...inconsistencies in his mathematics calculations. Found after he added a Pentium System to his computer group. Upon Further inspections and calculations, he contacted Intel with his results. Intel denied that there was a problem with their chips. When it became clear that their chips were flawed, and the accusations were true. Intel changed its policy, admitting that their chips were indeed defective. Intel agreed to replace the defective chips for free, but only if the uses could demonstrate that they needed and unflawed chip. In the fall of 1994, IBM decided to halt all shipments on their Pentium based computers. After they discovered the Flaw during their testing. Intel finally agreed to replace the flawed microprocessors for anyone who asked for a replacement. Because Intel new about the Flawed chips before it surface in the press. They had already corrected the problem on another version. Intel continued to sell the Flawed chips, and had planned to continue its bad practices until the bad chips were exhausted. In doing this Intel had to write off 475 million dollars to solve the problem, when they could have corrected it from the beginning. Intel has learned from their mistake and now feel that flawed chips should be replaced before and upon request, no matter how insignificant the problem seems to be. If the same flaw was to happen in a new CPU today, I think especially if the company decided to cover it up like Intel did. It would cost the...
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...Unit 5 Analysis 1: Pentium Flaw The Pentium flaw was discovered by Intel testers in June of 1994. Intel determined that the flaw did not affect many people and did not inform anyone outside the company. Intel withholding this information was a recipe for disaster in the first place. This lead to the customers of Intel to assume that the company was not completely trustworthy. Finally in November of 1994, Intel announced the flaw, although they have known about it for months. Intel did not handle this problem correctly. Intel should have at first notice of the flaw conducted a full recall of all the processors possibly affected. Not announcing a flaw of this level was a huge error on Intel’s part. They could have announced the problem and offer fixes to address the issues at hand. Waiting to announce this until months after the fact was a huge let down for customers. Customers expect that if a company finds a problem with their products that they inform them about it and provide a fix to the problem. Intel finally announces in December of 1994, that there would be a total recall, replacement, and destruction of all of the flawed processors. Something that should have happened months before. Finally, they have done right. Intel commits to purchase of all chips produced through the end of the year in January 1995. Intel sets aside 420 million dollars to cover costs of replacing all flawed processors upon request in mid-December 1994. If a flaw of this nature happened again...
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...CASE STUDY: Chipping Away at Intel General Environment 1. Social Important as a semiconductor business, provided as the biggest chip maker in the industry. Intel’s mindset is toward better customer relations and away from perspective of being the only real competition in the marketplace. 2. Technological Concerned with chip making for PCs but then went beyond it into the production of information and communication appliances as well as providing services related to the Internet. Barrett created a new wireless unit that combined new acquisitions such as DSP Communications Inc. ( a chipset supplier for digital communications) with Intel’s memory operations. 3. Economic Affected by Septemeber 11, 2001 and needed to withdraw investments in new markets (production of network servers and routers and e-commerce service for small businesses) due to direct result of the downturn in economic condition. Intel’s shares also suffered. At $26, were down to 60 pecent compared to their highest over the previous years and get worse after the downturn and fell further to $20 by October. 4. Ecological Not being mentioned in the case. 5. Political Operates on a global basis and so be attuned to different governmental and country requirements in its distribution and sales. The manufacturing plant in Hamburg, Germany suggests an important political dependency that must be monitored. Task Environment...
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...Future Statement For this report I am to write of a technology that I could see evolving in the near future and so the technology I could possibly see becoming widespread is micro chip implantation , able to store, transmit, and capture data in real time with other chips or servers like using your identification or even a debit card to even a hand held gps unit and compacting it all into a chip the size of a eraser and implanting it into a humans limb now this by its self is amazing but then the limitations grow exponentially. The first impact this could have would be with Society. Now Society as a whole might clash with this concept at first due to some fundamental human traits such as invasion of privacy, This chip if left unchecked could function the same as a gps unit and give someone the ability to track individuals making such things as missing person’s would be much easier to find. The second impact would be Economy. This could change everything we know about current banking practices by allowing your banking information to implanted on this micro chip and injected in to yourself so that instead of swiping a card your data is automatically registered and updated with your actual bank to route funds and make payments and deposits. The third and final impact I could foresee is Politics. Now imagine a world where your personal and life data is stored on your body and can be accessed there would surely be very little information that could not be accessed either by...
