...5.1 Target Market and Segmentation J-Bento is a family owned restaurant which means that it does not offer any franchise distribution. Hence, the primary target market of J-Bento restaurant is young adults who are full time students, full time workers, part-time or casual workers; therefore, they seek a good restaurant but reasonable price. Hence, the prices of J-Bento can be flexible but moderate and suitable price for their target market.Furthermore, Geographic is related to geography such as characteristic of a specific region, climate and industries (Elliot, Rundle-Thiele and Waller 2010). J-Bento is located in Victoria Park which is urban area; hence, most of their consumers are people who live in and around that area such as Victoria Park, Canning, East Perth, Perth and Wilson. So people who live in sub-urban area for example East Fremantle and Fremantle will not know about J-Bento. Therefore, J-Bento Restaurant can promote their business by offering flyers and through social media such as Face book, Blog, and Twitter so that people in sub-urban area can notice and try it out. 5.2. Customer Expectations and Perceived Benefits Consumers often measure the risks and attributes and create expectations about the performance of the chosen product and services (Lovelock, Patterson &Wirtz 2011). Every consumer has different demand for their life, so they also have different expectation. In this case, the target market come to J-Bento restaurant because it is located in Victoria...
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...presentation was very helpful covering Thetis, Aurora, Homer's cow, and Priam. This information has been highly helpful in analyzing the novel. Knowing how Bento wanted to describe Capitu to Aurora and Thetis helped me understand how he viewed her. He didn't end up describing her hair to Aurora's because, “I was yet unfamiliar with this goddess”. Aurora's hair of sunburst and sun rays were probably not a good enough way to describe Capitu's hair. Bento crossed out Thetis and nymph and instead wrote “a beloved creature, which is a word which embraces all the powers.” Thetis was one of the 50 Nereids and their leader. She had her son Achilles with King Peleus, who she didn’t really like. Bento described Capitu's undertow eyes like Thetis' because she was the goddess of the sea. The sea has an undertow current that drags people in just like Capitu's eyes dragged in Bento and made him love her even more. Homer's cow is about the sun god's Helios' immortal cows. Odysseus' crew kills the cows and Helios gets mad. He kills the crew except Odysseus because he escaped to Calypsos' island. Homer's cow was used to describe Jose Dias' eyes and how they “dragged themselves away from the wall and began to wander around the whole patio.” This happens when Jose Dias is trying to find a way to get Bento out of the seminary sooner, since he couldn’t get Bento out of it completely. Priam, king of Troy, watches his son, Hector, get killed by Achilles. Priam goes to Achilles' camp to get Hector's body. He kisses...
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...Hearing Impaired Patients Paula Inman NUR 440 October 10th, 2011 Priscilla Aylesworth Hearing Impaired Patients Hearing loss is a common health issue that affects 10% of the work population as indicated by many international studies” (Bento & Penteado, 2010, pg 64). According to Healthy People 2020 three out of every 1,000 babies are born with hearing loss (HealthyPeople.gov, n.d.). As we age hearing loss is caused by colds, earaches, medications, head trauma, and the aging process. At Illinois Valley Hospice most of our patients are elderly, and we wanted to see how we can help the hearing impaired patient feel comfortable in their surroundings even if they have difficulty hearing. The Sample Group We took a three-month sample of our patient. In total we served 57 patients ranging from 44 to 99 years old. Thirty of the patients had no hearing impairment, 19 had mild impairment, five had moderate and three had severe. In hospice, patients get to the point where they no longer respond, but research shows that hearing is the last sense to leave as they are dying. The hospice staff noted the different ways each patient was could communicate. With the mild and moderate hearing impaired patients the staff just needed to talk loudly and look directly at the patient so they had the opportunity to read lips. It was more difficult communicating with the severe hearing impaired. Staff noted that they needed to make sure the patient had their hearing aids in; staff would...
