...Project Phase FOur The Beer Store Submitted By: Brandon Borrelli Submitted On: Jan 1st, 2012 Table of Contents THE BEER STORE CORPORATE OVERVIEW 1 The Beer Store History and Corporate Structure: 1 Industry and Regulations: 1 Company Mission and Values: 1 RETAIL STORE OVERVIEW 1 How the Retail Stores Function: 1 How 3260 is Operated: 1 Hiring and Work Culture: 1 Training: 1 Safety procedures: 1 Tasks of all Employees: 1 Management Specific Tasks: 1 Compensation and Benefits: 1 Evaluation and Incentives for Employees and Managers: 8 Exhibit 1 The Beer Store organization chart 1 Exhibit 2 Beverage Retail Outlets 1 Exhibit 3 Flow of Goods 1 Exhibit 4 Ontario System Chart 1 Exhibit 5 Contract between the Minister of Public Infrastructure Renewal and Brewer Retail Inc. (Section 1.15) 1 Exhibit 6 ODRP Sales, deposit value by container type and share of market (ODRP Packaging 2010-2011) 1 Exhibit 7 Deposit Return Schematic 1 Exhibit 8 Full Time Employees Salary 1 Exhibit 9 Part Time Employee Salaries 1 Exhibit 10 Employees Evaluation 1 Exhibit 11 Manage Performance Scorecard 1 Exhibit 12 Mission Statement and Values…………………………………………………….19 Exhibit 13 Interviewee Profiles………………………………………………………………...19 References 20 THE BEER STORE CORPORATE OVERVIEW The Beer Store History and Corporate Structure: The Beer Store came into effect in 1927 as a result of prohibition, the government allowed Brewers Retail/ The Beer Store to regulate...
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...Corona Beer: From a Local Mexican Player to a Global Brand Case Analysis Chris Brown, Jennifer Roath, Janissa Pheann BUSA 499 November 30, 2009 Table of Contents: Business Overview............................................................................................................p.3 Products.................................................................................................................p.3 Structure................................................................................................................p.3 Leadership.............................................................................................................p.3 Historic Strategies.................................................................................................p.3 Strategic Issues......................................................................................................p.3 PESTEL Analysis.............................................................................................................p.4 Political.................................................................................................................p.4 Economic..............................................................................................................p.4 Social.....................................................................................................................p.5 Technological......
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...can supply the entire market demand at a lower cost than the others’ firm. In the economies of scope, Chang produces various kinds of products such as Chang Classic, Chang Draught, and Chang Light. This make Chang Corporation reduce average and marginal costs in long-run, due to the production of similar or related goods or services where the output or provision of an item such as beer reduces the cost of item like water which has the same intermediate goods, bottle. Benefits: This study shows various benefits of being large firm behavior of taking advantages. Including, economies of scale benefit, which firm earn absolute cost advantages due to producing large amount of outputs. Vice versa, there are also some external factors in affecting the economies of scale such as a better transportation network, resulting in a subsequent decrease in cost for a company working within that industry, external economies of scale are said to have been achieved. Another good example is the development of research and development facilities in local universities that several businesses in an area can benefit from. Likewise, the relocation of component suppliers and other support businesses close to the main centre of manufacturing are also an external cost saving. This make the firms are able to make barriers to prevent others’...
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...extensive brand portfolio consisting of globally-recognized flagship brands, several multi-country brands and local brands enhances brand recall and results in increased brand loyalty. However, the slowing growth rate of beer sales, especially in the developed markets will potentially hinder the company's revenue growth in the region. Strengths Weaknesses Extensive brand portfolio including three global flagship brands enhances brand recall and recognition among global consumers Diversified and balanced exposure across multiple geographies helps in business risk mitigation Product innovation contributes to growing sales Threats Rising disposable income and cultural shift towards alcoholic beverages make Asia an attractive target market Association with Federation Internationale de Football Association (FIFA) would enhance the company's brand recognition Shifting consumer preferences towards lowalcohol beers Growing demand for craft beer in the US Slow growth rate of the global beer market and falling demand for beer in the developed markets can adversely impact the company's future revenues Stringent advertising regulations to control irresponsible portrayal of alcoholic drinks Booming trade of counterfeit alcohol Unfunded employee post-retirement benefits affect the company's liquidity Opportunities SWOT analysis details...
