...Media in the 20th Century John D. Allmon COM/156 March 3, 2013 Carey Rodriquez ------------------------------------------------- Media in the 20th Century I. To fully understand mass media, we need to come to grips with the enormous role that mass media has played in shaping that culture over the past one hundred years. With the development and evolution of mass media, there have been tremendous advantages and disadvantages that have contributed to major changes in society throughout the 20th century. However, these changes not only affect society but it has also affected the way business is done today. With the dawn of media convergence, globalization of media, audience dependency, concentration of ownership, and issue of media literacy; all the parties in the mass communication process are forced to think dramatically about their positions in it. Mass media can affect knowledge, attitudes, opinions and behavior of individuals. These effects can be immediate or delayed, for a short duration or long-lasting. II. With the development and evolution of media, we find that media convergence and media dependency have become a major factor in how society is affected and the way we respond throughout our everyday life. Encyclopedia Britannica (2013) states that, “Media convergence, a phenomenon involving the interlocking of computing, and technology information companies, telecommunications networks, and content providers from the publishing worlds of newspapers...
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...Analysis based on Mass Communication as a Political Economy and Culture Saad Rana ICMS Abstract Before the advent of television, radio was the form of broadcast medium to disseminate information to the masses. Broadcasters announced news, provided infotainment, as well as entertainment in the form of stories and shows with live audiences in the studio. This paper will look at radio as a form of mass communication, the proliferation of other types of broadcast media. The paper will try to understand the political economy of the industry and how it has become big business by analyzing Murdock and Golding's The Industrialization of Mass Communications. MacDonald's Theory of Mass Culture will be dissected to understand that although radio was a form of mass culture, it provided entertainment to the masses, which allows the economy to thrive. Discussion In their paper, 'The Industrialization of Mass Communications,' Murdock and Golding imply that mass communications—how people or organizations communicate to the masses—is a money-making industry, and like all other industries such as technological, auto etc.; it is susceptible to losing its value for what it was intended to be –a pure form of communicating to the masses. Their theory on mass communications focuses on the industry as a political economy which is how an economy cycles, questioning and arguing the ownership and control of media, factors that bring together media industries with other media platforms and with...
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...Effects of Mass Media Trevor Stanton HUM/186 January 22, 2014 Effects of Mass Media During the last century there were several major developments in the evolution of mass media. These developments are the evolution of the print, electronic, and digital eras which now encompass modern day media. These three eras have significantly affected American culture and economics, while ushering in a new standard of mass communications. While paper printing can be traced back to China as early as 100 c.e, modern printing did not emerge until the mid-fifteenth century. At that time, the printing press was introduced. The printing press was a conglomerate of machine duplication, rapid duplication, and faster production. These three elements were necessary for mass-market innovation. Information and ideas could now be spread faster and farther than ever before. With the evolution of the printing press, production of mass quantities at lower costs per unit became essential in mass production of other goods. This led to the Industrial Revolution, modern capitalism, and the consumer culture of the twentieth century. “With the revolution in industry came the rise of the middle class and an elite business class of owners and managers who acquired the kind of influence formerly held only by the nobility or the clergy. Print media became key tools that commercial and political leaders used to distribute information and maintain social order”. (Campbell, R., Martin, C., & Fabos, B. (2012)....
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...When describing how technology and management function within my personal work environment. I had to review the past and present management alongside the mass media and how it would pertain to this paper; Giant RV has neglected to update their technology to increase their ability to overcome past setbacks. Technology, mass media, and outstanding management have never been a large importance in the recreational vehicle industry. This industry has been behind in technology for many years, it has become increasingly harder to improve standards to public when management will not spend the extra cost to explore new avenues. It would be to the companies benefit to explore the Internet, radio, newspapers, television, and to other industries to increase knowledge on how other companies venture out to expand their profit through mass media. If management within the recreational vehicle industry would implement new standards to improve how the recreational vehicle industry does business this might increase revenue throughout the United States and within Giant RV. By doing this it could change many of the standards already in place throughout the United States and how other recreational vehicle dealerships do business. Mass Media With many ways to explore how management can overcome this setback they could look at how the mass media has implemented suggestions within the population so that many will follow the media’s recommendation on trends and political thoughts. These thoughts and...
