...included in the final decisions of starting a product or service. Knowing what marketing means to a certain product or service, is the first step in completing a Marketing Plan. Knowing what type of market, that one would want the product or service to attract attention from, is up to the producer of that service or product. Having done research prior to the production of the service or product is the best thing that can be done. After all factors have been thought about, the price and distribution channels can help make the product or service a success. With the information that is available within this paper, one will be able to determine what decisions would be best for a different product or service. Marketing is the purchasing and selling of a service or product to either, consumers or businesses. But that it has much more to do with the environment in which this product or service is being provided. Marketing of any product or service can help or hurt the promotion of the product and the business. The service that was chosen to do further research was Home Healthcare Services. The Home Healthcare Service that was chosen is New Horizons Home Healthcare in Rock Hill, SC. This is a very well-respected company that delivers services in: Assisted Living, Micro-Community, and Alzheimer's Care. This home healthcare service is located within minutes of a well-known hospital. New Horizon's Home Health Care Service helping the elderly persons with many daily functions. These functions...
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...Fundamentals of E-Commerce Devry University | Course Project: Final Draft | BEST FRIENDS PET CARE Table of Contents I. Executive Summary………………………………………………………………….3 II. Business Description………………………………………………………………....3 a. Products/Services Offered……………………………………………………….4 b. Mission Statement……………………………………………………………….4 c. Industry…………………………………………………………………………..5 d. Business Goals and Objectives…………………………………………………..5 e. Business Models-Revenue and Payment Models………………………………..6 III. Marketing…………………………………………………………………………….7 a. Market Analysis/Market Forecast………………………………………………..8 b. Target Markets…………………………………………………………………...8 c. Marketing Strategy……………………………………………………………….9 IV. Competitor Analysis……………………………………………………………….9 a. Competition……………………………………………………………………..10 b. Strengths and Weaknesses……………………………………………………...10 c. Competitive Advantage………………………………………………………...10 V. Conclusion………………………………………………………………………….11 Executive Summary As animals become a larger part of our lives, professional and working people are choosing to create a suitable life style for their pets. Best Friends Pet Care is currently a facility that caters to those working people and professionals who have a disposable income to provide care to their pet while they are at work. We create a home-like environment that your pet will grow to love. Loving families with pets...
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...Marketing and the Health Care System for TriHealth Cincinnati Kimberly Southerland Professor Renita Ellis Health Services Marketing 08-26-2012 Marketing and the Health Care System for TriHealth Cincinnati TriHealth Cincinnati is a partnership between Bethesda and Good Samaritan Hospitals. They perform over two thousand patient intakes per day. The mission of TriHealth is to improve the health status of the people we serve. We pursue our mission by providing a full range of health related services including prevention, wellness and education. Care is provided with compassion consistent with the values of our organization. The vision of TriHealth is to be the place where people want to work, where physicians want to practice, and most importantly where the community wants to go when they need the best quality, service, safety and value in health care. (www.trihealth.com). Key characteristics of the users of the products and/or services of TriHealth Cincinnati One of the key characteristics of services offered by TriHealth Cincinnati is their speed intake services. TriHealth Cincinnati has worked with Cincom to develop a streamline registration process. The registration process includes the creation of the patient’s record. Cincom developed Cincom IGR which is a rules based overly to guide registrars through a series of questions to get the correct and speedy result. In just six months, TriHealth has noticed an improvement in employee...
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...ROSS DOGGY CARE MARKETING PLAN Student: Jackelinne Bartel Professor: Andrew Moore Class: Marketing Management MARKETING PLAN OUTLINE 1. Executive Analysis 2. Situation Analysis 2.1 Market Summary 2.2 SWOT Analysis 2.3 Competition 2.4 Product (Service) Offering 2.5 Keys to Success 2.6 Critical Issues 3. Marketing Strategy 3.1 Mission 3.2 Marketing Objectives 3.3 Financial Objectives 3.4 Target Marketing 3.5 Positioning 3.6 Strategy Pyramids 3.7 Marketing Mix 3.8 Marketing Research 4. Financials, Budgets, and Forecasts 4.1 Break-even Analysis 4.2 Sales Forecast 4.3 Expense Forecast/Promotional Budget CONCLUSION REFERENCES Executive Summary Ross Doggy Care is a dog foster-family arrangement in Rossy Sloth's home. Customers are able to leave their dog at the Sloth's home when they go on vacation. The dog is surrounded by people all day, have their own bed, are taken for walks twice a day, and have a one acre fenced backyard to explore. Ross Doggy Care is a superior alternative to a kennel because the dogs get attention all day, have plush facilities, and have ample opportunities to exercise. The guest dogs will typically even sleep in the children's rooms (in the bed under the sheets if they choose). Basically, the dogs become a temporary member of the household. Ross Doggy Care is able to offer this specialized attention because they are equipped to handle only eight dogs at once. Ross Doggy Care will compete directly...