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...Corona Beer: Challenges of International Expansion Corona Extra has been the world’s fourth best selling beer in terms of volume in 2005 due to its strategy in differentiation. Corona marketing campaign of “fun in the sun” and its light and citrus flavor helps products to expand its target customers far beyond its competitors. However due to merger and acquisition that occur in the industry, Corona needs to adjust itself in order to sustain its growth and improve its competitive position. Environmental Analysis PEST Analysis Political Factor: * Government regulation prohibits to import alcohol product in some country. * Tax policies on alcohol beverages may result in higher price of alcohol product in some countries. Economic Factor * Trading agreement such as NAFTA, can help firm to benefit from exports its products into the emerging market, however this might also open up the opportunities for new competitors to come into Mexico‘s beer market as well. * Instability of Mexico economic condition can affect the cost of goods sold of the products that export out of the foreign markets. Social Factor * Some countries or areas might prohibit to sell alcohol beverages. * Differentiation between global preferences. For example, beer might be popular in US and Germany, however in Italy and France, wine is more popular. Technological Factor * Technology can improve product quality and can reduce scrap or it can also improve distribution system with...
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...Impact of Vertical Integration Table of Contents What is Vertical Integration?3 De Beers Summary3 Internal strengths of vertical integration5 External strengths of vertical integration6 Disadvantages of vertical integration7 Quad/Graphics and vertical integration7 Four types of Vertical Integration 7 Ownership and Breadth of De Beers 9 Conclusion 10 References11 What is Vertical Integration? Vertical integration is a powerful corporate strategy that when implemented under the right circumstances can work towards the organizations advantage. Vertical integration describes a firm's control over several or all of the production and or distribution steps involved in the creation of its product or service. This integration takes the assets that was owned by two organizations and combines it into a single business; this creates either a joint ownership, or the sale of one firm’s assets to another business. This strategy is more advantageous then contracting with an outside company since usually it creates lower operating costs and more control over quality of its products or services. Forward and backward integration in an organizations’ value chain is an attempt to strengthen a company’s business model. Although there are different forms of vertical integration, its main approach is either to expand operations backward into an industry that produces inputs for the company, or forward into an industry that distributes the company’s products. According to Harrigan...
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...Analysis: Corona Beer (Modelo) By LaTeia D. Shed Professor Carroll August 5, 2011 LaTeia D. Shed Strategic Management Professor Carroll 8/5/2011 Case Analysis: Corona Beer (Modelo) 1.Identify and discuss the trends in the global beer markets. In the 1930’s, prohibition policies were established that affected the sale of beer as well as alcohol. In 1991, Corona saw a slowdown in growth caused by doubling of federal excise tax on beer. Corona’s distributors responded to the downward trend by changing its pricing strategy so that they would absorb the tax rather than pass it on to consumers. Corona was able to expand internationally when the North American Free Trade Agreement was signed. The establishment of the North American Free Trade Agreement eliminated the barriers to trade and reduced tariffs and resulted in an upward trend in beer consumption. From 2007 to 2009, the beer industry saw a decline in the global sale of beer due to the slowdown in the economy. Beer consumption in developed markets continues to suffer from high unemployment, high fuel prices and constrained consumer spending. In the USA, where unemployment is particularly severe among key beer drinkers, beer volumes have fallen slightly although accompanied by consumer uptrading between industry price segments. Beer volumes continue to decrease in Western Europe as consumers switch to other beverages and reduce on-premise consumption (SABMiller). In 2010, the beer industry in the...
