...Title A study of marketing strategy of shopping centre for customer retention in Hong Kong Author(s) Chu, Ka-wai; Citation Issue Date 2009 URL http://hdl.handle.net/10722/128605 Rights The author retains all proprietary rights, (such as patent rights) and the right to use in future works. A STUDY OF MARKETING STRATEGY OF SHOPPING CENTRE FOR CUSTOMER RETENTION IN HONG KONG by CHU KA WAI DISSERTATION Submitted in partial fulfillment of the requirements for the degree of Master of Housing Management The University of Hong Kong December 2009 DECLARATION I declare that this dissertation, entitled A study of marketing strategy of shopping centre for customer retention in Hong Kong, represents my own work, except where due acknowledgement is made, and that is has not been previously included in a thesis, dissertation or report submitted to this University or other institution for a degree, diploma or other qualification. CHU KA WAI ii ACKNOWLEDGEMENT I wish to express my sincere gratitude to my supervisor, Dr. Eddie Hui, for his professional guidance and support. He has provided many valuable advices and opinions during my preparation of this research paper. Moreover, I would like to thank my interviewees for their valuable time to fill in the questionnaire. They made a lot of contributions in my data collection. I also want to take this opportunity to thank my friends, family and colleagues for their unfaltering...
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...Marketing Plan CROP - Salon | Unit 3 – Assignment 4 | Kiranpreet Multani BMC151602551 | In this assignment, I am going to develop a coherent marketing plan for a product or service. The service I have chosen for this assignment is a salon. First, I will explain marketing mix and then I am going to develop a marketing plan for this service. Marketing mix The marketing mix refers to the set of actions, or tactics, that a business uses to promote its product or service in the market. The 4Ps of marketing mix are price, product, promotion and place. Nevertheless, marketing mix is increasing and it includes other Ps such as packaging, position, people and even political. (http://economictimes.indiatimes.com/definition/marketing-mix, 18/01/2016) Marketing definition and opportunity The service I have chosen for this task is a salon. A salon is a very competitive business and we are more than likely to set up a business where there are already salon established. The salon is based in the city centre of Birmingham, near the bullring. We decided to open our salon here because there are many people who come here every day for shopping and we have an audience of 26 000. The services we provide are haircuts, hair dying, waxing, bridal makeup, and other services such as threading and IPL laser treatment. We will also offer hair smoothing and other services such as threading, waxing and IPL laser treatment. Crop is a unisex hair salon and spa. People can come with their...
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...Driving Inclusive Growth through Experiential Marketing: A Retail Perspective Mainak Kanjilal, Final Year Student, PGDIM, NITIE Utsav Ghosh, Final Year Student, PGDIM, NITIE Dr. Ranjan Chaudhuri, Assistant Professor (Marketing Area), NITIE Study based approach coupled with primary research has been done to arrive at the conclusions. An analysis of the different prevalent formats has been done and based on the findings a framework has been proposed for the business of retail in rural India. Literature review:-‐ Considerable amount of research has gone into defining the key influencers of experiential retail and mechanisms for consumer engagement for business development. Verhoef et al. (2009) recognize the importance of past customer experiences, store environments, service interfaces, and store brands on future experiences. Research on converting a disinterested consumer into sales shows that involved customers likely focus on key product...
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...The 7 Ps or marketing mix consists of the following 7 elements: - Product - Price - Place - Promotion - Physical layout - Provision of customer service - Processes The 7-Ps or Extended Marketing Mix of Booms and Bitner is a Marketing Strategy tool that expands the number of controllable variables from the four in the original Marketing Mix Model to seven. The traditional Marketing Mix model was primarily directed and useful for tangible products. The 7-Ps model is more useful for services industries and arguably also for knowledge-intensive environments. Booms and Bitner's expanded the marketing mix by adding the following 3 additional P's: 5. People: All people directly or indirectly involved in the consumption of a service are an important part of the extended marketing mix. Knowledge Workers, Employees, Management and other Consumers often add significant value to the total product or service offering. 6. Process: Procedure, mechanisms and flow of activities by which services are consumed (customer management processes) are an essential element of the marketing strategy. 7. Physical Evidence: The ability and environment in which the service is delivered, both tangible goods that help to communicate and perform the service and intangible experience of existing customers and the ability of the business to relay that customer satisfaction to potential customers. The first two additional Ps are explicit (People, Process) and the third one (Physical Evidence) is an...
