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Beck Paper

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Submitted By chylce18
Words 4259
Pages 18
November 27,2012
Brian Kuczynsky
Marketing Plan Letter
Business 243

Working in a group with only two people can be difficult as the workload is effectively twice that of a four person group. However, I feel like Cheyann and I did a good job of dividing and completing the assigned tasks. I ended up researching the history of the company and summarized it. This helped me to write the executive summary and the current situation sections. Then I examined the specific market that our company targets and used what I found to write the target market section. I also looked at the strengths, weaknesses, opportunities, and threats facing the company. Those I then translated into internal and external opportunities and presented with bullet points. Using the information I gathered along with the work done by Cheyann, we decided on the marketing objectives we were going to try. I went on to summarize these objectives and the plans that went along with them. I also wrote out our action plan that we would implement to meet those objectives. I do not really remember or even know what it was that Cheyann did. However, I know that she did a lot of work, and then she did even more over the thanksgiving break. Therefore, I estimate that she completed 55 to 60 percent of the work, leaving me to complete the rest.

-Brian

November 27, 2012
Cheyann Wittmann
Marketing Plan Letter
Buiness 243

The marketing plan has been a very interesting experience this semester. Brian and I never had any trouble getting together and working on the project because we had the same schedule. I believe we did a very good job dividing up the work between us. For the second part of the executive summary, I provided the information for the product, location, packaging, and promotion. The revenue expenses Brian and I worked on together finding the

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