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...Marketing Research and Segmentation Marketing for Health Care HCS/539 March 9, 2013 Marketing Research and Segmentation Marketing research is vital to the success of a health care organization. Researching patient demographics can prevent marketing errors that could close the doors of even the best hospital. Performing a lifestyle profile to be used as a demographic profile assists in segmenting the market, and provides insight into how community members will perceive the facility. Banner Boswell Medical Center (BBWMC) is located in Sun City, Arizona in Maricopa County. Patient demographics are distinctive and unique in Maricopa County, making comparative studies near impossible. BBWMC’s distinctive patient demographics make this health care organization the ideal subject for illustrating the important of marketing research and segmentation. Sun City population is 24, 132. The median age is 76.2, and the median income is $34,600 annually. Lifestyle Profile for BBWMC Psychography is an examination of how people live; their activities, interests, and opinions. Nielson’s: My Best Segments provided the most common segments for this zip code: * 49 American Classics – downscale mature without kids. The American Classics are typically retired home owners, live a comfortable lifestyle, and have deep ties to their neighborhood. Lifestyle and media traits include: ordering from Reader’s Digest, watching the Dr. Phil Show, and own Chevrolet Monte Carlo’s. * 46 Old...
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...Leeds Metropolitan University Business School Entrepreneurial Marketing Dencowear Report by Julie Mombielova Executive Summary Over the last 48years, Dencowear Ltd has been a successful manufacturer, proving unique uniforms in the UK. Dencowear Ltd have managed to innovate their uniform designs and further expanded as years have passed, into establishing other brands within the Denco Group. Mainly the clothing is being manufactured in China. Dencowear are proud to support breast cancer awareness. The Haven remains the only charity that promotes integrated healthcare specifically designed to support people through their breast cancer treatment. They provide up to date support, information and complementary therapies to people in need. Dencowear Ltd is now a leading manufacturer for healthcare and medical wear in the UK and voted best uniform supplier for three consecutive years. They were also the frst to establish a beautician uniform website, with large demands, and further demand in student college courses and Universities. Dencowear have extended their range of uniforms, to fashionable and modern ‘twist’ as Iian Sherman, the owner and co-finder of the Dencowear Group explained, when presenting at Leeds Metropolitan University. Other companies, such as care homes and spa’s are approaching Dencowear. This means there is a potential market for the company, to provide their product to those industries and expand further. Therefore this report will present...
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...devos. Amway operates 97 countries like India, China , Malaysia and etc . They have 150 products and in four categories. They used multilevel marketing strategy to deal in beauty , health care and home care product . The business was creating by huge chain of 3 million sales people globally . It is vast product portfolio that contains more than 450 products with 89 million members worldwide. In 1995 Amway was established in India. Their main office in Delhi and over period of 15 years .it was able to open 152 offices along with 64 warehouses with 500 employees . Its sales turnover showed increment of 7% in year 2012 leading to Rs. 2288 crore making it ahead of its competitors. Amway products which are 15 % cheaper than competitors and which are sell by door to door and advertising all over India. Mission • Provide best business opportunities • To deliver best quality products like home care, personal care, cosmetics and wellness in semi urban and urban area. Vision • Helping people to achive their goal by offerning better brand and opportunities for the future. PRODUCTS Amway has 140 quality products in four categories which are environment friendly and makes strong foundation for its success. • Personal Care • Home Care • Nutrition and wellness • Cosmetics Sales and Marketing Plan: The basic idea for amway business is to reduce the risk by low investment business where other people can be sponsored to retail...
