...Mass media refers to communication devices, which can be used to communicate and interact with a large number of audiences in different languages. Be it the pictorial messages of the early ages, or the high-technology media that are available today, one thing that we all agree upon, is that mass media are an inseparable part of our lives. Entertainment and media always go hand in hand, but in addition to the entertainment, mass media also remain to be an effective medium for communication, dissemination of information, advertising, marketing, and in general, for expressing and sharing views, opinions, and ideas. Mass media is a double-edged sword which means that there are positive as well as negative influences of media. Print Media Print media encompasses mass communication through printed material. It includes newspapers, magazines, booklets and brochures, house magazines, periodicals or newsletters, direct mailers, handbills or flyers, billboards, press releases, and books. Newspapers: Newspapers enjoyed the position of the most preferred medium to reach a wider audience until electronic communication emerged on the media scene. In the early days, newspapers were the only medium that masses at large depended on, for daily news. A newspaper carries all kinds of communication related to a variety of topics like politics, socialism, current affairs, entertainment, finance, stocks, etc. Apart from this, it also includes topics which are in lighter vein like cartoons,...
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...Electronic and Digital Media Industry Mass communication (MC) today is reliant on technology. Based on chapter 1 of The Media of Mass Communication, MC is the technology-assisted transmission of messages to mass audiences. This definition of communication elaborates how technology seems to make life easier. Interpersonal communication is a face-to-face form of communication that has been widely used by people without technological assistance for years. In the old ages, mass media took place in concert halls using only the human voice; today people use microphones that allow them to send vocal messages to a larger audience. Print media has also taken a notch toward improvement with the help of the World Wide Web. Technology has enabled societies to broadcast messages throughout the world by using television, satellites, and the Internet. Print has had a strong impact on society. Mass media awareness started with the discovery of print media through books, newspapers, magazines, and so on. The way in which people’s lives have changed are based on the result of print’s improvement, it is what allowed people in the past to pass on several messages like basis for learning other languages through text. Therefore, Kaiyan Za Bao invented newspapers; which allowed different societies to become aware of what was happening around the world. Print-visual integrations evolved through photography because newspapers started to include pictures, this would make people have a broader understanding...
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...ADVANTAGES OF MASS MEDIA Mass media, such as the Internet, social networking, have been integrated into people’s lives. In fact, researches have shown that the number of adults and teenagers relying on mass media to gather information or communicate with one another has increased exponentially in the last few years. There have been many debates on whether mass media have a positive or negative effect on our lives. Many people argue that the socializing benefits of media, the fact that distance is no longer an insurmountable issue, and the possibility of sharing information globally proves how mass media have changed our lives for the better. However, the other side of the argument states that isolation, increased risks and the loss of critical thinking are the main consequences that media have had on our lives, changing them for the worse. Paradoxically, both arguments are true as the reality lies in between them. The effect that mass media has had on socialization is one of the most controversial and debated effects of mass media. Social networks are one example of mass media communication which has had a great impact on our society; Facebook alone has reached more than 500 million users, 65% of whom are teenagers. The reason for this is that there virtual platforms offer the so called “third space” (outside of the home and school), which psychologists claim to be indispensible to teenagers in order to socialize and build up their personality. The opportunity social networks...
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...read it, less openly biased newspapers such as The Guardian will still have the potential to influence politics and politicians. In fact, media sources with a less overt bias will have potentially more influence than others, as they could be considered to be more reliable or trustworthy than biased tabloid entertainment news. This paper will assess the issue of media influence on politics, and evaluate the methods and forms this influence can take. Discussion Media Influence The role of the media in influencing politics has been long recognised. Comparative analysis of media sources from a number of countries has shown the influence organisations have over the political system (Hallin and Mancini, 2004, p. 4). With the development of 'mass media' and the increasing centralisation of news sources, the influence of the media has only grown. Since the 1970s, scholars have discussed the way in which the media has influenced politics and politicians. In The Agenda...
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...Effects of Mass Media In the last several decades Mass Media has had a tremendous effect on the American society. One of the first instruments of media was the radio, which was used in the early 1900’s mainly for national news about the war overseas. Since then mass media has expanded from the radio to smart phones, at the palm of your hand you can access the internet from just about anywhere. Mass media has countless influences on today’s America, both good and bad. The development of Mass Media began with oral communication. Material and facts first dispersed through oral traditions passed on by writers, teachers, and tribal storytellers (Campbell, Martin, & Fabos, 2012). Oral communication had no way of reaching a mass audience so information and knowledge stayed within the population or community. But when the alphabet emerged, written material began to develop; therefore, the writing era arose. Oral traditions began to be documented and the inscribed word conquered spoken. The oral and written eras in communication, defined the future expansions of mass media. Succeeding the oral and written ages was the print era, which was a vast change in mass communication. First printing was costly and only the rich could manage to pay for books and papers. Then printing equipment improved, and the cost of printed supplies went down, so they became obtainable to more people. Books became the first mass-marketed invention in history (Campbell, Martin, & Fabos, 2012)...