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...Mass media From Wikipedia, the free encyclopedia The mass media is a diversified collection of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information electronically, via such media as film, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media sites, websites, and Internetbased radio and television. Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR Codes in outdoor or print media to direct mobile users to a website. In this way, they can utilise the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and costefficiently. Outdoor media transmit information via such media as AR advertising; billboards; blimps; flying billboards (signs in tow of airplanes); placards or kiosks placed inside and outside of buses, commercial buildings, shops, sports stadiums, subway cars, or trains; signs; or skywriting.[1] Print media transmit information via physical objects, such as books, comics, magazines, newspapers, or pamphlets.[2] Event organizing and public speaking can also be considered forms of mass media.[3] The organizations that control these technologies...
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...Mass media From Wikipedia, the free encyclopedia Jump to: navigation, search The mass media are diversified media technologies that are intended to reach a large audience by mass communication. The technologies through which this communication takes place varies. Broadcast media such as radio, recorded music, film and television transmit their information electronically. Print media use a physical object such as a newspaper, book, pamphlet or comics,[1] to distribute their information. Outdoor media is a form of mass media that comprises billboards, signs or placards placed inside and outside of commercial buildings, sports stadiums, shops and buses. Other outdoor media include flying billboards (signs in tow of airplanes), blimps, and skywriting.[2] Public speaking and event organising can also be considered as forms of mass media.[3] The digital media comprises both Internet and mobile mass communication. Internet media provides many mass media services, such as email, websites, blogs, and internet based radio and television. Many other mass media outlets have a presence on the web, by such things as having TV ads that link to a website, or distributing a QR Code in print or outdoor media to direct a mobile user to a website. In this way, they can utilise the easy accessibility that the Internet has, and the outreach that Internet affords, as information can easily be broadcast to many different regions of the world simultaneously and cost-efficiently. The organizations that...
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...Chapter 1 – Mass Communications: A Critical Approach Culture and the Evolution of Mass Communication * Culture * can be narrowly associated with art – forms of expression such as music or painting that provide enlightenment or insight * can also be viewed as a broader category that includes the entire spectrum of ways that people express themselves at particular historical times * including art, beliefs, customs, games, technologies, traditions, and institutions * it also encompasses modes of communication * the process of creating symbol systems that convey information and meaning * is made up of the products a society makes and the processes that create those products * can be defined as the symbols of expression that groups and societies use to make sense of daily life and to articulate their values * Mass media – the cultural industries and channels of communication – can then be seen as the distributors of culture. * the history of mass media can be traced through five main eras: * oral * written * print * electronic * digital * Mass communication – the process of delivering cultural messages to large and diverse audiences through media channels. Oral and Written Forms Begin the Dialogue * The oral and written ears spanned many centuries, from around 1000 BC to the mid-fifteenth century. * Knowledge was passed along through word of mouth ...
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...Effects of Mass Media Jaclyn Bataclan 1/10/16 HUM/186 Terri Thorson Effects of Mass Media Mass media means it is intended to reach a mass audience. Most common platforms used to reach a large amount of the public is newspaper, magazine, radio, television and internet. The general public typically relies on mass media to provide information on current events, entertainment, pop culture, politics and social issues. There are many positive and negative effects of mass media, furthermore people need news and information to make decisions and formulate opinions. Entertainment is another function of mass media where it is mostly used to amuse people. Lastly, educating people of their rights, socials, moral and religious obligations is extremely important. The Evolution of Mass Media The mass media has evolved significantly over the past century. In the 1900’s print media, which includes newspapers, magazines and books, was the most widely used to report to the masses. The 1900’s were filled with newspapers, not only ones the report the latest new and old world gossip, but had evolved into different papers full of entertainment news, which included local artists poems to small books. Magazines came along and brought America the first investigative news reports exposing injustices, and political corruption in the late 1900’s, early 20th century. Next in our evolution timeline is Broadcast media including radio, television and internet. Radio was the first two way communication...