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...EXPANSION OF MARKETING MIX The marketing mix is the combination of marketing activities that an organization engages in so as to best meet the needs of its targeted market. The marketing mix consists of four main elements: 1. Product - The product is the physical product or service offered to the customer. In the case of physical products, it also refers to any services or conveniences that are part of the offering. Product decisions include aspects such as function, appearance, packaging, service, warranty, etc. 2. Price – pricing decisions should take into account profit margins and the probable pricing response of competitors. Pricing includes not only the list price, but also discounts, financing, and other options such as leasing. 3. Place – place decisions are those associated with channels of distribution that serve as the means for the product to the target customers. The distribution system performs transactional, logistical, and facilitating functions. Distribution decisions include market coverage, channel member selection, logistics, and levels of service. 4. Promotion – promotion decisions are those related to communicating and selling to potential consumers. Since these costs can be large in proportion to the product price, a break-even analysis should be performed when making promotion decisions. It is useful to know the value of a customer in order to determine whether additional customers are worth the cost acquiring them. Promotion decisions...
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...GOOD MARKETING STRATEGIES CONTENTS 1. Introduction …………………….……..……….………………………………..…….3 2. Relationship Marketing…………………………………..………………………..….3-4 2.1 The Extent to Which It Is Practise.……………..………………………..….4 -5 2.2 Appropriateness of Relationship Marketing …………………………….….5-7 3. Customer Satisfaction …………………………………..………………………..….7 3.1 Measuring Patient Satisfaction…………………………………………....…..8 3.1.1 Patient Satisfaction Measures…………………………………………...…..8-9 3.2 Managing Patient Satisfaction………………………………………….……..9-10 4. Communications Mix…………………………………………………………………...9 4.1 Informative Promotion …..…………………………………………….….….10 4.2 The Communications Mix…………………………………………….…..….10-11 4.3 Successes……………………………………………………………………..11-12 5. Advertising………………………………………………………………………..…..13 5.1 Social-Cause Advertising……………………………………………….....…14 5.2 The Message ………………………………………………………………….14 5.3 The Medium……………………………………………………………….…14-15 5.4 Measuring Advertising Effectiveness…………………………………….….15 6. Conclusion………………………..……………………………………………………..17 7. Recommendation………………..………………………………………………………17 8. References……………………………………………………………………………….18 1. INTRODUCTION Every organisation has various strategies to market their organisation. For an organisation to be successful, they have to develop a marketing strategy. In my report I will analyse four marketing strategies in relation to my organisation...
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...who provides a large range of product & service to its customers. Square group has been founded in 1991 and competing in the international market since 2002 and it is still developing day by day. They have been producing quality product in cheaper price and they have a variety of products. The Square group has been living to their name and improving the image of Bangladesh in front of the world. They provide authentic information for their customers and are devoted towards customer satisfaction. We have learnt a lot of things from them and wish them good luck for their journey to prosperity. Table of Contents Title Page 04 05 10 12 15 15 17 19 20 12 22 23 1.0 Introduction 2.1 Objectives 2.0 Company Profile 3.0 SWOT Analysis of Square Consumer goods (Radhuni) 4.0 Competition Analysis 4.1 Identifying Competitors 4.2 Assessing Competitors 5.0 Marketing Mix 5.1Product 5.2 Product Quality 5.3 Price 5.4 Place 5.5 Promotion 6.0 Success Factor of Radhuni 7.0 End Note 1.0 Introduction SQUARE is a Bangladeshi industrial conglomerate. The industries under this group include Textiles, Pharmaceuticals, Toiletries, Consumer products. Services provided by SQUARE include Health care (Hospitals), Information and Communication Technology. The company was founded in 1958 by Samson H. Chowdhury along with three of his friends as a private firm. It went public in 1991 and...
