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Business Case project

TABLE OF CONTENTS

1. Excuetive summray……..………………………………………………………….3
2. INTRODUCTION……………………………………………………………………..…..4

3. Business need and Current SituATIOn………………………………………4 3.1: Introduce your management team………...………………………………………………4 3.2: Market strategy…………………………………………………………………………....6 4. Marketing mix …………...…………………………………………………………...7 5. Business Targets……………………………………………………………………..8 6. Forecast sales…………...……………………………………………………………9 7. COST Benefit Analysis.................……………………………………………...…11 8. Risk analysis………………………………………………………………………….12
9. CONCLUSION………………………………………………………………………………….…12

References…………………………………………………………………………………13

TABLES
TABLE1: SALES FORECAST………………………………………………………………...9
TABLE2: DIRECT COST OF SALES……………………………………………………….10
TABLE3: BALANCE SHEET…………………………………………………………….......10

1
Executive Summary The project is considered as a great opportunity for us to start new and future business project. We think to open a business like Spa to inspire natures’ beauty. Tina Beauty Spa and Saloon is a new beauty house in Limited Space Mall, at Westfield in London; which offers complete beauty experience. We have seven highly comfortable and luxurious rooms with full equipment’s and splendid lines. We offer different massages, facial and other body treatments. A business plan is presented here to establish the Tina Beauty Spa and Salon in the upscale mall in UK. The business will have two segments of providing beauty services both in the spa/salon as well as customers’ homes. The website of the business will also provide all the details as well as retails products which are available through Tina Beauty Spa and Salon. The executive, marketing, and financial aspects of the business are also presented.

2. INTRODUCTION Human beings like beauty and everyone wants to look beautiful and attractive. In this regard all women are much found to be most eager and conscious about their looks as compared to men. As we are considering in this demand in human nature we have decided to start business of beauty clinic and spa. It is most profitable and very popular business field for women, which fulfills not only income side but also quenches one’s creative thirst. We have chosen Tina Beauty Spa and Salon as the name of our project. We think that the nature and characters of the local culture have inspired us to think about this business. Specific information will be required, such as, a cost of special designed vehicle (caravan) and other equipment for providing Spa services and beauty treatments for customers in their homes, cost for developing a customized decorated environment which will not only serves as the main service provision point but also a unique signature of the business (salonbuilder.com, 2013). 3. BUSINESS need and Current Situation
The people of UK are much aware about their beauty. As a fact that every year adult people of UK spend almost round around £5bn upon their beauty and health and goes to salons on daily or weekly basis. As a rich cultured society starting new business is a difficult task. But with the services of worker and satisfaction of clients we will be successful (Kennedy, 2005). 3.1: INTRODUCE YOUR MANAGEMENT TEAM * The project is about developing a SPA and Beauty Salon in Limited Space at Westfield in London. * The business will also include a website where customers will visit and will browse through a catalogue that carries out Beauty and Spa services. * The whole idea that comes to establish the website to virtual reception desk where customers can easily select their desires, services and proceedings with booking a day of their choice for the services. * The staff will be consisted on highly qualified and professional staffs in the field and also will maintain a special designed vehicle that equipped to carry all the requirements for providing a comfortable and high standard Spa and Beauty services on the spot (Sarfati, 2013). * The following types of services are we offer: Spa treatments | Beauty services | * Aromatherapy massage * Body scrub * Natural body mask * SPA facial * SPA Manicure and Pedicure | * Hair Cutting * Nail Treatment * Skin Treatments |

3.2: MARKET STRATEGY: Every business’s main purpose is earning profit, so our aim is also same but providing good and quality work (James, 2013).We shall try to provide our services with professional manners. We offer latest equipment in skin and body treatments and also anti– aging therapies. Marketing will be the first life line of ever successful business. It is much important in today’s competitive business environment. It includes everything that relates to maintaining and confidentiality, for this purpose we hire best and experience staff, skin specialists and other technical staff that is related to this business type.
Marketing
A) The business industry
In the beginning, the size of our Spa is consist of 30 to 40 members including 2 dermatologist, 8 hair and beauty experts, 10 massage and facial experts,5 members related to hair, nail and make-up treatment, 8 assistants and 5 management staff. After increase the business it will increase as required.
There is not any one name as far as supplier is concerned we use different products of different good companies.
Economic trends and fashion trends defiantly effect on our business. As far as UK beauty business is concerned, this industry holds UK. Growth rate is 7% per year (International, 14 feb 2013). This shows that economic conditions are favourable for us.
We assume a realistic growth trend in the business gradually. The massage and aesthetician services were conventionally estimated at £35 per service with 45% of that transfer to the service worker. On that base these project is estimated 12-14 services per day in first month business, and 40-50 services per day by the end of the first year. At 50 services per day, then still be working 72% of capability with those treatment rooms which operating whole week 9hours per day. The retail results of the horrible edge are reliably half in all cases. (Morin, 2012). Competition
Being a new business we have analysed closely the competition that we have to face is much higher. Everybody loves competition because it enhances new opportunities and checks your services and improves your business weaknesses. So, in this regard I think everyone welcome us. This creates a good gesture and healthy environment within industry. When we provide good products and something different services (massages and body treatment which is not available in one roof and in house facility). To our clients, these things move forward from our competitor.
Technology:
Using technologies, we enhance our working capabilities and we can improve ourselves. We keep some amount for research. New technologies impact quality on massage and facials; from their use we not only get good result but also we spare our time. Through latest technologies we also provide better services as compare to present.
4. MARKETING MIX
Product-services:
We use the products of allure, L’Oreal Paris, Avon, NARS, Etude, and Body Shop
Prices: The prices of beauty products are high but we keep a margin for middle class. Our prices for services are vary to class wise, for elite class service package is higher than middle class.
Promotional plans: We advertise in market, we make stalls in every big mall, hotels and ladies club, local fliers, grand opening, party kick-off and promotion for first 30 days. We have to launch the website for improving the business with all menu of services for customers that the able to plan for appointments in on-line. We have to use spa software that will allow customers to plan for the schedule and choose an appointment without any phone call.
Selling Methods: We provide mail services through couriers so people can take quality products, for this purpose we provide out zip number and poster address in our print adds. People take orders through phone or e-mail. We keep on job these persons for this purpose.