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...Mass Media Worksheet Complete this worksheet by answering the following questions. In Part A, each response must be written as an academic paragraph of at least 150 words. Be clear and concise, and explain your answers. If you cite any sources, use APA format. For Part B, answer each statement with a specific example and explanation in a couple of sentences. Part A 1. What are mass media? According to business dictionary (2012), mass media is “non-personal channels of broadcasting a message to the general public, principally the national newspapers, radio, and television.” In other words, mass media can be defined as a medium used for addressing or communicating to the masses. Anything that serves the source for communication amongst a large audience is included in the category of mass media. Mass media is a broad term under which includes everything or anything that conveys a message to the masses is included. From newspapers to books, from radios to televisions, from the mobile phones to ipods and to the internet, all these mediums are included in the category of mass media. Large audiences use mass media for the following basic purposes: to get news and information, for entertainment i.e. music, movies, sports and drama, and for communicating with other people. Many people around the world rely on the mass media for news and entertainment, and globally, mass media is a huge industry. Reference Business dictionary. (2012) Mass media definition. Received...
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...Electronic and Digital Media Industry Mass communication (MC) today is reliant on technology. Based on chapter 1 of The Media of Mass Communication, MC is the technology-assisted transmission of messages to mass audiences. This definition of communication elaborates how technology seems to make life easier. Interpersonal communication is a face-to-face form of communication that has been widely used by people without technological assistance for years. In the old ages, mass media took place in concert halls using only the human voice; today people use microphones that allow them to send vocal messages to a larger audience. Print media has also taken a notch toward improvement with the help of the World Wide Web. Technology has enabled societies to broadcast messages throughout the world by using television, satellites, and the Internet. Print has had a strong impact on society. Mass media awareness started with the discovery of print media through books, newspapers, magazines, and so on. The way in which people’s lives have changed are based on the result of print’s improvement, it is what allowed people in the past to pass on several messages like basis for learning other languages through text. Therefore, Kaiyan Za Bao invented newspapers; which allowed different societies to become aware of what was happening around the world. Print-visual integrations evolved through photography because newspapers started to include pictures, this would make people have a broader understanding...
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...University of Phoenix Material 07/18/2012 Media Convergence Worksheet Write brief 250- to 300-word answers to each of the following: |Questions |Answers | |What is meant by the term media |Media convergence means the lines are getting blurred between traditional forms | |convergence with regard to technology, |convergence with technology of the media and almost becoming one. Media convergence plays | |and how has it affected everyday life? |a very an important role in how it has affected everyday life of the evolution of mass | | |communication the evolution and media convergence occurs whenever it establish forms | | |communication technology to create new technologies offering new mass communications. The | | |internet allows magazines and newspapers to merge with new technology and computers to | | |increase and report information to readers frequently. Amazon allows readers to have | | |E-readers to combine medium of books with electronic display technologies to offer a new | | |convenient method way of reading. A new source of media mass converge is unavailable for | | ...