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...differentiation strategy. For the cost leadership strategy the price wars have made this relatively basic for brewers on a mass scale. If you want to sell a lot of beer then you have to sell your beer at the minimum price. So it’s almost not a strategy anymore. As for differentiation brewers always try to find and develop new products so they can hopefully steal customers from other brewers and bring them to their side. Examples of this are Rickard’s white, Molson M and Bud Light Lime. Molson’s strategies are broad (broad differentiator) and not focused because they offer many different types of beer for pretty much all niches including microbreweries. As for Miles and Snow’s generic business-level strategies Molson is much more of an analyzer than the other three options. They’re analyzer because even though they defend their own market shares they always try to steal other’s by analyzing what others do and competing against them. Corporate Level strategy On a corporate level Molson uses single-business concentration. They focus on what they do best and that is to brew beer, unlike other brewers like Anheuser-Busch who also own amusement parks. Molson has been selling beer for almost 250 years and are still very successful at it. They diversify their beer products to correspond to many niches but stay in the same type of business. The beer industry provides important and constant profits and a stable and ever increasing demand so it continues in the same direction towards the future. International...
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...Mix 5. Conclusion and recommendations 6. Appendix 1.0 INTRODUCTION Tiger beer is a household name in Singapore and it was a favourite beverage for any occasions that cab range from celebrations to social gatherings. The group decided to choose Tiger Beer as their marketing efforts and promotions were excellent, therefore the group decided to find out what makes Tiger beer marketing efforts and promotions so successful. Launched in 1932, Tiger beer (Tiger) is Asia Pacific Brewery’s flagship brand. Over the years, Tiger Beer has seen beer drinkers globally acclaim Tiger as one of the finest in the world. It has consistently come out on top in world tastings, winning gold medals for its crisp, smooth, refreshing, well-balanced and flavorful taste. Tiger Beer's distinctive taste comes from its quality ingredients and meticulous brewing process that involves over 200 quality checks. This European-style lager is brewed using only the finest natural ingredients like malted barley from Australia and Europe and bitter hops from Germany. The former adds body and flavor to the beer which many beer fans love; while the latter gives the brew its characteristic bitter zest. What makes Tiger truly stand out is the special strain of yeast used in this bottom-fermented beer. This unique strain of yeast is specially cultured in Holland and it works slowly in the golden liquid at low temperatures instead of fizzling away...
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...reduce or close down their workforces. More Beer, Inc. decided to venture into internet marketing. Soon after these websites went live, technology problems, together with sluggish sales killed the company’s profits. As a result, the company has decided to abandon its new direct marketing plan and to reduce its workforce. As Vice President (VP) of HR for More Beer, Inc., I have to terminate three employees. I am given a list of five employees who are candidates for possible termination. After carefully reviewing facts about how each candidate benefits the company, I have decided to terminate three of the employees and internally transfer two of the employees. The three individuals that are terminated will receive a severance package. More Beer, Inc. agrees to pay each individual 12 weeks of severance pay. The severance pay will be in addition to the payment of unused accrued vacation pay to which they are entitled. They may elect to receive this severance pay in the form of a lump sum payment, or spread it over a number of weeks, less applicable deductions for taxes. Each individual will be required to sign a waiver that releases More Beer, Incorporated, from any future claims against the company regarding their termination. Mike Williams I have chosen Mike William for termination because his job duties include maintaining existing computer systems which will be obsolete after the RIF. He will no longer benefit More Beer, Inc. There is a rumor that Mike is talking...
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...FOAKES V. BEER CASE BRIEF STYLE OF CAUSE Foakes v. Beer (1884), 9 App. Cas. 605. PROCEDURAL HISTORY Appeal This appeal is about the interest owed to Mrs. Beer (Beer) from Mr. Foakes (Foakes). In the original case, Foakes was required to pay Beer the money that he owed her. To do this, they came to an agreement that Foakes could make instalments so he would not bankrupt himself. After the final payment was received, Beer sued Foakes for the interest owed on the original sum. The new case was decided in favour of Foakes, but was appealed by Beer in the Court of Appeals. FACTS Mrs. Beer (Beer) had sued Dr. Foakes (Foakes) for £2,090 and recovered judgement. Foakes and Beer entered into a written agreement where Foakes was to pay £500 immediately and the balance over a course of 5 years until the debt was cleared. Foakes asked to pay the rest in bi-yearly payments because of financial difficulty. Beer made a promise of taking no future action if Foakes paid the rest of the money on a timely basis. After Foakes had paid the full amount, Beer took action against Foakes for interest on the funds. Interest had not been mentioned in the agreement they had signed. In the agreement, it talked about the payments but not the interest that she was expecting since Beer was under the impression that interest did not have to be mentioned. It was not written anywhere that she did not want the interest. The agreement was not under seal. After...
