...Phase II Suzette Brown MKT/421 October 11, 2012 Phase III Describe the attributes of your product or service in detail. Starbucks is an organization long built on the relationships it has built with its customers. The brand has become so recognizable and iconic, that mere outline of its logo will likely cause an unprovoked ‘Starbucks’ muttering. The connection is so strong that many customers make the mistake of ordering a ‘venti’ cup of coffee, instead of large if they ever visit a competitor. Brand loyalty is not brand popularity; instead it is based on long-term dedication from a large number of customers. The development of long-term dedication is not without a set of value attributes, which in Starbuck’s case, is found in their products and their service. The products offered by Starbucks are more than coffee. This was not always the case, however, now the menu offerings at Starbucks include sandwiches, salads, yogurts, fruit juices, and baked goods, to name a few. The coffee is a special blend of beans that makes Starbucks coffee a unique flavor. More importantly, the flavor has been a consistent blend since the company’s inception. Additionally, over the years, Starbucks has learned to cater their products to include season flavors in an attempt to reel in new customers. Starbucks was one of the first companies to offer a loyalty rewards program for its customers, which was arguably easy to obtain based on the repeat business its coffee has produced...
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...Marketing Plan: Phase II MKT 412 Marketing Plan: Phase II As a continuation of Facebook’s Marketing Plan: Phase I, Phase II will begin. As Facebook grows from the new product line, Phase II will identify segmentation criteria that will impact our target market selection. Phase II will describe the organizational buyers and consumers of Facebook and factors that influence their purchasing behavior and discuss how these factors impact Facebook’s marketing strategy. Finally, this phase will analyze current competitors and define the competitive landscape for Facebook. Facebook approaches the geographic, demographic, psychographic, and behavioral segmentation variables for the consumer market. The next three months, from the release date, Facebook will start a series of advertisements such as, on the website itself, commercials, radio, and even in magazines and newspapers. The release of the new t-shirts will coincide with the holiday season. The t-shirts are first offered in the United States, Canada, and Mexico. Research is conducted to determine where it will be most effective to expand locations in various countries in which to conduct business. Facebook will continue to sell more t-shirts that will help to meet the needs of our consumers in various counties and states by providing a quick, convenient location, just around the corner. The demographic variable will be easy enough to cover considering the product has so many...
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...reduction of a very simple front-end block for the calculus of phase transition metrics on a continuous phase modulation (CPM) receiver. A quasi-optimum receiver of very low complexity is attained by splitting the function of the optimum receiver bank filters in two blocks: calculus of projections coefficients on a low dimensional space of Walsh functions followed by simple matrix calculus. A sequence detection algorithm follows this block. The presented approach enables the reduction of the matched filters or correlators to just two integrators, regardless of the CPM scheme. Research on the reduction limits of the space dimension is conducted using catastrophic M-ary CPM schemes, taking advantage of their very low number of phase states. Performance of 1REC h=1/2 16-ary scheme is for the fist time presented. A rule is defined concerning the number of Walsh functions that must be used. That outcome proves to be valid for two CPM schemes of high power gain. The receiver is tested under additive white gaussian noise (AWGN). The carrier frequency is fc, where ωc=2πfc, ϕ0 is the arbitrary initial phase and Es is the energy per symbol, related with the bit energy by Es=log2(M)⋅Eb. Channel symbols are γi∈{±1, ±3, ⋅⋅⋅, ±(M-1)}, forming the M-ary sequence γ . Each symbol γi carries log2(M) bits as a result of a natural mapping of the information bits stream α. The information carried by NS channel symbols is keyed in signal’s phase: ϕ (t , γ ) = 2π...
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...Gaussian Beams Enrique J. Galvez Department of Physics and Astronomy Colgate University Copyright 2009 ii Contents 1 Fundamental Gaussian Beams 1.1 Spherical Wavefront in the Paraxial region 1.2 Formal Solution of the Wave Equation . . 1.2.1 Beam Spot w(z) . . . . . . . . . . 1.2.2 Beam Amplitude . . . . . . . . . . 1.2.3 Wavefront . . . . . . . . . . . . . . 1.2.4 Gouy Phase . . . . . . . . . . . . . 1.3 Focusing a Gaussian Beam . . . . . . . . . 1.4 Problems . . . . . . . . . . . . . . . . . . . 1 1 3 6 8 8 9 10 12 15 15 17 20 21 25 25 26 26 27 29 30 31 31 33 35 35 36 39 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 High-Order Gaussian Beams 2.1 High-Order Gaussian Beams in Rectangular Coordinates 2.2 High-Order Gaussian Beams in Cylindrical Coordinates . 2.3 Irradiance and Power . . . . . . . . . . . . . . . . . . . . 2.4 Problems . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Wave-front interference 3.1 General Formalism . . . . . . . . . . . . . . . . 3.2 Interference of Zero-order...