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...CRITICAL THINKING QUESTIONS – MODULE/WEEK 7 Read Chapter 3 of the Sterin text. Select 2 questions from the list below to answer: 1. Select a recent mass media technology (e.g., the iPad) and explain what you think its future will hold as it relates to the stages of technological innovation. 2. What do you think computer-based mass media technologies will look like if Moore’s Law is applied for another 10 years? 3. What do you think books and libraries will look like 10 years from now, and what do you believe are the 2 or 3 main technological advances that will lead us there? 4. Describe what you see as one of the main roadblocks to technologically driven change in developing countries in Africa or Asia today. Read Chapter 9 of the Sterin text. Select 2 questions from the list below to answer: 1. Do you believe that newspapers are dying as a result of the challenges posed by the Internet and digitally related content platforms, or do you think the newspaper industry, as a whole, will succeed in adapting and becoming viable? How do you feel about critics’ claims that Arianna Huffington has brought about the death of newspapers? 2. Toward the end of the Arianna Huffington video segment, Huffington is asked to predict how her news source will change in the next 10 years. Given what you have learned about developing mass media technologies and the effects such developments have had on journalism and journalistic practices, what would you predict? 3. In the video segment titled...
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...the message and gives the sender feedback. Communication embraces auditory means such as speech, song and tone of voice and there are non-verbal means such as body language, sign language, touch, eye contact and writing. Good Communication = Good Business * Helps an organisation to thrive * Cost effective | Poor Communications = Bad Business * Can cost market share & jobs * Can damage reputation & image | GENERAL THEORIES OF COMMUNICATION One Step Flow Theory This theory stated that mass communication media channels, communicate directly to the mass audience without the message being filtered by opinion leaders. The best known model of this theory is the hypodermic needle model. Dating from the 1920s, this theory was the first attempt to explain how mass audiences might react to mass media. It suggests that the information from a text passes into the mass consciousness of the audience unmediated. This theory suggests that our behaviour and thinking might be easily changed by media makers. It assumes that the audience is passive. Two Step Flow Theory The Hypodermic Model quickly proved too clumsy for media researchers seeking to explain the relationship between audience and text more precisely. As mass media became an essential part of life in societies around the world, a more sophisticated explanation was sought. Paul Lazerfield et al suggested that the information from a text does not flow directly into the minds of its audience unmediated but is...
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...International Communications Proposal Social Media Communication Behaviors in China In January 2011, Fast Company published an article that focused on the social media revolution in China. It depicts the Chinese social networks currently exploding in the country, which rival competitors like Facebook and Twitter, both illegal in China. The newer upstarts are causing a surge among the young generation, by facilitating communication and open expression previously thought to be extinct in the Communist country. But the most astonishing information is statistics found by Netpop Research in San Francisco pertaining to Chinese online behaviors. “Chinese Internet users are twice as conversational as American users; in other words, they’re twice as likely to post to online forums, chat in chat rooms, or publish blogs (Rabkin).” This research paper will attempt to share insight into China’s 420 million Internet users (Crampton) and their communication behaviors compared to Americans through the discussion of social media. This information is relevant on the international level as China, or the People’s Republic of China, is home to over 1.339 billion people. It is the world’s second-largest country by land area. They are the world’s largest exporter and second-largest exporter of goods. And as of 2011, it ranks second only to the United States by both nominal GDP and purchasing power parity (China). China is a true competitor in the world market and understanding the communication...
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...The Effects of Mass Media Nicholas Hall University of Phoenix Hum/186 October 2, 2012 David Dinkins Throughout time ways of communicating have changed from oral to digital. Every new development in communicating and media has effected how people live and present themselves. A person’s life is characterized by what they listen to and the things they observe. Verbal communication was the beginning of mass media changes. Poets, teachers, and tribal storytellers first passed down information and knowledge my speaking tradition. Communication by speaking never reached a large crowd. The tribe kept their knowledge and information amongst themselves or their own community. After the alphabet came about, more people started writing, thus began the writing era. People started documenting oral traditions which turned into the written material. The developments of mass media for the future were defined by the written and oral eras in communicating. The publication era followed the oral and written eras, which showed to be a large change in mass communication. In the beginning printing was outrageously expensive and unless you were wealthy you could not afford the materials to read and write. When printing devices changed for the better, the price of materials dropped, and more people could afford them. Books were the first products that were marketed in history in masses (Campbell, Martin, & Fabos, 2012). When written communication...
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