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...MUSIC, SOCIAL SCIENCES, AND DESIGN January-April 2011 Subject name: Mass Communication Research Subject code: SM 312 Lecturers: Kenneth Teo Student ID: 1000922384 Topic : Benefits of learning intercultural communication to university student. Chapter 1 Introduction Background of the Study Anthropologist Edward T. Hall is the founder of intercultural communication during the 1951-1955 when he was at the Foreign Service Institute of the U.S. Department of States. The scholarly field of intercultural communication was then mainly advanced by university-based scholars of communication in the United States and Japan, and in other countries. The development of intercultural communication in the U.S. and Japan is analyzed here. Intercultural communication is one of the most important communications and also a structure of global communication as the world today is characterized by an ever growing number of contacts resulting in communication between people with different linguistic and cultural backgrounds. This communication takes place because of contacts within the areas of business, military cooperation, science, education, mass media, entertainment, tourism but also because of immigration brought about by labour scarcity or political conflicts. Hence, there is communication which needs to be as constructive as possible, without misunderstandings and breakdowns...
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...should be singing. It can be found at the following web site: http://www.youtube.com/watch?v=8F_G2zp-opg&feature=youtu.be The product is GEICO car insurance. GEICO uses a variety of mass communication from flyers, bulk mail, news paper, radio, television to internet. Even thought their commercials are usually around the Gecko (Lizard) which today is their trademark in the world of insurance. Are they trying to change to the pig that squeals instead of the gecko? Yes, it can be fun once it’s seen the first time but then it becomes annoying. GEICO Insurance not only offers a variety of insurance coverage for automobiles, motorcycles, houses, etcetera. It is said that it is one of the least expensive ones in the market and that it only takes “15 minutes” to change over and “save 15%”. GEICO’s advertising is everywhere in the mass media, sometimes too much of it and all at once. Also, why use the Pig now? What happen with word of mouth advertizing? Gallo (2009) indicated the only 40% of communication is verbal and the majority of communication takes place nonverbally, which is why technology should facilitate, not replace, face-to-face conversation. First, the need to know the audience that the advertizing is intended for (target population) is the key when preparing a commercial for mass media. Is the population for adults from the age of 18 to 99? Or is it for automobile and home owners between the ages of 18 to 70? Also, is the demographic area...
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...Communication and Information Management Assignment Communication and Information Management Assignment 1. Mass Media Trends Mass media consists of a large range of diversified media channels that reach a large audience through mass communication. There are seven trends that characterize modern mass media; audience segmentation, convergence, increased audience control, multiple platforms, user-generated content, mobile media, and social media (J.R. Dominick, 2011). I think mobile media has the greatest effect on society because these days people cannot live without their phones. Literally anything and everything one could imagine can be done from a smart phone and because access is so instant, transferable, and continuous, it is changing the way we live, work, and play. Before the outbreak of smart phones, audiences had to physically go to their media source, giving their time and attention in order to receive its messages. Today, people carry their media source everywhere they go and are notified by an alert sound or vibration when something that they have deemed important is available to them. 2. Classifying Mass Communications There are two approaches to classifying mass communications. "The functional approach emphasizes the way that audiences use mass communication and the benefits people receive from media consumption" (J.R. Dominick, 2011). This approach seeks to analyze why people consume the media they do, how they feel about it; positive or negative, and...
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...Chapter 1 – Mass Communications: A Critical Approach Culture and the Evolution of Mass Communication * Culture * can be narrowly associated with art – forms of expression such as music or painting that provide enlightenment or insight * can also be viewed as a broader category that includes the entire spectrum of ways that people express themselves at particular historical times * including art, beliefs, customs, games, technologies, traditions, and institutions * it also encompasses modes of communication * the process of creating symbol systems that convey information and meaning * is made up of the products a society makes and the processes that create those products * can be defined as the symbols of expression that groups and societies use to make sense of daily life and to articulate their values * Mass media – the cultural industries and channels of communication – can then be seen as the distributors of culture. * the history of mass media can be traced through five main eras: * oral * written * print * electronic * digital * Mass communication – the process of delivering cultural messages to large and diverse audiences through media channels. Oral and Written Forms Begin the Dialogue * The oral and written ears spanned many centuries, from around 1000 BC to the mid-fifteenth century. * Knowledge was passed along through word of mouth ...
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...Bennett, K. (2002). Interviews and focus groups. In S. s. P, Doing cultural Geography (pp. 151-164). london: saga publications. Berelson, B. (1952). content analysis in communication research. free. Berlet , chip . (2002). when hate went online. http://www.simson.net/ref/leaderless/berlet_when_hate_went_online.pdf,. Berlet. (2002). when hate went online. http://www.simson.net/ref/leaderless/berlet_when_hate_went_online.pdf, p. 3. . Bhatia, A. (2008). Discursive illusions in the american national strategy for combating terrorism. In journal of language and politics (pp. 7(2) 201-227). Bledwin & lewis. (1972). policy; costs and benefits. In G. Gerber, Violence and terror in mass media (p. 8). philadelplia: university of pennslyvania. boaz, G. (2000). defining terrorism : is one man terrorist another...