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...Conclusion Bento studio is a new born business that will become famous in the future. This business is come from Japan because bento in Japanese language is rice box. We choose this business for our project because we are interesting in cooking and creativities of Japanese people, so we want to open our own shop that related to bento studio. We named it as “Organic Bento Studio”. We also concern about health of people nowadays, and that is why we want to make organic bento. Our business will provide a course to do bento for kids till adult, and then they will learn how to cook with testy and healthy food for them. We set our mission, vision, and goal seriously because we want to make our business become the best than everyone who want to compete among us. We also set core values in our shop and we will follow them because our core values have really good meaning and if we can do that our performances will be perfect. Moreover, there are internal and external factors that we are going to face while we do business. For external factors, there are economic, technological, industry and demographic. Another thing is that internal factors, it is compose of culture, capabilities, and composition. All of these factors are going to be affected our business definitely. Next is demand and supply for employees in our business. We focus on quality not quantity. To get the right person to the right job, we have to explain and describe our job description and job specification while we recruit...
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...Values are a set of core beliefs that one feel are important to themselves or as a group of individuals. There are many cases in which a group find themselves to believe in the same overall values or ideas. The first group is the ASPCA, they believe completely in the value of animal rights and lives. Next you can take any church, they are set up on their own set of values and beliefs and their members follow rules to find favor in their Gods eyes. The last group, and one that I relate to more than any other group is the United States Army. They have a set of seven values that are instilled in to every soldier from the time you arrive at basic training and stay with you until you leave. These values help you grow as a soldier, a professional, and as a person. The seven army values are easily remembered in an acronym, L.D.R.S.H.I.P, which I believe is motivating because any soldier who displays each of these values; he or she will become an amazing soldier and grow to become a great leader. Before you can become a great leader you have to know what it stands for: Loyalty: Bear true faith and allegiance to the US Constitution, US Army, your unit, fellow soldiers, and yourself. Duty: Fulfill your obligations. The legal and moral obligation to do what should be done without being told. Respect: Treat people how they should be treated. Selfless Service: Put the welfare of the Nation, the Army, and your subordinates before your own. Honor: Live up to all of the army values...
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...everything would turn back to the way it was. He thought he could cope, but he couldn’t, he just couldn’t. “Karamatsu.” Karamatsu snapped himself out of his thoughts to see Osomatsu standing in front of him, giving him a rather concerned look. “How’s Todomatsu?” “Not good.” He frowned. He glanced towards the food that Karamatsu had in his hands, “That’s all?” He arched his eyebrow at it. “Yeah.” He holds up both bags, “There’s not much in here and it will probably last us a week.” He sets the bags on the kitchen counter. He took out several bento’s from the bag, placing it on the counter. “It’s lunch time. I’ll make everything.” --- Once everything was done, he placed the bentos on the table, curry with white rice. He left the rest of the bentos in the fridge. Osomatsu and Choromatsu came down for a meal, before Osomatsu excused himself to care for his younger brother. “I’m worried.” “I know, me too.” “I’m worried about Osomatsu.” Choromatsu took the rice into his mouth, “He hasn’t been acting like himself.” “He’s been through a lot.” “Haven’t we all?” Choromatsu places the chopsticks down, “He’s taking this really hard.” “He was very close to Todomatsu as he was to you.” Karamatsu sighed, “He’s losing another brother. I don’t blame him.” As he ate, the food started to taste weird. Karamatsu couldn’t explain it. His brother glanced at his younger brother. Choromatsu seemed just as confused as he was. His hunger seemed...
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...taking the waters with the basis of substrate using the hand. Biological parameters is done through sampling of plankton, perifiton, neuston and benthos, nekton. Retrieval of plankton is carried out by using plankton net, then the bottle is inserted into the plankton movie measuring 30 ml. perifiton Retrieval is done through the process of pengerikan with a toothbrush on the substrate, in this case is the stone and the results are then inserted into the bottle of the film. Making bentos done by dipping pipe diameter 3 inches to paralon basic waters then captured and filtered. Neuston retrieval is done by using the net as for nekton unavailable on lab course This time around. Chemical parameters is carried out via the measurement of the degree of acidity (pH). PH paper used in measuring indicators that dipped into the water There in Cede transek squares. For the measurement of parameters of physics and bilogi parameter sampling done at each substation, 4 as for the measurement of pH is only done once. Your Bentos are obtained, put in jar 250 ml as for neuston put in a bottle movie then both are aquades and formaldehyde. Plankton and perifiton obtained, put in a bottle movie next was given a aquades and 4 drops lugol's. RESULTS AND DISCUSSION Aquatic Environment Based on the observations that have been carried out, the results obtained shows that the color of the waters is seen directly (visual) murky brown. Waters influenced by the color depth of a waters and type of substrate. Usually...