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...Phases of Organizational Change: Concord Bookshop Conflict University of Phoenix Phases of Organizational Change: Concord Bookshop Conflict Organizational change is a never-ending process. Knowing how to approach, present, and effectively implement change depends on several factors. The three phases of Lewin’s Force Field Model: unfreezing, change, and refreezing allow the change process to take place (Borkowski, 2005). Using these phases change can be presented, discussed, and ultimately implemented with success. For organizations to continue to grow and become ever more prosperous, change has to be continuously refined. In this paper, a brief discussion of the phases of organizational change as well as an examination of the organizational change processes not implemented in the Concord Bookshop conflict will be conducted. Lewin’s Phases of Organizational Change Unfreezing Borkowski (2005) states, “The forces and workers involved in perpetuating resistance acquire an understanding of variances that exist between current practices and behavior and desired activities and behavior” (pp. 384-385). The organization must perform an investigation to see what type of resisting forces they may face in regard to the proposed change. An organization will not be effective in creating change unless motivation within the organization is manifested. Understanding that change requires some new knowledge to be learned and some old knowledge to be unlearned. This fact is...
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...CHEG 231011 Thermodynamics I Project Report Compound: Dimethyl Sulfide (C2H6S) Abstract: This project focuses on the thermodynamic properties of dimethyl sulfide (C2H6S). This report mainly consist of a basic introduction for C2H6S from chemical, physical, environmental, industrial sights, a methodology part to show how to generate the thermodynamic charts and a rankine refrigeration cycle for C2H6S, a result part of all the charts and cycle I get from mat lab and other calculation methods, a brief discussion part between the thermodynamic charts and the chemical, physical, environmental, industrial significance. Introduction 1. Basic chemistry. C2H6S: Structure: [pic] [pic] Molecular weight: 62.134 Boiling Point: 38 °C (311 °K) Freezing Point: -98.72 °C (174.88 °K) Triple Point Temperature (Ttri): 174.85°K Critical Temperature (Tc): 503 °K Critical Pressure (Pc): 55.30 bar Critical Molar Volume (Vc): 0.2066 L/mol Critical compressibility factor (Zc):0.273 Acentric factor (ω): 0.191 Antoine Equation Parameters A: 4.28713, B: 1201.134, C: -29.906 2. Compound uses. Dimethyl sulfide (DMS) is a key compound in global sulfur and carbon cycles. a) chemical reactant Dimethyl Sulfide will undergo some types of reactions and used as a source to produce several chemical compounds. [pic] (b) Food and Beverage Component DMS is a primary aroma and flavor compound to make beer character. It is also used in other food applications...
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...Johnathan Yow Jian Jia (13084413) Marketing Management Tutorial Group: 4 Reading 6: Collaborative advantage 1. Collaborative advantage is synergy achieved by integrating resources plus expertise of one organization and provides a foundation or counterbalance to “Competitive Advantage” 2. The 3 main fundamental characteristics of collaborative advantage is that they must yield benefits for the partners and they are more than just the deal. They are also alliances that both partners ultimately deem successful involve collaboration rather than mere exchange. Collaborative advantage cannot be controlled by formal systems but require a dense web at interpersonal connections and internal infrastructures that enhance learning. 3. There are also 3 varieties of relationships which are mutual service consortia that means similar industries pool their resources together to gain benefit too expensive to acquire alone. Joint ventures are companies pursuing an opportunity that requires capabilities from each of them and value-chain partnerships are supplier-consumer relationships. 4. Relationships between companies begin, grow and develop much like relationship between people. Like romances and alliances, they are built on hopes and dreams, what might happen if certain opportunities are pursued? 5. The 8 I’s that create a successful we are first individual excellence, importance, independence, investment, information, integration, institutionalization and integrity. ...