5. BUSINESS TARGETS * Frist we targeted people of business class and foreigners. * Second we try to target showbiz, Elite and Fashion industry’s people because they spend heavy amount on looks. * Third we are focusing common people because they are beauty and health conscious too.
We use best products in our Spa, and provide the best services in luxurious way. These things will attract lots of people in our spa. As we want to provide Spa facilities to every class of this society so, it enhance not only our client age but also we earn good name and money. We enhance our staff at every 100 consumer. Therefore quality of service is smooth and clients are as satisfied with us as they before.
We use best beauty products and provide best services in our Spa and we do not compromise on it because it is not good for our business and name. These things go us a step forward from our competitor. As mentioned earlier those before open a Spa owner visited different best Spas in the world and learn many things there. After research on this industry decides to open a Spa these things create a difference from my competitors. We can follow other types of Spa services: Body Massage (massages styles like traditional, deep tissue work, hot stone, full-body, relaxing, reflexology, sports, Aromatherapy), Body Scrub, Facials, Manicure and Pedicure. We provide services on both ends, at Spa and customer’s house. This is the unique feature of our business through which we will be able to attract more customers (Morin, 2012). 6. FORECAST SALES We estimated and sets short term goals 1. After six months we increase services which enhance the profit. 2. We are hopeful, after six months we have regular client age. 3. At the end of our first year we provide 56 services to enhance the client’s beauty.
Financial Forecast: Sales forecast: Table 1: Sales | Year1 | Year2 | Year3 | Year4 | Year5 | Massage | $527,740 | $540,000 | $566,000 | $576,000 | $585,500 | Facials and Anti-Aging Treatments | $1774750 | $1824600 | $1844500 | $1863400 | $1950000 | Outcall services | $24000 | $26000 | $28000 | $32000 | $35000 | Retail | $94545 | $120000 | $130000 | $145000 | $160000 | Total sale | $825435 | $923500 | $1123000 | $1450000 | $1765000 | Direct cost of sales: Table 2: Direct Cost of Sales | Year1 | Year2 | Year3 | Year4 | Year5 | Linens and cleaning | $3544 | $3765 | $3765 | $3890 | $4025 | Oils and Lotions | $14677 | $6200 | $6700 | $7430 | $8045 | Price of retail products | $47343 | $52500 | $63500 | $76000 | $85000 | Subtotal Direct cost of Sales | $65633 | $59455 | $73455 | $86745 | $99565 |

After starting business we insured it for the future security Balance Sheet: Table 3: | Year1 | Year2 | Year3 | Year4 | Year5 | Cash | $213,423 | $295,876 | $324,543 | 414,544 | 534,654 | Account Receivable | $10,500 | $10,565 | $10,700 | $11,955 | $11,955 | Inventory | $12,445 | $13,590 | $14,985 | $16,000 | $16,450 | Other Current Assets | $34,500 | $34,500 | $34,500 | $34,500 | $34,500 | Total Current Assets | $234,657 | $345,786 | $376,905 | $497,987 | $687,055 | Long Term Assets | $0 | $1000 | $2000 | $3000 | $4000 | AccumulatedDepreciation | $0 | $45 | $90 | $135 | $180 | Inventory | $12,441 | $11,502 | $13,434 | $13,765 | $14,654 | Total Assets | $295,765 | $394,755 | $485,006 | $495,765 | $609,875 | 7. COST BENEFIT ANALYSIS MARKETING CAMPAIGN | Paperwork | Management | marketing campaign | ROI | Provides Pounds and penny’s | Customer’s reservation / Communicational channel for customers | Telephone and direct mails that cost resources | Email is free, fast and easy SMS cost is only 3 pounds per SMS | Production cost and postage cost | Higher cost, is 45 pounds, | Email is free. SMS is 3 pounds each. | Commission Calculation | Time consumption, after 30 days | Calculate in minutes | Financial Availability | accountant required | Calculate in a minute | Availability of packages(that is unexpended) | Calculation is boring | Calculate in a time | Checking operations and | check it by owner | monitor anytime | Check customer records | impossible to do so | At few clicks | Check stock expense | Difficulties in tracking | Calculations in Pounds |