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...Yuan 1 Poe Yuan Professor Bento Course Title November 30, 2015 “Waiting for superman” Journal “Waiting for superman” is such an interesting documentary that letting me know about the American public school system and its influences of the students and their parents. The film interviewed five students had been negatively affected by the public school system. Because of low quality teachers, these children and their parents were unwilling being taught by their current school, they rather entering charter school lotteries and private school. The film “Waiting for superman” refer to that no savior actually exist, no one can help them. This film let me know about the negative ways of American public school system. Before I thought all the public schools are basically the same. I attended a traditional public state school, the performances and the quality of teachers of my high school are not that bad compared to those schools in the film, so I never confronted a bad teacher and never thought about this issue. After watching this film, I have learned that bad teacher is huge issue of the public school system, those bad teacher in school do not really care about student’s education, they just thinking about their pension. Students can not cross the district to attend other local school, so these children have to end up go to charter school. I can feel the desperateness and helpless from these children and their parents, especially the final lotteries scene, no one will help...
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...Executive Summary According to Bento, “the Balanced Scorecard (BSC) has been proposed as an integrated framework for the implementation of financial and nonfinancial performance measures that helps organizations align their initiatives with the organization’s strategy” (2013). The Balanced Scorecard offers management a system to use in plotting strategic objectives through four perspectives. The financial perspective is determined by the outcome of management’s implementation of the internal processes perspective, customer perspective, and learning and growth perspective. Aon Corporation is the “leading provider of risk management, insurance and reinsurance brokerage” (Aon, 2014). Using the Balanced Scorecard my operating segment, Benefit Marketing Solutions, can examine an implement each of the four perspectives by obtaining information on how we can achieve Aon standards in the operation of our business segment. Implementing the Balanced Scorecard, I will assess how our financials can improve by achieving the objectives of maximizing company profits, increasing our gross profit margin per client, and decreasing our accounts payable days. The first factor I will investigate is our customer perspective and how increasing customer loyalty, customer exposure, and customer education will improve upon our financials. The second factor I will investigate is the internal perspective and how effective company alliances, effective customer service, and effective payment of...
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...Zippy’s Restaurants is a dining chain that serves Hawaii customers at 25 locations on three different islands (FCH Enterprises Inc., n.d., para. 2). Renowned for their chili, fried chicken, and Japanese-inspired bento called Zip Pac, Zippy’s also offers a breakfast menu and daily specials that feature local favorites. Founded by brothers Francis and Charles Higa in 1966, Zippy’s has evolved from a single location with a fast-food counter to a multi-brand organization that has added restaurants, bakeries, catering, sushi bars, and a food packaging plant to its ever-growing list of offerings (Zippy’s, n.d., para. 2). In order to make way for the growth of its brands, Zippy’s was renamed to FCH Enterprises Inc. in 2001 (FCH Enterprises Inc., n.d., para. 3). Paul Yokota, the president of...
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...I chose to interview Nancy Chen of OmieLife.com, sister of the more famous Jane Chen co-founder and CEO of Embrace Innovations. I work for both of these sisters and see many similarities in character. Both earned their MBA’s at Stanford and created children’s products. Both are self-motivated driven women filled with seemingly boundless energy. Both have been on the path to entrepreneurship since before graduating college. They started in slightly different ways and at different times, but neither regret their decision to become an entrepreneur. Nancy is a friendly, proactive mother of two young boys. She has a great openness about her. She is as assertive as she is warm. She knows only one thing is for certain in this business...change....
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...------------------------------------------------- ------------------------------------------------- Master of Business Administration Concentration in IMC ------------------------------------------------- Course Code: BB503 ------------------------------------------------- Course Title: Marketing Management Assignment Title: Observation Assignment Date Submitted: 25 October 2014 25 October 2014 Declaration of Originality: The work contained in this assignment, other than that specifically attributed to another source, is that of the author(s). It is recognised that, should this declaration be found to be false, disciplinary action could be taken and the assignments of all students involved will be given zero marks. In the statement of collaboration, I have indicated the extent to which I have collaborated with other students, whom I have named. CLEARLY PRINT Name: | Student ID No: | Signature: | Nisa Unothai | 566110520011 | | Lin Xiao (Rebekah) | 576110520002 | | QinXueFei (Sophie) | 576110520006 | | Li Minyi (Maple) | 576110520007 | | Zhou zhiyu (Jayce) | 576110520010 | | Padcharee Klahan | 576110520015 | | | | | | | | Tasks 1. Select the specific Brand of fast food chain or coffee shop chain e.g. KFC, Starbuck Group 3 selects Kentucky Fried Chicken (KFC in short name) which is an international brand providing fast-food restaurant in many countries. 2. Discuss the similarities...