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...Time and Cost Management Plan: A detailed Time and cost plan have been itemized for the Website development project. The Budget over time phase has been itemized based on the phases of the project and further it has been itemized based on the different activities of the project taking place in a definite week. The budget has been tabulated based on the activity and the on the week. The final budget has been calculated based on the phases. The detailed information is as follows: Time and Cost: Phase | Activities | Tasks | Deliverables | Dates | Cost | Project Requirements | Develop Business Requirements. | Collect Requirements from client and register a domain name.Draft the proceedings and document them.Produce a final version of the Business Requirements.(User Signoff) | Preliminary Business Requirements | 6/16/2014 | $360 | | Develop Technical Requirements. | User need to fill the form and register.Provide security by using secure pages such as HTTPS.Estimate hosting space for website.Identify appropriate website development platform and suggest to the client.Draft the proceedings and document them.Produce a final version of the Technical Requirements.(User Signoff) | Preliminary Technical Requirements. | 6/23/2014 | $400 | | Develop User requirements. | Collect required webpages names.Collect menu navigation requirements.Collect Access Requirements from client. | User Requirements. | 06/30/2014 | $160 | | | Draft the proceedings and document them.Produce...
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...estimated cost, expected rate of return and profitability (this should be easy as the company is been run from the garage of the band leader who is not expecting to receive any pay for the next 3 years. Introduction/Launch: Once the CDs have been tested to make sure it works the way it should, it is made available to customers, most times some companies will launch it at once or launch it to a select group or in phases. The similarities can be seen the ideas stated above and the New-Product development process in the text book such as the Concept Development which can be compared to the idea generation, development stage some of the stages intertwine with another. The Product design which is the stage of designing the actual product which is similar to the development and testing phase of the product to ensure it meets the specifications and durability expected. Pilot Production/ Testing in this stage the products requires testing before they are put into full production, this stage can be compared to introduction and launch phase, it can be launched in phases to get feedback before the full launch of the product. Schroeder, R.G., Goldstein, S.M., Rungtusanatham, M.J. (2013). Operations Management in the Supply Chain: Decisions and Cases. New-Product Development process, Pg...
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...206. What is Half Power Frequency? A) Voltage gain reduced to 50% B) Voltage gain reduced to 60.7% C) Voltage gain reduced to 70.7% D) Voltage gain reduced to 80.7% ANSWER: C 207. If the voltage gain drops to 70.7% of its midrange value, it is said to be _______ A) attenuated B) down 6 dB C) down 3 dB D) down 1 dB ANSWER: C 208. What is the gain that occurs between the lower and upper critical frequencies in amplifier? A) midrange gain B) critical gain C) bandwidth gain D) decibel gain ANSWER: A 209. What can be measured using the decibel? A) voltage gain B) power gain C) attenuation D) all of these ANSWER: D 210. Voltage gain in dB is ______ A) log Av B) 10 log Av C) 20 log Av D) Av ANSWER: C 211. Power gain in dB is ________. A) log Av B) 10 log Av C) 20 log Av D) Av ANSWER: B 212. For the low-frequency response of a BJT amplifier, the maximum gain is at ________. A) RB = 0 Ω B) RC = 0 Ω C) RE = 0 Ω D) RS= 0 Ω ANSWER: C 213. Where the Miller effect capacitance is not involved in BJT configuration? A) Common-emitter B) Common-base C) Common-collector D) All of the above ANSWER: B 214. What does positive and negative sign of dB represents? A) positive-amplification, negative-attenuation B) Positive-attenuation, Negative-amplification C) Zero value D) sign can be neglected ANSWER: A 215. At the midrange of the amplifier, the voltage gain of 100. If 6 dB gain decreases, what happens to the gain? A) 0 B) 70.7 C) 50 D) 20 ANSWER: C 216. If the frequency changed from 1 kHz to 10...
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...List and briefly discuss the stages of a multimedia project. Be sure to define the milestones that mark the completion of the phase. Firstly, you must develop a sense of its scope and content, having a rough idea in your head on how to design your project. Then I have to develop an organized outline and a plan that is rational in terms of the skills, time, budget, tools, and resources that I have in hand. Scheduling, once I have worked out with my plan that include the phases, tasks and work items that I feel will be required. I have to layout these elements along a timeline. This will usually include milestones at which certain deliverables are to be done. To create a schedule I must estimate the total time required for each task. After scheduling, estimating the cost of the project will be relevant to estimate the entire cost after the project has been completed. It is relatively simple matter to estimate cost and effort, For example, the manufacturing industry. Having a progressive accounts and billing will be saved to review the financial part of the project, for example preparing a cost sheet. Finally, write and structure the elements of the multimedia project. Potential clients do not have a clue about how to make multimedia, but they do have a vision on their project. As a project designer, I will know what, my clients want and how to satisfy them. I occasionally may encounter a more formal request of proposal. This are typically detailed documents from large corporation...