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...Future Scenarios for the next ten years4 Strategic Options facing each Scenario5 Industry overview For thousands of years, beer has been sold in similar form and taste all over the world. However, it has remained a highly local product due to barriers such as local tastes, short shelf life, high transportation costs, taxes on imported alcoholic products and difficult-to-penetrate local distribution networks. In 1999, the top-four brewers were only accountable for 17% of global beer sales. Beer was, at that time, seen as one of the least consolidated, and least profitable, industries in FMCG. But nowadays, because of greater scale, the effects of reduced competition and the growing profitability of emerging markets, the top-four brewers control over 55% of global sales. In spite of this positive change, beer is still a local business, with local operations and brands. This consolidation can bring large benefits, such as operational leverage, efficiency in advertising expenses, increased reputation and distribution networks’ power. Although slowly, brand concentration is starting to occur both in developed and developing countries. The future prospects for beer brands tend towards industry and local brand consolidation, indicating the need to develop global beers brands. Competitive Advantage And Its Sustainability Heineken and Carlsberg benefit from competitive advantage through both cost and differentiation. Throughout the years, both companies have had the possibility...
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................................................................................................Pg.7 Weaknesses.....................................................................................................Pg.7 Opportunities..................................................................................................Pg.7 Threats............................................................................................................ Pg.7 Recommendations................................................................................................................Pgs.8-9 Exhibit 1: Financial Ratios......................................................................................................Pg. 10 Exhibit 2: Top USA Beers by Brands 2009..............................................................................P.11 Income Statement………………………………………………………………………………………………………………Pg.12 Balance Sheet……………………………………………………………………………………………………………………..Pg.13 Cash Flow……………………………………………………………………………………………………………………………Pg.14...
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...application and threats from other brewing companies. All of these specific key factors are very important in assessing a company's core competencies and a practical promotional plan for future endeavors. Strengths- Lion Nathan Brewing Company has numerous strengths that give their company a competitive advantage over other premium-style beers sold in the same areas. -In 1999 Lion Nathan was an international brewer with three geographic locations around the world: New Zealand, Australia, and China. This is an important strength because it gives them a very broad customer base and allows the company to experiment with new products and new ideas. This is also a very important advantage because it allows the company to be more specified and focus only on premium beer. -Lion Nathan China Brewing Company also had a portfolio of over fifty brands and owned and operated ten separate breweries. This is a vital strength because while focusing on premium beers the company has the freedom of catering to many types of customers. For example a beer that is popular in Australia might not be a huge hit in China. -The br ewery exports various types of beer to over fifty countries...
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...decline in annual sales of 2% from 2004-2005 and is struggling to maintain its market share in the premium segment of the beer market, where other companies have disappeared. Chris is concerned if he could reposition the brand to drive sales of Mountain Man Light to young people without eroding the core brand equity of Mountain Man Lager (MM). 2. SITUATION ANALYSIS Company * Independent family business in West Virginia, with 1.4% market share and a well established reputation throughout the East Central region of the United States. * MM beer is recognized as a traditional high quality beer in the region, with high brand loyalty. * MM had not expended its product line beyond its flagship lager product. * Invested in a number of branding activities to build “brand equity” with core customers. * MM sold 70% of its production in off-premise locations through its small sale force. * Although MM is a brand with high awareness, it is not appealing to everyone. Customers * The core consumers are Blue-collar, middle to lower income men over the age of 45 in the East Central Region. * They have high brand awareness and 60% of them purchase their beer in off-promises locations. * They are in strong aging demographic tendency and spend less on alcohol than younger drinkers, between 21 -27 years of age Competition - The mature beer industry in the US falls into four categories and is highly competitive. 1. Major Domestic Producers (74% in Region):...
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