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...BOTTLED WATER ASSIGNMENT Bento, Alexandra Martinez, Rafael Aqua Panna is an Italian bottled water company that nowadays is sold in Europe and North America, and it is sold through Nestlé’s distribution chain. It is well known in most of European countries, for that reason we believe that this brand would be easily identified by Latin American customers. We decided to undertake an external analysis in order to identify the barriers that this company would face entering into the Venezuelan bottled water market. The local market is vastly dominated by 6 principal brands: Minalba, Nevada, Los Alpes, Zenda, Aqua Matter and Canaima. The most share of the market is hold by Minalba and Nevada which are brands of Pepsi and Coca Cola respectively. Nevertheless, due to political pressure, Pepsi Co. and Coca Cola are losing market share as the government is setting economical regulations to this companies to control the business. As the Venezuelan wealth is not well distributed, there is a massive part of the population which does not have enough money for spending in not essential products, for that reason luxury brands of water are not popular among the society members. The local market of bottled water is as shown below: Brands | 2008 | 2010 | Difference | Minalba | 31% | 28% | -3% | Nevada | 29% | 25% | -4% | Los Alpes | 14% | 15% | +1% | Zenda | 9% | 7% | -2% | Aqua Matter | 5% | 6% | +1% | Canaima | 3% | 7% | +3% | Others | 9% | 13% | +4% | Venezuela is...
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...Risk and Quality Management Assessment Summary Xxxxxxx Xxxx HCS451 September 24, 2012 Instructor Executive Summary Resolve, The National Infertility Association has been assisting and helping out individuals with infertility issues since 1974. Risk and quality management improvements in the organization have rallied behind the patient’s safety, while finding new ways in working as a team that is more effective and efficient when ensuring that the organization can deliver high quality and safe patient care. There have been issues regarding cost of visits and procedures with no insurance coverage while having to pay out of pocket for services that can cost hundreds or even thousands of dollars. The organization offers assistance in providing financial assistance for those in need and assist in finding the health care coverage that would best suit them. Infertility coverage is not a mandated health issue in many states that needs insurance coverage. Out of all the states only 15 are mandated to cover some sort of infertility. 1.1 Key Concepts The main problem was to determine what insurance provider would have some sort of infertility coverage that could assist their patients and avoid out of pocket expenses. The risk analysis will provide information that will help the risk manager realign the activities when dealing with quality care and improvement with the main focus on patient needs. * Review of the current functions of quality improvement and risk...
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...Strategy Analysis Tsuru Case study Group B12 Group member: HIRPARA SHREY LIM JIA XIN OGUNRINDE OLADIPO WANG QIU JING External analysis 1.1 PESTLE Analysis: The two most important factors to be considered is the economic and social factors. The recovery of the UK economy and the increasing employment rate has increased the average consumer spending on eating out. The eating out market in UK increased at approximately 2% in 2014 and quick-service restaurants experienced a growth rate of 3.7% (EY Report). The London property market has also increased by 29% in 2014 which may affect restaurants’ profitability. As for the social factor, increasing consumer awareness on healthy lifestyles has influenced restaurants to include healthier choices in their menu. This trend provides a good opportunity for both existing players and new entrants to attract new market segmentations. The political and legal, technology and environmental factors are explained in detail in Appendix 1. 1.2 Porter’s five forces: As shown in Appendix 2, there is intense competition among dominant market players such as Wasabi and Itsu which have numerous franchises and experience high brand values and customer loyalty. They benefit from economies of scale and have the resources to retaliate aggressively through pricing promotion. However, the barriers to entry is moderate since the initial capital outlay are relatively low. The market competitiveness increases buyers power. Customers are price...
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