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...Dr. Joanna Pajak Introduction: Objective Determination of the solubility limits in a ternary system of water and two other liquids, one of which is completely miscible and the other is partly miscible with water. According to the phase rule of Gibbs the variance F (number of degrees of freedom) of a system at equilibrium is equal to the number of components c minus the number of phases p plus 2, provided that the equilibrium is influenced only by temperature, pressure, and concentration. A system with three independent components has F=5-P degrees of freedom. An invariant point in a ternary system therefore contains five different phases in equilibrium with each other. An invariant point can for example consist of a vapor phase, a liquid phase, and three solid phases in equilibrium with each other. A ternary system with three phases (solid-liquid-vapor) in equilibrium with each other has two degrees of freedom. If the temperature is fixed, one degree of freedom remains. A phase diagram isotherm showing a ternary system with a vapor phase and a liquid phase requires therefore a line to mark the concentration range in which a solid phase is in equilibrium with the other two phases. A point needed to mark concentrations where two solid phases are in equilibrium with liquid and vapor. Experimental: Chemical used Distilled Water Ethyl acetate Ethanol Glass ware used Pipette Beaker Burette Elementary flasks Procedure: Part I o We prepare seven mixtures of water and...
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...The phases of the system development Life Cycle include; * System investigation, this is where professionals gather information on what problems a business may have, the software and programs that are needed, and what problems that may occur. * System analysis, this stage defines in detail the problem, cause, and solution the organizations plan to solve with its information systems. * System design, this phase is where the technical design is developed. This includes hardware, software, database, telecommunications and procedures. This is done in logical and physical design which states what the system will do and how the system will perform. * Programming is the process of turning the system design into specifics * Testing, this is where the system is tested to see if the codes will produce desired results. This is done throughout the programming stage. * Implementation is where the system is deployed and the old system is out. This is done in three stages, direct conversion: the old system is turned off and the new is turned on. Pilot conversion: the system is operational in small areas of the business. Phased conversions: where components are introduced until the system is fully functional. * Operations and maintenance, where the system is debugged of any problems. The people who participate in the development of the information system are Users such as employees who will be using the system. System...
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...When discussing leadership we need to remember that this concept requires two or more people to be involved, a leader and a follower(s). In order for these 2 people to interact there must be communication between the two. The Leadership Expectancy (LMX) theory covers the relational concept between a leader and his followers; it puts an emphasis on the dyadic interactions between the two. There are three phases of the LMX theory. It first starts with the stranger phase. In this initial phase the communications and interactions are just beginning. The two parties only engage in interactions that pertain to the objective. At this point in the relationship the motives of the follower are initiated by self-interest. This is descriptive of what is considered to be the out-group. In phase two, the relationship graduates to the acquaintance phase. In this phase we will see the relationship become more interrelated. There is a sharing of ideas and resources from both the leader and the follower. The motives begin to progress to be focused more on the goals, rather than self interest as it was in the beginning of this dyadic relationship. Here is the tipping point of whether a follower is part of the in or the out-group. In the third and final stage, the relationship has matured to a point where there is trust and respect between the leader and the follower. Due to this respect and trust, the follower will be more inclined to have the best interest of the goal set by the leader and work...
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...the final recipient (Grey & Larson, 2006). A project in its established characteristics possesses a defined life span with a beginning and end date, an established objective, specific time, cost, and performance requirement as mentioned earlier. A project also involves several departments and professionals, and most importantly, doing something that has never been done before. From the characteristics of a project mentioned above, a project life cycle fits with the defined life span of the project and the milestones that needs to be accomplished at different stages while the project is in progress. The project life cycle consists of four different stages which includes the defining or initiation phase, the planning phase, the execution phase, and finally the closure phase. Through these four stages, the project kicks off, starting out slowly in the first stage, increase to a high peak as it is in full swing, and then declines as the project comes to a close. These different stages will be discussed in further detail and a visual demonstration will also be given. The first stage of the project life cycle...
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