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...Unit 5 Analysis 1: Pentium Flaw In the summer of 1994, Intel discovered the Pentium Flaw. Once discovered they decided that their chips did not need to be recalled because the chance of the average user finding out about the error was 1 in 9 billion. Thomas Nicely, a professor at Lynchburg College in Virginia, made the error public. He had sent an e-mail to several colleagues. Nicely was using a few computers to compute mathematical problems. He wanted to prove they had enough power to do so. I feel Intel did not handle the problem professionally at all. While Intel knew that there was a flaw in the chip, they continued to send out a defective product. Regardless of who might discover the error, they should have recalled the chip to have them replaced. By deciding to send out the flawed processor, this probably helped the company as well. Before this mistake, not many people were aware of Intel. After months of research, Intel finally decided to recall the chip. Thomas Nicely had then run over a quadrillion calculations on a revised chip and was unsuccessful of reproducing the error. I am unsure of the outcome if a similar flaw like this were to happen today. With the help of social media and the internet, word of any flaw or error today would spread like wildfire. The old rule of thumb is 1 tells 10, well now it's more akin to 1 tells 10,000. I believe that if a homogeneous situation were to occur it would be handled expeditiously and promptly. I’m sure Intel has new policies...
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...people to see if they were also having the same problem. After a couple days Thomas wasn’t the only person who realized there was a problem. People around the world who had access to the Internet found this out. The diversion result from Pentium was off by sixty-one parts per million. Intel then was forced to tell people about this hiccup but said that it was of little importance and that it wouldn’t affect most people in a big way. Even though this was most likely true it made everyone feel like they messed up and nobody wants something that doesn’t work how it’s supposed to even if it’s off a little. Intel then felt the need to tell customers that if their Pentium chip was flawed in any way they would replace it with Pentium chips that were flawless. Not a lot of people even bothered to replace their chips at all. In, 1995 Intel had to pay $475 million because of the flawed processors. My opinion on the “Pentium Flaw” is that it is a complete outrage. Everyone always wants the best of the best and if it has a flaw people tend to keep away from it. If the new IPhone came out the same day as the new Galaxy S3 and there were rumors of the IPhone having some type of bug in it, people might lean more towards the Galaxy S3. The problem is they had somebody who knew about the problem and then proceeded to still sell the product. That is simply unfair and completely unprofessional for a huge company like Intel. If there was another incident like the Pentium flaw that happened...
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...selling potato chips. This company is dedicated to producing foods that have high quality, simple, real ingredients that taste great. Effective marketing of these potato chips is key. The product tactical plan and the placement tactical plan are very important, as well. The chips must look and taste just right to get the target group to purchase them. The pricing and promotion of these chips will determine just how much Simply Real Foods will sell of the chips. Product Tactical Plan * A crunchy, salty potato chip full of flavor * Made with only potatoes, sunflower/ cannoli oil, and salt * Simply Real Food Company, To-Go Perfect Potato Chips * Great tasting, healthy, on-the-go snack that keeps up with you * Clean and healthy, something that not only tastes good but that is good for you * The packaging will be bright greens and yellows, natural greens and yellows, with white and brown accents and wording * On the front: Simply Real Foods logo, To-Go Perfect Potato Chips, 1oz or 6.5oz or 7.5oz, in a bright yellow bag, with green handle and green seal * Starting with original potato chip, then add unsalted, different flavored potato chips, BBQ, salt and vinegar, spicy jalapeño, garlic, and/ or herb, then introduce sweet potato chips, beet chips, and vegetable chips * The highest quality ingredients bought at the best prices Product Tactical Plan Rational The chips should be crunchy and salty because that is what anyone wants when they...
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...process…………………………………………………………………….14,15 Marketing Organization……………………………………………………………………….15 Contingency Plan……………………………………………………………………………….15 Conclusion…………………………………………………………………………………...15,16 References……………………………………………………………………………………….17 Executive Summary Clif Bar, Inc. was found in 1992 by Gary Erickson. The nature of Clif Bar is the planet, food and community. They are working to reduce their ecological footprint in everything that they do, from the field to their final products. They are the “leading maker in all-natural and organic energy and nutrition food and drinks for men, woman, and children.” (Clif Bar, Inc.) This brings me to a new product that I would like to recommend for Clif Bar, Inc. to market which are baked sweet potato chips. According to Natural News.com sweet potatoes have six facts that everyone...