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...Effects of Mass Media Nicholas Hall University of Phoenix Hum/186 October 2, 2012 David Dinkins Throughout time ways of communicating have changed from oral to digital. Every new development in communicating and media has effected how people live and present themselves. A person’s life is characterized by what they listen to and the things they observe. Verbal communication was the beginning of mass media changes. Poets, teachers, and tribal storytellers first passed down information and knowledge my speaking tradition. Communication by speaking never reached a large crowd. The tribe kept their knowledge and information amongst themselves or their own community. After the alphabet came about, more people started writing, thus began the writing era. People started documenting oral traditions which turned into the written material. The developments of mass media for the future were defined by the written and oral eras in communicating. The publication era followed the oral and written eras, which showed to be a large change in mass communication. In the beginning printing was outrageously expensive and unless you were wealthy you could not afford the materials to read and write. When printing devices changed for the better, the price of materials dropped, and more people could afford them. Books were the first products that were marketed in history in masses (Campbell, Martin, & Fabos, 2012). When written communication started...
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...Communication is commonly defined as ‘the imparting or interchange of thoughts, opinions, or information by speech, writing or signs’ (Smith and Taylor). Communication is a process of transferring information from one entity to another sharing a repertoire of signs and semiotic rules. The information is encoded and channelled by a sender to a receiver via some medium. The receiver then decodes the message and gives the sender feedback. Communication embraces auditory means such as speech, song and tone of voice and there are non-verbal means such as body language, sign language, touch, eye contact and writing. Good Communication = Good Business * Helps an organisation to thrive * Cost effective | Poor Communications = Bad Business * Can cost market share & jobs * Can damage reputation & image | GENERAL THEORIES OF COMMUNICATION One Step Flow Theory This theory stated that mass communication media channels, communicate directly to the mass audience without the message being filtered by opinion leaders. The best known model of this theory is the hypodermic needle model. Dating from the 1920s, this theory was the first attempt to explain how mass audiences might react to mass media. It suggests that the information from a text passes into the mass consciousness of the audience unmediated. This theory suggests that our behaviour and thinking might be easily changed by media makers. It assumes that the audience is passive. Two Step Flow Theory The Hypodermic...
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...Chapter 15 Summary Yuzhe Jiang Chapter 15 talks about the role of promotion in the marketing mix, the elements of the promotional mix, the communication process. The communication process has several steps, the goals and tasks of promotion, the AIDA concept and its relationship to the promotional mix, the factors that affect the promotional mix and the concept of integrated marketing communications. First, the role of promotion in the marketing mix. Promotion is communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response. Promotional strategy is the plan for using the elements of promotion-advertising, public relations, sales promotion, and personal selling-to meet the firm's overall objectives and marketing goals. Based on these objectives, the elements of the promotional strategy become a coordinated promotion plan. The promotion plan then becomes an integral part of the total marketing strategy for reaching the target market along with product, distribution, and price. Second, the elements of the promotional mix. The elements of the promotional mix include advertising, public relations, sales promotion, and personal selling. Advertising is a form of impersonal, one-way mass communication paid for by the source. Public relations is the function of promotion concerned with a firm's public image. Firms can't buy good publicity, but they can take steps to create a positive company image...
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...Globalization and me: what impacts could it be? According to Word Power Dictionary, globalization comes from word globalize which means develop (business, society, etc.) so as to make international influence or action possible. Other than that, globalization can be define as the increasing connectivity and interdependence of the world’s economies, societies, and cultures because of advances in communications, technology, trade, international investment movement of currency, and migration. In my opinion, technology is the big roles or function that brings the globalization. Same as Kenichi Ohmea words, globalization as a borderless world seeks to change the world into a single unit only. This process is easier with the advances in communication technology. There are numerous ways in which globalization has impacted the world. The globalization has impacted on education, economic, culture, language, food and others. Globalization also means the phenomenon that makes the world seem smaller in terms of human relations due to the speed of development of information technology. Human easily get information and difficult to filter the negative elements that permeate the hearts and minds. Some terms such as “borderless worlds” and “open skies” make such as trade, the development of political and economic power towards the development of civilization. Education is the process of receiving and giving systematic instruction, especially at school and university. There are positive and...
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...by modern tools, effective in communication with better signal and wider covered areas, travel to anywhere in the world and so on. Human would have a wonderful world if technologies do not frequently have negative side effects. However, just because technology is indispensable in solving problems and brings human to a better future, societies have decided not to abandon technology but to develop, shape and take it to the right direction. Thus, there is always a relationship between technology and society. Technology is an object created by man to assist in achieving some goal. "A technology is a body of human knowledge that can be passed along from one place to another and from one generation to the next" (Web). Technology is the human seek for solutions and the human process of applying resources to satisfy our wants and needs to survive, and subsequently this process is used by society to solve problems and extend our capabilities . Nowadays, technology is everywhere around us and it is seem to be invisible because it is so user friendly and even people using it may not realize that. "Technology has changed the world and the ways of society. Many inventions, discoveries and developments of technique have influenced society" . The influenced society issues are examined from the following perspectives such as security, commercial competition and survival, dependency, social, environmental, communication, political, the Mass Communication Medium, Food Technology and Transportation...
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