8. RISK ANALYSIS We handle market effectively and creatively manner to bring the clients. We can offer best service and products in the business. The combination of all services, unresolved position and our communication with the client are setting up with success. Main strategy is to implement in this grate competitive marketing and followed by excellent services in the business. The prices have also very competitive in the marketing field according to the planning of business which includes hiring expert therapists and aestheticians. They will give us a financial advantage. Projection of business also affects business success. Advertising is mainly to know the people easily and we can other methods like grand opening, party kick-off and promotion at beginning days. Continue regular advertising and more aggressive plans for seasonal events and festivals.
9. CONCLUSION:
We have hired a team of legal and market advisors to handle legal, market and competitors’ problems. So, nobody will create any trouble and hinders in our business due to professional jealousy and local or national laws every business faces some thread and risk. On the whole we have not faced any risk or major thread. However if government policy is changed and government impose some taxes then it will major setback for us. Because in these conditions we change our strategies and also increased our prices that annoyed may be our clients and this situation imposes bad impression not only our repute but also we cannot earn profit.

Bibliography
(n.d.). Retrieved from www.toptensworld.com/2013/05/31/top-10-makeup-brands-of-2013/‎.
International, E. (14 feb 2013). Cosmetics and Beauty Market in Dubai UAE.
James, A. (2013). Essentials of Business Plan. Retrieved November 29, 2013, from Small Business Administration: http://www.sba.gov/category/navigation-structure/starting-managing-business/starting-business/how-write-business-plan
Kennedy, J. (2005, August 30). How to Open a Salon or Day Spa. Retrieved Decemeber 02, 2013, from Entrepreneur.com: http://www.entrepreneur.com/article/79550
Morin, T. (2012, March 04). Team Power: Does your team compete for profits. Retrieved December 1, 2013, from Day Spa Magazine: http://www.dayspamagazine.com/article/team-power salonbuilder.com. (2013). Starting a Salon Business or Spa Business. Retrieved December 01, 2013, from Salon Builder: http://www.salonbuilder.com/salon-business-startup.asp
Sarfati, L. (2013, August 12). Anti-Aging Solutions for the Neck, Décolleté and Hands. Retrieved December 2, 2013, from Lydiasarfati.com: http://www.lydiasarfati.com/anti-aging-solutions-for-the-neck-decollete-and-hands.php
Sarfati, L. (2013, October 28). The Importance of In-Salon Training. Retrieved November 30, 2013, from lydiasarfati.com: http://www.lydiasarfati.com/the-importance-of-in-salon-training.php

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...the Home tab. You can format your headings by using heading styles, or highlight important text using other styles, like Emphasis and Intense Quote. These styles come in formatted to look great and work together to help communicate your ideas. Go ahead and get started.awdawdawdwadawdadda headings by using heading styles, or highlight important text using other styles, like Emphasis and Intense Quote. These styles come in formatted to look great and work together to help communicate your ideas. Go ahead and get started.awdawdawdwadawdadda headings by using heading styles, or highlight important text using other styles, like Emphasis and Intense Quote. These styles come in formatted to look great and work together to help communicate your ideas. Go ahead and get started.awdawdawdwadawdaddawadwdadwadawdawd headings by using heading styles, or highlight important text using other styles, like Emphasis and Intense Quote. These styles come in formatted to look great and work together highlight important text using other styles, like Emphasis and Intense Quote. These styles come in formatted to look great and work together highlight important text using other styles, like Emphasis and Intense Quote. These styles come in formatted to look great and work together highlight important text using other styles, like Emphasis and Intense Quote. These styles come in formatted to look great and work together highlight important text using other styles, like Emphasis and Intense Quote. These...

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Project Proposal

...Project Proposal Site Structure IT 236 October 14, 2012 University Of Phoenix Project Proposal Site Structure • Page content My main page will consist of many links that lead in to different regions. First I have an “About Us” page which will have information of my staff and I. Second I will have “Contact us” page that will list email addresses of those writing and editing. Third, there will be four pages which cover markets including west coast, east coast, mid-west, and south regions. Each will have links to their individual teams in which the user will be able to read, blog, and watch highlights. • File names Main Page = index.html About Us = about.html Contact Us = contact.html East Coast Region = ecr.html East Coast Region Teams = ecrteams1.html East Coast Region blog = ecrblog2.html East Coast Region vid/high = ecrflash.html Mid-West Region = mwr.html Mid-West Region Teams = mwrteams1.html Mid-West Region blog = mwrblog2.html Mid-West Region vid/high = mwrflash.html South Region = southr.html South Region Teams = southrteams1.html South Region blog = southrblog2.html South Region vid/high = southrflash.html West Coast Region = wcr.html West Coast Region Teams = wcrteams1.html West Coast Region blog = wcrblog2.html West Coast Region vid/high = wcrflash.html • Relationships between page From the main page, the user will be allowed to roam through various pages and links through the main page. Once the user...

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