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...Unit Six: Globally vs Locally Lorri Wyndham Marcellino Kaplan University SC310-33 Science May 2011 My Memorial Day Meals Lunch: Kroger brand white bread - US Kroger brand Concord grape jelly – according to the Concord Grape Association, these grapes are raised in the northeast US. Kroger brand peanut butter – from Georgia, US peanuts Frito Lay mixed nuts – distributed by Frito Lay – Plano Texas Dinner: Dominos pizza with olives and sausage – US . My lunch was purchased at Kroger and all items were Kroger brand (white bread, peanut butter and Concord grape jelly). All of the packages were listed that they came from the Kroger distribution center in Cincinnati, OH and the mixed nuts were distributed by Frito-Lay in Plano,TX. The ingredients for my meals were probably grown on large corporate farms, or as part of a co-op of smaller farms. The produce was then taken to a factory where they were processed into the final product and packaged. The products were then shipped to Cincinnati where they were then sent to my local Kroger grocery store. If everything was delivered to the store in a separate truck that is 3156 miles for the Kroger items each, and 258 miles for my nuts . My pizza was delivered from my local Domino’s pizza. I do not know where these ingredients came from expect on their TV commercials they say local farms, but by local I believe them mean within the US According to economist Michael A Walker in a lecture delivered November 2010 at the...
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...Marketing Mix Based on the information gathered from the UK data, carrying out a relative study on the internal analysis of Kettle brand of potato chips is necessary. This analysis will give a further insight into their portfolio and performance and the steps taken to achieve their goals and objectives. As there is much more to marketing than just advertising, “Marketing Mix” refers to a combination of many elements that a company can use to market its product. It essentially looks at everything an organization can do to ensure success in marketing of its product to consumers. The marketing mix is designated by the common phrase penned by Jerome McCarthy (1960) as, “The 4 P’s of Marketing.” The 4 main “P’s” are Product, Price, Place, and Promotion. They are the foundation to the marketing mix. However, in this day and age the marketing mix has extended to 3 more P’s. They are People, Process, and Physical Evidence (Packaging). Positioning is also sometimes known as one of the P’s in the marketing mix. According to Mullins et al (2005:201), it is the perception of a product by a consumer, relative to their needs and competing products and how the company in charge of this product, aims to achieve this mindset [pic] Figure 1: Adapted [online] The Times 100 business case study (A Mcdonald’s Restaurants Case study) As seen in Figure 1 above, all four components which are inextricably interrelated, features potentially infinite...
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...increase the desirability of certain foods. One of these specialists is Howard Moscowitz, a Harvard graduate with a degree in Experimental Psychology (Andrzejczyk 375). Moscowitz’s main goal is getting certain foods to their maximum “optimization” and “bliss point”” (Andrzejczyk 375). The “bliss point” of a food is the best version of itself. This bliss point is normally the culprit for fast food addiction. It gets you to the point where you need to eat more because it tastes so good. Potato chips are deemed as the “perfect junk food” (Andrzejczyk 375 . However one of the biggest issues, associated with potato chips, was people deemed them unhealthy. In 1957, potato chip sales were dropping off. Ernest Dichter, a psychologist, found that the reason for this drop off was that people felt guilty eating potato chips because of how unhealthy they are. With this, Frito Lay started reducing the sizes of potato chip bags and changed the term “fried” to “toasted” (Andrzejczyk 375). Potato chip companies also created a variety of flavors to appeal to more people. Cheetos has altered their product to make people eat more. They have come up with something called “Vanishing...
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...ACCURATE INSTITUTE OF MANAGEMENT AND TECHNOLOGY SUBMITTED TO: SUBMITTED BY: Prof. Mukesh Sehrawat KARAN WALIA AIMT DM13151035 ABSTRACT The first and foremost reason of taking up this project was the great growth shown by Bingo chips even after the presence of well established competitors such as Pepsi Co. What I have tried to understand in this research is the satisfaction level and the preference of consumers towards Bingo chips introduced by ITC. I even intend to study the most popular flavor of Bingo chips in the market amongst the sample chosen. Wafer and Snack industry are a very minor part of the food processing industry as the snack sector is largely unorganized. For this a survey was conducted in GREATER NOIDA where respondents were asked to fill a questionnaire The data was collected and analyzed to obtain conclusions This report carries an introduction of the company profile, detail of the methodology followed detailed data analysis and the results so obtained with the variety of graphs along with given. Table of contents S.No | TOPICS | 1. | Acknowledgement | 2. | Overview about the snack industry | 3. | SWOT analysis of snack industry | 4. | Company Profile...