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...Company Introduction, Market Segmentation, and Product Positioning MKT500 April 24, 2012 Executive Summary DTPME is a Christian owned and operated health care service company that serves in North Carolina and expanding into the Europe market. We will be serving an exclusive geographic segment of the multi-billion dollar health care industry, and will create value for our clients by offering quality, reliable health care products supported with top notch service and a 100% satisfaction guarantee. DTPME customer base will be individuals and families, which may need additional monitoring in case of an emergency who may be coping with an acute or chronic illness, recovering from surgery or an injury, or assistance with basic everyday living needs. DTPME was formed as an incorporated organization with three owners. DTPME’s current location, with 500 employees in a 150,000 square foot building, is located in Raleigh, NC. DTPME partnered with German institute Fraunhofer to develop this new medical alert pendant and bracelet that has a built-in sensor with a camera. DTPME has kept abreast of the current and future technologies in healthcare equipment and will offer the latest medical alert device to customers. Current market research indicates that within the next year, technology will grow significantly in terms of the devices that will connect the healthcare providers to patients. DTPME will also be positioned as a distributor of this device...
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...simple to a more complex form (Webster).” This is the definition of evolution and Pet Palace is excited to present their evolution of animal healthcare! Pet Palace has been a pillar in the community for over 10 years and has decided to become more convenient for its customers by providing excellent health care to loved ones in the convenience of their home. Effective January 5, 2015, Pet Palace will become a completely mobile business in order to better serve the needs of those who do not have the time to come to the veterinarian as well as those who may not be physically able to come into the office. Pet Palace is also expanding its services to include caring for large farm animals. In addition to the routine physicals and immunizations, hospice services, in home euthanasia and habitat analysis will also be available. And as a way of giving back to the community, one can plan on attending free seminars and workshops that will be held at local libraries and assisted living facilities. The goal of the Pet Palace is to provide convenient, affordable and superior pet health care. The financial and strategic goals will be met with the help or Pet Palace’s Brand Developer, Marketing Campaign Manager, SEO Specialist and Graphic Designer. Situation Analysis Market Summary In today’s world there is so much to do but just not enough time to do it. Adults are faced with the challenge of spending time with their children, helping kids do their homework, doing their own homework and going...
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...simple to a more complex form (Webster).” This is the definition of evolution and Pet Palace is excited to present their evolution of animal healthcare! Pet Palace has been a pillar in the community for over 10 years and has decided to become more convenient for its customers by providing excellent health care to loved ones in the convenience of their home. Effective January 5, 2015, Pet Palace will become a completely mobile business in order to better serve the needs of those who do not have the time to come to the veterinarian as well as those who may not be physically able to come into the office. Pet Palace is also expanding its services to include caring for large farm animals. In addition to the routine physicals and immunizations, hospice services, in home euthanasia and habitat analysis will also be available. And as a way of giving back to the community, one can plan on attending free seminars and workshops that will be held at local libraries and assisted living facilities. The goal of the Pet Palace is to provide convenient, affordable and superior pet health care. The financial and strategic goals will be met with the help or Pet Palace’s Brand Developer, Marketing Campaign Manager, SEO Specialist and Graphic Designer. Situation Analysis Market Summary In today’s world there is so much to do but just not enough time to do it. Adults are faced with the challenge of spending time with their children, helping kids do their homework, doing their own homework and going...
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... 15 Critical Success Factors 16 Key Problem Identification 17 Marketing Objectives 21 Other Strategies 22 Marketing Budget 24 Monitoring and Control-Balance Score Card 26 Bibliography 28 EXECUTIVE SUMMARY We are the XYZ Group and our aim is to develop a Global Strategic Marketing Plan for three years for Unilever Company.Unilever is the British/Dutch jointly owned multinational consumer goods manufacturer. The Mission statement is deduced from the case study and stated to give a clear picture and guide to the global marketing plan for Unilever. The paper will assess the changes taking place in the company’s environment and how these changes will affect Company. To do this we will examine the Macro-environment, Microenvironment. SWOT analysis and financial analysis will be carried out on the company’s external and internal environment. Corporate Objectives will also be stated to indicate the future of Unilever Company. Marketing Audit, Internal analysis, Critical success factors, Segmentation, Targeting will be...