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...between 18 months to 3 years. The affected children suffer from mainly 3 difficulties. These are: Verbal or non verbal communication, Impaired social inter-action and limited activities/interest with rigidity in thinking and repetitive behaviour. These children may improve and live a close to normal life if appropriate intervention and proper training is imparted in time. Though we have many organizations in Bangladesh working with various fields of disability but there is hardly any quality institute developed exclusively for the autistic children. The problem further aggravated with the unavailability of any training centre to train trainers or teachers to work with autistic children. Similarly, there is no facility available for the training or motivation of parents or caregivers of autistic children. We neither have any centre for caring a child for the whole day nor do we have any residential training facility. The dream of rehabilitation is not yet even thought off. At this backdrop, we started the ‘Autistic Children Foundation of Bangladesh (ACFB)’. The foundation is purely a non profitable organization, established exclusively for the welfare of the autistic children. The main purpose of choosing this idea is the willingness...
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...market investigation which done by the marketing. In this report we discuss about the restaurant Organic Green which is currently facing some problems. In first two portion of the report the problems are being found and comparison with other methods is given and in other two portions the solution is given from those methods So that the business can again run successfully in all the sectors. Table of content Contents Executive summary 2 Table of content 3 Introduction 5 1.The role of marketing for the group’s business and the way it can build a marketing strategy. 6 2.The market segmentation and market positioning that restaurants may choose. 9 3.The options available for addressing each of the ‘4 Ps’ in the marketing mix: 11 4. Restaurant’s current position and what work should be undertaken to improve it. 16 Conclusion 17 Reference 18 Introduction Organic Green is a chain of six specialized restaurant which is located in different places. This restaurant has strong positioning in earlier but due to some strong competition it is gradually losing its business. Organic Green needs to modify total strategy in order to beat the competitors. First it needs to identify its problem. Than find the solution. As a marketer I am finding the problem and solutions. 1. The role of marketing for the group’s business and the way it can build a marketing strategy. Role of marketing In order to operate a group business...
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...those initials and added the first two letters of his own surname. The first Tesco store was opened in 1929 in Burnt Oak, Edgware, Middlesex. Originally a UK-focused retailer specialising in food and drink, it has diversified both geographically and by product, into areas such as clothing, electronics, financial services, telecoms, home, health, car and dental insurance, retailing and renting DVDs,[9] CDs, music downloads, Internet services and software. It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. Jack Cohen founded Tesco in 1919 when he began to sell surplus groceries from a stall at Well Street Market, Hackney, in the East End of London (ironically, the market is now much smaller than in those days; a large Tesco Metro store now sits on the site.)[10] The Tesco brand first appeared in 1924. The name came about after Jack Cohen bought a shipment of tea from T.E. Stockwell. He made new labels using the first three letters of the supplier's name (TES), and the first two letters of his surname (CO), forming the word TESCO.[11] The first Tesco store was opened in 1929 in Burnt Oak, Edgware, Middlesex. Tesco was floated on the London Stock Exchange in 1947 as Tesco Stores (Holdings) Limited.[10] The first...
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...Unit 8-Business Planning Introduction My business venture is based on a bed and breakfast located in Belfast. In intend to offer a quality service for local and international tourists and business travellers. The target market for my business will be tourists looking for short stays and accommodation, not only at holiday time but for the increasing silver surfers, who avail of free travel, cheaper deals etc at off peak times. The name of my Bed and Breakfast is BEDFAST. I got this name from combining bed and breakfast. I also chose this name because it sounds like the location it is set in and would create an instant impact with the potential customer. The purpose of my B&B is to provide me with an opportunity to earn extra income by meeting growing customer demand for my affordable overnight accommodation in a relaxed and friendly setting. There are many features of my B&B such as en-suite guest rooms with king size beds. My bed and breakfast has two dining rooms which gives the guests a bit more privacy and space if they want to eat alone. I have hired professional staff to clean the house and make sure that all guests are settled in well. I have also hired chefs to cook the guests their breakfast of whatever they choose. By doing this I will ensure that the guests of my B&B will have a great stay and be happy to return. My objectives are to make sure that I have provided the best level of customer service for tourists both local and international. I will make sure...
