As a business reaches a plateau, they often look for new and innovating ways to create new growth opportunities. One of the ways this can be accomplished is by entering into a more profitable market. Drug store giant CVS found themselves in this situation and took on the task of competing in the upscale beauty market. The drugstore chain was going to challenge the recession. The launching of a new retail concept in the midst of the then gloomy economic environment was certainly risky. Amid other high end beauty marketers struggling during this economic downturn, CVS was poised to try and lure away some of their clientele. Named Beauty 360, the first stores were launched in 2008. This study will analyze the factors and decisions CVS made in deciding to enter this market, and, if these choices proved practical. Introduction CVS Pharmacy is the second largest pharmacy chain in the United States with over 7,000 stores in 41 states and $86 billion in revenue (Prior, 2008). As the retail pharmacy division of CVS Caremark, it sells prescription drugs and a wide assortment of general merchandise, including over-the-counter drugs, beauty products and cosmetics, film and photo finishing services, seasonal merchandise, greeting cards and convenience foods through their CVS Pharmacy and Longs Drugs retail stores and online through CVS.com. For more than 10 years...
Words: 2767 - Pages: 12