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...Marketing Mix of Brainworks Day Care Centre for Children (Term Paper towards partial fulfilment of the assessment in the subject of Service Marketing) SUBMITTED BY: Apurva Zutshi Vth semester BBA(Hons.),LLB(Hons.) Roll no. 675 SUBMITTED TO: Dr. Archi Mathur Associate Professor Faculty of Management NATIONAL LAW UNIVERSITY JODHPUR Summer Session (July-November 2011) 1 INDEX Index No. 1. 2. Particulars Executive Summary Objectives Research Methodology Introduction- Marketing Mix Introduction- Day Care Industry & Brainworks Day Care Centre 3. 4. 5. 6. 7. Product Data Tabulation Analysis Conclusion Recommendations Limitations Bibliography 14 16 22 31 32 34 35 Page No. 3 3 3 4 10 2 EXECUTIVE SUMMARY Brainworks is a national chain of preschools and day care centres that provide a world class learning environment and scientifically researched curriculum to maximize development of children during the early childhood years. Brainworks believes in providing a rich, stimulating environment using an eclectic approach geared to match different learning styles in children and recent research on brain development. This project identifies and analyses the various elements of marketing mix as followed by Brainworks. Later it studies the impact of these elements on the organisation. The strengths and opportunities for growth have also been identified keeping in mind the day care industry industry. The Project also makes suggestions for improvement in the marketing...
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...Marketing Plan for Mini Miracles Principles of Marketing Final Project April 2014 Executive Summary Mini Miracles is a full-service 24-hr child care/development facility that cares for children from age three months to thirteen years. Mini Miracles will be concentrating on the upper end of the market, single professional parent to dual professional parent. These personally ambitious parents are typically eager in terms of their children's development and are willing to pay to have their children attend the best facilities. Through specialized training of the support staff and innovative learning systems, Mini Miracles is cutting edge in terms of child development. The curriculum, coupled with a custom designed facility and a low caregiver/child ratio ensures a top-shelf service for the children and the parents. Mini Miracles expects to become profitable by the end of the first year, and has projected $40,000 as the revenue for year three. The Challenge Mini Miracles is a 24-hr Child Care and Transportation Service is a full service Family child care facility that specializes in providing dependable 24-hr child Care 365 days a year. We have an infant/toddler program that transitions into our preschool program. Both programs are taught by a certified private preschool teacher. Our program is all inclusive so special needs children are welcome. We provide transportation to and from area schools for 6-12 year olds. We can pick up ...
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...[pic] Marketing Plan Phase II MKT/421 Marketing Marketing Plan Phase II The image of an unpleasant chore ripping a mother away from her precious baby appears horrifying to the Johnson and Johnson family, therefore; members of the Johnson and Johnson family are offering Johnson and Johnson’s Baby Bubbles Bath, a new baby care product. Johnson and Johnson’s Baby Bubbles Bath ensures a new mother never experiences choosing between spending her time caring for her baby or that unpleasant chore. Johnson and Johnson’s Baby Bubbles Bath never leaves a ring of soap scum around the tub for a mother to struggle cleaning after bathing her baby. This allows a mother to continue to provide attention and care to the vulnerable baby, and like each Johnson’s baby care product, Baby Bubbles Bath is safe for the most delicate member of the family. “As a parent, you're committed to providing the very best care for your baby. And so are we…we've been applying the highest JOHNSON'S® Brand standards in baby care to our products for over 100 years” (Johnson's Baby, n.d. para. 1). In 1894, “Johnson & Johnson launches maternity kits to make childbirth safer for mothers and babies. JOHNSON'S® Baby Powder goes on the market. Its success leads to the Company's heritage Baby business” (Johnson & Johnson Services, Inc., n.d., slide 4). Johnson and Johnson’s Baby Bubbles Bath Developing and marketing a baby bath product requires a commitment of time and resources...
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...Ozark Mutts & Meows Marketing Plan Ozark Mutts & Meows Marketing Plan 1.0 Executive Summary Ozark Mutts & Meow is a start-up company entering a new market of mobile veterinary services and in-home pet sitting services. The pet service industry in 2011 spent $50.96 billion (APPA). In 2012, APPA estimates pet service spending to increase to $52.87 billion. Mobile veterinary services and in-home pet services will change the way pet owners will receive services for their pets. Pets will be allowed to remain in the comfort of their own environment (home or property) which in turn creates less stress on the pet. Pet owners will benefit from these services because they will not need to travel to a stationary location in order to receive veterinary services or pet sitting services. There were 72.9 million homes in the United States with pet in 2011 (APPA). Ozark Mutts & Meow will be creating a unique service to the market with minimal competition from competitors in other markets. The company will achieve fast market penetration through use of online and offline advertisement, building of customer loyalty and brand awareness, and outstanding customer service. 2.0 Section Analysis Ozark Mutts & Meow is entering its initial year of operation. According to the 2011-2012 American Pet Products Association (APPA) National Pet Owners Survey, 62% of United States households own a pet, which equates to 72.9 million homes. The APPA survey shows there were $13...
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