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...Wonks Potato Chip Industry Misti Hubbard ECO204: Principles of Microeconomics Instructor: Susan Didriksen Friday, August 03, 2012 In this essay I will be covering the benefits of the new monopoly, and the changes which will occur in price and output of the product in this particular type of market structure; and market structure that will most benefit the Wonks potato chip industry. The potato chip industry in the northwest was running in competitive equilibrium in 2007. In 2008 two lawyers quietly bought all the firms and created a monopolistic company called “Wonks” in order for Wonks to operate efficiently, Wonk’s had to hire a management consulting firm which then estimated a different long-run competitive equilibrium. Economist divided the market conditions into four major categories: (1) monopoly, (2) pure competition, (3) monopolistic competitive, (4) oligopoly. In a monopoly, a single business or company supplies a product and or service for which buyers cannot find a substitute. A Monopoly may arise when one company can supply a given commodity more cheaply than two more companies can. Our textbook defines a monopoly as “an industry composed of only once firm that produces a product for which there are no close substitutes and in which significant barriers exist to prevent new firms from entering the industry” (Case, 2009). By purchasing all firms involved with the potato chip industry the two lawyers have created a pure monopoly. A pure monopoly...
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...My Favorite three food brands are listed below: (1) Cadbury Dairy Milk. (2) K F C. (3) Lays Potato Chips. The Brand Personality of my Favorite Food brands: (1)Cadbury Dairy Milk: Dairy milk is the megabrand of the Cadbury Family focusing on consumers of all ages. The core proposition is 'something to celebrate all the good occasions in life with'. The communication proposes that no matter what the occasion of your happiness, Dairy Milk is the perfect way to celebrate. It is actually a feminine product. The joyful & playful color of Cadbury dairy milk gives the impression of a joyous teenage girl. The brand Personality of Cadbury is somewhat Sophisticated & joyful. This brand is basically focused on those people who are more social, family oriented & friendly. The Personality Traits of Cadbury Dairy Milk are: (1)Generous (2)joyful (2)Optimistic (2)KFC: KFC Corporation is the world's most popular fast food restaurant chain specializing in Original Recipe of 11 secret herbs and spices, hot &spicy, extra crispy Kentucky fried chicken. KFC (the name was originally an initialize for Kentucky Fried Chicken). It actually offer complete meal solution. The core proposition of KFC is:”That’s why KFC is so good because it tastes so good!’’ The Brand Personality of KFC is: bold, easy, cool attitude, generous, honest, spirited and original. The KFC’s brand experience is both comforting and unexpected. The brand basically focused on young-minded people...
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...English food and the qualities it is often criticized for It is accepted that Britain and good food are the two things that can’t be associated. Moreover, it is really very difficult to find English food in England. In Greece you can eat Greek food, in France—French, in Italy—Italian, but in England in any High Street it is easier to find Indian or Chinese restaurants than English ones. Besides, it is not only in restaurant that foreign dishes are replacing traditional British food. Go to any supermarket and you will see that sales of pasta and pizza are booming there. Why has this happened? What is wrong with the English cooks that they prefer cooking lasagna to shepherd’s pie? Anyway, English food was not always disgusting and tasteless; it was not boiled to death or swimming in fat. Actually, the British have always imported food from abroad and foreign trade has become the major influence on British cooking. English cuisine like English language absorbed ingredients from allover the world—chicken, rabbit, apples and tea. All of these and more were successfully incorporated into British dishes. Another important influence on English cooking is certainly weather. The good old British rain gives them rich soil and green grass, which means that the Englishmen are able to produce some of the finest varieties of meat, fruit and vegetables. And there’s no need to fancy sauces or complicated recipes to disguise their taste. For comparison, abroad poor soils mean...
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