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...papers explains the general challenges faced by services firms in managing capacity, demand and also describes generalized solution to solve those issues. After introducing our topic, we will delve in to specifics of “Managing Demand” and “Managing Capacity” through different research papers. Under the topic “Managing demand”, we have discussed two research papers- “Strategies for Managing Demand in Capacity-Constrained Services Organizations” by “Christopher H. Lovelock” and “Impact of demand management on the service system performance” by “David M Rhyne”. Under capacity management, we have discussed 2 research papers – “Capacity Management in Services Organizations” by Hans Corsten and Stephan Stuhlmann and “Capacity as a Strategic Marketing Variable” by Steven M. Shugan. .After this, we have discussed papers based on the solutions to manage both demand and capacity. We reviewed research papers “Optimum service capacity and demand management with price incentives “ by Özgür Özlük, Abdelghani A. Elimam, Eduardo Interaminense, and “Demand and capacity management decisions in services”, by Kenneth J. Klassen and Thomas R. Rohlede. In the end, we have picked up a specific service sector industry and explored research papers to understand how demand and capacity is managed in that particular industry. Introduction We will first introduce our subject through paper “Managing the Tug of War between supply and demand in services industries” by “Gabriel Bitran” and “Susana Mondschein”...
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...MSc Health and Social Care Management Strategic Business and Service Planning Business plan for an Old Age Care Home in UK Submitted To: Marion Jackman Submitted By: Santi Thomas Date: 29th May 2015 Table of Contents 1. Introduction 3 1.1 Setting the Objective 3 2. Market Analysis 5 3. Market Strategy Plan 8 4. Operational Plan 12 5. Current and Future Financial Plan 13 6. Ownership and Commitment 14 7. Future Scenario 15 8. Conclusion 16 References 18 Self Assessment Form 21 1. Introduction In developed nations like the UK and Japan, there is an exponentially growing need of care and nursing homes for the elderly. This is because UK and other developed nations have a high percentage of ageing and mature population. Their population rate is poor and the people above the age of 45 are more than 65% of the population. This has led to a drastic change in the overall health and social care requirements in the country (Euromonitor, 2015). NHS is concerned and taking steps to fulfil this gap but it requires efforts both at public and private level to achieve this mammoth task of providing residential and nursing facilities to people above the age of 60 who are living on their pensions (Oswald et al, 2007). There are a large number of elderly people who by force or by choice live in old age care homes and hence the quality and quantity of these centres should increase manifold based on...
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...BTEC Business Project |Assignment |2013/2014 | Learner Declaration I declare that all the work submitted for this assignment is my own work or, in the case of group work, the work myself and other members of the group in which I worked, and that no part of it has been copied from any source. I understand that if any part of the work submitted for this assignment is found to be plagiarised, none of the work submitted will be allowed to count towards the assessment of the assignment. |Centre Name: |Westminster Kingsway College |Centre No: |10240 | |Learner’s Name: | | |Learner’s Signature: | | |Assessor’s Name: | | |Assessor’s Signature: | |Date: | | |Date Issued: |3rd February 2014 |Submission Date: ...
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..."Experiential Marketing in Contemporary Retailing" Experiential Marketing is the process of identifying and satisfying customers’ needs and also the process of building relationships and push forward manufacturers and customers together for long term. It is a technique which always involves the focused audiences through two way interaction, Shaz Smilansky (2009). It`s a new system of promotion which includes cross media campaigns, huge campaigns, live item experience, and travelling display and function to advertise the item. Experiential marketing is the technique of promotion which is directly connected to consumers in mass and events which allows to allow further stage of feelings, gets to know much more personally, results better interaction and all at relatively small budget. Through these encounters of experiential marketing activities will makes a long term impression on audiences and also the way of getting more precise result. It is the ace in the hole of manufacturers and suppliers by offering focused clients a chance to communicate and gain knowledge about the items which allows to raise attention of the items, engage, create remembrances, improve commitment, makes item desire, change the mind of dissatisfied consumers, and allows in the improve return on promotion investment, studymode.com (2011). This hopefully results in a positive reaction of the item by the customer. It is about one on one interaction, unique method to link customers directly to the item, and...
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